While much research is dedicated to the technical aspects of cloud computing, many authors neglect the IT provisioning, i.e., the business perspective of cloud computing. In this regard cloud computing has the potential to revolutionize the mode of computing resource and application deployment, breaking up traditional value chains and making room for new business models. Many providers like Amazon, Google, IBM, Microsoft, Salesforce, or Sun positioned themselves as platform and infrastructure providers in the cloud computing market. Beside them there emerge more and more providers, who build their own applications or consulting services upon infrastructure services offered by other market players.