Telehealth Secrets 2019: Tyranny of Proximity in Healthcare Choice - Reed Mollins, Doctor.com

1. The Tyranny of Proximity
in Healthcare Choice
Presentation by Reed Mollins

2. Doctor.com has a
unique view into
patient behavior
2019 – Tyranny of Proximity in Healthcare – Doctor.com

3. 3
The Doctor.com Care Choice Platform
The data, technology, and engaged physicians necessary
to integrate meaningful patient-provider connections
in any digital experience
LIFE SCIENCE COMPANIES
HOSPITALS & HEALTH
SYSTEMS
HEALTH INSURERS
DIGITAL HEALTH
COMPANIES
PRIVATE & GROUP
PRACTICES

4. Find-a-Provider
Physician Directories for Hundreds of Customers

5. Recognition
2013 Silver Award
Mainline Health:
Best Doctor Directory
2014 Platinum Award
SLUCare:
Best Doctor Directory
2016 Platinum Award
UC San Diego:
Best Doctor Directory
2018 Platinum Award
SLUCare:
Best Doctor Directory
2014 Distinction
Award
Mainline Health:
Best Doctor Directory
2014 Gold Award
MD Anderson:
Best Doctor Directory
2017 Silver Award
Nemours Children’s Health
System:
Best Doctor Directory
2018 Platinum Award
UC San Diego:
Best Doctor Directory
2014 Gold Award
Rush University:
Best Doctor Directory
2015 Gold Award
UNC Healthcare:
Best Doctor Directory
2017 Gold Award
UC San Diego:
Best Doctor Directory
2018 Distinction
Award
Nemours:
Best Doctor Directory
2014 Silver Award
UC San Diego:
Best Doctor Directory
2016 Silver Award
SLUCare:
Best Doctor Directory
2018 Platinum Award
Brigham & Women’s Hospital:
Best Doctor Directory

6. ©2019 Doctor.com

7. Healthcare faces
challenges
● Cost of care
● Physician burnout
● Poor patient experiences
● Full specialist schedules
● Patients with limited choice
● No data continuity
2019 – Tyranny of Proximity in Healthcare – Doctor.com

8. One underlying factor driving those challenges is
the tyranny of proximity in healthcare choice

9. Physical proximity between
the searching patient and the
selected clinic, office, or doctor is
used in 100% of searches
2019 – Tyranny of Proximity in Healthcare – Doctor.com

10. The proximity
factor puts undue
stress on local
health systems
2019 – Tyranny of Proximity in Healthcare – Doctor.com

11. Telehealth has the
greatest promise of
alleviating these
systemic challenges
2019 – Tyranny of Proximity in Healthcare – Doctor.com

12. x%
Potential
reduction
of wait times
y%
Potential
increase in visit
duration
2019 – Tyranny of Proximity in Healthcare – Doctor.com
90%
or more visits can happen virtually*
*880mm Office Visits, 44mm Physical Exam billing codes

13. ● Patients could choose any
provider in the whole state
● Providers could see patients
more efficiently
● Burnout could be
dramatically reduced
● Patient data naturally flows
through virtual encounters
2019 – Tyranny of Proximity in Healthcare – Doctor.com

14. But telehealth faces significant adoption challenges
of its own

15. While virtual visits are on the
rise, with growth rates in the
triple digits…
The N is still small, with only
hundreds of thousands of
visits per year. Mostly repeat
use patients.
2019 – Tyranny of Proximity in Healthcare – Doctor.com

16. Why is adoption a challenge?

17. How do we address these inherent and difficult
challenges around adoption?

18. 2019 – Tyranny of Proximity in Healthcare – Doctor.com
Telehealth adoption will take
a concerted effort.
The healthcare ecosystem as a whole
must decide that virtual visits are an
important option.

19. All stakeholders
need to talk to the
patient about
virtual visits
1.
We need greater
adoption by
providers
2.
Payors need to
develop integrated
experiences
3.
Consumer sites
should take virtual
visits seriously
4.
2019 – Tyranny of Proximity in Healthcare – Doctor.com

20. Doctor.com and VSee are working together
to create a simple and elegant integration layer
to achieve these ends

21. Doctor.com universal scheduling network
(VSee virtual visits baked in)
Doctor.com works with hospital systems
(to bring virtual visits into their doctor finders)
Doctor.com pushing Healthgrades,
WebMD/Vitals, Google, Yelp etc.
(to enhance listings and search experiences focused on
virtual visits.)
2019 – Tyranny of Proximity in Healthcare – Doctor.com

22. Everyone in this room has efforts they can make to
advance the state of telehealth.
What will you do?
2019 – Tyranny of Proximity in Healthcare – Doctor.com

23. Reed Mollins
Chief Strategy Officer
212.203.2361
reedm@corp.doctor.com
2019 – Tyranny of Proximity in Healthcare – Doctor.com

24. Thank You!