Presentation on the Intellectual Property rights and the investing angles of it.

1. This project has received funding from European
Union’s Horizon 2020 Research and Innovation
Programme under Grant Agreement No 101007990.
Virtual health and Wellbeing Living Lab Infrastructure
Leveraging IP in Research

2. Intellectual Property
2
Intellectual Property (IP) = legal rights and protections granted to individuals or
organizations for their creative and innovative works (inventions, designs, literary
and artistic works, symbols, names, and trade secrets)
IP protection encourages to invest time, effort, and resources so one can reap
the benefits of his/her work.
Navigating the complexities of IP, research teams can optimize the value of their
innovations and contribute to the advancement of knowledge and technology.

3. Investing Angle for IP
3
Anticipation of Success > Risk of Loss of IP advantages

4. The Million (or Billion) dollar Question
What is the (your) primary reason behind exploitation of IP?
[ For own interests or the society’s interest? One should be the decisive factor ]
4

5. Leveraging IP
Different methods can help a Research Team, or a Researcher to
leverage Intellectual Property ranging from Licensing, Collaborations
and Partnerships, Technology Transfer, Consulting and Expertise,
Research Grants and Funding, Open Innovation to Open Source
5

6. Leveraging Outcomes
6
Potential for revenue generation: Qualcomm, generates substantial revenue through by earning royalties from
smartphone manufacturers.
Increased visibility and recognition: Stanford University's licensing and technology transfer office provides visibility to
the research outcomes.
Ability to attract investors and funding: Moderna, attracted significant investor interest by leveraging its intellectual
property related to messenger RNA (mRNA) technology
Opportunities for collaboration and partnerships: IBM's patent licensing program enables collaborations and
partnerships with other companies
Access to resources for further development: The European Commision provides grants and funding opportunities to
researchers and institutions for advancing Tech
Monetization of research outcome: Dolby Laboratories, licenses its audio encoding and decoding technologies to
manufacturers of consumer electronics
Validation of research through commercialization: Google's DeepMind, developed the AlphaGo program that validated
their research and showcased the potential of AI
Increased career & entrepreneurial opportunities for team members: Universities, encourage entrepreneurial ventures
and support their researchers in establishing spin-off companies

7. 7
The Citizen’s Science Challenge
Citizen Science emphasizes open access to data and knowledge.
trying to protect their intellectual property and maintain a
competitive advantage is a tough job
compensating beyond recognition and attribution is tricky
Zooniverse Scistarter BOINC

8. Issues with IP in Citizen Science Projects
Change the Footer from "Insert" / "Header and Footer" 8
• Ownership of data
• Attribution and acknowledgment.
• Access and use of data: Balancing openness and privacy
• Licensing and permissions
• Commercialization and patents

9. Basically…
9
Licensing Collaborations
and
Partnerships
Technology
Transfer
Consulting and
Expertise
Research
Grants and
Funding
Open Innovation
and Open
Source
Access to market
demand
Complementarity Technology
Export
Monetization of
knowledge for a
fee
Financial support
for R& D
Democratized
help

10. 10
Revenue Streams from leveraging IP
Approach Example Revenue Streams
Licensing Royalties or licensing fees paid by companies using the licensed IP
Collaborations and Partnerships Shared revenue from joint product development or revenue-sharing
agreements with industry partners
Technology Transfer Licensing fees, upfront payments, or equity stakes in the companies
that commercialize the transferred IP
Consulting and Expertise Fees for providing advisory services, technical support, or customized
solutions
Research Grants and Funding Funding from research grants, sponsored research agreements, or
partnerships with funding agencies
Open Innovation and Open Source Sponsorships, donations, or grants from organizations or individuals
supporting open innovation initiatives

11. Leveraging IP: Pros (+) of Options
11
Licensing Collaboration
s and
Partnerships
Technology
Transfer
Consulting
and Expertise
Research
Grants and
Funding
Open
Innovation and
Open Source
- Generate revenue
through licensing
fees
- Access to
complementary
expertise and
resources
- Commercialize IP
and reach wider
markets
- Monetize
knowledge and
expertise through
consulting services
- Financial support
for research and
development
projects
- Access to external
ideas, expertise,
and resources
- Expand market
reach through
licensee networks
- Shared costs and
risks in research
and development
- Collaboration
opportunities with
industry partners
- Enhance
reputation and build
networks
- Funding for
equipment, facilities,
and research
activities
- Foster innovation
and creativity
through
collaboration
- Leverage
partners
distribution
channels
- Access to
specialized facilities
and equipment
- Gain access to
industry-specific
knowledge and
markets
- Build long-term
relationships with
clients and partners
- Enhance research
capabilities and
infrastructure
- Promote
transparency and
collaboration in
research
- Benefit from
partners marketing
and sales
- Combine diverse
perspectives and
skills for innovation
- Technology
validation and
scalability
- Expand service
offerings and
diversify revenue
streams
- Support for
specific research
areas or
interdisciplinary
work
- Harness collective
intelligence and
expertise

12. Leveraging IP: Cons (-) of Options
12
Licensing Collaborations
and Partnerships
Technology
Transfer
Consulting and
Expertise
Research Grants
and Funding
Open Innovation
and Open Source
- Loss of control
over IP and
potential misuse
- Difficulties in
aligning goals and
managing conflicts
- Lengthy
negotiation and
technology transfer
process
- Balancing
consulting
commitments with
research
responsibilities
- Compliance with
reporting and
accountability
requirements
- Challenges in
managing
intellectual
property rights
- Potential revenue
limitations due to
royalties
- Intellectual
property disputes
and ownership
challenges
- Lack of industry
interest or adoption
- Potential conflicts
of interest with
consulting
engagements
- Time-consuming
grant application
and reporting
processes
- Potential risks of
infringement or
license non-
compliance
- Competitive risks
if licensing to rivals
- Differences in
organizational
culture and
communication
- Valuation and
pricing of IP
- Dependence on
client demand and
project availability
- Research
direction influenced
by funding priorities
- Difficulty in
balancing
openness with
proprietary

13. First Steps
13
Licensing: Assess the potential of the IP through market research, patent
analysis, and competitive landscape evaluation for the licensing potential
and identify target industries
Collaborations and Partnerships: Identify Potential Partners with
complementary expertise, resources, and market presence. Evaluate
their compatibility and willingness to collaborate
Technology Transfer: Engage with Technology Transfer Office to
understand the IP transfer process, requirements, and available support.
Consulting and Expertise: Determine the specific expertise, knowledge,
or services that can be offered through consulting engagements.
Research Grants and Funding: Identify Funding Sources such as funding
agencies, foundations, or industry sponsors that align with the research
team's area of expertise
Open Innovation and Open Source: Prepare research papers or findings
for publication in relevant journals or open-access platforms.

14. What Investors and Corporates like (or don’t)
14
IP Challenge What Investors Do Not Like What Corporates Do Not Like
Protecting the IP through patents and ensuring
exclusivity.
Lack of strong patent protection and potential for IP
infringement.
Weak IP portfolio that may hinder market exclusivity
and competitive advantage.
Negotiating favorable licensing agreements and
monitoring compliance.
Lack of clarity and transparency in licensing terms and
potential for contractual disputes.
Non-compliance with licensing terms and inadequate
monitoring of IP usage and royalties.
Defining ownership and rights to jointly developed IP. Ambiguity or disagreement regarding ownership rights,
leading to potential legal conflicts.
Lack of clear agreements on IP ownership and
difficulties in exploiting and commercializing jointly
developed IP.
Establishing clear contractual agreements for IP
protection and utilization.
Insufficient safeguards for IP protection, including weak
contractual provisions.
Unclear contractual terms that expose the IP to misuse,
unauthorized access, or loss of exclusivity.
Assessing the market potential and value of the
transferred IP.
Uncertain market demand for the IP or lack of evidence
supporting its commercial viability.
Inadequate market research and due diligence on the
IP's potential value and fit within the corporate
strategy.
Protecting the IP during the transfer process and
ensuring proper documentation.
Risk of IP leakage or unauthorized use due to
inadequate security measures and documentation.
Insufficient documentation and risk of losing IP rights or
facing legal challenges during the transfer process.
Clarifying ownership and usage rights for IP created
during consulting engagements.
Lack of clarity regarding IP ownership and potential
conflicts over usage rights.
Unclear or contested ownership of IP created during
consulting, leading to disputes over its use and
ownership.
Protecting confidential information and trade secrets. Potential breaches of confidentiality, unauthorized
access, or loss of trade secrets.
Insufficient measures to safeguard confidential
information, leading to potential leakage or misuse.
Balancing IP rights with the requirements and
obligations of grant funding.
Limitations on IP rights that may restrict
commercialization opportunities or licensing potential.
Restrictive grant requirements that hinder the IP's
exploitation and commercialization prospects.
Complying with reporting and disclosure requirements
for funded IP.
Failure to meet reporting obligations or inadequate
disclosure of funded IP activities.
Non-compliance with reporting and disclosure
requirements, which may result in legal or financial
consequences.
Managing IP rights and licenses when contributing to
open-source projects.
Infringement of open-source licenses, resulting in legal
liabilities or reputation damage.
Insufficient understanding of open-source licensing
obligations and potential conflicts with proprietary IP.
Ensuring compliance with open-source licenses and
avoiding infringement.
Violation of open-source licenses, potential legal
consequences, or negative community perception.
Non-compliance with open-source licenses, leading to
legal risks and negative impact on collaboration efforts.

15. This project has received funding from European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No 101007990.
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Project coordinator:
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Scientific coordinator:
Prof. Panos Bamidis
Argyrios Spyridis, Anthology Ventures
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