agencyIP

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agencyIP represents the intellectual capital, including patents and technologies, underutilized by corporations, developers and venture capital backed companies which becomes our raw materials for unlocking the untapped value through repurposing, packaging, selling or licensing into new fields of use.
agencyIP also represents established Trademarks and Brands which enables us to create unique opportunities for both the licensor and licensee.
There are a variety of areas where we harvest “underutilized IP.” These areas create a rich environment for further innovation and development.
Corporations hold tremendous amounts of Patents, Technologies, and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally, opportunities exist outside the parent corporation’s core areas.
agencyIP is cataloging and creating a library of “underutilized” IP as well as repurposing, marketing and discovering new fields of use, integrating technology and creating opportunities for the owner.
We are an agency that represents your technology and intellectual capital assets including patents, trademarks, copyrights, and know-how. We represent our clients to maximize value through licensing, sales, repurposing and exploring new fields of use.
Represented packages may contain any mixture of IP properties; from patents combined to create a portfolio to complete, patent-protected implementations of products with branding, industrial, software and hardware designs.
agencyIP offers cutting edge solutions and worldwide representation in the areas of:
 Catalog and database of intellectual capital assets from a variety of sources
 Experienced product professionals to package and enhance the properties for maximum value
 Licensing, Sales, Manufacturing and Distribution Relationships
 Retail Relationships
 Product Designs for License/Manufacture
 Worldwide licensing, marketing and sales team
Many owners of IP lack the resources, motivation, time, relationships or know-how to creatively explore and develop new markets as well as repurposing certain IP. agencyIP has the multi-client view and worldwide experience required to fully maximize and monetize your IP.
At times, our Product Development team may create new package combinations from the available properties in the agencyIP catalog or our Refinery Partners. Additional intellectual capital may be created or sourced to enhance these opportunities as well as repurposing IP.
Integration or improvement of the original intellectual capital, also creates “new IP opportunities.”
Contact agencyIP at info@agencyIP.com for more information.

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agencyIP

  1. 1. DiscoverandIdentifyCollectDevelop orRepurposePackageValueCreating Solutions
  2. 2. 2Finding Opportunities for Underutilized IPCONFIDENTIALagencyIP represents the intellectual capital, includingpatents and technologies, underutilized by corporations,developers and venture capital backed companies whichbecomes our raw materials for unlocking the untappedvalue through repurposing, packaging, selling orlicensing into new fields of use.agencyIP also represents established Trademarks andBrands which enables us to create unique opportunitiesfor both the licensor and licensee.INTEGRATION DEPLOYMENTINVENTION &INNOVATION
  3. 3. There are a variety of areas where we harvest “underutilized IP.”These areas create a rich environment for further innovation anddevelopment.Corporations hold tremendous amounts of Patents, Technologies,and Trademarks some of which have historically been under-utilized, and some have been forgotten. Additionally,opportunities exist outside the parent corporation’s core areas.agencyIP is cataloging and creating a library of “underutilized” IPas well as repurposing, marketing and discovering new fields ofuse, integrating technology and creating opportunitiesfor the owner.3Underutilized and Abandoned TechnologyCONFIDENTIALCreating NewOpportunitiesIndividualsFailedCompaniesCorporateSurplus
  4. 4. We are an agency that represents your technology and intellectual capitalassets including patents, trademarks, copyrights, and know-how. We representour clients to maximize value through licensing, sales, repurposing andexploring new fields of use.Represented packages may contain any mixture of IP properties; from patentscombined to create a portfolio to complete, patent-protected implementationsof products with branding, industrial, software and hardware designs. Catalog and database of intellectual capital assets from a variety of sources Experienced product professionals to package and enhance the properties formaximum value Licensing, Sales, Manufacturing and Distribution Relationships Retail Relationships Product Designs for License/Manufacture Worldwide licensing, marketing and sales team4Maximizing ValueCONFIDENTIALCutting edge:
  5. 5.  Representing a variety of types of Intellectual Property Patents Trademarks Copyrights Know How — including implementation, process and procedures Cataloging the intellectual capital assets Combining, enhancing and repurposing IP assets Enhancing existing and developing new applications/extensions oftechnologies and trademarks to the marketplace5Building Upon your Intellectual CapitalCONFIDENTIALCopyrightsPatentsInnovateDistributeManufactureTrademarks
  6. 6. agencyIP Refineries | Refinery Partners6agencyIP catalogs properties byindustry and subjectWorldwide representationSpecialists assess the properties forquality and range of applicabilityAdditional innovation or other work maybe initiated by agencyIP to increase valueExperienced product managers in relevantdomains assemble marketable packagesIP from companies and developersof all sizes and maturitiesProperties maybe repurposedthrough (i) creationof newIP and/or (ii)combination ofdisparate butrelated IPCatalogingof IPProperties-New Fieldsof Use-RepurposingIP andTrademarksOfferedtoMarket
  7. 7. “An Initial Look” is available for a limited number of our clients and“Refinery Partners.” This provides an early review of our inventoryand opportunities before they go to market.agencyIP performs an extensive review of the potential applicabilityof the IP along with mining for unaddressed opportunities thenoffering a variety of new opportunities when representing IPproperties. Conceptual go-to-market plans and potential packagesare then created.7Initial LookCONFIDENTIALAccess to third-party intellectual capital is crucial to fuelcontinued growth as the costs of organic research anddevelopment continue to rise - our Initial Look delivers aunique advantage to our Refinery Partners.
  8. 8. IP Licensing, Sales, Integration8$10’s and $100’s of millions have been invested developing certainTechnology, Patents and Products that become discontinued, are at endof life, have open fields of use or never made it to market.Most owners of IP lack the resources, motivation, time, relationships orknow-how to creatively explore and develop new markets as well asrepurposing certain IP. agencyIP has the multi-client view and worldwideexperience required to fully maximize and monetize your IP.
  9. 9. 9The Power of Cataloging IPCONFIDENTIALTechnology becomes underutilized for a variety ofreasons and some technologies are cyclical.This year’s failures may become tomorrow’spioneers. agencyIP catalogs the underutilized andunderused IP to find new fields of use and havethem ready for the next market wave.Added value can be maintained by creating orfinding new fields of use.The key to success is a worldwide footprint withaccess to IP users and creating a library of IP, ouragencyIP “garden”.
  10. 10. At times, our Product Development team may create newpackage combinations from the available properties in theagencyIP catalog or our Refinery Partners. Additionalintellectual capital may be created or sourced to enhancethese opportunities as well as repurposing IP.Integration or improvement of the original intellectualcapital, also creates “new IP opportunities.”Additional Fees for Packaging will be applied in addition toagencyIP’s commission on the component technologies.10Marketability | Packaging | Fields of UseCONFIDENTIALIntellectualCapitalRepurposingExtensionsof UseGrowth andExpansionEnhancement
  11. 11. IP and Licensing ExpertiseExpertise in the Management of Trademark Licensing  Successful brand development Experience and relationships
  12. 12. 12 CONFIDENTIALTrademark Licensees Meetings(yearly) World Wide, Regionaland YearlyLegal Supporto Domain Names, Legal FrameworkBrand Advisory CouncilsTrade Show and CommunicationEventso CES, IFA, Press EventsOperational Marketing Guidanceo Website, Toolso Collaterals ValidationQuality Initiative :o licensed Products Qualification,Qualityo Process Follow-upOur Trademark Licensing Value ChainLicenseContractManagementLicenseQuality &ComplianceManagementContractPrepareOffer & TermSheetIdentify &QualifyLicensees &TargetsDetermineUses ofTrademarkBrand &TrademarkManagementBrand DevelopmentStrategyo Brand SurveyBusiness IntelligenceTrademark ReferenceContractIn House Legal Expertiseand Ad Hoc Support FromExternal Law FirmBusiness NegotiationExpertiseSales and ContractsAdministrationo Execution, Follow-up,Management AmendmentsIP Monetization Expertiseo Trademark Filing forBrand CoverageExpansion (Products andTerritoriesFinance and Controlso Cash Collectiono Desk AuditCompliance AgainstTrademark Logo and BrandPolicy
  13. 13. LOGOIdentify | potential uses ofthe underlying technologyand strength of the patentassetsUseful Life | how long willthis technology to be relevantDetectability | how easy canthe use be determinedAvoidance | how importantare the alternativetechnologies, solutions orimplementationsTechnical Relevance | howrelevant is it to the identifieduseInitial Valuationand StrategyExecutionAcumenInitial Patent& TechnologyAssessment Determine the range of thepotential revenue contributionfrom the patent assets• licensing in & out• product sales Determine comparativevaluation metrics:• recent sales ofpatents• recent litigationsettlements &commercial deals Packaging and MonetizationStrategy development IP Monetization Expertise• Breadth of deals• Creativity Preparation & Negotiationof Agreement(s)• Deal Expertise• BusinessIntelligence Contract Management• Cash Collection• Auditing• RenewalNegotiationsOur Patent Monetization Chain13
  14. 14. 14Creating a New IP UniverseCONFIDENTIALManufactureDistributeEco‐systemFinancing
  15. 15. 15 CONFIDENTIALAssessmentPackaging&IntegrationValuation & StrategyWorldwide Sales & Licensing Expertise
  16. 16. DiscoverCreateNurtureDevelop orRepurposeMonetizeCreating Solutions

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