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Virginia Tech E-Club: John Geikler on Intellectual Property


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Virginia Tech E-Club: John Geikler on Intellectual Property

  1. 1. IP 101 and Technology Licensing VT E-Club October 11, 2010 Virginia Tech Intellectual Properties, Inc.
  2. 2. Overview <ul><li>Background </li></ul><ul><li>IP types </li></ul><ul><li>VTIP Licensing Process </li></ul><ul><li>Example Technologies </li></ul>IP 101/Technology Licensing
  3. 3. Geikler Background <ul><li>30 years experience </li></ul><ul><ul><li>Westinghouse, NASA, intelligence community, industry, universities, research consortia </li></ul></ul><ul><li>Joined VTIP in 2008 </li></ul><ul><ul><li>Manage portfolio of 200+ physical sciences technologies </li></ul></ul><ul><li>IP management </li></ul><ul><ul><li>Technology in- & out-licensing, product management, research roadmaps, scouting, mergers & acquisitions </li></ul></ul>IP Management
  4. 4. IP Types <ul><li>Trade Secrets </li></ul><ul><li>Trademarks </li></ul><ul><li>Copyrights </li></ul><ul><li>Patents </li></ul>IP Management
  5. 5. Trade Secrets <ul><li>Formula, pattern, process, method or know-how that provides competitive advantage </li></ul><ul><li>Term: perpetual, as long as kept secret </li></ul><ul><li>No public disclosure </li></ul><ul><ul><li>Can disclose under confidentiality </li></ul></ul><ul><li>Cost: no registration but cost to maintain secret </li></ul>IP Types
  6. 6. Trademarks <ul><li>Non-functional word, logo, symbol or design that distinguishes a product </li></ul><ul><li>Protection from copying or confusingly similar </li></ul><ul><li>Term: perpetual if worked, policed, & defended </li></ul><ul><li>Registration (by jurisdiction) recommended </li></ul><ul><li>Quality implications </li></ul><ul><li>Cost: Inexpensive to register – but multiple countries and maintain, work & defend </li></ul>IP Types
  7. 7. Copyrights <ul><li>Protects works of authorship from copying </li></ul><ul><ul><li>Expression, not idea </li></ul></ul><ul><li>Arises at creation in a tangible medium </li></ul><ul><ul><li>Registration recommended </li></ul></ul><ul><li>Term: ~ author's lifespan plus 70 years </li></ul><ul><li>Need not fully divulge – e.g. software </li></ul>IP Types
  8. 8. Patents <ul><li>Protects idea by excluding others from making, using, selling </li></ul><ul><li>20 Years from filing (14 for design) </li></ul><ul><li>Must provide enabling description </li></ul><ul><li>First to invent vs. file </li></ul><ul><li>Expensive to register & maintain </li></ul>IP Types
  9. 9. Comparisons of IP Types <ul><li>What is protected </li></ul><ul><li>Strength of protection </li></ul><ul><li>Term </li></ul><ul><li>Territory </li></ul><ul><li>Registration </li></ul><ul><li>Maintenance </li></ul><ul><li>Other costs </li></ul><ul><li>Enabling competition </li></ul>IP Types
  10. 10. VTIP Mission <ul><li>Technologies become products that benefit society </li></ul><ul><li>Additional benefits </li></ul><ul><ul><li>Sponsored research </li></ul></ul><ul><ul><li>Faculty start-ups </li></ul></ul><ul><ul><li>Complementary researchers </li></ul></ul><ul><li>VT and inventors reap financial benefits </li></ul><ul><ul><ul><li>Inventors - 50% </li></ul></ul></ul><ul><ul><ul><li>Department - 10% </li></ul></ul></ul>Licensing
  11. 11. VTIP FY10 <ul><li>$ 3.3 M Licensing Income </li></ul><ul><li>44 Licenses/Options </li></ul><ul><li>148 Invention Disclosures </li></ul><ul><li>Patents </li></ul><ul><ul><li>96 provisionals </li></ul></ul><ul><ul><li>65 worldwide applications </li></ul></ul><ul><ul><li>37 issued </li></ul></ul><ul><li>4 Associates </li></ul>Background
  12. 12. Patentability & Commercial Potential <ul><li>Patentability </li></ul><ul><ul><li>Can an invention be patented? </li></ul></ul><ul><ul><li>How strong a patent? </li></ul></ul><ul><li>Commercial Potential </li></ul><ul><ul><li>Is there a market? </li></ul></ul><ul><ul><li>Is there a commercial partner? </li></ul></ul>VTIP Decision Criteria
  13. 13. Licensing <ul><li>Market </li></ul><ul><li>Negotiate </li></ul><ul><li>Administer </li></ul>VTIP Commercialization Process
  14. 14. Commercial Potential <ul><li>Market size </li></ul><ul><li>Industry structure/Value chain </li></ul><ul><li>Barriers </li></ul><ul><li>Competition </li></ul><ul><li>Partner Evaluation </li></ul>Commercial Assessment
  15. 15. Market Research/Marketing <ul><li>Identify value chain </li></ul><ul><li>Interview experts </li></ul><ul><li>Develop marketing strategy </li></ul><ul><li>Making Contact </li></ul><ul><li>Evaluation </li></ul>Marketing
  16. 16. License Valuation <ul><li>Industry norms </li></ul><ul><ul><li>,42,RoyaltySource® Transaction Analysis </li></ul></ul><ul><ul><li>Income modeling </li></ul></ul><ul><ul><li>25% Rule </li></ul></ul><ul><li>Comparables </li></ul><ul><ul><li> </li></ul></ul><ul><li>Establish ranges to support negotiating strategy </li></ul><ul><li>Principles </li></ul><ul><ul><li>Partnering - shared risk & reward </li></ul></ul><ul><ul><li>Recognize risks and contributions on both sides </li></ul></ul><ul><ul><li>Know walk-away </li></ul></ul>Negotiation
  17. 17. Example Technologies <ul><li>VTIP Available Technologies </li></ul><ul><ul><li> </li></ul></ul><ul><li>Energy/Nano - e-ZLM </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Software/Medical – Ultrasound Cardiac Diagnostic </li></ul><ul><ul><li>http:// </li></ul></ul>VTIP Portfolio
  18. 18. Questions? <ul><li>John Geikler </li></ul><ul><li>[email_address] </li></ul><ul><li>(540) 443-9228 </li></ul><ul><li> </li></ul>IP 101