VDO.AI is a one stop marketing solution for not only mapping the marketing plans but also implementing them seamlessly. It allows the publishers to diversify their marketing through multiple channels in an optimum budget.

1. VDO.AI REVIEWS:
SEASONALITY
TRENDS IN ADTECH
INDUSTRY

2. Seasonality is a variation introduced in the trends of the AdTech
Industry owing to the changes in the internal and external business
environment. It may or may not be predictable. These fluctuations
change the revenue for the publishers throughout the year.
Factors like consumer preferences, advertising budget, and
technical updates are important in determining the same. Some
quarters may be profitable, while others may not. However,
advertisers need to analyze these seasonality trends throughout
the year and maximize the chances of boosting the revenue by
retargeting, taking initial safeguards in the best interests.

3. Reasons for the seasonality by Vdo.ai Reviews
There isn’t any one particular reason for seasonality. The publishers
may experience a higher CPM and CPC during the Holiday season and
specific events like a Wednesday Offer Or Black Friday Sale. It may be
low during months such as January and February. However, the
publishers are spending lavishly strengthening their advertising
campaigns to ensure a higher CPM throughout the year.
This has been primarily due to the sudden increase in online
consumers and attribution modeling after Covid. According to the US
market federation report, US consumers’ annual spending has
increased to USD 905 billion in 2022 as against USD 50 million in 2019.

4. CEO
2
Quartile 1: From January to March
This is particularly referred to as a slump year for marketers. It marks
the beginning of the financial year. That is why the main focus of the
publishers is to devise new policies and strategies to increase the CPM.
The ad spending by the publishers is reduced to a minimum. The
spending power of the consumers is usually exhausted due to recent
festivities like Christmas and New year. It leads to a reduction in the
total sales of more inventory. The marketers initiate new programs for
increasing the CPM.

5. Quartile 2: From April to June
This quarter is relatively more profitable as compared to the
previous one. The marketing plans are enforced and the initiatives
are launched. The consumer demand starts picking up due to the
salary hikes and issuance of bonuses. Publishers pool their funds in
marketing and promotional activities. According to the sources, the
advertisement investment was predicted to grow by 8.7% by the
end of 2022, out of which 3.3% was to be allocated in the month of
March. This period continues till June and the revenue starts
increasing.
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6. ABOUT VDO.AI
VDO.AI is a one stop marketing solution for not only mapping the
marketing plans but also implementing them seamlessly. It
allows the publishers to diversify their marketing through
multiple channels in an optimum budget. It allows the publishers
to connect with the users worldwide and establish an instinct
connection.
Get in touch with us today by clicking here and get an access to
an optimised plan to survive the seasonality trends in the ad tech
industry.