6. •“I saw families riding
around on scooters with
kids standing up and the
mother carrying a baby and
sitting pillion and decided
to do something about it. It
started as a quest for an
affordable transportation
solution”.
-- Ratan Tata
Idea generation
7. .
Introduction
The Tata Nano was introduced at the 9th auto expo by Tata
Motors in New Delhi, India on Jan. 10, 2008.
Tata Nano is made for medium class family it is Small,
affordable and great Stylish Car.
The car itself is expected to boost the Indian Economy as well
as expand the Indian car market by 65%, according to rating
agency CRISIL
8. Specification
•Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan
Micra and the Smart.
•Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres
high. Can seat four to five people
•Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all
aluminium, multi-point fuel injection petrol engine can power the car to
top speeds of 105 kilometres per hour (65 miles per hour).
•Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.
•Pollution: Exceeds Indian regulatory requirements and can meet strict
Euro IV emission standards. In terms of overall pollutants, Tata says the
car is better than two-wheelers manufactured in India currently
9. Specification….
•Safety: Car exceeds current regulatory requirements with a strong
passenger compartment, crumple zones, intrusion resistant doors, seat
belts, strong seats and anchorage.
•Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned
Suzuki Maruti stable whose base model sells for about 4,800 dollars --
nearly double the price of the Nano
•Nearest International Rival: China's Chery QQ which retails for
3,600 dollars.
•Market: India's car market is a huge draw because car penetration is
just seven per 1,000 people, compared to 550 per 1,000 in such
countries as Germany or 476 in France, according to the Society of
Indian Automobiles.
11. Petrol Engine
2 cylinder petrol all aluminium Engine
624 cc
Variants
Models Ex-showroom
prices
Nano Standard Rs 1,23,360
Nano Deluxe-Cx Rs 1,51,360
Nano luxury-Lx Rs 1,72,360
Diesel Engine
684 cc
Smallest Common Rail Turbocharged
Diesel engine
Engine Options – Petrol, Diesel, Electric,
12. Distribution
TATA, it’s business has been extended to the overseas i.e. to the
Europe, Africa, U.S & Australia.
Hence it has n-number of showrooms in India & outside of India.
The exclusive showrooms are the best distribution channels for
TATA itself.
13. • Family of four riding a scooter on wet roads
• Two Wheeler Market
• Used Cars Market
• second hand car user
• middle and lower income group people.
14. Conclusion
•World is getting tougher day by day being unique is a
competitive advantage. Expectations to Nano has proved
this .
• After 100 years to Henry Ford , Tata has proved him again
not only he came out of the expectations but also came out
with a platform for Indian auto sector .
• So this as per this project conclusion can be draw as a
future car not only of Indian but also if exported than could
be to the world.
