Olympics 2012


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Olympics 2012

  1. 2. HISTORY OF OLYMPICS How it all began….
  2. 3. ANCIENT OLYMPICS <ul><li>Series of competitions help between several kingdoms from Ancient Greece </li></ul><ul><li>All struggles between the participating city-states were postponed until the games were finished </li></ul><ul><li>The origin of Olympics still remains a mystery and there are various myths about the same </li></ul>
  3. 4. DECLINE OF OLYMPICS <ul><li>The Games reached their zenith in the 6 th and 5 th centuries BC, but then gradually declined in importance as the Romans gained power and influence in Greece </li></ul><ul><li>The most commonly held date on the demise of the Games is 393 AD </li></ul><ul><li>The Games were not held again until the late 19 th century </li></ul>
  4. 5. 1896, ATHENS <ul><li>The first Games held under IOC was hosted in Panathenaic Stadium in Athens in 1896 </li></ul><ul><li>A total of 14 nations and 241 athletes competed in 43 events </li></ul><ul><li>It was during the 1896 Games that it was planned that the modern Olympics would rotate internationally. </li></ul><ul><li>The next edition of the Games was held in Paris. </li></ul>
  5. 6. BIDDING <ul><li>The bidding process goes on for two years. </li></ul><ul><li>At the end, London got the chance to host the Games by getting 54 votes, beating Paris by 50. </li></ul>2012 Summer Olympics bidding results City NOC Round 1 Round 2 Round 3 Round 4 London United Kingdom 22 27 39 54 Paris France 21 25 33 50 Madrid Spain 20 32 31 — New York City United States 19 16 — — Moscow Russia 15 — — —
  7. 8. <ul><li>The Head of State of the Host Country is received at the entrance of the Olympic Stadium by the President of the IOC and the Chair of the Organising Committee. For London 2012, Her Majesty the Queen will be greeted by Jacques Rogge and Sebastian Coe. </li></ul><ul><li>PARADE OF ATHLETES is the highlight of the ceremony, which is a procession of all the contestants from the participating nations. Teams enter in alphabetical order, according to the language of the Host Country, apart from the Greek team, which enters first, and the Host Country (in this case Team GB), who march in last.  </li></ul><ul><li>This is followed by speeches being delivered by the senior members of the Organizing Committee. </li></ul>
  8. 9. <ul><li>Once the Games have been declared open, the Olympic Flag is carried into the Stadium and hoisted into the air as the Olympic Anthem is played. </li></ul><ul><li>The big finale is the entrance of the Olympic Flame into the Stadium. It is passed through the athletes to the final Torchbearer, who will ceremoniously light the Olympic Cauldron, indicating the beginning of the Games. The Olympic Flame will continue to burn for the whole of the Games. </li></ul>
  9. 11. DRUGS <ul><li>The first documented use of drugs to improve an athlete's performance was the winner of the 1904 marathon, Thomas Hicks. </li></ul><ul><li>As of 1999 the authoritative body on the use of performance enhancing drugs is the World Anti-Doping Agency (WADA). </li></ul><ul><li>The banned substances and techniques fall into the following categories: androgens, blood doping, peptide hormones, stimulants, diuretics, narcotics, and cannabinoids. </li></ul>
  11. 13. TORCH CEREMONY <ul><li>DESIGN AND SPECIFICATIONS </li></ul><ul><li>IMPORTANCE </li></ul><ul><li>ROUTE </li></ul>
  12. 14. Logos
  13. 15. MASCOTS
  14. 16. MEDALS <ul><li>Medals for summer olympic </li></ul>
  15. 17. FINANCE Before you can really start setting financial goals, you need to determine where you stand financially.
  16. 18. Funding the Games <ul><li>A privately funded Organising Committee </li></ul><ul><li>A public sector delivery organisation </li></ul><ul><li>The National Lottery </li></ul>The London 2012 project is delivered by two key organisations - one private, one public
  17. 19. Worldwide Olympic Partners London 2012 Official Olympic Partners
  18. 20. London 2012 Official Olympic Supporters London 2012 Official Olympic Providers and Suppliers Aggreko Airwave Atkins CBS Outdoor Crystal CG Eurostar Holiday Inn Gymnova John Lewis Mondo Nielsen Nature Valley Technogym Populous Thames Water Rio Tinto Trebor Next West Field Ticketmaster and many more……………
  19. 21. Finance (Facts & Figures) Particulars Cost ( in billions) Venues and Infrastructure £5.3 Lower Lea Valley regeneration £1.7 Contingency fund £2.7 Security and policing costs £600 million VAT £800 million Elite sport and Paralympic funds £400 million Total for the games and regeneration £9.345 Staging the games £2
  20. 22. Sources of Revenue (Expected)
  21. 23. Jobs <ul><li>LOCOG </li></ul><ul><li>Ceremonies </li></ul><ul><li>Contractors </li></ul><ul><li>ODA </li></ul>Working for London 2012 is a chance to share a moment of history – not just in the UK, but on a global stage.
  22. 24. Legacy after the Games creating job opportunities <ul><li>Cleansing and widening of canals and waterways of River Lea. </li></ul><ul><li>Olympic and Paralympic Village will be converted into homes </li></ul><ul><li>Transport improvements (DLR) </li></ul>
  23. 25. MARKETING &quot;You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?&quot; Noel Peebles
  24. 26. Benefits to sponsors <ul><li>Use the Olympic logo, trademark, name with their products or services </li></ul><ul><li>Exclusive association with the Olympic brand. </li></ul><ul><li>Conduct special promotional camps or use space for events to advertise their products and services </li></ul>
  25. 27. Distinctive features of Olympics Marketing <ul><li>Athletic Endorsement in Olympics </li></ul><ul><li>Olympic Licensing and Merchandise </li></ul><ul><li>Use of Technology in Olympic Marketing Strategies </li></ul>
  26. 28. Media opportunities in numbers 220 Countries with broadcast rights 3800 Hours+programming 4.7 billion Tv viewers (For opening Ceremony) 10-30 Average hours consumption per viewer 14. 5 m Websites already talking about London 2012
  27. 29. PUBLIC TRANSPORT <ul><li>Through railway. </li></ul><ul><li>Through the cable car across river. </li></ul><ul><li>By bus. </li></ul>SECURITY <ul><li>Incident </li></ul><ul><li>Money spent for Security </li></ul><ul><li>Methods </li></ul>
  28. 30. FOOD <ul><li>Scooping out requirement: </li></ul><ul><li>The catering requirements of the Games. </li></ul><ul><li>The key sustainability criteria for food vision </li></ul><ul><li>Potential revenues, costs and space requirements </li></ul><ul><li>Food Advisory group: </li></ul><ul><li>To achieve maximum quality and quantity of food. </li></ul><ul><li>Choice and balance </li></ul><ul><li>Food sourcing and supply chain </li></ul><ul><li>Environmental management </li></ul><ul><li>Skills and education </li></ul>
  29. 31. FOOD QUANTITIES <ul><li>25,000 loaves of bread </li></ul><ul><li>232 tonnes of potatoes </li></ul><ul><li>More than 882 tonnes of sea food </li></ul><ul><li>31 tonnes of poultry items </li></ul><ul><li>More than 100 tonnes of meat </li></ul><ul><li>75,000 litres of milk </li></ul><ul><li>19 tonnes of eggs </li></ul><ul><li>21 tonnes of cheese </li></ul><ul><li>More than 330 tonnes of fruit and vegetables </li></ul>
  31. 33. DR. LUDWIG GUTTMANN <ul><li>Father of Sport for Disabled People </li></ul><ul><li>Was a strong advocate of using sports therapy to enhance the quality of life for people who were injured during World War II </li></ul><ul><li>Organized 1948 </li></ul><ul><li>Wheelchair Games </li></ul><ul><li>Dreamt of worldwide sports </li></ul><ul><li>competition for people </li></ul><ul><li>with disabilities to be held </li></ul><ul><li>every 4 years </li></ul>
  32. 34. TORCH RELAY <ul><li>4 FLAME LIGHTINGS </li></ul><ul><li>620 TORCHBEARERS </li></ul><ul><li>24-HOUR TORCH RELAY </li></ul><ul><li>25 AUG-GREATER BELFAST </li></ul><ul><li>26 AUG-EDINBURGH </li></ul><ul><li>27 AUG-CARDIFF </li></ul><ul><li>28 AUG-STOKE MANDEVILLE </li></ul>
  33. 35. CATEGORIES IN PARALYMPICS <ul><li>Amputee : PARTIAL or TOTAL loss of at least one limb </li></ul><ul><li>Cerebral Palsy : Any brain damage </li></ul><ul><li>Intellectual Disability : Impairment in INTELLECTUAL FUNCTIONING and associated limitations in adaptive behavior. </li></ul><ul><li>Wheelchair : SPINAL CORD injuries </li></ul><ul><li>Visually Impaired : Legally BLIND athlete </li></ul><ul><li>Les Autres : Athletes with a physical disability that does not fall strictly under one of the above five categories </li></ul>
  34. 37. THE CLOSING CEREMONY <ul><li>9 th September, 2012 </li></ul><ul><li>Flag bearers from each participating nations enter the Stadium followed by the athletes who, again, come in together without any national distinction </li></ul><ul><li>Paralympics flag is taken down and the flame is extinguished </li></ul>