The 2012 London Olympics provided a significant boost to London's tourism economy. London saw over 16 million foreign visitors during the Olympics in 2012, spending over £11 billion and supporting over 300,000 jobs. While the Olympics helped promote London as a tourist destination and spurred new hotel development, there were also issues with the treatment of migrant workers who helped build Olympics infrastructure and costs that exceeded initial projections.
4. LONDON’S CONNECTIVITY
Before we discuss tourism,
One of the best connected cities in the world,
Heathrow is the dominant London airport, its 70 million annual passengers representing 52% of
London’s total.
The airport is a European hub for many national carriers and alliances,
is the main entry point for most long haul traffic into the UK.
Its close proximity to the centre of London means that business travellers form its core catchment
6. London as a tourist destination
A report from the united kingdoms office for national statistics in
2013 London saw 16.8 million foreign visitors
Huge boost to London's economy with the same foreign visitors
spending 11 billion pounds
Spent the most money approximately 1.5 billion pounds on just
travelling expenses.
Visitors from Middle Eastern countries were spending 888 million
pounds
7. THE VALUE OF LONDON’S TOURISM
ECONOMY
Tourism makes a substantial contribution to London’s economy
major source of employment in the capital.
The direct industry contribution from London tourism is estimated at
£15.9 billion
supporting 304,000 jobs.
By 2025, this is forecast to increase to £35.4 billion and 391,000 jobs.
8.
9.
10. Olympics
international sporting events
Featuring summer and winter sports competitions
Thousands of athletes from around the world participate in a variety of
competitions.
12. “On the 6th July 2005
I.O.C President Jacques
Rogge made the dramatic
announcement that
London would host the
2012 Olympic and
Paralympic Games.”
13. Work on Olympics
2.5 square
8.35km of waterways created in and around Park
One of the largest urban
200 buildings demolished before work on the park could begin
More than 600,000 tones of soil washed to remove any trace of contamination
10 rail lines built to serve the Olympic Park
5 new permanent venues constructed
14. Cont.
30 new bridges constructed
12 residential blocks within the Athletes Village
By 2012 30,000 people had worked on the project
30,000 tones of silt, gravel and rubble removed from waterways
Planting of more than 4,000 trees, 74,000 plants, 60,000 bulbs and 300,000 wetland
plants
4 skeletons were discovered and removed from a prehistoric settlement discovered
on the site of the Aquatic Centre
Over 4 million visitors to the park over the course of the Olympic and Paralympic
Games.
15. Tourism results due to the Olympics
The tourism helped boost the economy as
many people came to watch the games
unfold
Reports show there were multiple
shopping sprees
20. GEOGRAPHICAL PROFILE OF HOTELS
New areas of the to the East are supplementing traditional accommodation hot spots
The West End provides 25% of London’s hotel stock, Luxury Class properties
A westerly corridor provides for more cost–conscious visitors, as does a neighboring south–
western axis
Between them these areas account for 24% of London rooms
One tenth of rooms are located in the North Central zone
Very large properties catering primarily for leisure tourists
Easy access to the most popular tourist zones
Enhanced business infrastructure along the river
21. Olympics as the Primary Tourism
There was a significant period of hotel development in the period leading up to the 2012
Olympics Games. About 7,500 new rooms opened in the 3–year period between 2009 and 2011,
with a further boost of 7,800 rooms in 2012.
22. Secondary tourism
Museums
Galleries
Royal attractions
London Eye
Tower of London
St Paul’s
Westminster Abbey
Greenwich venues – the Old Royal Naval Hospital, National Maritime Museum, and Royal Observatory
The big ben
Ferris wheel
24. Migrant workers
Before the spectators converged in London and before the athletes arrived to train,
migrant workers came to build infrastructure, harvest food, and prepare hotel
rooms.
Migrant workers, particularly from Eastern Europe, have come to the U.K. for the
2012 London Olympics.
Almost half of 46,000 Games-related jobs were given to foreign workers. More than
25 percent of the total workforce is from the European Union, mostly from Eastern
Europe, and around 12 percent is from outside the European Union.
vulnerable to abusive recruitment agencies that require excessive working hours
and offer low wages.
25. Four years after the 2012
Olympics, some of the people
who helped make the games
happen are still waiting to be
paid for their work.
BBC
26. Bangladeshi slave labor
providing sports wear for the
big brands such as Nike and
Adidas for as little as 72 pence
a day or £3.60 a week.
27. Most security guards are
being paid a basic wage
of £8.50 an hour to work
at the Games venues.
BBC
28. Energy consumed and source of the
energy
Renewable Energy
Biomass boiler 3MWth
Small wind turbines
Lighting integrated PV
29. Energy costs
Multiple sources say that the event was supposed to be the greenest ever.
had naturel venting systems so no air conditioning was required
The dome was open air so during the day naturel lighting was used causing low energy costs
The site was supposed to use 24MW of energy supported by wind turbines from the energy
company EDF
30. Keeping it green
The main crux of the games was for Olympics to be eco friendly. They used PVC which is
completely recyclable.
The stadium made was supposed to be completely torn easily and re made if needed be the case
Re used copper was used to make an indoor sports arena
31. 2012 London Olympics Go for the Green with Its
Energy Efficient, Sustainable, and Recyclable
Design
The Velodrome uses natural lighting during the day and a natural ventilation system for
cooling instead of air conditioning.
The Basketball Arena is a tent-like structure covered in 20,000 square meters of white
recyclable PVC fabric that will be recycled after the games.
The Copper Box's roof collects rainwater to be used in the toilets, reducing water costs
32. 5 ways keeping it green didn’t work
1. Rather then halving the carbon footprint of the games the focus became to reduce
and mitigate just enough carbon
2. Although they were supposed to use wind power the games produced 3.4 million tons
of CO2
3. Although the project uses constructed waste half the CO2 emissions come from
deconstruction of the site
4. metals in the medals came from the Rio Tinto mine, which has caused life-threatening
air and water pollution with mining endeavors around the globe.
5. The amount of transportation also cause huge emissions of carbon in London
33.
34. References
"History of London Photography Tour - Lastminute.com Experience
Days." Lastminute.com. Web. 29 Oct. 2016.
"| Human Development Reports." Human Development Reports. UNITED NATIONS
DEVELOPMENT PROGRAMME. Web. 29 Oct. 2016.
"London 2012 Olympic and Paralympic Games Case Study." Marshalls (n.d.). Web. 1 Nov.
2016.
"London Tourism Report 2012/13." London & Partners (2015). Print.
Lim, Lindsey. "Migrant Workers: Behind the Scenes at the London Olympics | Blog |
BSR." Www.bsr.org. BSR (Business for Social Responsibility). Web. 29 Oct. 2016.
"The World Factbook — Central Intelligence Agency." Www.cia.gov. CENTRAL
INTELLIGENCE AGENCY. Web. 29 Oct. 2016.
http://energy.gov/articles/2012-london-olympics-go-green-its-energy-efficient-
sustainable-and-recyclable-design
London is the third most visited city in the world, well ahead of its main rivals such as New York, Paris, Amsterdam, Barcelona and Rome.
As a slight comparison the same year new York saw 10.6 million foreign visitors
Note this is 2013 a year after the olympics
2.5 square
8.35km of waterways created in and around Park
One of the largest urban parks to be built in Europe for 150 years
200 buildings demolished before work on the park could begin
More than 600,000 tones of soil washed to remove any trace of contamination
100 hectares of new parklands created, including new gardens stretching for half a mile sitting between the Aquatics Centre and Olympic Stadium
10 rail lines built to serve the Olympic Park
5 new permanent venues constructed
providing a compelling motivation to visit. The capital’s free museums and galleries are undoubtedly the big draw for many visitors, with four venues collectively receiving in excess of 5 million visitors a year – the British Museum, Tate Modern, National Gallery, and Natural History Museum. In the past five years, these four have grown in collective popularity by 11%, adding a further 210,000 visitors between them. Beyond these four, the list of popular free venues includes the Victoria & Albert (one of London’s fastest growing major attractions in the last five years); the Science Museum and the National Portrait Gallery, all with in excess of 2 million visitors in 2012. In the paid–for category, London’s leading attraction is the EDF
According to the London Olympic Delivery Authority