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evolution of the sitemap




improve the usability
of your deliverables
Chris Pierson & Jacco Nieuwland
EuroIA - September 25th, 2009
introductions
Chris Pierson
UX consultant

10 years UX experience
2.5 years at User Intelligence
Jacco Nieuwland
UX consultant

8 years UX experience
4 years at User Intelligence
User Intelligence
It’s our goal to design interactive products that
provide great User Experiences, based on
knowledge of both
the users and the business.

Services we offer:
• Research
• Design
• Optimize




www.userintelligence.com
what is a
sitemap
a sitemap is a diagram in which the various pages
or page types throughout the site and the user
paths to and from them are documented.


                       A sitemap is an overview of
                       the pages within a website.


A site map is a diagrammatical
representation of the logical structure of a
set of webpages

                       the sitemap is an IA relic from
                       the web 1.0 era
our definition

a design deliverable that seeks to
communicate the overall structure and
navigation of [a website] –
possibly including screens, pages,
objects, states and flows
why talk about
sitemaps?
why talk about sitemaps?
why talk about sitemaps?
why (talk about) sitemaps?
• So many of us still do this – and need to do this
• Nature of websites and applications is changing
• Structure needs to be mapped & communicated



So sitemaps need to evolve to be able to
effectively communicate structure and
concepts
where have we come from?
Where have we come from?
web 1.0
 hierarchical
 top-down
 static HTML
where are we now?
Where are we now?
web 2.0
 linked & shared
 content
 focused on user &
 communities
 XML, RSS
sitemap
primary action map
sitemap + navigation scheme
Alternative visualisations
concept map
user flows
UIAML scheme
screenflow plus scenario
storyboard for interactive movie
interaction matrix / interesting moments grid
wireflow
Where are we going?
Where are we going?
web 3.0
 the semantic web
 the machine web
 linked data clouds
even though the way data is handled will
change, in many cases the design of the
websites that display that data will not change
drastically
recap
sitemaps are still used to communicate
structure, navigation and concepts
it takes a lot of these diagrams to create
something simple
different audiences can have different
information needs – documentation needs to
account for this
so, is there a way to incorporate all these
needs into one deliverable?
interactive documentation
interactive documentation allows for different
layers of information and different views of
the same design
there are existing tools that do this
(Axure, Balsamiq, swipr, etc)
                       - but none provide the
complete set of features we’re looking for
why not apply our user experience design
experience to our documentation?
requirements for documentation:
 • easy to create
 • easy to maintain
 • creative control (open)
 • easy to share/publish

• contextual communication
• easy to navigate / intuitive
sketches /ideas
past experience shows enthusiasm with the
audiences and improved understanding of
the design
2005 – UK government – communicate the
design of a complicated web application

integrating
screenflows, wireframes, mockups, validatio
n rules/business rules
wrap-up
a sitemap is more than just a hierarchical
collection of pages

mapping & visualising structure and
behaviour is still important

visualisations are naturally evolving with
evolving technology

different audiences have different needs
interactive documentation
  helps to cater for these audiences in one
  deliverable

  is an opportunity to apply our UX Design
  experience to our deliverables

  allows us to present these different
  layers of information in context
what next?
thank you!
                                 user intelligence

                                 Amsterdam office
                                 www.userintelligence.com




Chris Pierson
pierson@userintelligence.com


Jacco Nieuwland
nieuwland@userintelligence.com
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Evolution Of The Sitemap

Editor's Notes

  1. Subtitle – need to determine!
  2. LOOK AT PRESO MARTIJN & ADAM – GET INLINE
  3. Founded in 2002, recently opened an office in Finland. 16 people.
  4. Let’s first set the scene – what are we talking about?http://www.flickr.com/photos/silvaazniv/1595052750/
  5. http://www.flickr.com/photos/tonywuhl/3039851375/
  6. And why are we talking about sitemaps – they’ve been discussed to death, almost literally. This year’s IA Summit in Memphis had a panel discussion called ‘Evolve or Die’
  7. In this panel, deliverables were mentioned a couple of times. (ChristinaWodtke, Joshua Porter, Gene Smith & Russ Unger) It was suggested that we do not need to make these anymore (‘Who does that, anyway?’), and that people that ‘fetishise’ over their deliverables are ‘stuck in the IA box’. We disagree with this statement. We all need to evolve. But evolution means that you gradually adapt to new circumstances, and not throw away everything you’ve done before
  8. In this panel, deliverables were mentioned a couple of times. (ChristinaWodtke, Joshua Porter, Gene Smith & Russ Unger) It was suggested that we do not need to make these anymore (‘Who does that, anyway?’), and that people that ‘fetishise’ over their deliverables are ‘stuck in the IA box’. We disagree with this statement. We all need to evolve. But evolution means that you gradually adapt to new circumstances, and not throw away everything you’ve done beforehttp://www.flickr.com/photos/crfarnum/3391221532/
  9. In this panel, deliverables were mentioned a couple of times. (ChristinaWodtke, Joshua Porter, Gene Smith & Russ Unger) It was suggested that we do not need to make these anymore (‘Who does that, anyway?’), and that people that ‘fetishise’ over their deliverables are ‘stuck in the IA box’. We disagree with this statement. We all need to evolve. But evolution means that you gradually adapt to new circumstances, and not throw away everything you’ve done beforehttp://www.flickr.com/photos/rustysheriff/3557071616/
  10. CHANGE ANIMATION!
  11. And why are we talking about sitemaps – they’ve been discussed to death, almost literally. This year’s IA Summit in Memphis had a panel discussion called ‘Evolve or Die’http://www.flickr.com/photos/khalidibn/3636363737/sizes/l/
  12. This is where we both started – our first stemaps looked just like this. This will probably be true for many of you.
  13. http://www.aufdemmarkt.de/2007/10/22/tomtom-go-720t-navigation-per-sprache/
  14. web 3 Open Data Movement - data definitions and linkshttp://en.wikipedia.org/wiki/File:Lod-datasets_2009-07-14_colored.png
  15. web 3 Open Data Movement - data definitions and linkshttp://en.wikipedia.org/wiki/File:Lod-datasets_2009-07-14_colored.png
  16. Within the real estate available for display
  17. Within the real estate available for display
  18. Should we change design to ‘experience’?
  19. Should we change design to ‘experience’?
  20. Should we change design to ‘experience’?
  21. Should we change design to ‘experience’?
  22. Should we change design to ‘experience’?