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Evolution of the Webmaster Role


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Evolution of the Webmaster Role

  1. 1. Evolution of the Webmaster Role Servicios Web - Caixa Galicia November 2007
  2. 2. Goals <ul><li>Who is the Webmaster? </li></ul><ul><li>Orientation of the Webmaster </li></ul><ul><li>Development from Technology to Business </li></ul>
  3. 3. Who is the Webmaster? <ul><li>I looked up “define:Webmaster” at Google (3-sep-2007) </li></ul><ul><li>17 definitions > 431 words </li></ul><ul><li>“ Responsible for technic maintenance of a website&quot; ( 9 definitions)‏ </li></ul><ul><li>“ Responsible for general design, maintenance and content actualization” (5)‏ </li></ul><ul><li>“ Responsible for a specific website” (3)‏ </li></ul>Nota: Female “Webmistress”
  4. 4. Who is the Webmaster? <ul><li>Administrator contents manager maintenance pages Person Responsible server site technical Web Webmaster </li></ul>Note: Female: “Webmistress” “ Person for a Website who is the administrator and responsible for the server maintenance”
  5. 5. Development of the Webmaster <ul><li>Before: machine Now : user </li></ul><ul><li>Before: technology Now: business </li></ul><ul><li>“ Person responsible for a website” </li></ul>
  6. 6. From Technology to Business Web Design Marketing Contents Statistics Web structure User
  7. 7. Web structure <ul><li>Application-form asp contents headlines hiring/contracting how html information interaction marketing products process services test users usability where </li></ul>
  8. 8. Web Design <ul><li>accesibility css headlines how html appereance manual marketing well-known products standards style trademark </li></ul>
  9. 9. Contents <ul><li>A accesibility updating CMS contents double(A) edition manual search-position products guide search-engines social translation triple(A) user web 2.0 writing up </li></ul>
  10. 10. Statistics <ul><li>abandonment searchers number pages popularity process how how-many impressions references to-know users unique visits what why </li></ul>
  11. 11. Marketing Online <ul><li>hiring/contracting email emailings campaign LOPD spam openings clicks rebounded second life search-position social application-form to-know user viral web why 2.0 </li></ul>
  12. 12. Conclusions
  13. 13. Conclusions <ul><li>Webmaster </li></ul><ul><ul><li>Responsible for a website </li></ul></ul><ul><ul><li>Constant development </li></ul></ul><ul><ul><li>Pay attention to “market”: development vs opportunities </li></ul></ul><ul><li>User and Customer Orientation </li></ul><ul><ul><li>Value services and Contents Management </li></ul></ul><ul><ul><li>Web Optimization </li></ul></ul><ul><ul><ul><li>Sales channel </li></ul></ul></ul><ul><ul><ul><li>Customer loyalty </li></ul></ul></ul><ul><li>Business Orientation </li></ul>
  14. 14. <ul><li>Jerónimo Pérez Paz </li></ul><ul><li>Web Services Manager at Caixa Galicia </li></ul><ul><li>[email_address] </li></ul>