The document introduces UrbanFootprint, an end-to-end platform for smart urban planning. It outlines a three step framework for building sustainable cities with UrbanFootprint: 1) create scenarios by adding constraints and updating land uses, 2) evaluate impacts by comparing scenarios across environmental, social and economic factors, and 3) reduce friction with clear, effective reporting of outcomes. UrbanFootprint provides extensive planning data, advanced scenario planning capabilities, and real-time reporting to help planners craft better proposals, understand impacts, and build consensus.

1. Three Steps to Building
Sustainable Cities with
UrbanFootprint
An Introduction to the First End-to-End Platform Dedicated to Smart Urban Planning
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2. Meet the Speakers
Joe DiStefano
Principal & Co-Founder
Andy Fetterer
VP, Product & Marketing
Lauren Blecher Scherba
Marketing Director
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3. Made by planners, for planners.
UrbanFootprint is powered by Calthorpe Analytics.
We’re not just another software company.
We are planners and designers with over thirty years
of experience in regional planning, transit-oriented
development, and sustainable urban design.
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4. Dedicated to resilient, sustainable cities.
The foundation of our future rests at the intersection of environmental responsibility,
economic strength, and social equity in our cities.
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5. When it comes to city design, the stakes are high.
By 2050, 70% of the world’s population is expected to live in cities.
rural population
urban population
1990
2008
2050
14%
50%
70%
Source: Population Reference Bureau, 2013, United Nations, 2016
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6. When it comes to city design, the stakes are high.
By 2050, 70% of the world’s population is expected to live in cities.
ü Climate change
ü Choking pollution
ü Transportation gridlock
Cities are struggling to overcome:
ü Lack of resources
ü Social instability
ü Affordability gaps
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7. But, planning technology is struggling to keep up.
The average toolset does not yet meet the challenges of today.
§ Incomplete, dirty data
§ Inefficient processes
§ Ineffective reporting
Outdated technology leads to:
§ Resource constraints
§ Short-term focus
§ Decision gridlock
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8. On-the-ground
practitioners are the
leaders that will solve
this critical problem.
§ Urban Planners
§ Cities & Regions
§ Designers & Architects
§ NGOs & Advocates
§ Developers
§ Environmental Analysts
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9. Designed to support your work and mission.
Make your job easier with three key capabilities:
Access to Extensive Data
Dramatically cut data
acquisition costs and prep
time.
Advanced Scenario Planning
Evaluate impacts at the
outset by comparing
alternative outcomes.
Powerful Reporting
Build community
consensus with clear,
effective reporting.
Step 1 Step 2 Step 3
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10. Here’s how that translates to your day-to-day tasks:
Designed to support your work and mission.
Craft better proposals
with the ability to run
existing conditions
analyses in minutes.
Nail the interview
process and win more
projects with real-time
analytics.
Grow your business with extensive data and the latest scenario planning technology at your fingertips.
Understand project
impacts at the outset
with cost-efficient
scenario planning.
Private Practitioners
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Enable more of your
team to perform
advanced mapping and
scenario tasks.

11. Here’s how that translates to your day-to-day tasks:
Designed to support your work and mission.
Better support your community with access to extensive data at lower costs and greater time efficiencies.
Public Practitioners
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Pick from a better pool
of proposals from
savvy practitioners.
Serve up data and
basic GIS capabilities
to less technical staff.
Understand project
impacts with cost-
efficient scenario
planning.
Engage stakeholders
with a clear
understanding of
project outcomes

12. Access to extensive planning data
Dramatically cut data acquisition costs and prep time.
Run an existing conditions
analysis in minutes.
Develop a detailed analysis of any U.S.
location, across all scales: state, region,
city, block, or parcel.
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13. Access to extensive planning data
Run an existing conditions analysis in three clicks of a button.
First, click “Create Project”.
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14. Access to extensive planning data
Next, name your project,
organization, project
boundary, and context area.
Run an existing conditions analysis in three clicks of a button.
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15. Access to extensive planning data
ü Residential fields
ü Employment fields
ü Parcel area fields
ü Building area fields
ü Irrigated fields
ü Intersection density
ü Built form type
ü Land development type
Finally, click the base canvas
layer and you’re done.
Run an existing conditions analysis in three clicks of a button.
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16. Access to extensive planning data
Reference layer categories include:
ü Environmental
ü Infrastructure
ü Transportation
ü Land Use
ü Census
ü Social Equity
ü Public Health
ü Political Boundaries
Dive into the details with dozens of additional reference layers.
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17. Access to extensive planning data
Reference layer categories include:
ü Environmental
ü Infrastructure
ü Transportation
ü Land Use
ü Census
ü Social Equity
ü Public Health
ü Political Boundaries
Dive into the details with dozens of additional reference layers.
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18. Access to extensive planning data
Reference layer categories include:
ü Environmental
ü Infrastructure
ü Transportation
ü Land Use
ü Census
ü Social Equity
ü Public Health
ü Political Boundaries
Dive into the details with dozens of additional reference layers.
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19. Access to extensive planning data
Reference layer categories include:
ü Environmental
ü Infrastructure
ü Transportation
ü Land Use
ü Census
ü Social Equity
ü Public Health
ü Political Boundaries
Dive into the details with dozens of additional reference layers.
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20. Select the layers you’d like to
highlight. In this case we’re using
Transit Stops and Transit Lines.
Access to extensive planning data
Dive into the details with dozens of additional reference layers.
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21. Access to extensive planning data
Dive into the details with dozens of additional reference layers.
Drag the layers above the
Boston base canvas so they’re
easily visible.
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22. Access to extensive planning data
Dive into the details with dozens of additional reference layers.
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Finally, adjust the color scheme
for each layer, and you’re done.

23. Access to extensive planning data
Dive into the details with dozens of additional reference layers.
The resulting exhibit of all
existing bus and rail transit
lines in three short steps.
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24. Access to extensive planning data
Dive into the details with dozens of additional reference layers.
Employment within 30
minutes by transit.
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25. Access to extensive planning data
Dive into the details with dozens of additional reference layers.
Walk access to parks
within 15 minutes.
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26. Access to extensive planning data
Dive into the details with dozens of additional reference layers.
HUD poverty index score.
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27. Advanced scenario planning
Evaluate project impacts at the outset by comparing alternative outcomes.
Analyze potential community impacts
from all angles with advanced scenario
planning. Find the best solution with the
ability to project results across a wide
range of environmental, social, and
economic factors.
Compare and Contrast Scenarios
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28. Let’s say the City of Boston
is preparing for significant
population growth by the
year 2030.
Your planning firm is working with
Boston to help the city better
understand its growth options and
explore opportunities for a new
transit corridor plan for one of the
city’s many railway lines.
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29. Advanced scenario planning
One of the first steps is understanding where you can’t grow or develop.
Add the Necessary Constraints
Constraints are used to limit the developable
acreage available during scenario painting.
ü Preserving protected environmental areas
ü Planning for city resilience (sea level rise,
flood plains, etc.)
ü Protecting historical landmarks
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30. The Design Toolkit helps us update land uses in each scenario.
The built form library covers a full range of
potential development patterns – from
mixed-use centers, to residential areas, to
focused employment, and industrial areas –
and their component buildings.
Building and Place Type Library
Advanced scenario planning
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31. Real-world building examples that provide the
foundation for quantifying building characteristics.
Building Types
ü Density
ü Building/Parcel Information
ü Building Use Mix
Advanced scenario planning
The Design Toolkit helps us update land uses in each scenario.
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32. Place Types represent combinations of various buildings
along with the streets, parks, and other elements of urban
infrastructure that make up a place. Building Types nest
within Place Types.
Place Types
ü Density
ü Residential Mix
ü Land Use Information
ü Employment Mix
Advanced scenario planning
The Design Toolkit helps us update land uses in each scenario.
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33. Advanced scenario planning
Create an unlimited number of scenarios to understand all the impacts of your plan.
Create a new scenario in four steps:
ü Create a scenario.
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34. Advanced scenario planning
Create an unlimited number of scenarios to understand all the impacts of your plan.
Create a new scenario in four steps:
ü Create a scenario.
ü Select the area you’d like to update.
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35. Create a new scenario in four steps:
Advanced scenario planning
Create an unlimited number of scenarios to understand all the impacts of your plan.
ü Create a scenario.
ü Pick the Building or Place Type you want to
change it to.
ü Select the area you’d like to update.
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36. Advanced scenario planning
Create an unlimited number of scenarios to understand all the impacts of your plan.
Scenario 2: Village Mixed Use
Create a new scenario in four steps:
ü Create a scenario.
ü Pick the Building or Place Type you want to
change it to.
ü Select the area you’d like to update.
ü Click paint and you’re done.
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37. Advanced scenario planning
Create an unlimited number of scenarios to understand all the impacts of your plan.
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38. Advanced scenario planning
Boston Base Scenario Scenario 2: Village Mixed Use Scenario 3: Urban Mixed Use
Existing conditions in Boston. Parks and
universities are added as constraints.
The area surrounding Fenway Park, Boston
University, and Northeastern University is
changed to Village Mixed Use.
The area surrounding Fenway Park, Boston
University, and Northeastern University is
changed to Urban Mixed Use.
Create an unlimited number of scenarios to understand all the impacts of your plan.
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39. Powerful, real-time reporting
Reduce friction and build community consensus with clear, effective reporting.
Compare and contrast outcomes for each
scenario across eleven analysis modules.
Quantify scenario impact in real-time.
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40. Powerful, real-time reporting
Quantify scenario outcomes across a wide range of impacts.
Land Consumption Energy Use Transportation Water Use
Household Costs Walk Accessibility Emissions Transit Accessibility
Public Health
Fiscal Impacts
Conservation
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41. Powerful, real-time reporting
Quantify scenario outcomes across a wide range of impacts.
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Run analytics with a push of a button.

42. Powerful, real-time reporting
Quantify scenario outcomes across a wide range of impacts.
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Now we have an energy use
analysis for Boston.

43. Powerful, real-time reporting
Quantify scenario outcomes across a wide range of impacts.
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Water
Habitat
Agriculture
Carbon
Conservation Module
By standardizing land cover types, reference data, and
analytical methods, the Conservation Module compares
scenarios for their impacts on key ecological systems.

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45. ü Plan for better outcomes by comparing alternative scenarios across
environmental, social, and economic factors.
ü Run detailed existing conditions analyses in minutes with access to state-of-
the-art planning data.
ü Build community consensus and solicit feedback with clear communication
and easy-to-understand reporting.
Three-step framework for sustainable cities.
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46. Ready to see UrbanFootprint in action?
Request a Demo Start Your Free Trial
Sign up for a 30-day free trial or schedule a custom demo with our
team and learn how UrbanFootprint can help streamline your next
planning project.
Let us know in the Q&A chat, or go to urbanfootprint.io/request-a-demo
Visit uf.urbanfootprint.io to
sign up now!
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