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TREY
research
SocialMediaAddiction
Group #9 Muhammad Umaid P # 1406
Urwah bin Aamer P # 1405
TREY
research
What is Social Media
Social Media Addiction
Tools of Social media
Usage Facts
Positive Impacts of Social media
Negative Impacts of Social media
Conclusion
Contents
2
TREY
research
• Social media can be defined as a
digital way of communication. It
involves interactions on different
scales. They can be through text
messages, images, videos, or audio
and video calls.
• Way of sharing information, ideas
and view through virtual meet up
3
WhatisSocialMedia
TREY
research
• Social media addiction is a behavioral
addiction that is characterized as being
overly concerned about social media,
driven by an uncontrollable urge to log
on to or use social media, and devoting
so much time and effort to social media
that it impairs other important life
areas.
4
SocialMediaAddiction
TREY
research
• Dopamine is one of the neurotransmitters used to
regulate behavior
• Repeated exposure desensitizes nervous system
• Causes compulsive behavior to seek out further
dopamine release
• User feels compelled to continue using social
media site despite it not necessarily being
enjoyable
• Makes it harder to engage in tasks that need to be
done but are not immediately rewarding
5
SocialMediaAddiction
TREY
research
ToolsofSocialMedia
• Facebook
• LinkedIn
• Snapchat
• Twitter
• Instagram
• Tiktok
• PUBG
• etc
6
TREY
research
7
UsageFacts
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research
8
ActiveUseronSocialMediaPlatforms
2320
1900
1600
1500
1300
1098
1000
807
532
500
462
330
330
0 500 1000 1500 2000 2500
Facebook
Youtube
whatsapp
Snapchat
Messenger
Wechat
Instagram
QQ
Qzone
Tiktok
Sina Weibo
Reddit
Twitter
Users in Million
Users in Million
TREY
research
9
SomeBasicGroupsreachedaSaturationLevelofAdoptionto
Technologies
99
97
91
82
77
58
97
97
91
79
91
66
98
98
93
77
92
72
0 20 40 60 80 100 120
CELL PHONE
INTERNET
SMARTPHONE
SOCIAL MEDIA
LAPTOP
TABLETS
House hold income $75k College Grad + Age 18-49
TREY
research
10
SocialMediaPenetrationinsomecountry
83
77 75
71
66 64
60
57
14
10
0
10
20
30
40
50
60
70
80
90
Percentage by population
South Korea
Singapore
Hong Kong
Malasia
USA
UK
Turkey
China
India
Pakistan
TREY
research
PositiveimpactsofSocialmedia
11
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research
Comparison
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Trey Research
• Nulla a erat eget nunc hendrerit ultrices eu nec nulla.
Donec viverra leo aliquet, auctor quam id, convallis
orci.
• Sed in molestie est. Cras ornare turpis at ligula posuere,
sit amet accumsan neque lobortis.
• Maecenas mattis risus ligula, sed ullamcorper nunc
efficitur sed.
Competitive Service
• Praesent venenatis quam tortor, viverra nunc rutrum.
• Maecenas malesuada ultricies sapien sit amet pharetra.
• Nunc tempus, risus sodales hendrerit, arcu dolor
commodo libero, a sollicitudin quam nulla quis lectus. In
at porta mauris.
12
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research
WordWideconnectivity
13
• No Matter if you are searching for former
college roommate, your first grade
teacher, or an international friend, no
easier or faster way to make connection
than social media
• FB, twitter, LinkedIn and Pinterest are
probably the most well know social
networking communities.
• Make new friends
• New business connection and interaction
with friends
TREY
research
WordWideConnectivity Contd..
14
• Finding Partner
• Seeking a new job
• Location assistance
• Getting and giving product and service
• Receiving support from like minded indvls
• Making or receiving carrier or personnel
advice
• Sharing political beliefs
• Accessing news in real time
TREY
research
CommonalityofInterest
15
• Find the individual of same likes and
dislikes
• Build network on commonalities
• Share tips and ideas (Pinterest)
• You can share the information regarding
any subject matter of life
• Engage to work on common cause
TREY
research
RealTimeInformationSharing
16
• Many Social sites incorporate an instant
messaging feature, lets people exchange
information in real time.
• Chatrooms for discussion
• Team meetings class discussion
• Online classes during covid-19
TREY
research
TargetedAdvertisement
17
• Whether you are non profit organization
that needs to get the word out about an
upcoming fundraiser or a business owner
marketing a new product or service,
there’s no better way than social media to
get your message in front of millions of
people 24/7
TREY
research
NegativeimpactsofSocial
media
18
TREY
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TREY
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20
HealthIssues
Early
Death
Disease,
Disability and
health issue
Adoption of health
risky behavior
Social, emotion and
cognitive impairment
Disrupted neurodevelopment
Adverse childhood experience
TREY
research
Backlash
21
• A joke among friends is one thing but joke
in the world at large is much different.
When potential offensive content is
posted online, the amount of feedback is
often brutal.
• Using direct message cause miss meaning
in the conversation.
TREY
research
CyberbullyingandCrimesagainstChildren
22
• Use of social networks may expose
individuals to other forms of harassment
or even inappropriate contact.
• Children could be exposed to
inappropriate content.
• Cyber abuse are the anonymous social
media sites which can elevate the severity
of assault the fake promise of privacy.
TREY
research
RisksofFraudorIdentityTheft
23
• Whether you like or not information you
post on the internet, exception of any
platform is available to almost anyone
who is clever enough to access it.
• Stealing your identity may steal you
completely.
• Bank report reveals that this is the fastest
growing tech to steal money.
TREY
research
TimeWaster
24
• Business insider reports that social media
is the most popular use of internet-
surpassing email- and smartphones and
other mobile devices seem to be the
driving force behind this trend since 60 %
of traffic is from mobile source.
• A report on forbes states that 89 percent
of responders admitted to wasting time
on social media
TREY
research
CorporateInvasionofPrivacy
25
• Lacks a personal touch; inability to
connect in person
• Lack of privacy
• Open to security issues
• Requires constant commitment to
maintain social media presence.
TREY
research
TREY
research
Add a footer 27
ImpactLifeCycle
Distraction
Pressure to
conform
Risk
Aversion
Shallowness
TREY
research
TREY
research
• Take two weeks off time unlimited social sites e.g.
YouTube, Facebook. Consume time limited media
e.g. a movie a day
• Keep busy as much as possible. Plan out your
tasks.
• Socialize with friends. Or better yet, have them do
it with you for accountability
• Put up barriers to prevent relapse e.g. uninstall
apps
• Be wary of absently opening up social media sites
• Do not lose track even if you make a mistake
29
HowtoDealwiththeAddiction
TREY
research
ThankYou
30

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Social Media Addiction.pdf