The document outlines a plan to re-launch a product in Iran with new packaging. It involves launching the new packaging as stock becomes available in provinces, producing and placing POSM materials in outlets, and directly merchandising in 86,000 outlets. The plan is to achieve 100% numeric and weighted distribution. It provides details on the POSM materials to be used, estimated costs, and hiring a merchandising team for six months. The total estimated cost of the re-launch plan is 5,050,936,000 IRR or approximately $162,933 USD.

1. re-Launch

2. Challenge
• Re-launch of in Iran with new attractive
packaging.
• Creating awareness for the consumers about new
packaging benefits.
• Ensuring availability & visibility of the new packaging in
all the outlets.

3. Re Launch Plan
• new pack will be launched as soon as the stocks of each
variant will be available.
• 9 strata 1 provinces will be focused initially followed by the strata 2 &
then strata 3 provinces.
• POSM will be produced and placed in all the outlets all over Iran.
• A Merchandising Team will be hired for 6 months for strata 1 provinces
to place the POSM and to get the numeric distribution of

4. Re Launch Target
• direct merchandising will be done on 86,000
outlets.
• Numeric & weighted distribution target will be 100%.
• Club will be initiated. FB page will be prepared
and brand ambassadors will be hired.

5. • Posters Size A3 & A4.
• Posters will show the
embossed graphics same as
the pack.

6. • 3D Stickers.
• Good quality 3D stickers
will be pasted on all the
outlets all over Iran.

7. • Push & Pull
Stickers.
• Good quality P&P stickers
will be pasted on the doors
of all the outlets in Iran.

8. • A3 Posters 172,000
• A4 Posters 172,000
• 3D Stickers 258,000
• P&P Stickers 172,000

9. POSM Type Qty Total Cost IRR
A3 Posters 172,000 326,800,000
A4 Posters 172,000 171,656,000
3 D Stickers 258,000 1,878,240,000
Push & Pull Stickers 172,000 502,240,000
TOTAL COST 2,878,936,000

10. Description Nos. req. Cost /Month/Person IRR Total Cost 6 Months IRR
Project Manager 1 20,000,000 120,000,000
Merchandisers 26 12,000,000 1,872,000,000
KPO 3 10,000,000 180,000,000
TOTAL COST IRR 2,172,000,000

11. Description Total Cost IRR
POSM Material Cost 2,878,936,000
Merchandising Team Cost 2,172,000,000
TOTAL COST IRR
5,050,936,000
TOTAL COST in USD = 162,933

12. Wait for the ……………….
Thanks