2. Things
to discuss
PRESENTATION ON E-COMMERCE AND BUSINESS
Key takeaways:
E-commerce and its process
Types of e-commerce
Advantages
E-commerce today
e-commerce during covid 19
e-commerce in economics
e-commerce future
people who got successful
because of ecommerce
case studies
3. E-COMMERCE
It is commonly known as electronic marketing
It consists of buying and selling goods and services
over an electronic system such as on the internet.
E-commerce has gained immense popularity due to
its convenience, accessibility, and the ability to
reach a global customer base. It encompasses a
wide range of activities, from online retail stores to
digital marketplaces and online auction platforms
4. Examples :amazon,netflix etc..
B2C, or Business-to-Consumer, is a
fundamental model of e-commerce
that revolves around the direct
interaction between businesses and
individual consumers. In simpler terms,
it's when companies sell their products
or services directly to end-users, like
you and me.
Examples: Salesforce,alibaba group etc.
B2B, or Business-to-Business, e-
commerce is a fundamental model of
online commerce that revolves around
transactions between businesses. In
simpler terms, it's when one business
sells products or services to another
business.
Typesofe-commerce
2.B2B
1.B2C
3.C2C
C2C, or Consumer-to-Consumer, e-
commerce is a fascinating model of
online commerce that centers
around individuals buying and
selling products or services directly
to and from each other. In other
words, it's when everyday
consumers like you and me engage
in online transactions with fellow
consumers.Example: ebay,
Facebook marketplace etc.
4.C2B
C2B, or Consumer-to-Business, e-
commerce is an innovative model of online
commerce that reverses the traditional
roles of consumer and business. In C2B,
individual consumers offer products or
services to businesses, creating a dynamic
and mutually beneficial digital
marketplace.Example: influencer
marketing, YouTube etc.
5. Where
tostart
They establish the online storefront
where customers can browse and
shop.
A business creates a website or
uses an e-commerce platform.
Adding Products Customer Shopping
Each product gets a unique listing
on the website.
The seller uploads product listings,
including details and images.
They review their selections before
proceeding to checkout.
Customers visit the online store,
browse products, and add items to
their cart.
PRESENTATION ON E-COMMERCE AND BUSINESS
Setting Up the
Online Store
6. Whereitsgoing
Payment is securely processed
throug.y establish the online
storefront where customers
can browse and shop.
A business creates a website or
uses an e-commerce platform.
TheAt checkout, customers
enter shipping information and
payment details.
Order processing
Shipping and Customer
Service
This may involve packaging,
labeling, and ensuring product
quality.
TThe seller receives the order
notification and prepares the
products for shipping. Sellers provide customer support,
handle returns, and may engage in
post-purchase marketing to
encourage future sales.
The products are shipped to the
customer's provided address.
PRESENTATION ON E-COMMERCE AND BUSINESS
Checkout and
Payment
7. Running an online store typically involves lower operational costs
compared to a brick-and-mortar establishment, including reduced
rent, utilities, and in-store staff requirements.
E-commerce platforms allow for a personalized shopping
experience, providing product recommendations, wish lists,
customer reviews, and easy comparison of products to enhance
customer satisfaction.
E-commerce platforms operate
24/7, providing customers the
convenience to shop anytime,
anywhere, fitting their
schedules and preferences.
24/7 Availability
Products or services can be
launched more swiftly in the
online marketplace, enabling
businesses to respond
quickly to changing market
demands and trends.
Reduced Time to Market
Lower Operational Costs
Enhanced Customer Experience
Advantagesofusinge-commerce
PRESENTATION ON E-COMMERCE AND BUSINESS
8. global reach
Online stores operate
24/7, providing
customers with the
flexibility to shop at any
time. This continuous
availability enhances
customer satisfaction
and boosts sales.
SIGNIFICANCEINTODAY'S
DIGITALAGE
PRESENTATION ON E-COMMERCE AND BUSINESS
E-commerce transcends
geographical boundaries,
allowing businesses to reach a
global audience. Small and
medium-sized enterprises can
compet
24/7 availablity Cost saving
E-commerce eliminates the
need for physical
storefronts, reducing
overhead costs associated
with rent, utilities, and
staff. This cost efficiency
can lead to higher
profit.
9. market
expansion
SIGNIFICANCEINTODAY'S
DIGITALAGE
PRESENTATION ON E-COMMERCE AND BUSINESS
Businesses can easily expand
their product offerings and test
new markets without significant
upfront investments. This
flexibility encourages innovation
and diversification.
Economic
impact
E-commerce contributes
significantly to the global
economy by creating jobs,
fostering
entrepreneurship, and
driving economic growth.
10. Item 3
22.2%
Item 2
18.5%
Item 4
18.5%
Item 5
18.5%
Item 1
11.1%
Item 6
11.1%
E-commerceduringcovid19
Increased Online Shopping
Rise in Demand for Essential Products
Online Grocery Shopping Boom
Contactless Payments and Delivery
Online Learning and Remote Work
Equipment
Adaptation of Local Businesses
11. PRESENTATION ON E-COMMERCE AND BUSINESS
E-commerceineconomics
Consumer Behavior and
Demand
E-commerce has boosted demand
through easy accessibility, expanded
product options, competitive pricing,
personalization, and instant
gratification features. Consumers can
compare prices, receive tailored
recommendations, and access goods
24/7, fueling demand.
Supply Chain and Logistics
On the supply side, e-commerce
enables efficient inventory
management, global market access,
streamlined supply chains, and real-
time data insights, enhancing supply
efficiency. It's simplified transactions,
reduced costs, and expedited product
launches, reshaping how goods are
demanded and supplied in the
contemporary marketplace
12. Futureofe-commerce.....
With the proliferation of smartphones, mobile
commerce is on the rise. E-commerce
platforms will focus on optimizing their
websites and creating dedicated mobile apps
to enhance the user experience and
accommodate mobile shopping preferences.
PRESENTATION ON E-COMMERCE AND BUSINESS
Mobile Commerce
(m-commerce)
Augmented Reality
(AR) and Virtual
Reality (VR)
AR and VR technologies will be integrated
into e-commerce platforms, enabling virtual
try-ons for apparel, 3D product visualization,
and immersive shopping experiences,
providing customers with a better
understanding of products before making a
purchase
Artificial Intelligence (AI) and Machine
Learning (ML)
AI and ML will play a significant role in
personalizing customer experiences, product
recommendations, chatbots for customer service,
fraud detection, and supply chain optimization,
enhancing efficiency and customer satisfaction.
Voice Commerce
Voice-activated shopping through devices
like smart speakers will become more
prevalent. E-commerce platforms will
optimize for voice search and voice-enabled
transactions, allowing customers to make
purchases using voice commands.
13. Peoplewhosusscessbecauseofe-commerce
It serves a variety of purposes,
making presentations powerful
tools for convincing and teaching.
Jeff Bezos
Founder of Amazon
Jack Ma
co-founder of
Alibaba Group
Pierre Omidyar
founder of eBay
the world's largest and most
influential e-commerce
platform. Jeff Bezos
revolutionized online shopping
and played a crucial role in
shaping the modern e-
commerce landscape.
a global e-commerce, retail, and
technology conglomerate. Jack
Ma played a key role in
establishing Alibaba as a leading
e-commerce platform,
connecting businesses and
consumers globally.
an e-commerce platform that
pioneered online auctions and
consumer-to-consumer sales,
transforming the way people
buy and sell various items
online.
15. Amazon'sMoveinto Selling Groceries
Background
Amazon, known for
selling books online,
decided to get into the
business of selling
groceries. They wanted
to change how people
buy food, moving it from
traditional stores to the
internet.
Challenges
1.CHANGING HABITS:People were
used to going to physical stores for
groceries, so convincing them to
shop online was a challenge.
2.DEALING WITH FRESH FOOD:
Groceries include items like fruits
and vegetables that can spoil, which
made it tough to deliver them on
time.
3.FACING COMPETITION:There
were already big grocery store
chains, so Amazon had to find a way
to compete.
16. Strategy
1.BUYING A GROCERY STORE: Amazon
purchased a popular grocery store called
Whole Foods in 2017. This gave them
redibility and actual stores where people
could shop.
2.TECH UPGRADE: Amazon opened
cashierless stores called Amazon Go and
used smart technology to manage their
stock better.
3.DELIVERY OPTION: They expanded
their delivery services, making it possible
or you to get fresh groceries delivered to
your doorstep on the same day.
Result
1.SHAKING UP THE MARKET:Amazon's
entry into groceries forced other
grocery stores to improve their online
shopping and delivery services.
2.MORE SALE: Amazon's grocery
business grew a lot, with more people
choosing to buy food online.
3.KEEPING CUSTOMER: People who
used Amazon for groceries were more
likely to shop for other things on
Amazon too.
4.LEADING INNOVATION: Amazon's
cashierless stores and inventory
management tech set new standards
in the industry.
17. Company’s founder Emily Weiss launched her
beauty blog, Into the Gloss, back in 2010.
At the time, she was working as an editorial assistant
at Vogue. That’s where she noticed a trend: beauty
industry brands weren’t looking for customer input,
they were simply telling women what to buy.
That’s what sparked her idea for the blog. She
thought that the beauty industry should involve real
conversations with real women, and she knew that
social media could make those conversations
happen.Into the Gloss became one of the first beauty
blogs to use Instagram, and today, Into the Gloss’
Instagram page has almost a million followers.
GlossierMarketing Breakdown: How This
BeautyBrandBecame a$1.2BillionCompany
18. GlossierMarketing Breakdown: How This
BeautyBrandBecame a$1.2BillionCompany
Their account became a great source
of information about which beauty
products their readers were using and
why. Whenever they wanted to gather
market research on beauty products,
they simply asked their question on the
Into the Gloss Instagram feed.
With a solid fanbase and plenty of
experience from running Into the
Gloss, Emily decided to launch her own
beauty brand in 2014: Glossier.
19. 3takeawaysfromGlossier’spowerfulstrategy
1.Knowyourtargetaudienceandbuildrelationshipswiththem
Glossier’s team decided to use everything they’d learned from running Into the Gloss as
part of their marketing strategy for the new company.
They continued to communicate with their customers to stay in the loop and understand
exactly what they wanted. Their “About Us” page puts it perfectly: “We create the
products you tell us you wish existed.”
2.Use(micro-)influencermarketing
another key aspect of Glossier’s hugely successful social media strategy is reposting
user-generated content on their Instagram account.
They regularly check what people post about their products, and often show how their
products work in real life as part of real users’ beauty routines. And they don’t just
repost big, “important” influencers like most brands… they also repost regular people’s
posts.
20. 3.Focusonbranding
Branding is another key pillar in Glossier’s amazing strategy. As mentioned, their
products are attractive and instagrammable.
Their signature pink color is not only iconic because their customers would recognize it
anywhere, but also because they actually have a trademark registration for their
millennial pink - lined product packaging.
