2. E-commerce, short for electronic
commerce, refers to the buying
and selling of goods and services
over the internet.
What is e-commerce?
3. History and evolution
earlier
The concept of selling and buying goods and
services online can be traced back to the
1970s, with the advent of electronic data
interchange (EDI) that enabled business-to-
business transactions. However, it wasn't
until the 1990s that e-commerce truly began
to take off with the rise of the internet and
the World Wide Web. The launch of platforms
like Amazon and eBay in the mid-1990s
marked a pivotal moment, allowing
consumers to purchase products directly
from online retailers and engage in online
auctions. This era also saw the emergence of
online payment systems, bolstering the
Early 2000’s
Over the years, the evolution of e-commerce has
been marked by advancements in technology,
changes in consumer behavior, and the
proliferation of mobile devices. The early 2000s
witnessed a boom in online retail, with businesses
expanding their digital presence and refining their
e-commerce strategies. The introduction of
mobile commerce, or m-commerce, further
revolutionized the landscape as smartphones
became ubiquitous. Social media platforms also
played a significant role, with companies
leveraging these channels for marketing and
sales. The 2010s saw the rise of e-commerce
giants like Alibaba and the widespread adoption
of mobile payment systems, contributing to the
now
In recent years, the e-commerce landscape has
continued to evolve with the integration of
artificial intelligence, machine learning, and
augmented reality. Personalized shopping
experiences, predictive analytics, and
advanced logistics have become key
components of successful e-commerce
strategies. The COVID-19 pandemic in 2020
accelerated the shift towards online shopping,
highlighting the resilience of e-commerce
during challenging times. As we move forward,
the history and evolution of e-commerce
reflect a dynamic interplay between
technological innovation, changing consumer
preferences, and the adaptability of businesses
in the digital age.
5. Key components
E-commerce relies on
online transactions
where customers can
purchase goods and
services electronically.
Online
Transactions
Electronic Data
Interchange
The electronic exchange of
business documents
between organizations.
Automated data
collection systems
Systems that collect
and analyze data to
improve business
operations and
customer experiences.
6. Types of E-com
01 02 03
B2C (Business
to Consumer).
B2B (Business
to Business).
C2C (Consumer
to Consumer).
7. Types of E-com
04 05 06
C2B (Consumer
to Business).
B2A (Business to
Administration).
C2A (Consumer to
Administration).
8. Bb2
refers to the electronic
exchange of products,
services or information
between businesses rather
than between businesses and
consumers. b2c
is the retail part of e-commerce
on the internet. It is when
businesses sell products,
services or information
directly to consumers.
c2c
is a type of e-commerce in
which consumers trade
products, services and
information with each other
online.
9. c2b
is a type of e-commerce in
which consumers make their
products and services
available online for companies
to bid on and purchase.
b2a
refers to transactions
conducted online between
companies and public
administration or government
bodies
c2a
refers to transactions
conducted online between
consumers and public
administration or government
bodies.
10. Mobile e-commerce (m-
commerce) refers to
online sales
transactions using
mobile devices, such
as smartphones and
tablets. It includes
mobile shopping,
banking and payments.
Mobile chatbots facilita
te m-commerce, letting
consumers complete
transactions via voice
or text conversations.
M-commerce
What is M-Commerce?
12. E-commerce platforms have revolutionized the way we conduct business,
providing a digital marketplace where buyers and sellers can connect seamlessly.
These platforms enable businesses of all sizes to showcase and sell their
products or services online, breaking geographical barriers and reaching a global
audience. Offering a convenient and efficient shopping experience, e-commerce
platforms often feature secure payment gateways, customer reviews, and
personalized recommendations. This digital transformation has not only
empowered businesses to expand their reach but has also changed consumer
behavior, fostering a culture of online shopping. As technology continues to
advance, e-commerce platforms play a crucial role in shaping the future of retail
by adapting to evolving consumer needs and preferences.
E-com
platforms
13. Features and
benefits
E-commerce platforms revolutionize the way businesses operate by
providing a robust and dynamic online marketplace. These platforms offer
a plethora of features that enhance the overall shopping experience for
both businesses and consumers. One key feature is the ability to create
personalized storefronts, allowing businesses to showcase their products
or services in a unique and visually appealing manner. Additionally, e-
commerce platforms often integrate secure payment gateways, ensuring
smooth and secure transactions. These platforms also support inventory
management, order tracking, and analytics tools, empowering businesses
to make data-driven decisions. For consumers, e-commerce platforms
offer convenience, enabling them to browse, compare, and purchase
products from the comfort of their homes. Moreover, the accessibility of a
wide range of products, competitive pricing, and the option for doorstep
delivery contribute to the overall benefits of e-commerce platforms,
making them a cornerstone of modern retail and business operations.
14. E-payments and security
E-payments have become an integral aspect of modern e-
commerce, offering convenience and efficiency for both
consumers and businesses. However, the widespread
adoption of electronic transactions has also raised concerns
about the security of financial information. As sensitive
data, such as credit card details and personal identifiers, is
transmitted online, the risk of unauthorized access and
fraud becomes a significant challenge. To mitigate these
risks, e-commerce platforms employ robust security
measures, including encryption protocols, secure sockets
layer (SSL) certificates, and two-factor authentication.
Additionally, advancements in technology have given rise to
secure payment gateways and biometric authentication
methods, enhancing the overall safety of e-payments.
Continuous efforts by industry stakeholders, regulatory
bodies, and cybersecurity experts are essential to stay
ahead of evolving threats and ensure the sustained trust of
consumers in the digital realm of e-commerce.
15. Future trends in e-com
The future of e-commerce is poised for dynamic evolution, shaped by
innovative technologies and changing consumer behaviors. Artificial
Intelligence (AI) is set to play a pivotal role, enhancing personalized shopping
experiences through advanced recommendation engines and virtual shopping
assistants. Augmented Reality (AR) and Virtual Reality (VR) are expected to
revolutionize the way customers interact with products online, offering
immersive try-before-you-buy experiences. Blockchain technology is likely to
enhance security and transparency in transactions, fostering trust among online
shoppers. Sustainability will continue to be a driving force, with consumers
gravitating towards eco-friendly and socially responsible brands. The rise of
voice commerce, facilitated by smart speakers and virtual assistants, is
anticipated to simplify the purchasing process further. In addition, the
increasing prevalence of mobile commerce, fueled by the widespread use of
smartphones, is expected to redefine the landscape of online retail, making
convenience and accessibility paramount in the future of e-commerce.
16. conclusion
CONCLUSION
E-commerce has transformed the way
businesses operate and consumers shop,
breaking down geographical barriers and
providing convenience.
As technology continues to advance, e-
commerce is expected to evolve further,
with new trends shaping the future of the
digital marketplace.