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The Content Marketing Funnel of Love


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The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships.

That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys.

You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not.

Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.

Published in: Marketing
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The Content Marketing Funnel of Love

  2. What if there's a reason why a heart. .. 88'
  3. Looks kind of like a Funnel! 2% $8’
  4. When only 38% of B2B content marketers believe they know what they're doing. .. 9 D’ Illa [sourcez CMl]
  5. Maybe it's time to stop looking for customers to hear your product pitch. .. I 1 V
  6. .. .and spread the love across your funne| —wt'l/ L C’0IzleIzl/ ‘fir? ’
  7. You see, content marketing isn't ALL about u - é o n 9 get to the sale. customers. _'”— Let's skip the part where I ask
  8. Content unlocks the door to real relationships with your eaalome/ la-I0-be. I see you're interested in B2B content marketing trends. Check out this infographic.
  9. That's why you can't afford to neglect content that: »5i’. ar’aeaawa/ zerzeaa » . %eae/ zeatelevarzl ' '5?orrzarzeeavz2u'l‘o1ar'rzI0 azréaouhe/ wand $3
  10. V’ . . ocsafi rrredsa i" Find out what your customers love and make it your gift to them.
  11. Anc! don't forget to ask them out again with a Call-to-Action that's in the right place, the right time. iREE HUG F J L _l 7:; lJ- k A/7l'_
  12. But to become the brand that's running through your prospect's mind, you'll need to gr/ .ra. !’;0M. l‘r2, / ..7,"2.~’7f’I; €.l. ~”r; for your product. i F V
  13. You also need content that addresses problems that your product solves. Don't be shy about showing how wi'th: ‘F/ /ra.6rfn; £.I/ la i ‘Z/ /.’r; £Ie; '2.cI, i2%i . . Cane oi? /'r/ iraiie 4'/ «I. /i . . . 7’ 7’ Capture the attention of qualified leads and romance them with nurture campaigns!
  14. Not everyo1e will commit as a customer. That's ok. , lire/2.9‘/ e ~ q/ Jr? / ‘Jz. re. ~'7;. ..9 84% of B2B decision makers start the journey with referrals, after all 77 [Source: lnfluitive]
  15. But for those who are ready to commit, __ Ohm you'll need to get : E;. j.: .“: ,$. :,V, ,"; *:; ;*: ,._ more i‘ ? ::?
  16. 9; . ..NOT LIKE THAT
  17. Help Sales get m. ore personal with; d7"r. .z. l.a; i e. »m.6£erii; e.'/ ;.£ e0rz. Ze. !r; £ filueowre & tl°2ee. £<z. l / Jgfifla . - e0rzZe. !r; .£ li/ mi/ ziraii: 7'7’
  18. So your sales team can strike the right chord with your prospects. ..
  19. .-. to set u p the big proposali Will you take me ii: ] y to be your vendor? s of course! J i i V V
  20. But content marketing doesn't end with customer acquisition. .2- V ‘.70zLneedl0bolhe/ to/ “oi I/0wLed: lI0m€/ &L—l'/ tdlekfledd arzdirzweall/ L.
  21. CONTENT MARKETING FOR CUSTOMER RETENTION IS JUST AS IMPORTANT: Knowledge Bases help your customers n with self-service product education. ‘ . . _ Webinars let you coach customers to see greater returns on their investment. Advocate Marketing involves your community, encourages user-generated content and makes customers feel like part of your brand.
  22. crz/ run Because even a 5% increase in customer retention can boost profits by 25 to 95% [$OUI’Ce: Harvard Business Review]
  25. Some were longtime admirers of your blog.
  26. Others were actively searching for a solution like yours.
  27. Many would never have given you the time of day. Until they saw your case study. 9 5
  28. p 7 . i Your customers may all be on different journeys, but if you create content for your entire funnel and beyond, - "I ‘or 4 4 i - I‘ ‘ -/ ii u i‘ / tr, /m, » [: ,lr. ._r ! ._; .0,/ A nit! /. 1». I/ Il! :*. ',/ Ill’! !!/ v.{'= v ll; ail! ‘ , ‘-, I., i., h.r: . ~17 iarlre. V‘?
  29. Oberflip Want more of the latest content marketing tips, tricks, and trends? SUBSCRIBE TO OUR HUB