Engagement: A New Metric to Demonstrate Event ROI
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In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy. In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals. In this presentation, Justin Gonzalez, Senior Marketing Manager at DoubleDutch, provides expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.
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Engagement: A New Metric to Demonstrate Event ROI
- 1. #uberwebinar @uberflip @doubledutch Justin Gonzalez Senior Marketing Manager @justinSF Hana Abaza VP Marketing, Uberflip @hanaabaza Engagement: A New Metric to Demonstrate Event ROI
- 2. #uberwebinar @uberflip @doubledutch WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J)
- 3. #uberwebinar @uberflip @doubledutch Join in on WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J)
- 4. #uberwebinar @uberflip @doubledutch STICK AROUND FOR A DEMO
- 5. #uberwebinar @uberflip @doubledutch Today’s Agenda! Rise of the Event Marketer! Set Engagement Goals to Demonstrate ROI! Leverage Your Data Wisely! ! Event Marketing Resources!
- 7. #uberwebinar @uberflip @doubledutch The marketing landscape is evolving.!
- 8. #uberwebinar @uberflip @doubledutch How familiar are you with event apps?! Marketing used to be about what you said to people, now it’s what you do for people. You have to come into the business to add value to the lives of your customers and clients. Kevin Jackson Director of Ideas and Innovation The Experience is the Marketing “!
- 9. #uberwebinar @uberflip @doubledutch New marketing technologies are making it simpler than ever to engage prospects and customers.!
- 10. #uberwebinar @uberflip @doubledutch Welcome to the age of engagement marketing.!
- 11. #uberwebinar @uberflip @doubledutch Live events create the perfect storm of engagement.!
- 12. #uberwebinar @uberflip @doubledutch But, we face a few challenges when measuring engagement at events.!
- 13. #uberwebinar @uberflip @doubledutch Today’s Agenda! Rise of the Event Marketer! Set Engagement Goals to Demonstrate ROI! Leverage Your Data Wisely! ! Event Marketing Resources!
- 14. #uberwebinar @uberflip @doubledutch How familiar are you with event apps?! People still want that in-person connection. Event programs offer the face-to-face engagement that helps move your leads down the funnel at a higher conversion rate than most other marketing channels. Lindsey Lyle Senior Event Marketing Manager DoubleDutch “!
- 15. #uberwebinar @uberflip @doubledutch Set expectations early.!
- 16. #uberwebinar @uberflip @doubledutch Metrics for Attendees:! event registrations! meeting requests! email signups! attendee referrals! product demos! product purchases! traditional media! social media! attendee influence! website traffic! returning attendees! session bookmarks! session attendance! engagement frequency! attendee sentiment!
- 17. #uberwebinar @uberflip @doubledutch Metrics for Sponsors:! booth traffic! meeting requests! demos scheduled/given! quality of contacts! sales generated! media mentions! attendee sentiment! sponsor sentiment! returning sponsors!
- 18. #uberwebinar @uberflip @doubledutch How familiar are you with event apps?! What technology does is like taking Picasso up to modern day and giving him Photoshop. Adam Parry Editor in Chief Event Industry News “!
- 19. #uberwebinar @uberflip @doubledutch Equip yourself with the right software and tools.! Marketing Automation (Marketo) Customer Relationship Management (Salesforce) Event App (DoubleDutch)
- 20. #uberwebinar @uberflip @doubledutch Today’s Agenda! Rise of the Event Marketer! Set Engagement Goals to Demonstrate ROI! Leverage Your Data Wisely! ! Event Marketing Resources!
- 21. #uberwebinar @uberflip @doubledutch Leverage your data wisely.!
- 22. #uberwebinar @uberflip @doubledutch If you can measure it, you can make it better.!
- 23. #uberwebinar @uberflip @doubledutch Today’s event marketers have a unique opportunity to become tomorrow’s CMOs.!
- 25. DoubleDutch at a Glance London Hong Kong Amsterdam San Francisco Portland Offices
- 26. #uberwebinar @uberflip @doubledutch QUESTION TIME! Justin Gonzalez Senior Marketing Manager @justinSF Hana Abaza VP Marketing, Uberflip @hanaabaza hub.uberflip.com