UX STRAT 2015 USA presentation by Dr. Jen Romano-Bergstrom, UX Researcher, Facebook

1. Privacy and Strategy
Helping People Feel in Control of Their Facebook Experience
Paddy Underwood
Product Manager, Privacy Product, Facebook
Jen Romano-Bergstrom @romanocog
UX Researcher, Privacy Product, Facebook
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2. Why You Should Care
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3. 92%
Concerned about
online privacy
89%
Avoid doing
business
80%
Less likely to
use an app
Your Users Care
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4. You’re Going to Have a Bad Time!
Regulatory
Scrutiny
Angry
Users
Negative
Press
Privacy
Misstep
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5. What We’ve Learned
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6. Put people first.
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7. ImproveCommunicate Build
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8. ImproveCommunicate Build
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9. ImproveCommunicate Build
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10. Cultivating a Privacy Culture
Building Privacy Experiences
Nailing Privacy Fundamentals
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11. Cultivating a Privacy Culture
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12. Companies are different
Things to Consider
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13. Companies are different
Align with company values
Things to Consider
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14. Companies are different
Align with company values
Privacy from day one
Things to Consider
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15. Companies are different
Align with company values
Privacy from day one
Grow privacy program
Things to Consider
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16. Companies are different
Align with company values
Privacy from day one
Grow privacy program
Balance interests
Things to Consider
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17. Training
Our Approach
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18. Training
Infrastructure and tools
Our Approach
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19. Training
Infrastructure and tools
Privacy product team
Our Approach
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20. Training
Infrastructure and tools
Privacy product team
Cross-functional collaboration
Our Approach
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21. Privacy means different things
to different people.
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22. 22

23. 23

24. 24

25. 25

26. 26

27. Make privacy intuitive
Design Principles
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28. Make privacy intuitive
Don’t surprise people
Design Principles
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29. Make privacy intuitive
Don’t surprise people
Use clear, simple content
Design Principles
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30. Make privacy intuitive
Don’t surprise people
Use clear, simple content
Make the controls testable
Design Principles
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31. Privacy is an important feature
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32. Test Measure Feedback Iterate
What Does This Mean?
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33. Test Measure Feedback Iterate
What Does This Mean?
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34. Test Measure Feedback Iterate
What Does This Mean?
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35. Test Measure Feedback Iterate
What Does This Mean?
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36. Nailing Privacy Fundamentals
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37. Defaults
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38. Get permissions
you need
Provide context Tell people
the value
Device Permissions
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39. Get permissions
you need
Provide context Tell people
the value
Device Permissions
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40. Get permissions
you need
Provide context Tell people
the value
Device Permissions
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41. Device Permissions
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42. Developing Privacy Statements
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43. Use,
collect, and
store data
Product
development
over time
Be
creative
Keep it
simple
Accessibility
where it matters
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44. Use,
collect, and
store data
Product
development
over time
Be
creative
Keep it
simple
Accessibility
where it matters
44

45. Use,
collect, and
store data
Product
development
over time
Be
creative
Keep it
simple
Accessibility
where it matters
45

46. Use,
collect, and
store data
Product
development
over time
Be
creative
Keep it
simple
Accessibility
where it matters
Romano Bergstrom, J. C. & Strohl, J. (2014). Improving government websites and surveys with usability
testing: A comparison of methodologies. Proceedings from the Federal Committee on Statistical
Methodology (FCSM) Conference, Nov 2013, Washington, DC.
Alayoubi, L. & Romano Bergstrom, J. (2014). Paying for Education: User-Centered Research on the
Paying for College Website and Tools. Presentation at edUi, Richmond, VA, Sept 2014.
46

47. Use,
collect, and
store data
Product
development
over time
Be
creative
Keep it
simple
Accessibility
where it matters
47

48. Use,
collect, and
store data
Product
development
over time
Be
creative
Keep it
simple
Accessing
where it matters
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49. Put people first.
Paddy Underwood
Product Manager, Privacy Product, Facebook
paddy@fb.com
Jen Romano-Bergstrom @romanocog
UX Researcher, Privacy Product, Facebook
jenrb@fb.com
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