Life of a Song: Building a New Ecosystem of Services for an Established Market

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Utopia built a centralized platform that powers a set of new services for all stakeholders of the music industry, from creation to consumption. Building tech for an entire industry can only be achieved by looking holistically at the industry's value chain. In this session, Nicholas will discuss how Utopia are building a new product ecosystem - a growth partner to an industry in a highly innovative time of change. Nicholas will look at the challenges and successes as they strive to achieve a utopian experience for the music industry.

Lifecycle of a
Song
Building a new Ecosystem of Services for an Established Market
2022©Utopia
Music.
All
rights
reserved.

2022©Utopia
Music.
All
rights
reserved.
UTOPIA MUSIC
Introduction

2022©Utopia
Music.
All
rights
reserved.
Creative
Agencies
Investors
Collection
Societies
Funds
Royalties
Music
Libraries
Retailers
Digital
Service
Providers
(DSPs)
Distributors
Publishers
Labels
Creators
VALUE CHAIN
Context

2022©Utopia
Music.
All
rights
reserved.
Creative
Agencies
Investors
Collection
Societies
Funds
Royalties
Music
Libraries
Retailers
Digital
Service
Providers
(DSPs)
Distributors
Publishers
Labels
Creators
ESTABLISHED
PLAYERS
Context

2022©Utopia
Music.
All
rights
reserved.
THE DATA GAP
Context
?
?
?
?
?
Unaligned datasets
Mismatched metadata
Legacy Industry silos
Uneven territorial licensing
No centralised copyright registries
? Inadequate tracking

2022©Utopia
Music.
All
rights
reserved.
UTOPIA MUSIC
FAIR PLAY FOR EVERY PLAY
C
R
E
A
T
I
O
N
C
O
N
S
U
M
P
T
I
O
N
PAYMENTS
Who owns the rights
to the song being played?
What was played,
when, and where?
Who should get paid?

2022©Utopia
Music.
All
rights
reserved.
Music
Supervision
Trading
Financial
Neighbouring
Rights
CMO DSP & UGC
Publishing
Metaverse
Distribution
Creators
C
R
E
A
T
I
O
N
C
O
N
S
U
M
P
T
I
O
N
PAYMENTS
Structure
INDUSTRY SERVICES

2022©Utopia
Music.
All
rights
reserved.
ORGANIC GROWTH
Accelerate

2022©Utopia
Music.
All
rights
reserved.
PROGRAMMATIC
M&A
Scale

2022©Utopia
Music.
All
rights
reserved.
SUPERCHARGING
THE PLATFORM
Integrate

2022©Utopia
Music.
All
rights
reserved.
WHOLE PICTURE
FROM PIECES
Closing the Data Gap

2022©Utopia
Music.
All
rights
reserved.
THRIVING
ECOSYSTEM
Closing the Data Gap

2022©Utopia
Music.
All
rights
reserved.
UTOPIA MUSIC
FAIR PLAY FOR EVERY PLAY

Thank you
2022©Utopia
Music.
All
rights
reserved.
www.utopiamusic.com
Chief Product Officer
Nicholas Goubert

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Life of a Song: Building a New Ecosystem of Services for an Established Market

1. Lifecycle of a Song Building a new Ecosystem of Services for an Established Market 2022©Utopia Music. All rights reserved.

2. 2022©Utopia Music. All rights reserved. UTOPIA MUSIC Introduction

3. 2022©Utopia Music. All rights reserved. Creative Agencies Investors Collection Societies Funds Royalties Music Libraries Retailers Digital Service Providers (DSPs) Distributors Publishers Labels Creators VALUE CHAIN Context

4. 2022©Utopia Music. All rights reserved. Creative Agencies Investors Collection Societies Funds Royalties Music Libraries Retailers Digital Service Providers (DSPs) Distributors Publishers Labels Creators ESTABLISHED PLAYERS Context

5. 2022©Utopia Music. All rights reserved. THE DATA GAP Context ? ? ? ? ? Unaligned datasets Mismatched metadata Legacy Industry silos Uneven territorial licensing No centralised copyright registries ? Inadequate tracking

6. 2022©Utopia Music. All rights reserved. UTOPIA MUSIC FAIR PLAY FOR EVERY PLAY C R E A T I O N C O N S U M P T I O N PAYMENTS Who owns the rights to the song being played? What was played, when, and where? Who should get paid?

7. 2022©Utopia Music. All rights reserved. Music Supervision Trading Financial Neighbouring Rights CMO DSP & UGC Publishing Metaverse Distribution Creators C R E A T I O N C O N S U M P T I O N PAYMENTS Structure INDUSTRY SERVICES

8. 2022©Utopia Music. All rights reserved. ORGANIC GROWTH Accelerate

9. 2022©Utopia Music. All rights reserved. PROGRAMMATIC M&A Scale

10. 2022©Utopia Music. All rights reserved. SUPERCHARGING THE PLATFORM Integrate

11. 2022©Utopia Music. All rights reserved. WHOLE PICTURE FROM PIECES Closing the Data Gap

12. 2022©Utopia Music. All rights reserved. THRIVING ECOSYSTEM Closing the Data Gap

13. 2022©Utopia Music. All rights reserved. UTOPIA MUSIC FAIR PLAY FOR EVERY PLAY

14. Thank you 2022©Utopia Music. All rights reserved. www.utopiamusic.com Chief Product Officer Nicholas Goubert