The document discusses the Joint UN Communications Team (JCT) and key elements of successful joint communications and advocacy within the UN system. It emphasizes the importance of strategic thinking, information flow, understanding comparative advantages, and empowering individuals. It also outlines some challenges faced by the JCT, including budget constraints, overcoming individual agency perspectives, and gaining senior-level understanding. The JCT aims to have a synchronized communications strategy that is aligned with UN priorities and distributed throughout the team.

2. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
ELEMENTS OF SUCCES & KEY PRINCIPLES
 UNDERSTANDING the importance of joint comms at UNCT and SUPPORT from UNCT
 PRAGMATISM – Apply the One UN Voice where it works
 STRATEGIC THINKING – Joint Comms Strategy & AWP
 Functional INFORMATION FLOW  To the top and back
 Within the team
 Across UN agencies, teams and units, through JCT
network
 Merging COMPARATIVE ADVANTAGES within the JCT
 Understanding the BROADER PICTURE of UN’s work in the country
 EMPOWERING individuals to empower the team
 Building OWNERSHIP, identifying “BUY IN” for all
 Effective CHAIRMANSHIP
…..working UNDER ONE ROOF really helps!

3. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
THE PROCESS

4. United Nations in Montenegro
JOINT UN COMMUNICATIONS AND ADVOCACY
KEY CHALLENGES
 Budget constraints / Cost sharing – Prevents
planning
 Overcome cocooning in individual entities/agencies perspectives
 Finding common ground of agencies’ mandates / strong personalities
(in JCT)
 Understanding at the senior level (within respective agencies)
 Sharing workload and responsibilities
 Approval system and procedures
 Fighting resistance - Finding a way to “reach the hearts of many” -

5. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
THE STRATEGY
 SYNCHRONIZED
 ALIGNED WITH UNDAF (Integrated UN Programme)
 FEASIBLE
 FOCUSED
 DISTRIBUTED THROUGHOUT THE TEAM
 MEASURED - MONITORED AND REVISED

6. Joint UN Communications Team - JCT
Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES
EFFECTIVE
INFORMATION
FLOW
INTERNAL
AUDIENCE
UN Weekly Update
EXTERNAL
AUDIENCE
UN Newsletter
UN MONTENEGRO JOINT ONLINE LIBRARY OF
REPORTS AND PUBLICATINOS
ONE CLICK ACCESS TO ALL THE KNOWLEDGE OF UN MONTENEGRO
JOINT UN MONTENEGRO ONLINE
PHOTO LIBRARY
ONE CLICK ACCESS TO ALL THE PHOTOS OF UN MONTENEGRO
UN MONTENEGRO
DaO SURVEY
SCANING PERCEPTION OF DaO AMONG STAFF, IDENTIFYING TRENDS

7. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
SHIFT
IN THE WAY WE COMMUNICATE RESULTS
BRINGING OUR WORK CLOSER TO THE COMMUNITY
GOOD PRACTICES
BUILDING COALITIONS
UNLOCKING CONVENING POWER,
SPARKING DEBATE

8. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES
STRONG PRESENCE ON
SOCIAL MEDIA

9. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

10. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

11. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

12. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

13. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

14. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

15. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

16. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

17. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

18. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
GOOD PRACTICES

19. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
Ask
DO’s & DON’Ts
Command
vs.
Generate enthusiasm vs.
Exercise authority
vs.
Say “We” Say “I”
Accept responsibility vs. Blame others (or DaO)
Give credits vs. Take credits
Say “Let’s do it” vs. Say “Do it”
Listen to hear vs. Listen to judge
Be solution oriented vs. Focusing on the problem
Be flexible vs. Be rigid

20. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
LESSONS LEARNED

21. Joint UN Communications Team - JCT
JOINT UN COMMUNICATIONS AND ADVOCACY
JOINT UN COMMUNICATIONS AND ADVOCACY: THE TEAM