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UKERC Communications
Activity
Lindsay Wright - Head of Communications
Dr Matthew Aylott – Communications Officer
The Communications Team
• Inform
• Facilitate
• Engage
• Eyes and ears
• Share expertise – CDTs, ERP, BSBEC
• Unique knowledge of energy research
activities
We provide ...
Integrated
platform for all
communications
UKERC
Comms
Team
Skilled
promotion of
research
Strong, consistent brand
across all outputs
Communication
to key
stakeholders
Public affairs
expertise -
impact
Informing the energy communityThinking outside the
research box
Informing the Community
Instant - Twitter Feed (3000)
Daily – Energy News Update (570)
Weekly – Members’ Update (200)
Quarterly – Policy Bulletin (1600)
Quarterly – Industry Bulletin (800)
Building a consistent brand
Consistent branding
Ensures strong identity
UK and global recognition
Spreading the Word
• Briefed every UK Energy Minister &
Shadow Team
• Strong relationship with key civil
servants
• UKERC brand trusted by media
• Website: easy access to outputs
- receive 100,000 visitors per year
– 20% from UK, rest from overseas
• Intranet: key resource for researchers
• Energy Insights Series: easy guides to
complex research
Outputs into Impacts
ESFIT Insight Paper: Amendment to Energy Bill
House of Commons Briefings: one-to-one
briefings, media coverage
Ecosystem Briefing Paper: Defra briefing
UK Energy Research Centre
+44 (0)20 7594 1574
www.ukerc.ac.uk
@UKERCHQ

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UKERC Comms Team Promotes Energy Research

  • 1. UKERC Communications Activity Lindsay Wright - Head of Communications Dr Matthew Aylott – Communications Officer
  • 2. The Communications Team • Inform • Facilitate • Engage • Eyes and ears • Share expertise – CDTs, ERP, BSBEC • Unique knowledge of energy research activities
  • 3. We provide ... Integrated platform for all communications UKERC Comms Team Skilled promotion of research Strong, consistent brand across all outputs Communication to key stakeholders Public affairs expertise - impact Informing the energy communityThinking outside the research box
  • 4. Informing the Community Instant - Twitter Feed (3000) Daily – Energy News Update (570) Weekly – Members’ Update (200) Quarterly – Policy Bulletin (1600) Quarterly – Industry Bulletin (800)
  • 5. Building a consistent brand Consistent branding Ensures strong identity UK and global recognition
  • 6. Spreading the Word • Briefed every UK Energy Minister & Shadow Team • Strong relationship with key civil servants • UKERC brand trusted by media • Website: easy access to outputs - receive 100,000 visitors per year – 20% from UK, rest from overseas • Intranet: key resource for researchers • Energy Insights Series: easy guides to complex research
  • 7. Outputs into Impacts ESFIT Insight Paper: Amendment to Energy Bill House of Commons Briefings: one-to-one briefings, media coverage Ecosystem Briefing Paper: Defra briefing
  • 8. UK Energy Research Centre +44 (0)20 7594 1574 www.ukerc.ac.uk @UKERCHQ