4. The Importance of Fitting
Definition :
The process and result of ensuring that a shoe conforms comfortably and accurately to the unique
contours and dimensions of an individual's foot, thereby optimizing comfort, functionality, and
aesthetics.
Effective fitting considers both the physical attributes of the foot and the structural characteristics of
the shoe, often relying on tools, technologies, and expert judgment to achieve an optimal match.
5. The Importance of Fitting
Impacts of Bad Fitting for Companies :
Financial Losses
Sales Drop
High Return Rates
Managing Inventory
Reputation Damage
Unhappy customers
Negative reviews
Long time damage to brand
reputation
Environmental
Consequences
Waste of materials & ressources
Impact of Returns
6. The Importance of Fitting
Impacts of Bad Fitting for Customers :
Health Issues
Physical & Psychological conditions
Financial Waste
Money to buy a new pair
Wasted money on Returns
Frustration
Uncertainty when shopping
Pain
Distrust
21. Thanks Do you have any questions?
Benjamin Majster, CEO
benjamin.majster@lastengineers.com
+33 6 37 68 62 69
https://www.linkedin.com/company/last-engineers