A short flip-book outlining the users and benefits of crowdfunding.

1. Photo Source: Morguefile Photographer: MPatterson

2. Crowdfunding has
developed into a financial
resource for more than just
innovative start-ups, where
now “crowds are funding
crowds”
Photo Source: Morguefile Photographer: dhester

3. Crowdfunding began
with companies
leveraging electronic
momentum1
Photo Source: Morguefile Photographer: Jamie Rodriguez

4. Electronic
momentum is
the phenomenon of a
growing digital presence
as a result of consumer engagement
Photo Source: Morguefile Photographer: LiaLeslie

5. After the 2008
credit crisis, banks
reduced their
loans to small
business2
Photo Source: Morguefile Photographer: finance

6. Venture capitalists and accredited investors
rejected business investment opportunities at a
rate of 95%3
Photo Source: Morguefile Photographer: kconnors

7. Companies turned to
crowdfunding as both a
way to market their
product, and gain
financial capital
Photo Source: Morguefile Photographer: imelenchon

8. By 2009, global
crowdfunding
had grown to
$530 million per
year3
Photo Source: Morguefile Photographer: Prawny

9. With huge success for small
businesses, crowdfunding was
recognized as a possibility for
anyone requiring funds
Photo Source: Morguefile Photographer: TSmythe

10. By 2010, many scientists
recognized the power and
convenience of crowdfunding
to supply money for research4
Photo Source: Morguefile Photographer: cyblor

11. The market adapted, with websites such as
MyProjects.com providing a platform for scientists
in the field of cancer research to gain $1.3
million in funding4
Photo Source: Morguefile Photographer: lauramuskinanski

12. Scientists also
employ public
engagement to
gain funding, such
as providing
participation in
projects, or
updates on results5
Photo Source: Morguefile Photographer: mconnors

13. Students also realizing the power of this
tool, began using social media and
crowdfunding to fund their education
with over 160,000 campaigns in 20156
Photo Source: Morguefile Photographer: whiterussian

14. Students have gone beyond friends and
family with campaigns, to promising
investors a percentage of employment
income for up to ten years7
Photo Source: Morguefile Photographer: Josh Seemann

15. In the United States,
medical expenses are the
leading cause of
individual bankruptcies
with a rate 62%8
Photo Source: Morguefile Photographer: drowinsanity

16. Individuals turned to
crowdfunding to finance
their recovery with examples
of patients raising up to
$50,000 in one day9
Photo Source: Morguefile Photographer: DodgertonSkillhause

17. Canada is the world’s third biggest
crowdfunding market, there are an average of
24 projects launched every day10
Photo Source: Morguefile Photographer: kakisky

18. Globally, crowdfunding has grown to
annually over $34 billion in funding11
Photo Source: Morguefile Photographer: Jason Gillman

19. Crowdfunding has major advantages over
traditional loans including3:
Convenience
Concept
validation
Low risk
Photo Source: Morguefile Photographer: muvuca

20. Crowdfunding has grown
beyond a tool for new business,
to a global phenomena with a
diverse set of producers and
consumers
Photo Source: Morguefile Photographer: MPatterson

21. Works Cited
[1] Matrix, S. (2016, June 2). Module 4: Social Good. Lecture presented at Moodle Online Lecture.
[2] The Changing Landscape of Alternative Finance | Finance Magnates. (2016, June 02).
Retrieved June 04, 2016, from http://www.financemagnates.com/fintech/bloggers/changing-
landscape-alternative-finance/
[3] Hendricks, D. (2014, August 27). 5 Reasons Why Crowdfunding Is The Next Big Investing
Trend. Retrieved June 04, 2016, from http://www.forbes.com/sites/drewhendricks/2014/08/27/5-
reasons-why-crowdfunding-is-the-next-big-investing-trend/#7950f46f3507
[4] Lin, T. (2011, July 11). Scientists Turn to Crowds on the Web to Finance Their Projects.
Retrieved June 04, 2016, from http://www.nytimes.com/2011/07/12/science/12crowd.html
[5] Gray, R. (2015, January 02). Crowdfunded science: Harnessing the wisdom of the crowd, or
selling out? Retrieved June 04, 2016, from
https://www.theguardian.com/science/2015/jan/02/crowdfunded-science-scientists-fund-
research

22. [6] Blackman, A. (2015, November 2). Tuition Due? Time to Hit Up Everyone You Know. Retrieved June 4,
2016, from http://search.proquest.com/docview/1728576913?accountid=6180
[7] Miller, Z. (2016, May 4). How to Use Crowfunding to Finance Your Education. Retrieved June 04, 2016,
from http://crowdfunding.about.com/od/Placeholderrr/tp/Fund-Your-Education-Using-These-
Crowdfunding-Sites.htm
[8] Burtch, G., & Chan, J. (2015, December 15). AIS Electronic Library (AISeL). Retrieved June 04, 2016, from
http://aisel.aisnet.org/icis2014/proceedings/ISHealthcare/35/
[9] Sisler, J. (2012, February 7). Canadian Medical Association Journal. Retrieved June 04, 2016, from
http://www.cmaj.ca/content/184/2/E123.short
[10] Lewis, M. (2016, May 2). Majority of Kickstarter campaigns fail despite high-profile successes like
Vanhawks | Toronto Star. Retrieved June 04, 2016, from
https://www.thestar.com/business/2016/05/02/majority-of-kickstarter-campaigns-fail-despite-high-profile-
successes-like-vanhawks.html
[11] Crowdfunding Industry Statistics 2015 2016 - CrowdExpert.com. (n.d.). Retrieved June 04, 2016, from
http://crowdexpert.com/crowdfunding-industry-statistics/
All photos retrieved from Morguefile.com with a creative commons license, artists and photographers do
not name photos