Howard Dean Campaign 2004

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Howard Dean Campaign 2004

  1. 1. Technology and Political Campaigns
  2. 2. Howard Dean Campaign 2004
  3. 3. <ul><li>Howard Dean campaign widely acclaimed for the innovative use of the Internet </li></ul><ul><li>Dean was a long shot, ranked 8 out of 12 in a list of possible Presidential candidates </li></ul><ul><li>Dean attracted attention of the grassroots party activist by speaking out against the war </li></ul><ul><li>Dean was the first to be on the Internet distinguishing himself with his message and fundraising </li></ul>
  4. 4. <ul><li>Use of Meetup to connect supporters </li></ul><ul><li>Creation of official campaign blog </li></ul><ul><li>Canvassed for advertising ideas from supporters </li></ul><ul><li>Distributed political talking points </li></ul><ul><li>Led fund-raising </li></ul>
  5. 5. <ul><li>Donations largely came in small donations over the Internet </li></ul><ul><li>Over 2 million Americans gave 100 dollars each </li></ul><ul><li>They became known as the “Deanies” </li></ul>
  6. 6. <ul><li>Changed the way in which candidates raise money </li></ul><ul><li>Inexpensive compared to conventional methods </li></ul><ul><li>Escaped fund-raising limits </li></ul><ul><li>John Kerry follows suit allowing him to be financially competitive with Bush. </li></ul>
  7. 7. <ul><li>Dean’s use of the Internet as an organizational and fund-raising tool became revolutionary to political campaigns. </li></ul>
  8. 8. Questions <ul><li>John Edwards 2008 campaign’s message of “change,” should have had the same type of response as Deans. Why do you think this didn’t happen? </li></ul><ul><li>Why do you think no one before Dean had seen the potential with the Internet and campaigning? </li></ul><ul><li>After the Internet is used in future elections, do you think it will be as affective as it is today? </li></ul>
  9. 9. Bibliography <ul><li>Berman, David (2003). Partying with dean for president. Radical Society , 30 , Retrieved Feb 14, 2008, from http://proquest.umi.com.offcampus.lib.washington.edu/pqdweb?index=12&did=672550591&SrchMode=1&sid=3&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1203210384&clientId=2302 </li></ul><ul><li>Howard Dean. (2008). Howard Dean. In Wikipedia [Web]. Retrieved Feb 14, 2008, from http:// en.wikipedia.org/wiki/Howard_Dean </li></ul>

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