The 10 Most Empowering Businesswomen to watch out in 2022

THE
10MOST
EMPOWERING
BUSINESSWOMEN
TO WATCH OUT IN 2022
www.tycoonsuccess.com
Victoria
Thompson
Helping Businesses to Grow with Leadership Development Coaching
Victoria Thompson
CEO
MARCH 2022
LEADER OF THE YEAR
Charis Michelsen
Founder & CEO

Victoria Thompson
Helping Businesses to
Grow with Leadership
Development Coaching
Charis Michelsen
Helping People Look
And Feel Their Best
Cover
Story
Leader of the year
08
20
CONTENTS

36
28
40
32
16
Unleash The Power
of Neuroscience
to Master Your Mind
and Master
Your Business
Cloud Gaming,
the new medium
entertainment
Grace De Alvaro
Sweat Solutions
Meena Krishnan
The Steadfast
Leader
Tamara Mosidze
Redeﬁning Home
Health Care
Lisa Marie Blair
Treating Skin
Care Problems
with Utmost Care
24
CXO

Prashant C.
Editor In Chief
Ehsan Jami
Managing Editor
Alexis, Michael
Publishing Control Team
Mary Chars
Visualiser
Stephan Wood
Art And Design Head
Aby K.
Art And Design Assistant
Abhijit Kandalkar
Art And Pictures Editor
Wilson Shan
Business Development Manager
Chris Philip
Marketing Manager
Maria, Wilson, Martina, Alex, Kevin
Business Development Executive
Jacob Smile
Technical Head
Alina Sege
Assistant Technical Head
Assistan Digital Marketing Manager
Jennifer Parker
Digital Marketing Manager
David King
Earl Lewis
Research Analyst
Scoot Taylor
Circulation Manager
sales@tycoonsuccess.com
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W
ith the constant development in the start-
up ecosystem, more and more women are
chasing the entrepreneurial dream and
succeeding in their ventures. Women leadership in
today’s world has been on a rising graph in the recent
years. In this day and age, we can proudly say that
women leadership is not an obscure concept any
longer. Women are in the news every day, ruling all
segments of industry and all facets of life. Successful
women leaders and subject matter experts who have
created a very strong knowledge pool are helping
innovators to shape ideas into reality.
With a set of strengths and professional code of
conduct that women are very well suited for;
organizations are actively seeking women for
leadership roles and female entrepreneurs are starting
businesses at a faster rate than any other time in the
past. Several organizations too are enabling women to
grow and ﬂourish in both their professional and
personal lives, enabling them to thrive on their own
path, based on their own professional and personal
priorities. Their expertise and thought leadership are
fuelling organizations' impressive success. In a country
like India where most of the women aren't encouraged
to think big, there are some who have soared higher
than one would expect from a constrictive setup.
These wonder women are inspiring other ladies to
venture on the path of start-ups through the stories of
their personal struggles and challenges. Our current
edition speaks of such inspiring stories of women
entrepreneurs who are disabling the think-leader-
think-male norm and touching the sky. The number of
female founders shining in our country will only rise,
and we could not be prouder of our women.
Flip the pages and Happy reading…!!
Tycoon Success Magazine
editor@tycoonsuccess.com
Editorial
Desk
THE
10MOST
EMPOWERING
BUSINESSWOMEN
TO WATCH OUT IN 2022

‘
‘
Victoria
Thompson
Helping Businesses to Grow with Leadership Development Coaching
How you perceive yourself, others and
the world affects every decision you make,
what opportunities you are aware of, and what
people you attract. Self-awareness has tremendous
benefits, but it requires consistent effort;
mindfulness is a practice of continuous self-discovery.
COVER
STORY
The 10 Most Empowering Businesswomen to watch out in 2022

he ability to read situations and react quickly is a
Tkey trait for entrepreneurs, but it isn't always
present. Those who are less experienced or need
guidance when understanding these things often turn
towards leadership coaching companies. These
companies oﬀer courses and programs that provide
clients with the training and tools necessary to become
successful business leaders.
Victory is Us LLC, founded by Victoria Thompson is
one such leadership coaching company. Victoria has
developed several customizable coaching programs that

she facilitates for individuals, company, and government
clients. She has been working in leadership and training
for over 12 years helping not only to lead organizations
but to train others for leadership positions alongside her.
The curriculum she delivers through one-on-ones,
workshops, retreats and as a motivational speaker was
created to improve mindset and processes for total
performance improvement.
Victoria achieves this by helping clients with company
growth, goal & plan development, assessing their
strengths and weaknesses, helping them grow their
business from inception, and guiding them in the
completion of strategic business growth tasks. She
creates systems to monitor business growth and establish
methods for improvement. Using spoken word poetry
Victoria delivers a unique learning experience that
harnesses the power of emotion to deep dive into
personal and professional aspects of performance.
Victoria's leadership education is built on an
understanding of how to effectively manage people and
processes. She has taken numerous courses on personal
brand building, conversational leadership, and business
start-up procedures. Victoria has a Bachelor of Science
in Psychology from the University of Phoenix and
Certifications in Green and Blackbelt Project
Management from New Horizons. She is also a seasoned
spoken word poet who has been developing her writing
skills since childhood. She has learned strong leadership
skills while attending Naval Aviation School to become a
computer systems technician in the military. Her ability
to communicate effectively, listen empathetically, drive
innovation through creative problem-solving, and plan
strategically is one of a kind.
Early Life
Victoria's passion for inspiring people started at a very
young age at a little white church in Beaumont, Texas.
There she learned the power of the spoken word and the
art of delivering a message with rhythm and genuine
emotion in a powerful way. She soon started writing
poetry at eleven and spoken word at about 16, fascinated
by language and its ability to take people on an
emotional journey. As a teen, Victoria wanted to know
everything there was to know about, how to uplift and
inspire people, and after the military how to heal them
too.
Victoria joined the Navy as an Aviation electronics
technician and it taught her how much she loved helping
other people and the discipline it requires to be good at
it. The military showed her what it means to lead a group
through some of the toughest environments mentally,

physically, and emotionally. And it left her wanting to do
more, so hours after being honorably discharged she took
her first psychology class. She fell in love! Discovering
the science behind how the mind works felt like
Disneyland, learning how mailable the brain is, and how
thoughts create energetic waves was fascinating. About 6
months after getting her BS in Psychology She started
working on Certifications to better assist the people she
was advising. Victoria got her Certifications as a Green
and Blackbelt Project Manager and learned how to
translate goals and desires into achievable projects.
Throughout her career, Victoria has received many
awards for her leadership skills, ability to facilitate
perspective shifts, spoken word performances and lyrical
eloquence. As a Navy sailor, she received multiple 'Plane
captain of the month' awards as well as a Cag 7 coin for
exemplary leadership as shop supervisor during a
detachment. She has received numerous academic
awards and recognition for outstanding academic
performance and is a Distinguished Texas Scholar.
Victoria has been featured in Woman Entrepreneur
Magazine and spoken at TEDx McHenry about the
science behind spoken word poetry. She recently
developed a project called “Spoken Free” to help
rehabilitation efforts of at-risk youth and has been a
volunteer with the COGIC for over 10 years.
Services that you can Depend on
Victory Is Us LLC is a collective of coaches and consults
dedicated to the development and advancement of
leaders throughout their journey. The organization offers
interactive workshops, groups, individual sessions,
retreats, and various online courses that cover self-
awareness, self-management, interpersonal skills,
effective team building, change management, process
assessment, improvement, and maintenance. Victory is
Us LLC's unique method of delivery uses spoken word
poetry to supercharge intentions and ignite the brain's
right hemisphere, increasing memory and cognition in
ways ordinary speech does not. It is designed for
business owners and companies looking to have that
edge over their competitors. The ones that have reached
a level of success that they know it is the small things
that make the biggest differences. Some benefits include
creating space for honest communication, self-reflection,
and inspiration that disrupts in all the right ways. When
it comes to building company culture and developing
inclusion and diversity programs, Victory Is Us
specializes in creating inclusive environments. Spoken
word has also been known to resonate more deeply with
marginalized groups such as women and minorities as
well as anyone dealing with mental health issues. Clients
experience improvement in creative problem solving,
effective communication, clarity, and teamwork as well
as performance.
Making Leaders, who can Lead!
Currently, the organization offers multiple customizable
coaching packages, speaking, and hosting services for
businesses and individuals. Individual packages are
primarily designed for business owners and
entrepreneurs, who are seeking to improve their
leadership skills and processes. Individual packages start
with a 4-session pack which includes four 60-minute
coaching sessions to allow clients to try out the services.
They offer individual programs that are from 3 to 6
months and include monthly sessions, unlimited online
and phone support as well as access to a mastermind
group for a limited time. For teams and companies,
Victory Is Us LLC offers packages ranging from 3
months to 3 years. Each program is developed and
adjusted according to the needs and goals of the
company. The retreats and workshops are offered
separately and can be included in the company programs
and are priced according to duration. Victory Is Us also
offers a 30-day money-back guarantee for any reason on
all packages, so clients can trust its commitment to
providing services that are the best fit for them.
When the Pandemic Came
According to Victoria, “Studies show Covid has had a
huge impact in the business coaching industry. One of
the key driving factors for the business coaching industry
is disposable income so when people have less income,
they are less likely to hire a coach. The pandemic has
caused me to shift from in-person sessions and speaking
events to virtual. Victory Is Us LLC developed more
virtual courses and workshops, we even had Facebook
and WhatsApp groups that have become pretty popular.”
Challenges from the Male-Dominated Society
As a women entrepreneur in a male-dominated nation
the biggest challenge Victoria has faced is unconscious

bias. She says, “the powerful force of unconscious bias
works subtly against women entrepreneurs. It refers to
the inherent stereotypes we all develop regarding people
such as beliefs about others based on ethnicity or gender.
We are unknowingly influenced by these biases, which
effects our interactions and decisions without truly
knowing we are doing it. Some bias's women face
specifically include double-bind bias and assumption
bias, which presents a challenge for me and any woman
in leadership.”
Victoria's approach to entrepreneurship is to constantly

develop higher levels of self-awareness. According to
her, just like in the military, the journey of an
entrepreneur requires quite a bit of self-mastery to thrive.
“The better I am able to understand myself as a person,
my strengths and weaknesses, the better prepared I can
set and accomplish the goals I've created. Understanding
how I am perceived by others and how that is constantly
evolving helps improve my interpersonal relationships.”
Victoria believes, another challenge faced by various
women leaders who are slowly emerging, is the lack of
sponsorships, which eventually stops the growth of many
female entrepreneurs. According to Harvard Business
Review, women struggles more than their male
counterpart to reach the c-suite due to the lack of good
sponsorships, which provides much-needed
steppingstone opportunities. “
Motivating Leadership Teams
The vision for Victory Is Us LLC is to: “inspire,
motivate, and support both young and senior leadership
teams through building self-awareness, self-
management, and problem-solving skills to master a
lucrative career and passionate personal life.” During
the next 3-5 years Victoria plans to focus on acquiring
funding for expansion, increasing brand awareness,
building clientele, and further developing the
organization's Spoken Free Project. The Spoken Free
Project is a rehabilitation program designed to help
marginalized youth gain the skills necessary to transition
back into society in a meaningful way. Victory is Us
LLC's goal is to expand from one correctional facility to
the rest of the region within the next 5 years.

race discovered a need to disrupt the existing
Gcosmetics solutions when sweating and getting
soaked doing sports. Noticed her skin blotching
and her makeup running down her face she investigated the
options. She wanted makeup to be healthy while staying on
through activities. The existing waterproof formulas often
contain questionable ingredients and are difficult to remove.
We tasked ourselves to reformulate making lighter, cleaner
and easy to get off product free from toxic ingredients. Free
diver and swim/yoga coach Ruth Osborn, often in remote
places, takes off the mascara with simple coconut oil.
Sports HAI is currently in the process of creating new
products that perform to the highest standards for those who
sweat, discovering that it was gaining consumers who sweat
for reasons other than sports. Sports HAI's clients play a
major role in the brand-building process, taking client
feedback into consideration when creating formulas. We
want to make effective products using healthy ingredients,
that we use ourselves and our loved ones.
Journey of a Women Entrepreneur
Grace's entrepreneurial journey hasn't been without
challenges, as any woman-led start-up, the statistics are that
only 2.3 percent of venture capital goes to Women Founded
Start-ups. When asked about her journey as a woman
entrepreneur in a male-dominated world, she said, “I've
been lucky to find investors with experience in the beauty
space, who are not venture capitalists.”
As part of the market research for Sports HAI Grace has
participated in a couple of Marathons, in New York and
London, as well as multiple half Marathon's and triathlon.
Getting out of the comfort zone is part of the job. Starting a
startup is not glamourous, it is high risk and full of
challenges. keeping focused and finding ways to inspire
people to come on board who are prepared to believe in the
idea and work with no financial reward, at the start.
Effects of the Pandemic
We all know the effect of the ongoing pandemic on the
industry. Coronavirus has changed the way beauty business
used to work. Covid-19 gave the startup some time to re-
strategize the brand and its offerings.
Specific
HAI's line up of products have been designed to help
athletes look and feel great about themselves, whether they
are running a triathlon or sweating it out on a gym. The
company's launch of the Active Skincare range includes a
tinted SPF 50 and a conditioning lip complex, have both
won Independent Beauty Awards. The line-up is great for
daily use, to keep face and hands protected from sun
damage during those outdoor running sessions. Our
products speak for themselves.
Grace
De
Alvaro
Sweat Solutions
}
16 APRIL 2022

Grace De Alvaro
Founder
17
APRIL 2022

Imagine if you landed in New York from a small
town in Oregon to study art and fashion design at
Parsons School of Design/The New School and
within two weeks were scouted to model by a
photographer for Harper’s BAZAAR magazine while
standing on a street corner. Sounds fascinating! Right?
This is the story of Charis Michelsen, the
Founder/CEO of Fashion Style Beauty Network.
Modeling led to acting in movies for Charis, and while
on set, she was inspired by the wonderful work she saw
created by make-up artists and stylists, and decided to
take classes to get her professional makeup artist's
certification for fun. She’s since worked as a national and
international spokesperson and product educator for one
of the world’s most prestigious cosmetic brands and a
makeup artist for celebrities, music videos, and movies.
During her tenure as a spokesperson for the cosmetic
brand, the top question she was asked was, “How do I
look my best?” Charis told us, “everyone wants to know
how to go from looking plain, like a star without
makeup, to a star on the red carpet. So, I set out to create
a foolproof scientific system that could give each person
this experience, as well as answers to tough beauty-
related questions that didn’t have answers — and thank
God I succeeded.”
From her discoveries, Charis created the world’s
first Universal Beauty Standard System™ and some
original make-up application techniques. After one
of her dear friends pointed out that she must put her
findings in a book to reach a greater audience, she did,
and entitled it ‘Hollywood Beauty: The Art of Star
Makeup.’ Charis wrote a second book for men and
named it ‘Grooming for Men: From
Dirty to Polished.’
Charis’s two books are self-illustrated and styled to be
coffee table books. They’re viewable on her website,
which is charismichelsen.com. They aren’t available for
sale yet but will be soon.
Charis applied her Universal Beauty Standard System™
to fashion and cosmetic products and created an artificial
intelligence (AI) personal stylist that connects an
individual with their ideal clothing, accessories, and
cosmetics and styles them. Charis’AI Stylist answers the
question ‘what should I wear?’ for everyone, but without
dictating personal style to anyone. She believes her AI
Stylist will reduce returns for fashion and cosmetic
vendors, which will help increase their profits.
Charis also developed a glossy half-hour documentary-
style TV show she hosts entitled Fashion Style Beauty.
The Fashion Style beauty TV show explores the exciting
and entertaining world of fashion, beauty, and style and
offers fashion and cosmetic happenings, history,
information, education, and advice.
She’s also designed and patented a diamond-dot
pattern that’s expressed in twenty colors. Her pattern
contains a unique color technology that helps each color
act as a neutral, so it’s more compatible with a range of
outfits.
Charis added, “I would like to eventually launch a line of
fashion and beauty products. The AI Stylist, along with
CHARIS
MICHELSEN
Helping People Look and Feel Their Best
20 APRIL 2022

Charis Michelsen
Founder & CEO
LEADER
OF
THE
YEAR
21
APRIL 2022

other unique features, such as reliable, educational
fashion, style, and beauty content, will be housed on an
online platform, Fashion Style Beauty Network.”
Charis’s Fashion Style Beauty Network is an
online shopping network, like Amazon, that allows
vendors to sell fashion and cosmetic products to
consumers, but thanks to Charis’ game-changing AI
Stylist, vendors’ products will be directed to the
consumers they’re most correct for. And users can
shop for and purchase fashion and cosmetic items,
similar to how one shops on eBay, that are ideal for
them or their clients, if they’re a professional stylist,
via their Stylist account on the Fashion Style Beauty
Network platform.
Path Breaking Services
Fashion Style Beauty Network offers three distinctive
features:
• Fashion, style, and beauty content, endowed with
Charis’s expertise, to entertain and educate consumers
on how to choose and use cosmetic and fashion
products and services for best-individualized results.
• Curated information and news that could inspire the
purchase of fashion and cosmetic products.
• Revolutionary self-service Artificial Intelligence (AI)
personal shopper technology founded on a science-
based Universal Beauty Standard System™,
providing ideal, personalized product, service, and
styling suggestions.
And the best part is, all these features offer real-time
links that connect users to the Fashion Style Beauty
Network platform’s other features, so users can
conveniently purchase beauty and fashion products and
services at peak interest times, which could profoundly
enhance fashion and cosmetic vendors’ ability and
frequency to reach their ideal target market and increase
sales.
Improved Client Satisfaction
Fashion Style Beauty Network’s clients are multi-ethnic,
all-gender consumers of beauty and fashion products and
services between the ages of 18-75 who aspire to look
and feel great.
According to Charis, the Fashion Style Beauty Network
online platform will provide its consumers with a one-of-
a-kind experience and help them look and feel their best.
First Mover Advantage
With never-before-seen features that solve huge industry
problems, like the AI Stylist, reliable educational content
backed by the world’s first Universal Beauty Standard
System™ and Charis’ books, which are world’s most
comprehensive beauty resources, and having a founder
with credible, expert-level fashion and beauty
knowledge, Charis Michelsen is in a position to disrupt
the industry.
According to Charis, no other company offers what
Fashion Style Beauty Network offers. She added,
“Like Martha Stewart, who's the face of her successful
brand related to the home, I'll use my fashion and
beauty expertise, spokesperson background and
face, and Fashion Style Beauty Network platform's
unique offerings, to elevate Fashion Style Beauty
Network.”
A Proud Entrepreneur
Charis has always been a firm supporter of women in
business and has contributed to publications like H3R
Magazine, a women’s business magazine. She’s very
Pursue a business
that’s heartfelt and
supports your
creative and
financial
sensibilities
‘
‘
’
’
22 APRIL 2022

proud of women entrepreneurs and hopes to see more
women supporting women.
Charis pointed out, “I don’t consider myself at any
disadvantage in the business world because I’m a
woman. As a woman, I single-handedly created an
Artificial Intelligence [AI] Stylist, which a male
entrepreneur I know of hired MIT to create, yet MIT
failed at creating.”
When it comes to the challenge of being a leader, Charis
believes a genuine leader, no matter the business, must
encompass the ability to show gratitude, be a mentor,
value others’ opinions, encourage others, and have open
conversations.
Awards and Accolades
Charis, who’s ranked number five out of the world’s top
makeup artists by Ranker, was awarded the title of one
of the ‘Top 30 Most Inspiring Women To Look Out For
In 2022” by Disruptors Magazine, a publication for the
world’s most successful leaders, executives, and
investors, named “One Of The Top 30 Personalities
Disrupting The Fashion Industry In 2022” by the top
business magazine the NY Journal, and deemed the new
face of the beauty industry by Vigour Magazine. She’s
also been nicknamed the “Martha Stewart of Makeup”,
as both she and Martha Stewart use their expertise and
face to represent their brands.
Future Roadmap
When asked about the future roadmap of Fashion Beauty
Network, Charis said, “I want my company to be the
Amazon of personal shopping for fashion and cosmetic
products.” Charis believes her company will build
fashion and cosmetic vendors’ businesses and help
individuals find ideal cosmetic and fashion products. She
added, “My AI Stylist’s personal styling feature, which
can style an individual better than a celebrity stylist, will
change lives for the better, by maximizing a customer’s
wardrobe and giving them more self-confidence through
guaranteeing they always look their best.” In the next
five years, she expects her company to thrive and be a
catalyst for an upcoming change in the industry.
23
APRIL 2022

eet Lisa Marie Blair, the founder of
MVancouver-based medical spa, The Skin Girls.
The spa offers result-based skin treatments.
From medical facials to botox, fractional resurfacing, and
body contouring. The Skin Girls' team of educated,
clinically certified, and friendly staff are always there to
help its clients become the most confident version of their
already gorgeous selves.
Lisa started The Skin Girls, 8 years ago. However, her
journey in medical aesthetics started a decade earlier
working, as a client coordinator, clinic manager & laser
technician. Working for so many clinics that were only
concerned with the bottom line & sales goals, Lisa wanted
to do things differently by being ethical & competitively
priced.
With clients such as Lucy Hale, Olivia Munn, Katie
Cassidy, Lili Reinhart, Cami Mendes, Madelaine Petsch,
Shantel Vansanten The Skin Girls has become Vancouver's
top skin clinic/spa.
Transparency and Consistency is the Key
Lisa says, “We cater to everyone from all walks of life. By
recommending the treatments that suit them best. Realizing
that it isn't a one fits.”
With transparency and consistency in delivery, The Skin
Girls make sure the staff are a true reflection of Lisa. The
entire team of The Skin Girls works very hard to develop a
relationship with their clients and approach every new
client in the same manner as they would approach their old
clients.
A Woman Entrepreneur in a Male-Dominated Society
Lisa Feels, as because she is a woman and younger than
most male-owned medical spas. Social norms around the
roles of men and women give men the perception that
women can easily be persuaded to give up control. And still
have the prenotion that women in the workplace are seen as
their secretary, assistant, and not their equals.
As an entrepreneur, Lisa feels; “As people, we should not
stereotype genders and look at each individual's talent and
what they can bring to the table. And we overcome this one
step at a time realizing this is an issue and deciding we are
going to be part of the solution.”
Note to Younger Self
When we asked Lisa to provide some valuable suggestions
for young entrepreneurs, she says, “Take the risk!
Entrepreneurship is daring so, think outside the box. An
immense level of self-belief is required.” Lisa also adds,
“Building your own business and network isn't easy-
endless hours of work, challenging obstacles to overcome.
Trust that with your capabilities and hard work you can
achieve anything you dream of.”
Lisa
Marie Treating Skin Care Problems with Utmost Care
}
Blair
24 APRIL 2022

Lisa Marie Blair
Founder
25
APRIL 2022

However, Lisa understands she had an immensely
privileged experience and journey with her
entrepreneurship in Canada. She has the utmost respect for
any women on their business development journey and she
understands there are challenges for women that she hasn't
had to face. She feels governments should be more gender-
neutral and offer the same privileges to females as their
male counterparts.
Daily Routine
Lisa is a creature of habit. She goes to bed and wakes up at
the same time every day. She's up at 6 am. Check emails
and text to make sure nothing pressing needs to be
addressed.
Lisa then heads to her morning workout followed by a
seawall walk with her fur baby Lily Larue. Then she starts
her day at the clinic. Lisa sees clients 2-3 days a week. The
other days she focuses on back-end stuff, growing the
business, and side projects. Sundays are spent recharging
and spending time with her loved ones.
When the Pandemic Came
The last 2 years have been extremely challenging for
everyone, small businesses like The Skin Girls have
had a tough time. Last-minute cancelations, increase in
staff absence and just an overall decrease of customers
have been a challenge. The firm has tried multiple
strategies to date, and they haven't been very
successful. However, with things opening up and,
receding infection numbers, Lisa expects to come
out of this challenging situation, soon. However, Lisa
feels, the industry is constantly evolving. So, there's
the need to always be up to date on the latest technology,
stay relevant, competitive, and stay on top of the
competition.
When it comes to the future, Lisa plans to expand her
skincare line SkinEdtion. She has already launched a
hyaluronic acid & growth factor serum along with a mist in
2021, and she is currently working on adding other products
to the line.
Tre People The Way
You Want To Be Treed.
Talk To People The Way
You Want To Be Talked To.
Respect Is Earned,
Not Givan
‘
‘
‘
‘
26 APRIL 2022

S
ince its appearance in the 1960s and its progression
with the rise of micro-computing, video games have
regularly benefited from the advances of the digital
world to become an art form in its own right and a
globalized and intergenerational leisure activity.
As streaming (or Cloud Gaming) reshuffles the cards in the
video game industry and 5G promises to accelerate its
democratization, let's take a closer look at its contributions
in terms of convergence, uses and business models, and
why we think it will be the video game medium of
tomorrow.
Computers have never been able to do without video
games. Proof of this is the 1960s and 1970s, which saw the
appearance of the first so-called popular games such as
Spacewar in 1962, Pong in 1972 (a very basic tennis game)
and Space Invaders, which were often accessible primarily
on desktop machines, the ancestors of our current
microcomputers.
With the miniaturization of the computer will come the time
of the consoles connected to the television set and which
will propel the game in the domestic universe. The video
games leave the closed framework of the game rooms to
invite themselves in the heart of the living rooms and
families.
Over the next 40 years, screens will have so invaded
our daily lives that the use of games will now be based
on a wide variety of media: televisions, computers,
arcade terminals, smartphones, electronic tablets,
Smart TVs... and of course consoles, the latest of
which are in 3D.
Cloud
Gaming,
the new
medium
entertainment
28 APRIL 2022

The video games devices will also see many changes in the
field of fixed consoles (e.g. PlayStation, Xbox, GameCube,
Wii®) or transportable consoles (e.g. Game Boy, DS and
PSP). In addition to wireless joysticks, there are gyroscopes
that detect the position of players' movements in space.
Futhermore, virtual reality is becoming more and more
present (for example, immersive interactive simulation:
visual, sound, haptic). In addition to technological advances
and thanks to the emergence of social networks, the world
of video games has become more social and cultural.
Pokémon GO and World of Warcraft have become social
phenomena and confirm what everyone has already
understood.
Video games have now become a key sector in the
entertainment industry and a multi-billion dollar industry.
Indeed, the world of video games is populated by characters
that have become famous such as Pokémon, Mario, Sonic,
Pac-Man, Rayman or even Lara Croft, which will give rise
to as many franchises and animated or cinematographic
adaptations.
• Cloud Gaming or the emergence of a medium
With the arrival of Cloud Gaming technologies, video
games are on the verge of a third revolution marked by:
- Ultra availability: This is the possibility for everyone,
everywhere and all the time to indulge in the joys and
pleasures of video gaming. This promise is about to be
fulfilled thanks to the deployment of 5G, among other
things, but also to the ability of Cloud Gaming solutions to
adapt to bandwidth constraints, particularly in emerging
countries where economic barriers and low bandwidth have
long restricted access to video games.
- Ultra pricing: It is characterized by a variety of business
models: unit purchase, unlimited subscription, introduction
of a digital currency NFT to obtain virtual objects,
freemium, more or less immersive and personalized
advertising spaces and which all correspond to as many
user profiles. They will cautiously but surely relegate to the
background the ecosystems associated with console-type
media and the closed ecosystems symbolized by the Apple
App Store.
- Ultra playability: Servers managing sophisticated games
in agnostic mode, strong involvement of players from game
creation to participation in metavers, disappearance of
social, demographic and geographic boundaries.
- Ultra-convergence: Video games inspire and aspire other
art forms and converge with other disciplines such as
medicine, which have integrated them into the therapeutic
field (neurology, autism, cancer…).
One of the most striking examples of this convergence,
born during containment, is the development of virtual
concerts. The most recent example of experimentation in
this field is certainly the concert of the rapper Travis Scott
which took place on Epic Games' license: Fortnite. By
launching a game, players were able to enjoy a creatively
staged virtual concert, in which they could move freely
around the star's avatar in a performance realized through
motion capture techniques.
In another turn of events, the video game world, after
having plundered the musical heritage to provide
soundtracks like the GTA franchise for Rockstar Games'
Grand Theft Authority, sees this same publisher investing
29
APRIL 2022

directly in the discovery and production of talent, with the
objective of having original music directly available and
appreciated by its community, while playing the game of
distribution via music streaming platforms.
Generation Z had adopted YouTube as the single screen for
their video explorations, overtaking their parents' television
and platforms like Twitch.
Generation Alpha will probably be the one of the
Metaverse, a concept at the crossroads of virtual reality and
social networks using video games and their uses.
Microsoft's recent acquisition of the giant Activision-
Blizzard for $68.7 billion will accelerate the growth in
Microsoft's gaming business across mobile, PC, console
and cloud and will provide building blocks for the
metaverse”as Microsoft CEO Satya Nadella confirmed.
Of course, the virtual world is not in its infancy. Gaming, in
particular, has been investing it for several years. Second
Life, a virtual world that created a buzz among some 30
million users in the early 2000s, is a good example. Since
then, the gaming industry has been offering its own virtual
worlds, with increasingly elaborate and interactive content,
like the virtual mini-concerts of the game Fortnite and their
12 million spectators.
But these universes remain limited to their own game,
whereas the metaverse intends to sign the advent of an
interconnected virtual world and draw the contours of a
future Web 3.0.
Everything will then be a question of the virtual
experience's quality. A few milliseconds too much delay in
an interaction, the expression of a face (the metaverse
promises to reach this level of detail) or worse, an
interruption of service, and these new virtual offers will
disappoint.
So, metavers and other virtual worlds will only take off, if
they can rely on storage, connectivity and network
infrastructures that are up to the challenges that Cloud
Gaming is currently facing.
• Cloud Gaming reinvents and democratizes the
gaming experience
Cloud Gaming technologies, which are omnipresent among
telecom operators, are now at the heart of the development
strategies of console manufacturers and video game
publishers, and are on the way to converting almost all
gamers, thanks to an increasing improvement in
performance in terms of accessibility, playability and
graphic quality.
They still have to find the right balance between economic
models and creativity, mass consumption and inclusiveness,
openness and respect for ethical rules.
Karen Seror
CMO
30 APRIL 2022

n this edition of Most Empowering Business Women to
Iwatch out, we would like to tell a story about life,
struggle, and entrepreneurship. This is the story of
Meena Krishnan who is the President and CEO of
Inoventures, LLC. Her story stands to show how
overcoming obstacles can leave a positive impact on the
economy, community, and personal growth. Faced with the
sudden tragedy of losing her entire family (she grew up
with) in a car accident, Meena was stunned on her career
path.
After many weeks of self-reflection, she realized change
was the only constant, and facing it head-on was the only
option. She decided to carry on the legacy of her departed
family by impacting the community in a meaningful way.
This realization became the energy behind starting her own
company, Inoventures with a drive to make an impact.
Along with her two Master's degrees in Econometrics and
Systems Engineering with Ph.D. experience, she went back
to Wharton Business School and equipped herself with the
necessary tools to be an entrepreneur. Driven by a unique
core value system, customer-centric focus, and employee-
centric policies, Meena's company Inoventures has seen a
staggering growth of 3255% in 2014-2016.
The organization is completely employee-centric; all of its
staff works from home and yet provides top-notch services
resulting in mutual synergies. Allowing employees to strike
a work-life balance while instilling innovation has enabled
us to provide top-notch customer satisfaction.
Solving Clients' Needs with Great Services
Inoventures together with its subsidiary SciMetrika LLC
provides Public Health IT services to the Federal
Government and commercial customers. As a
HUBZone and Woman-Owned Small Business,
Inoventures has supported every division of CDC in
preventing Public Health issues such as COVID 19
prevention, Malaria, Ebola prevention and also providing
diversified population Health to the 500 plus Indian Native
Populations across the USA.
As part of innovative IT modernization efforts, certified by
the Carnegie Mellon Institute at CMMI Level 3 and ISO
9001:2015, Inoventures has supported US Census Bureau
with the Decennial efforts, FDIC, various divisions of EPA,
National Institutes of Health to mention a few. Under
Meena's leadership, Inoventures has won several Industry
Awards- 2021 Top Health IT company by Silicon India
Magazine, 2020 Enterprising Women of the Year Award,
2018 HUBZone Owner of the Year by National Contractor
Council, 2018 Women In Technology Leader, 2017 BRAVA
Women CEO of the Year, 2017 Washington Business
Journal's Minority Business Leader of the Year.
Meena says, “Our customers are Federal Government and
Commercial customers. We practice our core values in
providing our day-to-day services.” The company's core
values include top-notch customer service, employee
engagement, and innovation. Meena and her team at
Inoventures make sure they engage with their employees to
serve the customers in the best possible way. The
organization always thinks of “what is our customer's pain
point?” because if it does not have a happy customer, it
does not have an opportunity to serve. With employee
engagement and the importance of innovation, they have
created a self-fulfilling value system that perpetuates trust
and faith from the customers.
Meena
Krishnan
The Steadfast Leader
}
32 APRIL 2022

Meena Krishnan
President & CEO
33
APRIL 2022

Standing Out in a Competitive Market
“When we do our work with the core values mentioned
above, our brand speaks for itself.” says Meena. The
company certainly shares its joy with the industry via
traditional social media. However, the organization believes
in being humble and authentic to its mission-critical
customer base. Then its customers spread the word about
the brand which is the most essential ingredient for
sustaining brand value.
Tackling the Pandemic
Inoventures is doing its business in the Public Health
domain, and it has been making a difference at the Indian
Health Services in preventing COVID 19 among the 500
plus Tribal populations. The company just proposed a
unique approach to contact tracing within those
populations, adhering to the cultural sensitivities of the
tribal communities. While it is always able to rapidly
deploy cutting-edge technology, it can also scale back, as
needed, if a tribal population requires a different approach.
In some cases, Inoventures proposed appointing cultural
ambassadors with whom the populations feel comfortable
sharing information. As a result, there is a better dialogue
between Inoventures and the populations, enabling faster
data collection and analysis resulting in accurate solutions
delivery. The methodologies are the same, but the
mechanics are different, in terms of the delivery.
Suggestions for Young Entrepreneurs
When we requested Meena for a piece of advice for all the
upcoming entrepreneurs, she says, “When it comes to
business, men and women face the same challenges. Being
aware of these challenges and creating support systems
wherever possible will be critical. No challenge is the same
so recognizing our strengths and weaknesses will allow us
to seek help when needed.” She also added, “As women,
connecting with fellow women leaders will be a critical
factor in helping each other so I recommend organizations
like Women Impacting Public Policy and Women In
Technology to consider as they have made a difference for
women leaders.”
Future Roadmap
Moving forward, both Meena and Inoventures is focused on
expanding their Public Health and COVID-19 prevention
solutions—such as improving existing contact tracing
methods through advanced technologies. Furthermore, the
company is actively collaborating with more modern
technology partners, providing them both business
opportunities and a window into the vast sphere of public
health. These partnerships also lend to Inoventures'
commitment to continually upgrade on the technology
front, as evidenced by the recently launched Health Cloud
solution that runs on the AWS platform. Furthermore, the
company offers its clients unique procurement
methodologies, enabling customers to procure work more
efficiently. Inoventures will be a Public Health IT leader
making a huge impact on global and population health.
34 APRIL 2022

rash! I was in a car accident that would change my
Clife forever. I awakened with gobs of hair on my
pillow and each time I took a shower, clumps of
hair would clog the drain. I fell into a deep depression and
couldn't believe that all of the hair over my entire body was
gone. I was a bald woman living in a society where hair
defines a woman's beauty. How could this be happening to
me?
I figured that I had two choices, I could survive and be
miserable, or I could learn to thrive and help others along
the way. I had an epiphany and soon learned how to take
my thoughts off autopilot and rewire my own thinking to
achieve any result that I wanted. “If you can't change your
circumstances, learn to change your perspective” became
my motto.
We all have wonderful gifts, like fingerprints. When you
take the leap of faith to open up and share your
vulnerabilities, you can help so many people. Now, I'm
showing women entrepreneurs how they can empower their
minds and create ground-breaking success in their own
businesses.
What happened next? I got married, moved to New York
and my daughter, Jess, was born. A few months after her
birth, my ex-husband decided that he didn't want to be a dad
and left us. Instead of panicking, all over again, I used the
same process I used to help me get over losing my hair and
guess what happened? It worked! I changed my
perspective and everything turned out positively for Jess
and I. This made me think, “if I could get over losing my
hair, my husband, my house (we were homeless for a short
time during the divorce) and still have hope, I could apply
these principals into the business side of my life.
Success began following me in whatever I decided to
do. It seemed almost like “magic.” No matter what
I wanted to accomplish, I accomplished it. My
check list was growing.
Invent an award-winning product. Check!
Unleash The
Power of
Neuroscience
to Master
Your Mind and
Master
Your Business
By Jodi Pliszka, Ph.D.
36 APRIL 2022

Write three award-winning books.
Check!
Quit my job at the hospital and create
a million-dollar company selling the
product I invented. Check!
Win a Top Finalist spot of ABC'S
American Inventor TV Show and work
with Simon Cowell. Check!
Create Neurolicity, a business for
helping women entrepreneurs ﬂourish.
Check!
Get featured in Forbes, Entrepreneur,
ABC, FOX, CBS, NBC news and
articles, globally. Check!
Be featured on Lifetime TV's
Healthcorner as an alopecia advocate.
Check!
Jodi Pliszka
Ph.D.
37
APRIL 2022

Win the Enterprising Women of the Year Award. Check!
Create Neuromarketing Simplicity and help women
entrepreneurs grow highly profitable businesses. Check!
As you see, my simple neuroscientific system has allowed
me to do whatever I want in life and in my business, with
almost guaranteed success. But my system also worked to
save my life!
Five years ago, I ended up in the hospital for nine days with
a 106.1 fever. I had a sinus and throat infection, influenza,
pneumonia and strep A seeped into my blood; I was in
Septic Shock! I had a rare brain infection and almost died. I
began teaching my body how to kill off the infection, one
white blood cell at a time. The doctors said my recovery
was a miracle, but I let them know that it was actually
based in science and my knowledge of understanding how
to control my brain and body. I've since gone through five
throat surgeries, two broken ankles and nothing has stopped
me from helping others, because of my proven formula for
success.
My daughter, Jess, was a straight A student and graduated
Cum Laude, pre-med with a Bachelor of Science Degree in
Psychology and a Master's degree in Professional
Counseling. Jess is a board certified, licensed
Neuropsychotherapist and owner of NeuroJess Women's
Neurocounseling Center. Jess started her own private
practice, just one month after graduating and receiving her
license. (Which is unheard of.) Within only a few months,
she has a full, thriving practice.. Jess is a specialist in
working with neurodivergent women, LGBTQ+ individuals
and multicultural women. She has been epically successful
in her personal and business life by implementing the very
same principles that we teach women entrepreneurs,
coaches and consultants. Jess is living proof that even
though she was raised by a single mom, she didn't lack for
anything and the processes we teach really does work!
Here's a question for you. “Did you know that you can take
the challenges that you've endured in your life and turn your
own obstacles into opportunities to help others?” All you
need is a proven neuroscientific formula that will allow you
to tell you story in a way that will attract people to you and
get them to stop ignoring your messaging. But how do you
do this? You can learn how to activate the psychological
triggers in the brain that prevent people from scrolling past
your messages. When you stop using outdated 'benefits
marketing' and start focusing on 'emotional marketing'
(something every women entrepreneur is great at doing)
you can have success almost like “magic,” as well.
Helping others turn their dreams into reality has always
been a passion of mine. I love to use neuroscience to prove
that if you don't have a strong mindset, it's really hard to
have a powerful impact on others and nearly impossible to
achieve your goals. In order to gain the trust of others it's
crucial to be able to back up your words with actions, and
we do just that. We openly show the successes that we have
earned, by taking our thoughts off autopilot and rewiring
our own thinking, and you can learn to achieve any result
that you want to achieve, as well.
You don't have to be great to start helping people, but you
need to start helping people to become great. Here are free
trainings for you: neurolicity.com/information1 and
neurolicity.com/extraordinary.
38 APRIL 2022

eet Tamara Mosidze, the founder and CEO
Mof Premier Care LLC, which is a fully
bonded and insured, dedicated non-medical
home care service provider licensed in Connecticut and
New York.
With a dream and vision to make a better life for herself,
her family, and others in need Tamara immigrated to
America from the country of Georgia 23 years ago.
Before embarking on her professional journey she used
her knowledge in health care and began working with
Greenwich physicians, caring for their patients for over
15 years. Work experience and instant rapport with
physicians and other health care workers earned Tamara
a stellar reputation as a caregiver extraordinaire and
smart businesswoman.
In 2015, Tamara followed her passion and started
Premier Care LLC, an award-winning, non-medical
home care agency offering affordable care for seniors
and individuals with chronic or acute conditions. Premier
Care's services are provided in homes, assisted leaving,
and senior facilities. Premier Care operates on the belief
with the right kind of assistance and support, individuals
can remain safely in their own houses, where people feel
the greatest sense of purpose and they are most
comfortable and happy.
Premier Care LLC's services include Companion and
Homemaker, Personal Care, and Specialized Care
Services.
Solving Client's Requirements
As an organization, Premier Care serves high-profile
clients. The clients are mostly seniors, others with
disabilities, chronic and acute conditions. Tamara's team
does free assessment and evaluation to learn about the
client's needs, including their medical history, level of
care, personality, and lifestyle. Premier Care creates
uniquely designed care plans for each client and then the
organization matches the right individual by his/her
background, personality, and work experience. Tamara
believes each client is unique and requires a special
approach and attention to certain details for a successful
outcome.
Premier Care's caregivers are special people with special
skills, they are educated, intelligent, honest, and kind.
Tamara and her team handpick each employee, they have
mastered their skills choosing the right people. Tamara is
an advocate of her clients, the client is a priority, then
she supports the employees, they are the ones who shine
this company.
The Pandemic
During the pandemic most caregiving agencies
experienced a decrease in demand for home visits,
reflecting clients' concern about infection, family
members assuming care duties, and/or aides being
unavailable for work. However, Premier Care was able
to maintain a healthy and safe environment within the
Tamara
Mosidze
Redefining Home Health Care
}
40 APRIL 2022

Tamara Mosidze
CEO
41
APRIL 2022

agency, taking all necessary actions to keep clients and
caregivers safe. So, the agency switched home visits by
zoom calls and other online services. Under Tamara's
leadership, the organization started developing more
extensive infection prevention policies, procedures, and
workforce training and sourcing personal protective
equipment (PPE).
During the pandemic, Premier Care updated its approach
to business, as many other companies have and most
administrative work, appointments, and interviews were
done online. The world became digital and Tamara
alongside her team adopted a new lifestyle very quickly
and safely. Life felt different, times were very
challenging, clients felt isolated, as care giving company,
Premier Care had to give a tremendous amount of
support. Despite all of the challenges, Premier Care has
maintained a good reputation, demand is still growing,
need for home care services has also increased.
Entrepreneurship in a Male-Dominated Society
Tamara says, “It's ironic that most home care agency
owners are males and have strong business and money-
making skills. Some of them even come from wall street
or banking backgrounds to do home health care
business. Women are different than men and we have a
different approach for this type of business.” She also
adds, “We put our hearts and souls in what we do, we
personalize our service., we hear peoples' problems, we
salve their problems and we take very good care of our
employees.”
Although she believes, the Home Health Care field has
the majority of female workers, who include nurses,
social workers, case managers, and doctors.
When it comes to entrepreneurship, Tamara considers it
as the core of the American Dream and there are several
approaches to it including Sociological, Psychological,
Political, etc. She feels entrepreneurship is a constant
desire to make things better, ability to recognize
opportunity, and create value. Each client gives Premier
Care different ideas and requires a different approach, for
Tamara and her team, it's a learning curve and one rule
doesn't apply to all. Clients have different ethnicities and
different cultures, it's critically important to have the
ability to understand the feelings and needs of others.
Tamara feels she and her team needs to be good leaders
and role models to their employees, that's what makes
them want to follow them. She feels, an entrepreneur is
not a common person, they have creative, managerial,
and imaginative skills and this kind of personality
develops in a person who has a strong motivation for
achievement.
Future Roadmap
Tamara says, “We are maintaining an excellent
reputation and 5-star reviews for the past 6 years.” The
agency creates a happy environment for its workers and
clients as well, especially during these most
unpredictable and complicated times. Premier Care LLC
is a rising star amongst many other competitors. Tamara
is planning to expand her agency in new locations and
expand services nationwide.
Suggestions for Young Female Entrepreneurs
Tamara is an immigrant from another country, plus as a
female, speaking with a foreign accent, many years
worked very hard and became one of luckiest people and
now, her story is a true success story. She says, “America
is the country where all your dreams come true. Dream
and dream again, have a passion, have a goal, be honest,
stay positive, work hard and never give up, if I did it, you
can do it.” Her story inspires others. She sees things
differently than others. Tamara adds, “When you get to
this stage where you see your potential and capabilities,
your mind opens wider, all your fears fade and you are in
control benefiting yourself and others as well. Be open-
minded and never mean, rude, insecure or jealous. Learn
from your mistakes. Be happy for others and always give
help. Generosusity is magic word, you must give whether
it's good emotion or a monatery thing. Concentrate on
quality only and don't let greed control you. Do what you
are good at, what is your talent, what your heart tells
you, and it will all happen naturally. Every person has
some skills, they just have to use them and they will
succeed.”
42 APRIL 2022

The 10 Most Empowering Businesswomen to watch out in 2022

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