WNDC Plan for Developing an E-Commerce Distribution Business

Wasagamack Nahkaway
Development Corporation (WNDC)
Plan for Developing an E-Commerce
Distribution Business
Presented by Tulshi Sen Consulting

Purpose
To create 21st Century Distribution businesses with the intent
to spawn Enterprises within the community and other First
Nation communities.
Then to fast track the Individuals in building an Import/Export
Distribution Business.

WNDC E-Commerce Business Model
Community
Wasagamack Nahkaway Development Corporation (WNDC)
Individual / Youth Entrepreneurs
1. Research &
Development
2. Modus
Operandi
(After Care)
4. Web Portal To
The World
3. Import
Export
Distribution
Program
7.
International
Trade
Missions
6. Marketing & Sales
Consulting
5. Building Business Incubator
in Each Community
8. Youth
Regional and
National
Conferences
9. Online
Auctions

Wasagamack Nahkaway Development
Corporation
Wasagamack Nahkaway Development Corporation (WNDC)
will be wholly owned by the Community as a Not For Profit
Organization
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Mission of Wasagamack Nahkaway
Development Corporation
• To build entrepreneurs for self employment for the Youth and
Individuals of the Community and other First Nations. And after
establishing its base in the Community, will do the same function
throughout the Aboriginal World and Mainstream world.
• Fund Youth Programs from the revenue generated by WNDC.
• Develop an Import/Export Distribution Company
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Individual / Youth Entrepreneurs
WNDC will assist the Individual Entrepreneurs in the
Distribution business as per Cells 1-9 of the Flow Chart
for a fee.
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Cell 1: Research and Development
WNDC will have a Research and Development
Department to do the following:
• Locate unique and niche market products
• Research price for buying and retail price to stay competitive
• Locate manufacturers to develop ideas into products and having it
manufactured
• Market research
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Cell 2: After Care
WNDC will provide After Care to the Youth
Entrepreneurs for development of their businesses.
• Administration After Care
• Inventory control After Care
• Marketing After Care
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Cell 3: Import/Export Distribution Programs
WNDC will provide Online Import/Export Distribution
Training Programs and Counseling
Import Export Distribution

Import
Given the current level of business proficiency, the
WNDC will:
• Search out the right product for the right market for the
Youth Enterprises
•Determine the right price and quantity for the Youth
Enterprises
Next

Import
WNDC will go through the process of the importation
and then wholesale it to the individual entrepreneurs who
will distribute the products throughout the region and
other markets.
Next

Import
This way both the WNDC generates revenue and the
Youth Distribution Companies get a head start in
experiencing the Distribution Business without a long
learning curve. They will also generate profit with speed.
This will maintain the enthusiasm and inspiration level of
each entrepreneur.
Next

Import
This relationship between the Youth Entrepreneurs and
WNDC will be like a dynamo. The WNDC, the battery,
will move the Youth Enterprise and the Youth Enterprise
will keep on charging the battery that is WNDC.
Next

Import Example – Illustration 1
Illustration 1:
· WNDC imports a widget at $5.
· The retail value of the widget is $25.
Next

Import Example - Illustration 2
Illustration 2:
· WNDC sells the widget to individual Youth
Entrepreneurs for $10 making a gross profit of $5 for
each widget ($10 wholesale price less $5 cost equals $5
gross profit).
WNDC Price per widget: $10.00
Cost of Product per widget: $ 5.00
Gross Profit per widget: $ 5.00
This is not a projection and is only for purpose of illustration.
Next

Import Example – Illustration 2 Cont.
· Each Youth Entrepreneur retails the product to the
consumer for $25 making a gross profit of $15 per
widget.
Retail Sale per widget: $25.00
Cost of Product widget for Youth Entrepreneur
from WNDC: $10.00
Gross Profit per widget for Entrepreneur: $15.00
Next

Import Example – Illustration 2 cont.
· Assuming you develop 1 Youth Entrepreneur in 9
communities in the initial stages you would have 9
Entrepreneurs for this particular widget who will be
distributing these products within the communities and
outside.
Next

Import Example – Illustration 2 Cont.
· Each Entrepreneur on average sells 100 units a month,
that is 25 units a week.
· Each Youth Entrepreneur makes $1,500 a month Gross
Profit per item:
Retail Sales: 100 units/month X $25 $2,500.00
Cost of Product: 100 units/month X $10 $1,000.00
Gross Profit/unit per month per widget $1,500.00
Next

· Each Youth Entrepreneur carries 3 different items having
the same markup and same volume per month.
Entrepreneur’s Gross Profit:
Retail Sales: 100 widgets/month X $25 X 3 items $7,500.00
Cost of Products: 100 widgets/month X $10 X 3 items $3,000.00
Gross Profit per month per Entrepreneur for 3 items $4,500.00
Next

· WNDC Gross Sales and Gross Profit for 9 Entrepreneurs each
Selling 3 Items :
Gross Sales per month:
9 Entrepreneurs X 3 items X 100 widgets/month
X $10 Sales Price $27,000.00*
Cost of Products:
9 Entrepreneurs X 3 items X 100 widgets/month X $5 Cost $13,500.00**
Gross Profit per month: $13,500.00
This is not a projection and is Next
only for purpose of illustration.

· Given 10 months of sales in a year WNDC will make:
Gross Sales: 10 months X $27,000* $270,000.00
Cost of Products: 10 months X $13,500** $135,000.00
Gross Profit for the year $135,000.00
Next

· Develop 5 Youth Entrepreneurs per community with
similar sales, different widgets (items)
Gross Profit per month assuming 5 Youth Entrepreneurs per
community:
Gross Sales per month: 5 X $27,000* $135,000
Cost of Products per year: 5 X $13,500** $ 67,500
Gross Profit per month $ 67,500 ***
Next

· Period of 18 months as first 6 months for developing the Youth
Entrepreneurs.
· The outcome - you will have 5 new self employed individuals in each
community each averaging Gross Profit of $4,500 per month:
Retail Sales: 100 widgets/month X 3 items X $25 $7,500
Cost of Products: 100 widgets/month X 3 items X $10
$3,000
Gross Profit per month per Entrepreneur $4,500
Next

· Assuming 50% of the Gross Profit as cost of doing business for both
the Youth Entrepreneurs and WNDC:
Gross Income for the Youth Entrepreneurs per month
Gross Profit per month $4,500
Cost of Doing Business (50%) $2,250
Gross Income per month $2,250
Next

Import Example: Illustration 6 Cont.
Gross Income for WNDC per Month assuming 5 Entrepreneurs in 9
Communities:
Gross Profit per month $67,500***
Cost of Doing Business (50%) $33,750
Gross Income per month $33,750
Next

Import Example: Illustration 6 Cont.
Gross Income for WNDC per Year (10 months) assuming 5
Entrepreneurs in 9 Communities:
Gross Profit $67,500*** X 10 $675,000
Cost of Doing Business (50%)$33,750 X 10 $337,500
Gross Income per year $337,500
Back To Cell 3

Export
The WNDC will be engaged with the Youth
Entrepreneurs to develop domestic products for Export.
WNDC will also engage in finding foreign markets and
customers for the Youth Entrepreneurs and assist the
Youth Entrepreneurs to export.
This will generate a profit center by charging the Youth
Entrepreneurs between 3% – 7% of Gross Export Sales.
Back To Cell 3

Distribution
Import/Export and the Distribution Business is one of the
fastest and least labor intensive ways to develop enterprises
within the communities.
Markets will be the 9 Communities in the Region, First
Nation of Canada initially subsequently the World. No bricks
and mortar stores are required. No Special manufacturing
skills are required. The time period from concept to consumer
is minimal as opposed to manufacturing and then distributing.
Next

Distribution cont.
WNDC will charge each Entrepreneur $1,200 per year for the
following services which amounts to $100 per month. This
amount could be included in their business plan as part of
their administrative cost.
Next

Distribution – Illustration 1
· Over a period 18 months allowing first 6 months for
building time establish 5 Youth Entrepreneurs from each
community = 45 Youth Entrepreneurs
45 Youth Entrepreneurs X $1,200 per year = $54,000
Next

Distribution – Illustration 2
· Illustration 2:
· After 3 years of operation: 50 Entrepreneurs per
community:
50 Entrepreneurs X 9 Communities X $1,200 = $540,000
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Cell 4: Web Portal To The World
The WNDC will have their own Web Portal and will host
the Youth Entrepreneur web sites in the Portal, provide
email addresses, and will generate traffic to the Portal for
a fee - like a Yahoo or MSN.
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Cell 5: Building Business Incubators
This project is a revenue generating project. It is also an
employment generating project. It will establish business
incubators in each of 9 communities through which the
Youth entrepreneurs will be able to run their businesses.
Next

Business Incubators
Support Services For Entrepreneurs for
Domestic, International and Traditional
Businesses:
• Physical Address
• Computers, Phones, Internet, Office Supplies
• Fax, Photocopiers, Letterhead, Business Cards
• Binding/laminating
• Courier Services
• Conference Rooms
• Meeting Cubicles
• Office Environment
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Cell 6: Marketing & Sales Consulting
WNDC will act as consultants to:
• Generate marketing and sales ideas
• Have online help
• Will hold workshop and seminars at a cost at appointed
times each year
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Cell 7: International Trade Missions
WNDC will join Trade Missions to international
locations and trade shows to locate markets and products
along with the Youth Entrepreneurs at a cost.
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Cell 8: Youth National and Regional Conferences
WNDC will hold 4 Regional 2 day conferences (1 in each
season) at a cost for the first year with the purpose of the
following:
•To Promote Youth Entrepreneurship
•Promote new innovative and unique products being imported by
WNDC
•To promote 2 Day conferences and courses online and on location.
Next

Assumptions:
1st Year:
· Regional Conference 20 in each Conference:
· Fees per individual $500
$500 X 20 participants = $10,000 per Conference
$10,000 X 4 Conferences = $40,000 Gross Sales
Next

2nd Year:
· National Conference –On top of the Regional Conferences
· Expected participants 50 Youth Entrepreneurs
National Conference:
50 Youth Entrepreneurs X $500 = $25,000 X 4 Conferences = $100,000
Regional Conference
4 Conferences (As Above) X $10,000 = $40,000
Total Gross Sales for Conferences: $140,000
Less: Average cost per Conference is 50% ($70,000)
Gross Profit for Conferences per year $70,000
This is not a projection and is only for Back To Chart
purpose of illustration.

Cell 9: Online Auctions
Through the web Portal WNDC will promote world wide
auctions for Native products to encourage growth of
Native artists
Conclusions

Conclusions
WNDC needs to perform these tasks to promote both the
Economic and Social health of the Youth of the region and
of the Nation.
It is essential that a Macro approach be taken to promote
Entrepreneurship. This approach will give the individual the
inspiration and security to embark on building businesses.
Next

Conclusions
It will also generate profit centers within WNDC so it can
sustain itself as well as promote businesses within the
communities. It can culminate into a large corporation
focused on building individuals and entrepreneurs.
Next

Conclusions
As a majority of the population of the region are the Youth
and unemployment is rampant, the establishment of WNDC
will bring a new era and hope into the region and all the
First Nations.
There is no entity or organization at this moment that we
know of that can provide these services to the Youth of the
First Nations. This will fill a vacuum which painfully exists
now. Moreover, it will be rewarding both socially and
economically.
Next

Conclusions
Social Development is inseparable from Economic
Development. As such, this proposed organization will
serve to help ease the social ravages and promote economic
growth.
Next

Conclusions
This is just an idea still. On further discussions with you
and your organization we can embark upon assisting you in
starting this Project.
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WNDC Plan for Developing an E-Commerce Distribution Business

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