A presentation made at the ISE Innovation Conference in Calais on the 4th Dec 2018

1. THE FUTURE OF
TRANSACTIONS (&VALUE)
@gerriesmits x @ISECrossBorder
7/12/18

2. Applaud yourself1st

3. #strategist
#workshop-facilitator
#consultant
#concept-dude
#speaker
#asker-of-questions
#listener
#program-designer
#view-from-the-outside
Hi, I’m Gerrie
Smits, CCO
My drive =
Making sense of
the impact of
‘digital'

4. Recently,
published
author

5. In a few decades,
technologywill radically re-design
howwe exchange services, products
+ what we define as ‘added value’.
Statement fortodaybrief

6. I hate looking into the futurereal

7. From ‘no way’…agile
No warehouses!
No stock!
No shipping!
Amazon Business Strategy, 1994

8. …to ‘why not’agile

9. Ifwe’re honest
real

10. Leadership
Speed
Skills
Flexibility
Incentives
Purpose
All models
are
wrong,
but mine
is useful
…
(for me)

11. To the moon
1

12. What do you mean, disruption?#1

13. What do you mean, disruption?#1

14. Buy. More. Technology.#2

15. Awesome!risk

16. Digital is not about implementing
technology.
It’s about understanding its impact
and applying a set of principles,
ways ofworking and a culture
to meet people’s needs, behaviours
& changing expectations.
Another definition of digital“”

17. E-commerce is realfact

18. The end ofthe beginningffwd
source: Benedict Evans

19. Tech is getting more complexfact
BLOCKCHAIN
verification + trust machine
a way to immutably transact
things of ‘value’

20. Role of middle-men decreasesfact

21. There’s a blockchain app forthatfact

22. P2P Electricityfact

23. M2P Electricityfact

24. IF /played, streamed,…/
THEN /pay/
fact

25. The blockchain promise
B2B2B2B2B2B2B2B2C
wtf

26. Internet ofvalue/transactionsweb3.0
Very meta
illustration

27. Yeah,
but the tech is nowhere
near ready
+
nobody’s using it
right now.
Sure, Smitswaeva

28. Until it is
and/or
until they do
FTW

29. ‘Company’ in web3
2

30. Back to basics
Business
=
creating value (through work),
selling or trading it to customers,
capturing some of that value as profit.
rew

31. Value >< Profit
CEO
Us
Shareholders
→

32. Value >< Profit
→

33. The ‘real’ blockchaincue
Verification machine
Trust machine
Incentive machine (via crypto-tokens)
Immutable rules machine

34. Margins >< value of coin networkcoop

35. Advertisers + users + publisherswhat if

36. Token economy networks, where
stakeholder create value together
wtf

37. Tokens + Reputation = Rewarddao

38. IF /add value/
THEN /profit from network value/
basic

39. What would Zuck do?if

40. Paradigm shiftwtf
+
+
ENTREPRENEURSHIP/PROFIT
ETHICS/PROSPERITY
TECHNOLOGY

41. Companyvs Aligned Incentiveswtf
The business of the future will not be the one
that is (just) agile, user-centric, has digital
leadership,…
It will be the one that manages to align the
incentives of all participants or stakeholders.

42. - Ray Amara,
scientist & futurist
“”
“We tend to
overestimate the
effect of a
technology in the
short run
and
underestimate the
effect in the long
run.”

43. WIF: Why Innovate for
the Future?
2

44. WTF
=
Tech touches
on
fundamental
issues
#strategist
#workshop-facilitator
#consultant
#concept-dude
#speaker
#asker-of-questions
#listener
#program-designer
#view-from-the-outside
wtf

45. CAV : Core added valuecav
B2B2B2B2B2B2B2C
Core
Added
Value

46. BETL = Innovation is difficultbetl

47. THANK YOU >>
TIPS ONLY IN CRYPTO
gerrie@gerriesmits.com
+32 491 354 365
@gerriesmits
Bitcoin Ether