EZF Social Media Strategy

EZ Foundation
Social Media Strategy
2022
PHASE 1 - Programs Launch

PHASE 1
Programs Launch
Focus on the Foundations 6 program sub-
categories, with a series of chronological posts
assigned to each. Strategic Aim - Nurture a
deeper understanding of EZF programming
aims, operations and its core mission and vision
statements.
PHASE 2
Get Involved
Focus on building understanding and securing a
greater number of Partnerships and Volunteers.
Strategic Aim - Drive an increased number of
‘active’ engagements with the Foundation
opposed to ‘passive’.
PHASE 3
Donate
Specific ‘call to action’ series of test
fundraising messages that focus on the
‘greatest area of need’. Strategic Aim -
Promote the fact that the Foundation is
seeking philanthropic support whilst
securing funds via the online giving portal on
the websites
Social Media Schedule

Types of Programs Launch Posts
Phase 1: We will be introducing each EZF program to the audience so they get a good understanding of what the
foundation does. To do this we will focus on one program per week (Monday - Friday). Each program will have an
assigned colour scheme for long term identification purposes. Within each program there is a different design
per day of the week. These posts will represent different types of posts that relate to the specific program (see
table below). The daily post type design will remain the same throughout each program, with only the colour
scheme changing. Phase 1 will take 6 weeks - 1 week per program. Once Phase 1 is completed the designs will
remain the same for future posts, but the frequency of posting will change.
No. Post Type Image Description Text Description Day*
1 Title Post Introductory post to highlight the title program. Graphic can be solid
colour with text title
Summary of program M
2 Activity Post Image and text about an activity Article about specific activity T
3 Beneficiary Post Image of beneficiary with quote Story about how support has helped
the beneficiary
W
4 Partner Post Image of Partner logo with quote from case study Partner Testimonial Th
5 QuoteFact Post Motivational quote from industry professional (relevant to program)
and image of author
Story about the person who said the
quote
F

Environment
PHASE 2
Get Involved
PHASE 3
Donate
Phase 1: Programs Launch
Education &
Learning
Arts &
Culture
Health &
Nutrition
Women’s
Empowerment
Special
Projects
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6

Title Post
PHASE 2
Get Involved
PHASE 3
Donate
Phase 1: Programs Launch
Activity Post
Beneficiary
Post
Partner
Post
Quote/Fact
Post
Monday
Tuesday
Wednesday
Thursday
Friday

1. Title Posts
The purpose of the Title posts are to introduce the audience to
the one EZF focus program of the week. The design will be
posted on social media along with supporting text and
hashtags.
When designing for social media it is important to use a variety
of different colours, rather than just logo/branding colours as
that can become repetitive.
Many famous brands go outside of their branding colours, in
order to attract potential viewers. Examples:
https://www.instagram.com/unitednations/
https://www.instagram.com/gatesfoundation
https://www.instagram.com/greenpeace/
Discussion Point: Do we need to include EZF logo in all posts?
Due to red being a contrasting colour (with most colours) the
logo looks better inverted in white.
Logo
Program
theme colour
Program
Title
Subtitle
Program
Graphic

2. Activity Posts
The purpose of the activity posts are to share stories related to
one of EZF’s specific programs. The design will be posted on
social media along with supporting text and hashtags.
Logo
Program
theme colour
Program
Title
Activity Photo

3. Beneficiary Post
The purpose of the beneficiary case study posts are to share
inspirational stories from people that have been benefited
from EZF. These types of posts can potentially appeal to
volunteers, benefactors and the general public. It is really
important to showcase the positive impact EZF has on people.
Benefactors are more likely to donate if they have positive
evidence of where their money will potentially go.
The case study can be from anyone who has been directly
impacted by EZF, e.g project/event attendees, scholarship
recipients etc
Many foundations use direct case studies from beneficiaries.
Examples:
https://www.instagram.com/p/CagZVbBrMyC/
https://www.instagram.com/p/B3dX88eoqRx/
https://www.instagram.com/p/CjvMpL_ubwR/
Logo
Program
theme colour
Program
Title
Sun from the
Filipino flag
Beneficiary
Photo

4. Partner Post
The purpose of the partnership posts are to potentially
encourage future partnerships, by showcasing existing strong
relationships.
By showing existing relationships with reputable organisations,
it can give a sense of confidence to potential partners.
Active partners:
TESDA
Department of Education (Provincial & Regional Office)
De La Salle Santiago Zobel School
Kabisig ng Kalahi
Edukasyon.Ph
Department of Science and Technology
Ayala Foundation
Ballet Philippines
Department of Social Welfare and Development
The Department of Science and Technology’s Food and
Nutrition Research Institute (DOST-FNRI)
Program
theme colour
Program
Title
EZF Logo
Partner Logo
Partner logo or
photo

5. Quote/Fact Post
The purpose of the quotefact posts are to to inspire the
audience with quotes and facts directly linked to specific
program.
Quotes will be from professionals within the program field, i.e
Drs for Health and Nutrition, Teachers for education etc
Examples:
https://www.instagram.com/p/CFisDLFnyxW/
https://www.instagram.com/p/CjDQcC5OTG_/
https://www.instagram.com/p/CkqXTiJLSHm/
Program
theme colour
Program
Title
Logo
Quote/Fact
source
Photo of
source or
program
related photo

Monday: Title Post
Calatagan has one of the most beautiful beaches in the
Province of Batangas and has been a destination site for local
and international tourists. This has led to major development
of resorts and restaurants within its coastline. The “balsa”
(floating rafts) has been made famous here with sometimes
hundreds being utilized during the summer season. This has
become a threat to marine biodiversity, most especially to the
surrounding mangrove forests.
#environment #calatagan #sustainability #climatechange
#savetheplanet #zerowaste #gogreen #recycle #earth
#sustainableliving #globalwarming #environmentallyfriendly
#pollution #climate #conservation #philippines #ezffoundation
#ecology #recycling
*Ricky to rewrite EZF Enrivornment introduction to include more
information on the program. These pots texts have been extracted from the
EZF website. This introduction should be as thorough as the other program
description that are on the website.

Tuesday: Activity Post
To support the International Coastal Cleanup Day celebration,
and, Calatagan having a beautiful coastline, EZF conducted a
local coastal cleanup activity last September 17, 2022. They
were joined by the EZF Scholars, Barangay Council of Bagong
Silang, BFARMC and owner of the camping site on September
17, 2022. Sacks of assorted plastics, cans, used clothes, a pair
of slippers, etc were collected in the 1.5-kilometer shoreline.
Before the activity, EZF Staff facilitated a short program
including, orientation on the effects of plastic waste to marine
life and the principles of nature. BFARMC officers shared how
we could help the environment and oriented the participants
about the waste to be collected. Nearby resort owners were
also encouraged to clean their area.
#environment nonprofit #calatagan #sustainability #cleanup
#savetheplanet #zerowaste #recycle #earth #sustainableliving
#globalwarming #environmentallyfriendly #pollution #climate
#conservation #philippines #ezffoundation #ecology #recycling

Wednesday: Beneficiary Post
EZF/Chris need to liaise with beneficiary from EZF project to
get short story. The beneficiary can be from any EZF project
related to Environment.
The short story should include a summary of how the person
was involved in a specific project, how EZF helped them. The
short story will be used in the post description text.
From the short story a quote will be extracted and put into the
post design.

Thursday: Partner Post
EZF/Chris team to liaise with an EZF partner to get testimonial
about an environmental project that both partners have
worked on.

Friday: Quote/Fact Post
Chris/EZF to search for industry related quotes from
professionals in the field of the Environment.
Or find an interesting environment fact

Monday: Title Post
All children, regardless of age, gender, or ethnicity, have the right to an
education. EZF works hard to defend and maintain this right. Education, as
one of the foundational initiatives of EZF, reduces the transfer of poverty from
generation to generation by acting as a catalyst for meaningful and
significant change that may reduce poverty in developing countries such as
the Philippines. A decent education for all children is the first step in
combating poverty, as our founder Don Enrique Zobel always desired - to
enrich lives through education.
Through the support and implementation of programs, the foundation seeks
to improve the access and quality of public education and career
development. This empowers individuals to build the confidence to break
down barriers and seek better opportunities.
As one of the biggest donors nationally, the Foundation is recognised by the
Philippine Department of Education for its work towards providing access to
educational opportunities and a better learning environment.
#teachersofinstagram #training #education #facts #educationmatters #career
#educational #nonprofit #school #engineering #studygram #parenting
#learning #studentlife #leadership #history #support #charity #ezfoundation
#ngo

The E. Zobel Foundation has partnered with NABU, a New York-based
nonprofit focused on eradicating poverty through increased literacy,
along with Globe Telecommunications to support underserved
children in the Philippines by providing free access to mother tongue
books.
Tanyella Allison, CEO and Co-Creator of NABU, explains that “these
exciting new partnerships will promote accessible literacy for all
children in the Philippines. NABU’s unique reading app, will offer free,
data-less download access to original children’s stories written in
various regional Filipino languages including Tagalog, Ilokano,
Bikolano, Maranao, Hiligaynon as well as English.”
NABU also brings its global partner, HP Inc, to this coalition working
together towards achieving the shared goal of reaching 250,000
readers in the Philippines.
The NABU Reading App presents e-books written in various regional
Filipino languages, aims to broaden accessibility to new, locally
created, culture considerate children’s stories.
To access NABU, download the app for free through the Google Play
Store and Apple App Store.

related to Education & Learning.
post design.

about an Educational project that both partners have worked
on.

professionals in the field of the Education & Learning.
Or find an interesting Education & Learning fact

As of 2022, the Museo De Enrique Zobel already
accommodated more than 12,000 visitors both foreign and
local. The Museum is open to the public from Mondays-
Fridays 9:00 am to 4:00 pm, and during Saturdays 9am-12nn.
Special museum viewing can also be arranged with EZF.
EZF to write more in depth story about the museum tour: who
attended, what were some of the most interesting exhibition
facts etc

related to Arts & Culture.
post design.

about an Arts & Culture project that both partners have worked
on.

professionals in the field of the Arts & Culture.
Or find an interesting Arts & Culture fact

Monday: Title Post
Designed to maintain and improve the well-being of school children, women
and their families, the Health and Nutrition program shares knowledge, skills,
and practices to develop balanced diets and an awareness of public health
standards such as feminine, dental and hand washing hygiene.
One of the current problems that confront elementary education in the
Municipality of Calatagan is malnutrition. Results from a government survey
revealed that almost 1/3 of the total school population of the municipality
were malnourished.
The E. Zobel Foundation responded to the crisis by initiating a program of
nutritional support via local schools to ensure that every child has a healthy
state of mind and body to engage with taught education and perform
optimally in and out of School. The program also provides knowledge and
preparation guidance for parents to ensure that proper nutrition is offered
also at home.

Schools are ideal environments for the spread of infectious illnesses; one could even
argue they are germ incubators. A robust offensive is the strongest defense children
and school employees have against the spread of infectious illnesses. Every action
contributes to wellness when everyone maintains a clean workplace and ensures that
staff and students practice excellent hygiene. When it comes to minimizing the
transmission of disease, nothing beats hand washing. When everyone in the
classroom participates in this germ-fighting exercise, the classroom stays cleaner.
When youngsters and teenagers wash their hands as they should, they will be
healthier and safer.
To promote this foundation's advocacy for a healthy and safe school environment that
supports children’s well-being and lays the groundwork for learning, a poster-making
contest was held on the celebration of Global Handwashing Day on October 15th, in
which 21 elementary schools, two secondary schools, and two senior high schools in
Calatagan participated.
Alcohol and facemasks were also purchased to be distributed to participating schools
for their most vulnerable students, who belong to households that cannot afford to
purchase germ and virus protection, leaving them more exposed to disease than
anybody else; as well as the GUSI's "Hello Healthy, Goodbye Dumi" package, which
includes a health and education book and audio formats on fact-based information on
hand hygiene and zero open defecation.

related to Health & Nutrition.
post design.

about an Health & Nutrition project that both partners have
worked on.

professionals in the field of the Health & Nutrition.
Or find an interesting Health & Nutrition fact

The Island Store is becoming a popular souvenir shop among
tourists and locals in the area. The most popular items are
souvenir shirts, canvas bags, KapengBarako, muscovado sugar
and refrigerator magnets. It also serves brewed and iced coffee
paired with Jacobina biscuits allowing tourists to sample local
flavors.
In 2021, in order to compensate for the loss of sales of the Island
Store due to covid restrictions, the Foundation joined in the
Mercadillo de Los Sabados Bazaar held at Punta Fuego Village
in Nasugbu. Products and items produced by the locals were
exhibited and sold in the bazaar.
In 2021, Canvas bags, throw pillows, and greetings cards were
the top-picked items. Aside from joining the Bazaar, the Island
Store also generated additional sales from the walk-in clients
that are in need of souvenir items.

related to Women’s Empowerment.
post design.

about an Women’s Empowerment project that both partners
have worked on.

professionals in the field of the Arts & Culture.
Or find an interesting Women’s Empowerment fact

Monday: Title Post
The Foundation focuses on forging strong strategic partnership networks that
help advance the support and development of the communities it serves.
Special Projects are designed in collaboration with government, councils and
other public and private organizations that provide leverage and extended
access to resources and goodwill relationships.

The Foundation continues to manage the senior citizen
assistance program with 21 beneficiaries in 2022. The
assistance includes monthly financial support, medical
assistance of 30K in a year, burial assistance if needed, and
health and well-being enhancement activities.
During the visit, the Foundation staff encouraged the
beneficiaries to follow proper health regimens to improve their
immunity. The Foundation is also in constant coordination with
the health providers and attending physicians of the seniors for
the updated health status of each beneficiary. The Foundation
facilitated the on-time release of monthly allowances credited to
their Banco ng Masa individual accounts. Likewise,
reimbursements of their medical and hospitalization expenses
were facilitated.

related to Special Projects.
post design.

about an Special Project that both partners have worked on.

professionals in the field of the Special Projects.
Or find an interesting Special Projects fact

Instagram Feed Visual Preview
Discussion point: Instagram layout is based on oldest picture
first, therefore do we post title post last so when people are
scrolling the posts are in order?
Or will it be based on introducing program category of the
week?

Get Involved Donate
Once phase 1 (programs)of the social media strategy has been approved, we can move onto designing the
News, Get involved and Donate posts.

EZF Social Media Strategy

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