Taking a look at how a Michigan based advertising company is providing opportunity for women to have a presence in the advertising workforce.

1. IN THE INDUSTRY
ADVERTISING & FEMINISM

2. TEAM DETROIT’S RETURNSHIP
PROGRAM
Team Detroit is a global marketing communications
company that has created a 10-week paid “returnship”
for female advertising professionals that have been
absent from the workforce for two or more years and
are looking to re-enter the workforce.

3. TEAM DETROIT’S RETURNSHIP
PROGRAM
"Women face a number of challenges when reentering
the work force," says Team Detroit's Chief Talent
Officer, Linda Taylor. “…This is one component of our
overall diversity strategy and we're hoping it will help
increase the number of women in leadership
positions."

4. ABOUT TEAM DETROIT
Based in Dearborn, Michigan, Team Detroit was
founded in 2007 as an entirely new model of
collaboration that gives marketers access to the
breadth of WPP's talent, ideas, and tools. The agency
has 36 U.S. offices and employs more than 3,000
worldwide. Outside of the US, the agency is branded
as Blue Hive. Clients include Ford Motor Company,
Lincoln Motor Company, Johnson Controls, Purina,
Ohio Art and the United Way of Southeast Michigan.

5. FEMINIST APPROACH
• The feminist approach believes that concepts used
to understand organizational life tend to be male-
biased and that the ways that women view work and
create meaning is distinctly different than men.
• These differences are often discounted, overlooked,
or ignored therefore creates a lack of diversity in
certain areas in the workforce.

6. FEMINIST APPROACH
• There is also the belief that gender is a primary way
in which identity and power relations are formed.
• There are a verity of viewpoints upon which the
gender issue can be solved.

7. WOMEN IN THE WORKFORCE
• Women hold a little over half of all professional-level
jobs.
• They are only 14.6% of executive officers & 8.1% of
top earners.
• Make up only 3% of creative directors in advertising.

8. HOW IT APPLIES
• Team Detroit realizes the lack of diversity in,
specifically, the advertising workforce.
• Understands that advertising industry is inherently
patriarchal.
• Thus, seeks to change their current situation.

9. HOW IT APPLIES
• Actively combating the disparity by reintroducing
professional women back into their fields after time
off.
• Addresses there are lack of women in leadership
positions.
• Tries to be part of the solution.

10. WHY IT APPLIES
• Team Detroit recognizes that there are challenges
that women face in the workforce that men do not.
• Seeks to remedy one of many challenges women
face when reentering the workforce.
• Realizes there are significant reasons why women
leave the workforce.

11. WHY IT APPLIES
• Created a program specially for women to help fill in
the gap on resume.
• Create opportunity for women’s voices to be heard.

12. WHERE IT APPLIES
Standpoint feminism would most accurately describe
the feminist viewpoint on how to deal with the issue of
lack of a female presence in advertising, specifically in
leadership roles.

13. WHERE IT APPLIES
Team Detroit is providing opportunity for women to be
represented in advertising with this program because
they recognize that there is a disparity which is a
example of standpoint feminism.

14. FEMINISM
noun
the advocacy of women's rights on the grounds of
political, social, and economic equality to men.

15. STANDPOINT FEMINISM
• Believes that opportunity for marginalized voices to
be heard should be created within an organization.
• The least radical of feminist activism.

16. THOUGHTS
• Interesting stance to take because most company
focus on race or religion and not so much sex.
• They seek to provide long term skills by expanding
their resumes instead of just hiring them.

17. THOUGHTS
• This program reintroduces women back into the
workforce by getting them up to speed on new
technology and practices in advertising because in
these times A LOT can change in two years.

18. QUESTIONS
• Did Team Detroit decide to do this program because
they want to see more sexual diversity or because
they aren’t meeting a quota?
• How many people from the program do they plan to
keep?
• I would like to know how many applications they
received?

19. QUESTIONS
• Will they do this more than once a year? If so how
many?
• How do they get this information out into the
community?

20. WORKS CITED
• http://www.prnewswire.com/news-releases/wpps-team-
detroit-gives-women-the-chance-to-re-start-their-careers-
with-a-returnship-program-300221540.html
• teamdetroit.com
• http://www.merriam-webster.com/dictionary/feminism