Marketing Modes Print —Primarily newspapers and magazines. Audio—FM and AM radio. Video—Promotional videos, infomercials World Wide Web. Outdoor advertising—Billboards, advertisements on public transport(cabs, buses) Marketing Styles Customer Avatar Creative Promotion Tools for promotions Content is the KING in business promotion Include CTA Build Content that solves PROBLEMS Submit your content to ONLINE communities WRITE for others RIGHT Impression

1. PP. TAMIZHA KARTHIC

2. Welcome Dear
CURRENT & FUTURE
ENTREPRENEURS

3. PROMOTION
OBJECTIVES
To inform
To generate buzz
To induce demand
To remind, reassure, reinforce
To change perception
To build relationships
To change attitude
To differentiate

4. PROMO
PLATFORMS
 Print —Primarily newspapers and
magazines.
 Audio—FM and AM radio.
 Video—Promotional videos,
infomercials
 World Wide Web.
 Outdoor advertising—Billboards,
advertisements on public transport
(cabs, buses)

5. PROMOTION MODES
Can We Measure When does Our Promotion
Succeed ?

7. SWEAT EQUITY

8. What are you seeing here ?

9. FACEBOOK
1. Pick Groups That
Match Your Goals
2. To create upcoming
event
3. To use Marketplace
to reach effective people
4. Location, Tags &
Keywords
5. To increase the
viewer’s using paid ad
PAGE

10. GOOGLE MY BUSINESS
APP
LOCATE PHOTOS REVIEWS
* Now a days 3 out of 4 People search
when they
to buy something even in

11. INSTAGRAM
“ IMAGES & VIDEOS “
01
“LOW COMPETATION”
02
“ INTERLINKING ”
(FB TWITTER TUMBLR)
03

12. WhatsApp
Business
It is a FREE-to-download app
that was built with the small
business owner in mind.

13. BE SEEN
BUSINESS PROFILE
Create a business profile with helpful
information for your customers:
your address,
business description,
email address, and website

15. SHORT LINK TO
EASILY CONTACT YOU
FROM ANYWHERE

16. RESPOND INSTANTLY
AUTOMATED MESSAGES
Set an away message when you are
unable to answer so your customers

18. PRODUCT / SERVICE BLOG
BE A RESOURCE
TO INCREASE READERS
AND KEEPS THEM COMING
BACK
BLOG CONTENT CAN
INFLUENCE
TO INCREASE SEO
RESULTS RANKING
TO ESTABLISH AUTHORITY

19. EMAIL PROMOTION
EMAILS PER DAY
500

20. VIDEO
PROMO
 80% of all internet traffic will be video by 2021
(Cisco predicts )
 93% of surveyed businesses reported gaining new
customers as a direct result of sharing a video
 76% of increase in sales because of videos
 Users watch almost five billion videos on
YouTube every day

23. CONTEST PROMOTION
Comics
Memes Video contests
Photo Contests

24. REFERAL
PROMO
COUPONS
REFERRAL CODE

25. ATTENTION GRABBERS

26. BRAND NAME
5 Basic Rules for choosing a name
EASY TO SPELL VISUAL ELEMENT
INFORMATION ABOUT
WHAT YOUR
COMPANY DOES.
POSITIVE
CONNOTATION.
FAIRLY SHORT

27. Effective Logo Design
Determine your identity
3 4 5
Simplicity makes a logo
design easily
recognizable
SIMPLE
If your potential customers can’t
remember your logo to others
then you have a problem.
MEMORABLE
TIMELESS
VISIBLE
RELEVANT
2
1
Will yours stand the
test of time?
Will it still be effective
in 10, 20 or 50 years?
In a crowded marketpla
ce it needs to make an
impact and stand out
from the crowd.
It doesn’t have to be a
literal representation, but
should have some
relevance to the particular
industry

29. S
T
P
SEGMENTATION
TARGETING
POSITIONING
4

34. PROMOTION STYLES

35. PROMOTION STYLES
STRAIGHT TALK
AUTHORITATIVE
SLICE OF LIFE
DEMONSTRATION
SHOCKING
SPOKESPERSON
HUMOR
TESTIMONIALS

38. iPhone 5s

39. JUST TRY IT

44. Can we?

45. MIX STYLE

46. CONTENT DEVELOPMENT
Content is the _______ in BUSINESS Promotion
KING

47. CONTENT
KING
 Include CTA
 Build Content that solves PROBLEMS
 Submit your content to ONLINE communities
 WRITE for others
 RIGHT Impression

53. SUMMARY
ATTENTION GRABBERS
.
01
CONTENT DEVELOPMENT
.
02
PROMOTION STYLES
.
03
.
04
PROMOTION MODE & SWEAT EQUITY

54. Thank you
PUNCH GURUKULAM
PG CENT
PARTICIPENTS