Trisha l PESIUG19BB180 viva ppt.pdf

A study on Measuring supplier satisfaction in a buyer-supplier
relationship with special reference to Garuda Fashions Pvt Lt
Name of the Student: TRISHA L
SRN of the Student: PES1UG19BB180
Name & Designation of the
College Guide
Dr. Shree Vamshi
Associate Professor
Name & Designation of the
Company Guide
Mr. Madhu
HR Manager

Company Profile
A study on Measuring supplier satisfaction in a buyer-supplier relationship
with special reference to Garuda Fashions Pvt Ltd
Garuda Fashions Pvt Ltd was started by chairman and managing director, Mr. M.G.Reddy, with the firm belief, that
the best guarantee for long-term success is to build strong relationships with employees, suppliers, and society. Today,
Garuda Fashions is one the biggest players in India's highly competitive and fast-moving fashion industry with over
two decades of experience, that guarantees an in-depth knowledge of the latest trends in fashion. This enables us to
combine the finest quality fabrics and cutting-edge manufacturing techniques to craft apparels that provide an
unmatched mix of comfort and style with a range of designs that allow limitless scope for personalization. Drawing
from the knowledge and expertise which comes from years of experience, Garuda Fashions introduced British Club,
in the year 1993, as a premium brand of semi-formal and casual wear..
1. Background of the company

Company Profile
2. Product quality arrangement:
• To deliver and give great quality fabric in a reasonable cost to satisfy various requirements of clients.
• To build the portion of India in Global Textile Market.
• To build the commitment for work and financial development of country.
• Expanding commitment of private area through set up climate well disposed and mechanically advance material
units and edifices.
• To work on the accessibility, efficiency, and nature of Raw Materials.
• Improvement in nature of fiber/Yarn and its accessibility
3. Product profile:
Garuda design materials contend in the "better" evaluated class, and take special care of the fruitful, moderately
well-to-do vocation man, who necessities suitable, style cognizant clothing for their expert life, and favors slick,
composed searches for their relaxation exercises. This organization has deteriorated for the absence of neighborhood
unrefined substance (cotton) consequently, it has been important to import it, bringing about an expense increment,
which has made it hard to rival imported textures. From a few days prior to state-of-the-art, this item has
experienced a few changes concerning its quality, to offer an item that fulfills market and purchasers' interest.

Company Profile
4. Our Quality
We are firm manufacturing fashion products with a great focus on quality, thus we are the most sought firm in the
market, we have ensured all our products are durable, high finish, and elegant as we follow total maintenance quality
in our entire manufacturing. The best raw material is used to get better results. Our quality team is always toiling
hard to achieve quality products and they have a major role to play as quality is monitored at every stage of
production.
5. Infrastructure
We are facilitated by an ultra-modern infrastructure that is segregated into various departments and units that helps
us to produce our products in bulk.
6. Client Satisfaction
We are committed to giving an array of collection which is spectacular and of splendid quality. Our entire production
meets all the demands of today’s fashion trend. With the uncompromised quality, we are the preferred choice in the
market. We allow our clients to pay through a number of easy payment options, our packaging is much appreciated.
7. Our Team
No amount of machines can do you good if your team behind them is not efficient. Thus, we have ensured to hire an
excellent team of people who are great technicians, designers, sewers, and many more who are thorough in their job.
We are known for hiring quality people who can do the job for us.

Research Design
A study on Measuring supplier satisfaction in a buyer-supplier relationship with
special reference to Garuda Fashions Pvt Ltd
1. Research Title:
‘A study on Measuring supplier satisfaction in a buyer-supplier relationship with special reference to
Garuda Fashions Pvt Ltd’
2. Research Gap:
Two huge organizations were thought of in the material and piece of the clothing industry: providers of
significant unrefined substances like texture and purchaser offices. Texture providers were picked on the
grounds that they assume a significant part in aiding material and attire organizations accomplish
adaptability and fast reaction as the contest develops and the item life cycle abbreviates. Purchaser offices
will be remembered since they help for overcoming any issues among material and article of clothing
organizations and modern clients (retailers) and even end-clients.
3. Research Objectives:
• A study on Measuring supplier satisfaction in a buyer-supplier relationship with special reference to
Garuda fashions
• To investigate various elements that may influence this relationship.
• To suggest various strategies to build better relationships between buyers seller
• To analyze various factors leading to supplier satisfaction

Research Design
4. Statement of the problem:
To provide a more complex representation of the buyer-seller relationship, the suppliers' local voices
must be heard. Also, because this has not been done before, it is vital to study how the continuous rivalry
has influenced the Buyer-Seller Relationship in our company
5. Need of study
Understanding the complicated relationship between buyers and sellers in mature industrial marketplaces,
single transactions can be transformed into long-term beneficial connections. Over time, suppliers expanded
their sales. It is a well-known fact that if you stay in business with fewer consumers for a long time, you will
get a larger market share from those same fewer customers. Opportunism is always present in long-term
relationships. Customers are still opportunistic, and they continue to look out for themselves.

Research Design
6. Scope of the study:
The purpose of this research is to figure out in our company what factors influence supplier satisfaction
in buyer-supplier relationships and how they relate to supplier satisfaction. From the supplier's
perspective, the goal of developing a close relationship with customers is to increase the customer's
market share. This has to do with customer retention, which is one of the most frequently touted
benefits of a good buyer-seller relationship
7. Limitations of the study
• Issues with samples and selection.
• Insufficient sample size for statistical measurements.
• Lack of previous research studies on the topic.
• Limited access to data.
• Time constraints.
• Conflicts arising from cultural bias and other personal issues.

Research Design
8. Research methodology and Data collection
a) Data Collection Method
❖ Primary data - The survey is conducted through structured questionnaires for the suppliers
❖ Secondary data - is collected through google information and the company website
❖ Population - 300
❖ Sample size - 102
❖ sampling unit: To measure the supplier satisfaction
❖ Sampling method: Simple random sampling
b) Hypothesis:
H1: A study on Measuring satisfaction has a positive impact on a buyer-supplier relationship from suppliers’
perspective in a Textile company
H0: A study on Measuring satisfaction has a negative impact on a buyer-supplier relationship from suppliers’
perspective in a Textile company
c) Tools for Data Collection- The tool used to collect the data for the research is Questionnaires
d) Data Analysis Technique- the technique used for data analysis is Correlation
e) Statistical tools for analysis- The statistical tool used for analysis is Correlation- IBM SPSS

Research Design
Questionnaires
1. How satisfied do you feel working with our company?
a) Very satisfied
b) Satisfied
c) Neutral
d) Very dissatisfied
2. Are there any issues preventing you from working?
a) Yes
b) No
3. How is the communication with our company?
a) Unsatisfactory
b) Poor
c) Fair
d) Excellent
4. How do you rate our relationship with our company?
Poor 1-5 very good

Research Design
5. Do we attain queries in an appropriate manner?
a) Yes
b) No
6. How do you rate your satisfaction in dealing with our company?
Very dissatisfied 1-5 extremely satisfied
7. How would you rate the Accountant manager for the way he/she handles the transactions?
Bad 1-5 extremely well
8. How likely are you to recommend our company to others?
a) Very Likely
b) Moderately likely
c) Slightly likely
d) Not Likely at all

Research Design
9. How respected do you feel with our company?
a) Not at all
b) Slightly
c) Moderately
d) Very good
10. How comfortable do you feel working with our company?
a) Not at all
b) Moderately
c) Very good
d) Excellent
11. Would You like to continue dealing with our company in the future?
a) Yes absolutely
b) Very much
c) Maybe
d) Not at all

Research Design
A study on Mering supplier satisfaction in a buyer-supplier relationship
with special reference to Garuda Fashions Pvt Ltdasu
12. How is Your service Experience with our company in comparison with the other companies?
a) A lot worse than others
b) A little worse than others
c) Same as the others
d) A lot better than the others
13. How long did you have to wait before you could reach a Service Representative from our company?
a) No, wait
b) Less than a day
c) Less than a week
d) More than a week
14. How quickly was your problem solved?
a) No, wait
b) Less than a day
c) Less than a week
d) More than a week

Research Design
15. Do we keep a large amount of Outstanding?
a) Yes
b) No
16. Were we making the payments on the agreed-upon date?
a) Very well
b) Moderately well
c) Often
d) Very rare
17. What Factors helped in your decision to choose our company again?
a) Met your needs
b) Our reputation
c) Value for money
d) Your previous experience with us
18. How much do you trust our company?
Not at all 1-5 Extremely well

Data Analysis & Presentation
Questionnaire:
Level Respondents Percentage
Under 25 30 29.4
25-30 21 20.6
30-40 41 40.2
50< 10 9.8
Total 102 100
Title of the table: Your age
Table. No 1
CHART 1
Interpretation: From the data analysis the highest are between 30-40 age
people
Analysis: From the research 30 responses i.e 29.4% are under 25 age, 21
responses i.e 20.6% are 25-30 age, 41 responses i.e 40.2% are 30-40 age people
and 50< age, 10 people responded i.e 9.8%

Male 66 65.3%
Female 35 34.7%
Total 101 100
Title of the table: Gender
Table. No 2
CHART 2
Interpretation: According to the analysis male respondents are more than female
respondents
Analysis: from this research male respondents are 66 i.e 65.3% and female
respondents are 35 i.e 34.7%

Undergraduate 32 31.4
Postgraduate 41 40.2
diploma 16 15.7
12th 13 12.7
Total 102 100
Title of the table: Education Qualification
Table. No 3
CHART 3
Interpretation: From the data analysis we can tell the majority are postgraduates
from the company
Analysis: From this research 32 respondents i.e 31.4% are undergraduate, 41
respondents i.e 40.2% are Postgraduate, 16 respondents i.e 15.7% are diploma
and 13 repondents i.e 12.7% are 12th passed

Level Of Satisfaction Respondents Percentage
Very satisfied 50 49%
Satisfied 35 34.3
Neutral 11 10.8
Very dissatisfied 6 5.8
Total 102 100
Title of the table: How satisfied do you feel working with our company
Table. No 4
CHART 4
Interpretation: According to the data analysis majority feel very
satisfied working with the company
Analysis: From this research 50 responses i.e 49% are very satisfied, 35 responses
i.e 35.3% says they are satisfied, 11 responses i.e 10.8% are neutral, 6 responses
i.e 5.8% are very dissatisfied

Yes 23 23.2%
No 76 76.8
Total 99 100
Title of the table: Are there any issues preventing you from working
Table. No 5
CHART 5
Interpretation: According to the data analysis majority of respondents do
not have any issues preventing from them working
Analysis: From this research 23 respondents i.e 23.2% have issues preventing
from working and 76 respondents i.e 76.8% do not have issues preventing from
working

Unsatisfied 10 9.9
Poor 5 5
Fair 34 33.7
Excellent 52 51.5
Total 101 100.1
Title of the table: How is the communication skills with our company
Table. No 6
CHART 6
Interpretation: According to the data analysis majority of them chose excellent for the communication with the
company
Analysis: From the research 10 respondents i.e 9.9% chose unsatisfied, 5
respondents i.e 5% chose Poor, 34 respondents i.e 33.7% chose Fair and 52
respondents i.e 51.5% chose Excellent

Level Of
Satisfaction
Respondents Percentage
1. (Poor) 3 2.9
3 2.9
21 20.6
31 30.4
1. (Very Good) 44 43.1
Total 102 99.9
Title of the table: How do you rate our relationship with our company
Table. No 7
Analysis: From the research, the ratings are 1 to 5, 1 is poor and 5 is very good so 3 respondents have chosen 1which is a poor rating i.e 2.9%, and
3 respondents have chosen 2 ratings i.e 2.9%, 21 respondents have chosen 3 ratings i.e 20.6%, 31 respondents chose 4 ratings i.e 30.4% and 44
respondents chose 5 ratings which are very good i.e 43.1%
Interpretation: According to the research majority of them have given a 5 rating for the relationship with the company i.e very good
CHART 7

Level Of
Satisfaction
Not at all 10 10
Slightly 3 3
moderately 32 31
Very good 56 56
Total 100 100
Title of the table: How respected do you feel with our company
Table. No 8
CHART 8
Interpretation: According to the research majority of them feel very respected with the
company
Analysis: From the research 10 respondents i.e 10% have chosen Not at all, 3
respondents i.e 3% have chosen Slightly, 32 respondents i.e 31% have chosen
moderately and 56 respondents i.e 56% have chosen Very good

Title of the table: How Comfortable do you feel working with our company
Table. No 9
Not at all 8 8
Moderately 15 15
Very good 40 40
Excellent 37 37
Total 97 100
Analysis: From the research 8 respondents i.e 8% have chosen Not at all, 15
respondents i.e 15% have chosen Moderately, 40 respondents i.e 40% have chosen
Very good and 37 respondents i.e 37% have chosen
Interpretation: According to the data analysis majority have chosen very well
CHART 8

Title of the table: Do we attain queries in an appropriate manner
Table. No 10
Level Of
Satisfaction
Yes 79 81.4
No 18 18.6
Total 97 100
Analysis: From the research 79 respondents i.e 81.4% have chosen yes and 18
respondents i.e 18.6% have chosen No
Interpretation: According to the data analysis majority have chosen very well
CHART 8

1.(Very dissatisfied) 3 2.9
2. 2 2
3. 15 14.7
4. 35 34.3
5.(Extremely satisfied) 47 46.1
Total 102 100
Title of the table: How do you rate your satisfaction in dealing with our company
Table. No 11
Analysis: From this research 1 is very dissatisfied and 5 are extremely satisfied so 3 respondents i.e 2.9% are very dissatisfied, 2
respondents i.e 2% have chosen 2 out of 5, 15 respondents i.e 14.7% have chosen 3 out of 5, 35 respondents i.e 34.3% have chosen
4 out of 5 and 47 respondents i.e 46.1% have chosen 5 on 5 i.e extremely satisfied
Interpretation: According to the analysis majority of them are extremely satisfied in dealing with the company
CHART 11

Level Of
Satisfaction
1.(Bad) 3 3
2. 5 5
3. 9 9
4. 38 38
5.(Extremely well) 45 45
Total 100 100
Title of the table: How would you rate the accountant manager for the way he/she
handles the transaction
Table. No 12
Analysis: From the research, the ratings are 1 to 5 in that 1 is rated as bad and 5 is rated as extremely well so 3 respondents i.e 3% have chosen 1 out 5, 5 respondents i.e 5%
have chosen 2 out 5, 9 respondents i.e 9% have chosen 3 out of 5 , 38 respondents i.e 38% have chosen 4 out of 5 and 45 respondents i.e 45% have chosen extremely well
Interpretation: according to the analysis majority of them are extremely satisfied with the accountant manager for handling the transactions
CHART 12

Very likely 61 59.8
Moderately likely 24 23.5
Slightly likely 12 11.8
Not likely at all 5 4.9
Total 102 100
Title of the table: How likely are you to recommend our company to others
Table. No 13
CHART 13
Interpretation: According to the research majority of them are very likely to
recommend the company to others
Analysis: From the research, 61 respondents i.e 59.8% have chosen Very likely, 24
respondents i.e 23.5% have chosen moderately likely, 12 respondents i.e 11.8%
have chosen Slightly likely, and 5 respondents i.e 4.9% have chosen Not likely at
all

Yes absolutely 57 55.9
Very much 26 25.5
Maybe 15 14.7
Not at all 4 3.9
Total 102 100
Title of the table: Would like to continue dealing with our company in the future
Table. No 14
CHART 14
Interpretation: According to the analysis majority of them have been
absolutely wanting to continue dealing with the company in the future
Analysis: From the research 57 respondents i.e 55.9% have chosen Yes absolutely, 26
respondents i.e 25.5% have chosen Very much, 15 respondents i.e 14.7% have chosen
Maybe, 4 respondents i.e 3.9% have chosen Not at all

A lot worse than others 11 10.9
A little worse than
others
3 3
Same as others 31 30.7
A lot better than the
others
56 55.4
Total 101 100
Title of the table: How is your Service Experience with our company in comparison with other
companies
Table. No 15
CHART 15
Interpretation: According to the analysis the majority of them feel the service experience is
a lot better than others
Analysis: From the research, 11 respondents i.e 10.9% have chosen a lot worse
than others, 3 respondents i.e 3% have chosen a little worse than others, 31
respondents i.e 30.7% have chosen the same as others and 56 respondents have
chosen

No, wait 32 31.4
Less than a day 34 33.3
Less than a week 25 24.5
More than a week 11 10.8
Total 102 100
Title of the table: How quickly was the problem resolved
Table. No 16
CHART 16
Interpretation: According to the analysis majority feel no, wait in quickly resolving the problem solved by
the company
Analysis: From the research 32 respondents i.e 31.4% have chosen no, wait, 34
respondents i.e 33.3% have chosen less than a day, 25 respondents i.e 24.5% have
chosen less than a week, and 11 respondents i.e 10.8% have chosen more than a
week

Yes 32 32.7
No 66 67.3
Total 98 100
Title of the table: Do we keep any outstanding
Table. No 17
CHART 17
Interpretation: According to the analysis majority of the respondents feel we don’t keep
any outstanding
Analysis: From the research, 32 respondents i.e 32.7% have chosen yes and 66
respondents i.e 67.3% have chosen no

Very well 52 51
Moderately well 27 26.5
Often 17 16.7
Very rare 6 5.9
Total 102 100
Title of the table: Were we making the payments agreed upon date
Table. No 18
CHART 18
Interpretation: According to the analysis majority of the respondents feel the
company was making payments very well on the agreed-upon date
Analysis: From the research 52 respondents i.e 51% have chosen very well, 27
respondents i.e 26.5% have chosen moderately well, 17 respondents i.e 16.7%
have chosen often and 6 respondents i.e 5.9% have chosen very rare

Met your needs 21 20.6
Our reputation 18 17.6
Value for money 26 25.5
Your previous
experience with us
37 36.3
Total 102 100
Title of the table: What factors helped in your decision to choose our company again
Table. No 19
CHART 19
Interpretation: According to the analysis majority of them feel the
previous experience with the supplier and the company helped them to
chose the company again
Analysis: From the research, 21 respondents i.e 20.6% have chosen met your
needs, 18 respondents i.e 17.6% have chosen our reputation, 26 respondents i.e
25.5% have chosen value for money and 37 respondents i.e 36.3% have chosen
your previous experience with us

1.(Not at all) 3 3
2. 4 4
3. 15 14.9
4. 28 27.7
5.(Extremely well) 51 50.5
Total 102 100
Title of the table: How much do you trust our company
Table. No 20
CHART 20
Analysis: From the research, the ratings are 1 to 5 where 1 is Not at all and 5 is extremely well so 3 respondents i.e 3% have chosen 1 out of 5, 4 respondents
i.e 4% have chosen 2 out of 5, 15 respondents i.e 14.9% have chosen 3 out of 5, 28 respondents i.e 27.7% have chosen 4 out of 5 and 51 respondents i.e
50.5% have chosen 5 out 5
Interpretation: According to the analysis majority of them trust the company extremely well

Correlation of the data
INTERPRETATION:
• If the correlation coefficient is greater than zero, it is a positive
relationship, if it’s less than zero then it’s a negative relationship
• My factors are buyer-seller relationship i.e 1 and supplier
satisfaction is 0.715
• So according to my analysis, both factors are more than 0 so it is a
positive response
Sig value
The p-esteem shows how likely the outcomes are because of
possibility.
p=0.05 intends that there is a 5% likelihood that the outcomes are
because of arbitrary possibility.
p=0.001 implies that the odds are just 1 in 1,000.
From the data analysis, the sig value is p<0.001 so its strongly
evident
Hence I reject the null hypothesis and accept the alternative
hypothesis
H1: A concentration on Measuring fulfillment decidedly affects
a purchaser-provider relationship according to providers' point
of view in a Textile organization
H0: A concentration on Measuring fulfillment adversely
affects a purchaser-provider relationship according to
providers' viewpoint in a Textile organization

Research Findings
Summary of findings
• Most of the suppliers find the relationship is very good between us
• Most of our suppliers feel respected working with us
• The majority of the suppliers feel we attend to queries in an appropriate manner
• Majority of the Suppliers would like to continue our dealing in the future
• Most of them feel comfortable working with us
• Majority of the suppliers trust our company
• Suppliers feel we don’t keep a large amount of Outstanding
• The deals of the organization are in expanding pattern. This is to a great extent due to quality and brief conveyance.
• The organization is having great administration and common comprehension due to a great administration framework the
organization turned the misfortune in creating the gain making unit
• Through my experience working with the organization, producer investigation incorporates separating the general
assembling process, which includes cutting, sewing, and getting done, into those various activities important to make the
item.

Recommendation
Recommendations
• We should improve our reputation more so that we can have more suppliers
• And Suppliers feel their needs must be met so we should work on it more
• We should work on our communication on time of delivery
• We should make it more convenient for the suppliers to manage the supply chain management
• The problem must be resolved as quickly as possible

Conclusion
Conclusion
Garuda Fashion Pvt ltd needs to foster a monetary technique that is the manner by which its strategies and
cycles ought to be grown so it is commonly helpful to the workers and the association. From this exploration,
we can surmise that any association should be continually given chances to master new abilities so they don't
feel dull and they are spurred to utilize the obtained abilities in their work.
Garuda styles have procured a great deal of generosity in the material business in the previous years, it is
likewise a notable organization in the material business the nature of garments is an affirmation to guarantee
great quality items for its customers. HR and An office is guaranteeing good pay strategies for the laborer
and representatives of the organization. The advertising division is animating deals to get more income.

Literature Review
Sl.
No.
Research Article Title (Author1 Last Name,
Author2 Last Name,
Year)
Name of
Journal, Vol No
(Issue No), pp
XXX-XXX
Your summary / Variables / Method / scope of research
1. Value Creation in Buyer–
Seller Relationships:
Theoretical Considerations
and Empirical Results from a
Supplier's Perspective
Hans Georg
Gemünden, Achim
Walter, Thomas
Ritter
doi.org Value creation is conceptualized as a set of direct and indirect
functions of customer connections from the supplier's
standpoint. The functions are defined in terms of the actions
that are carried out and the resources that are used by a
customer firm
2. The influence of power
driven buyer/seller
relationships on supply
chain satisfaction
W.C. Bentona,
Michael Malonib
doi.org The impact of the buyer–seller relationship on supplier
satisfaction is examined in this research. Previous satisfaction
and power literature is gathered in this way to show that the
power-satisfaction variable must be included in any study of
supply chain partnerships.
3. Trust and duration of buyer-
seller relationship in
emerging markets
Kofi Q. Dadzie,
Charlene A. Dadzie,
Alvin J. Williams
doi.org This study aims to examine how various components of
interpersonal trust (affective and cognitive) influence the
duration of buyer-seller relationships in the emerging market
4. Buyer–supplier relationships
from the perspective of the
working environment and
organizational performance:
review and research agenda
Imranul Hoque &
Mohammad B. Rana
Management
Review Quartely
The internationalization phenomenon has made the working
environment crucial. the cross-border research at the
junction of the three themes is rare and insufficient.

Literature Review
5. Gaining satisfaction
and trust in buyer–
supplier relationships
in the Mauritian
textile industry
Rooma Roshnee
Ramsaran
The Textile Institute It's critical to add the element of trust to the
connection so that it can produce results like higher
customer retention rates, lower cost of serving
each customer, better product or service
customising, and more referrals.
6. Measuring satisfaction
in buyer-supplier
relationship from
suppliers perspective
Purushottam
Meena, S.P.
Sarmah, Santanu
Sinha
Business
Performance and
Supply Chain
Modelling
The goal of this research is to figure out what
factors influence supplier satisfaction in buyer-
supplier relationships and how they relate to
supplier satisfaction.
7. Supplier Satisfaction in
Buyer–Supplier
Relationships:
Assessment from
Supplier Perspective
Kunal K. Ganguly
&Santanu Roy
Business-to-
Business Marketing
Any company organization's success depends on
the existence of a long-term buyer-supplier
connection. The goal of this research is to look at
the elements that influence supplier satisfaction in
buyer-supplier relationships, as well as the causal
linkages between them.

Literature Review
8 How does justice matter in
achieving buyer–supplier
relationship performance?
YiLiua1YingHuang
b2YadongLuocd3Y
angZhao
Journal of
Operations
Management
This study presents an analysis exploring how four
types of justice influence dyadic relationship
performance in the buyer–supplier contex
9 The antecedents of dyadic quality
performance and its effect on
buyer–supplier relationship
improvement
JieYangaChristina
W.Y.WongbKee-
hungLaicAlfred
NgomeNtoko
International Journal
of Production
Economics
This study develops and empirically tests a
conceptual framework to investigate the
antecedents of dyadic quality performance and its
connection with buyer–supplier relationship (BSR)
improvement.
10 Control mechanisms across a
buyer–supplier relationship
quality matrix
YiLiuYuanLiLeinan
Zhang
Journal of Business
Research
This study develops a buyer–supplier RQ matrix
and explores changes in the use of selected
control mechanisms, including coercive power,
non-coercive power, contracts, and relational
norms, across this matrix.
11 Buyer‐supplier relationships in
Dongdaemun fashion market:
relationship quality model
Ho Jung Choo,
Ji‐Wook Jung, Ihn
Hee Chung
Journal of Fashion
Marketing and
Management
his paper aims to examine the structure of
buyer‐supplier relationship quality perceived by
small‐sized fashion businesses with their major
supplier.

Literature Review
12 Buyer–supplier relationship
and operational dynamics
Rajagopal & A Rajagopal Journal of the
Operational
Research Society
The study looks at a broad range of
performance-related concerns, such as
what impact quality of services has on
doing business with organisational
purchasers.
13 DEVELOPMENT OF
COOPERATIVE NORMS IN THE
BUYER-SUPPLIER
RELATIONSHIP: THE CHINESE
EXPERIENCE
SHAOHAN CAI,ZHILIN
YANGSE EXPERIENCE
International
Journal of
Operations &
Production
Management
We use transaction cost economics and
resource dependence theory to create
a model that represents the important
factors that influence cooperative
norms in this study.
14 The impact of procurement on
supplier satisfaction: Service,
communication, and speed
Andreas H. Glas International
Journal of
Integrated Supply
Management
When a supplier's view of the supply
condition matches the supplier's
expectations for buyer behaviour, he or
she performs best. Recent publications
have concluded that satisfied suppliers
help both buyers and sellers.

Literature Review
15 SUPPLIER
SATISFACTION: THE
CONCEPT AND A
MEASUREMENT
SYSTEM
SUSANNA MAUNU Department of Industrial
Engineering and
Management
There is no widely accepted theory for
defining and measuring supplier
satisfaction. Finding the definition and
measurements for supplier satisfaction
requires qualitative research.
16 Assessing Buyer-
Supplier
Relationship
Management
Jeroen Bemelmans, M.Sc.;
Hans Voordijk, Ph.D.; Bart
Vos, Ph.D.; and Jan Buter
Journal of Construction
Engineering and
Management
The purpose of this study is to highlight
barriers to and opportunities for boosting
construction firms' performance in
managing buyer-supplier relationships.
17 Framework for
measurement of
supplier satisfaction
Manoj Hudnurkar, Suhas
Suresh Ambeka
International Journal of
Productivity and
Performance
Management
The goal of this research is to use a case
study to design, develop, implement, and
verify a multi-criteria decision model for
determining supplier satisfaction.
18 Towards a
Quantitative
Performance
Measurement
Model in a Buyer-
Supplier
Relationship Context
Lamia Berrah and Vincent
Cliville
Intechopen Manufacturing companies are finding it
increasingly difficult to produce all of the
components of the goods they propose in
the current industrial environment

Literature Review
19 The buyer‐supplier social
contract: information
sharing as a deterrent to
unethical behaviors
Stephanie Eckerd,
James A. Hill
International Journal of
Operations & Production
Management
The goal of this research is to examine the
role of information sharing in a buyer-
supplier relationship as a deterrent to
unethical behaviour.
20 Strategies for Buyer
Supplier Relationship
Improvement: Scale
Development and
Validation
Sarang P joshi,
Pankaj Shitole,
Rajendra Chavan
P P Josh
Procedia Manufacturing This supplier development can be
accomplished by using several supplier
developments practices based on the
requirements.
21 The impact of buyer-
supplier
relationship and purchasing
process
on the supply chain
performance
Melody J. Hsiao,
Shams Rahman
Sharon Purchase
University of Western
Australia
The study of supply chain performance is
a rapidly growing field of study. Many
businesses are looking for methods to
improve performance metrics in response
to volatile business marketplaces and to
better regulate their operations.
22 Buyer-Supplier
Performance: The Role of
Asset Specificity, Reciprocal
Investments and Relational
Exchange
Kendall W. Artz Wiley online library The extent and balance of transaction-
specific assets, as well as the presence of
relational norms in a buyer–supplier
relationship, are crucial elements
influencing partnership performance,
according to this paper.

Literature Review
23 Determinants of three facets of
customer trust: A marketing model of
Japanese buyer–supplier relationship
Tadayuki
Miyamoto,
Nexhmi Rexha
Journal of Business
Research
It has been realized as a mechanism of
organizational control in interfirm
relationships. However, little is known
about the critical business-marketing
problem of how to build customer trust.
24 The Role of Justice in Achieving
Long-term Buyer-Supplier
Relationship: The Case of Jordanian
Manufacturing Sector
Noor Al-
Ma'aitah
International Review
of Management and
Marketing
The purpose of this paper is to investigate
the role of justice in buyer-supplier
relationships in the Jordanian
manufacturing sector.
25 The moderating effect of
buyer‐supplier relationships on quality
practices and performance
Brian Fynes,
Chris Voss
International Journal
of Operations &
Production
Management
This paper contributes to, and links the
areas of quality management and
buyer‐supplier relationships
26 The impact of individualism on buyer–
supplier relationship norms, trust and
market performance: An analysis of
data from Brazil and the U.S.A.
Sonia Ketkara,
Ned Kockb
Ronaldo
Parentec,
Jacques
Verville
International
Business Review
This study focuses on the impact of the
cultural dimension of individualism, face-
to-face communication and the effect of
relational norms such as supplier
involvement and trust on the market
performance of buyer firms.

Literature Review
27 Ethical issues in international buyer–
supplier relationships: a dyadic
examination
Craig RCarte Journal of
Operations
Management
The author combines extant literature with
findings from focus group interviews and a set of
surveys to identify the ethical issues involved in
relationships of US purchasing managers and
their non-US suppliers
28 Toward an Enhanced Definition and
Measurement of Purchasing's
Strategic Role in Buyer–Supplier
Relationships
Michael A.
Humphreys,
Michael R.
Williams &Daniel
J. Goebel
Journal of
Business-to-
Business
Marketing
Purpose. The objectives of the paper are: to
extend the definition of the concept of supplier
oriented purchasing behavior (SOPB), which are
relationship-oriented purchasing practices
emphasizing interpersonal skills,
29 Exploring the key dimensions of
relationship value and their impact
on buyer-supplier relationships
Ulaga, Wolfgang;
Eggert, Andreas.
American
Marketing
Association.
Conference
Proceeding
Data was used from a survey of 164 dyads
composed of a purchasing manager and a
counterpart in a firm that they identified as their
most cooperative suppliers.
30 Effects of supplier trust on
performance of cooperative supplier
relationships
David A
Johnston, David
M Mc Cutcheon,
F.Ian Stuart,
Hazel Kerwood
Journal of
Operations
Management
This study tests a path analytic model of buyer–
supplier relationships, linking the supplier’s level
of trust to three categories of inter-firm
cooperative behaviors and these behaviors to the
buyer’s perception of the relationship’s
performance

with special reference to Garuda fashions Pvt Ltd’
INTRODUCTION
Supplier performance evaluation in buyer-supplier
relationships from the buyer perspective is an
important research issue among researchers and
practitioners
SCOPE OF STUDY
The purpose of this research is to figure out in our company
what factors influence supplier satisfaction in buyer-supplier
relationships and how they relate to supplier satisfaction. From
the supplier's perspective, the goal of developing a close
relationship with customers is to increase the customer's market
share. This has to do with customer retention, which is one of
the most frequently touted benefits of a good buyer-seller
relationship
OBJECTIVES
• A study on Measuring supplier satisfaction in a buyer-
supplier relationship with special reference to Garuda
fashions
• To investigate various elements that may influence this
relationship.
• To suggest various strategies to build better
relationships between buyers seller
• To analyze various factors leading to supplier
satisfaction
METHODOLOGY
SUMMARY AND FINDINGS
Results
Recommendation
• We should improve our reputation more so that we
can have more suppliers
• And Suppliers feel their needs must be met so we
should work on it more
REFRENCES
• Craig RCarte. (2000). Ethical issues in international buyer-supplier
relationships: a dyadic examination. Journal of Operations Management.
• Dadzie, K., Charlene A. Dadzie, D., & Alvin J, W. (2018). Trust and duration
of buyer-seller relationship in emerging markets. Journal of Business &
Industrial Marketing.
• Georg Gemunden, H., Walter, A., & Ritter, T. (2001). Value Creation in
Buyer-Seller Relationships: Theoretical Considerations and Empirical.
Industrial Marketing Management.
a) Data Collection Method
• Primary data - The survey is conducted through structured
questionnaires for the suppliers
• Secondary data - is collected through google information
and the company website
• Sample design - Subjective sampling
• Population - 300
• Sample size - 102
• sampling unit: To measure the supplier satisfaction
• Sampling method: Simple random sampling
b)Tools for Data Collection- The tool used to collect the data
for the research is Questionnaires
c) Data Analysis Technique- the technique used for data
analysis is Correlation
• Most of our suppliers find satisfying working with our
company
• Majority of them don’t find any issues preventing them
from working with us
• Suppliers find the extremely well in communicating
• Most of the suppliers find the relationship is very good
between us
• Most of our suppliers feel respected working with us
• The majority of the suppliers feel we attend to queries in
an appropriate manner
• Majority of the Suppliers would like to continue our
dealing in the future
CONCLUSION
Garuda Fashion Pvt ltd needs to foster a monetary technique
that is the manner by which its strategies and cycles ought
to be grown so it is commonly helpful to the workers and the
association. From this exploration, we can surmise that any
association should be continually given chances to master
new abilities so they don't feel dull

THANK YOU
Name of the Student: TRISHA L
SRN of the Student: PES1UG19BB180

Trisha l PESIUG19BB180 viva ppt.pdf

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