The document outlines FOX's digital strategy to create an online community for viewers aged 20-30 by utilizing social media platforms like Facebook, Instagram, Twitter, and YouTube. The strategy involves revamping FOX's social media profiles to engage their target audience and adding links to new behind-the-scenes content. FOX will focus their $1.73 million budget on social media advertising, website upkeep, online ads, and contingencies with the goal of increasing overall viewership by 20% over the year as measured by Google Analytics.