SlideShare a Scribd company logo
FOX’s Digital
Strategy for
Success
Trinda Noren
ADV 420 – Section 740
BIG IDEA & Summary
– Create a Community for our viewers to connect
– Social Media
– Interaction
Target Audience
– Young Adults (20 – 30 years old)
– Craving for Entertainment
– High Rates of Internet Use
Social Media
– Utilize Facebook, YouTube, Instagram & Twitter
– Revamp the current profiles with information that
adds to the Target audience’s life
Website & Mobile Strategy
– Website = No Change
– Mobile = Minimal Changes
– Adding links to updated beneficial social media
content
Online Advertising
– SEM
– Phrases: Actors/Our Shows/General Television
– Promoted Social Media Posts
– Landing Page
– Specific show page that ad mentions
Inbound Marketing
– Blog
– Behind-the-Scenes
– Celebrity Gossip
– Sneak-Peeks
KPI
– Timeline
– Continuous Transition plan Jan. to Dec.
– Goal
– Increase overall viewership. Success = increase
by 20%
– Measure with Google Analytics
Budget
– Social Media: $500 per day - $180,000 total
– Website Upkeep: $50,000
– Online Advertising: $1,000,000
– Misc. Emergency: $500,000
– TOTAL BUDGET: $1,730,000
Conclusion
Community = Growth &
Success
Thank You

More Related Content

Similar to ADV 420 - FOX's Digital Strategy for Success

Cisco Systems Digital Marketing Strategy
Cisco Systems Digital Marketing StrategyCisco Systems Digital Marketing Strategy
Cisco Systems Digital Marketing Strategy
Gina Juarez
 
Digital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distilleryDigital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distillery
Kirstie Buchanan
 
Original impressions Portfolio
Original impressions PortfolioOriginal impressions Portfolio
Original impressions Portfolio
Brand Communications
 
Hodges digital strategies case studies
Hodges digital strategies case studiesHodges digital strategies case studies
Hodges digital strategies case studies
Hodges_Digital
 
Social Media: Building Your Brand Audience
Social Media: Building Your Brand AudienceSocial Media: Building Your Brand Audience
Social Media: Building Your Brand Audience
The Advertising Research Foundation
 
JHenslerSocialDigitalManager
JHenslerSocialDigitalManagerJHenslerSocialDigitalManager
JHenslerSocialDigitalManager
Joshua Hensler
 
Social Media Marketing with Red Rock Branding
Social Media Marketing with Red Rock BrandingSocial Media Marketing with Red Rock Branding
Social Media Marketing with Red Rock Branding
Red Rock
 
Local Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingLocal Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media Marketing
Advanced Media Productions
 
Digital Marketing Career Portfolio - Shejowin Sebastian KJ
Digital Marketing Career Portfolio - Shejowin Sebastian KJDigital Marketing Career Portfolio - Shejowin Sebastian KJ
Digital Marketing Career Portfolio - Shejowin Sebastian KJ
shejowinsebastiankj
 
Shejowin Sebastian Career Portfolio - Dec 2021
Shejowin Sebastian Career Portfolio - Dec 2021Shejowin Sebastian Career Portfolio - Dec 2021
Shejowin Sebastian Career Portfolio - Dec 2021
shejowinsebastiankj
 
Kelli Delperdang Portfolio
Kelli Delperdang PortfolioKelli Delperdang Portfolio
Kelli Delperdang Portfolio
Kelli Delperdang
 
Let's Get Digital: How to Stop Losing Conversions & Grow Your Business
Let's Get Digital: How to Stop Losing Conversions & Grow Your BusinessLet's Get Digital: How to Stop Losing Conversions & Grow Your Business
Let's Get Digital: How to Stop Losing Conversions & Grow Your Business
MelvinGlasco
 
Katie Peet - Digital Marketing Portfolio 2020
Katie Peet - Digital Marketing Portfolio 2020Katie Peet - Digital Marketing Portfolio 2020
Katie Peet - Digital Marketing Portfolio 2020
KatiePeet1
 
Creating Business Discipline Measurement
Creating Business Discipline Measurement Creating Business Discipline Measurement
Creating Business Discipline Measurement
Intan Andini
 
WebResultsWorkshopWebMarketingStrategy2012
WebResultsWorkshopWebMarketingStrategy2012WebResultsWorkshopWebMarketingStrategy2012
WebResultsWorkshopWebMarketingStrategy2012
Rosey Broderick
 
ADV420 Final
ADV420 FinalADV420 Final
ADV420 Final
Joanne Murdoch
 
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
Social Jack
 
Integrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing MixIntegrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing Mix
Advanced Media Productions
 
How to use digital and social media to improve your social enterprise brand s...
How to use digital and social media to improve your social enterprise brand s...How to use digital and social media to improve your social enterprise brand s...
How to use digital and social media to improve your social enterprise brand s...
Dinis Guarda
 
NOID+ Digital credential (2018)
NOID+ Digital credential (2018)NOID+ Digital credential (2018)
NOID+ Digital credential (2018)
ArfinoChristo1
 

Similar to ADV 420 - FOX's Digital Strategy for Success (20)

Cisco Systems Digital Marketing Strategy
Cisco Systems Digital Marketing StrategyCisco Systems Digital Marketing Strategy
Cisco Systems Digital Marketing Strategy
 
Digital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distilleryDigital conv keep britain tidy & the distillery
Digital conv keep britain tidy & the distillery
 
Original impressions Portfolio
Original impressions PortfolioOriginal impressions Portfolio
Original impressions Portfolio
 
Hodges digital strategies case studies
Hodges digital strategies case studiesHodges digital strategies case studies
Hodges digital strategies case studies
 
Social Media: Building Your Brand Audience
Social Media: Building Your Brand AudienceSocial Media: Building Your Brand Audience
Social Media: Building Your Brand Audience
 
JHenslerSocialDigitalManager
JHenslerSocialDigitalManagerJHenslerSocialDigitalManager
JHenslerSocialDigitalManager
 
Social Media Marketing with Red Rock Branding
Social Media Marketing with Red Rock BrandingSocial Media Marketing with Red Rock Branding
Social Media Marketing with Red Rock Branding
 
Local Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media MarketingLocal Search Marketing, Online Advertising and Social Media Marketing
Local Search Marketing, Online Advertising and Social Media Marketing
 
Digital Marketing Career Portfolio - Shejowin Sebastian KJ
Digital Marketing Career Portfolio - Shejowin Sebastian KJDigital Marketing Career Portfolio - Shejowin Sebastian KJ
Digital Marketing Career Portfolio - Shejowin Sebastian KJ
 
Shejowin Sebastian Career Portfolio - Dec 2021
Shejowin Sebastian Career Portfolio - Dec 2021Shejowin Sebastian Career Portfolio - Dec 2021
Shejowin Sebastian Career Portfolio - Dec 2021
 
Kelli Delperdang Portfolio
Kelli Delperdang PortfolioKelli Delperdang Portfolio
Kelli Delperdang Portfolio
 
Let's Get Digital: How to Stop Losing Conversions & Grow Your Business
Let's Get Digital: How to Stop Losing Conversions & Grow Your BusinessLet's Get Digital: How to Stop Losing Conversions & Grow Your Business
Let's Get Digital: How to Stop Losing Conversions & Grow Your Business
 
Katie Peet - Digital Marketing Portfolio 2020
Katie Peet - Digital Marketing Portfolio 2020Katie Peet - Digital Marketing Portfolio 2020
Katie Peet - Digital Marketing Portfolio 2020
 
Creating Business Discipline Measurement
Creating Business Discipline Measurement Creating Business Discipline Measurement
Creating Business Discipline Measurement
 
WebResultsWorkshopWebMarketingStrategy2012
WebResultsWorkshopWebMarketingStrategy2012WebResultsWorkshopWebMarketingStrategy2012
WebResultsWorkshopWebMarketingStrategy2012
 
ADV420 Final
ADV420 FinalADV420 Final
ADV420 Final
 
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012
 
Integrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing MixIntegrating Social Media Into The Internet Marketing Mix
Integrating Social Media Into The Internet Marketing Mix
 
How to use digital and social media to improve your social enterprise brand s...
How to use digital and social media to improve your social enterprise brand s...How to use digital and social media to improve your social enterprise brand s...
How to use digital and social media to improve your social enterprise brand s...
 
NOID+ Digital credential (2018)
NOID+ Digital credential (2018)NOID+ Digital credential (2018)
NOID+ Digital credential (2018)
 

Recently uploaded

一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
omywaf
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
Ishaaq6
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
Vemio Advertising Services
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
Amal Agung Cahyadi
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Bertie Birchfield
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
gaydlc2513
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
BBPMedia1
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
Amal Agung Cahyadi
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
PriyankaSrivastava508477
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
huyenngo62
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
edyaefo
 
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Tirupati Gayaph
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
sakthisundar2001
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
David Thomson
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
rawlensproductionsco
 

Recently uploaded (20)

一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.What Software is Used in Marketing in 2024.
What Software is Used in Marketing in 2024.
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Effective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best outputEffective Google Ads Strategy to get the best output
Effective Google Ads Strategy to get the best output
 
Viapulsa - Content Strategist Assignment
Viapulsa - Content Strategist AssignmentViapulsa - Content Strategist Assignment
Viapulsa - Content Strategist Assignment
 
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
 
Product Listing Optimization Presentation - .Gay De La Cruz
Product Listing Optimization Presentation  - .Gay De La CruzProduct Listing Optimization Presentation  - .Gay De La Cruz
Product Listing Optimization Presentation - .Gay De La Cruz
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
 
DTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist AssignmentDTA Promotion - Marketing Specialist Assignment
DTA Promotion - Marketing Specialist Assignment
 
Growth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka SrivastavaGrowth Marketing Portfolio - Priyanka Srivastava
Growth Marketing Portfolio - Priyanka Srivastava
 
Social Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdfSocial Samosa's #30Under30 Guidebook.pdf
Social Samosa's #30Under30 Guidebook.pdf
 
THE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptxTHE STORY COMMUNICATION Credential 2024.pptx
THE STORY COMMUNICATION Credential 2024.pptx
 
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
 
Transforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdfTransforming Digital Marketing with Top AI Tools of 2024.pdf
Transforming Digital Marketing with Top AI Tools of 2024.pdf
 
Advertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi SundarAdvertising and Promotion of whisper by Sakthi Sundar
Advertising and Promotion of whisper by Sakthi Sundar
 
The Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdfThe Power of Digital Marketing in the Modern Age.pdf
The Power of Digital Marketing in the Modern Age.pdf
 
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBKBad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
Bad Bunny Merch.pptxKJDSVKBDSVKBDSVKDDSKDKJDBK
 

ADV 420 - FOX's Digital Strategy for Success