2. Agenda Title
Introductions: Name, Company Role, How did you INBOUND?
INBOUND22 in REVIEW: Announcements & Key Takeaways
Networking. Get to know each other better!
3:00 PM
3:15 PM
4:00 PM
3. CRM Customization
● More property control
● Prevent irrelevant data
● Customize Cards and
Columns (in beta now)
● Custom object creation tool
Journey Analytics
● Campaigns + Personas +
Buyer’s Journey
connect.com
● Create a Profile
● Filter by products, interest,
goals, location, etc.
● Community.HubSpot
HubSpot Announcements
4. Payments Data Quality Control
Adding paid meetings! A data quality control
center (like manage
duplicates but on
crack!)
HubSpot Product Updates
6. Community
I focused on building my
community of resources within
HubSpot.
Connecting 1::1 with HubSpotter
who listened to my ideas. Found
talented people who can fill skill
gaps. Made new friends who are
as geeky as me when it comes to
HubSpot!
LINDSEY BOWSHIER, president
of Tribute Media
Best INBOUND ever!
7. I loved connecting with people
who specialize in the same
area as me. As the SEO expert
in a smaller organization, it’s
good to learn from others and
bring it back to help our
clients.
Alicia Quilantan
Inbound Marketing Specialist: SEO
Meet Other Experts
8. How can we build
communities that focus
on belonging?
Emery Pearson
Inbound Marketing
Specialist: Content
9. Click-Free Content
It’s OK to give people what they
want on the platform they want to be
on.
Social Platforms as search engines:
“I don’t Google, I TikTok”
Answering the question on the
platform isn’t new;
Look at Google SERPs with their
snippets and knowledge Panels!
TAYLOR & LOGAN: the brains behind
Tribute Media’s social media!
Social Media
10. From Marcus Sheridan
Seller-Free Economy
1. Talk about what others don’t
2. Show what others don’t
3. Sell the way others don’t
Austin (attended virtually) & Lindsey (IRL)
11. Super-Admin Discord
What Callie from Tovuti got from meeting her Discord Peeps
● Meeting IRL. YAY!
● Real use cases for tools we want to use.
● Being able to ask others: “How did you fix this?”
PS: You can reach Callie in our LinkedIn group if you want to be added to
the HubSpot Super-Admin Discord.
12. User Experience
Connecting the Dots
What can we do to make and improve
products our customers are asking
for?
Caty Zimmerman, Director of Client Services
@ Tribute Media
13. Less Focus on Sales
● Answer questions
● Be helpful
● Sales will come naturally
Feedback
● Use data to make
improvements
● Amplify the voice of the
customer
Pillar Pages
● What do you want to be
known for?
● Build content around that
● Event-Led Growth
More Takeaways from Caty
14. What did you learn from
INBOUND22?
Let us know by engaging in any of the following:
● HUG Boise LinkedIn Group
● Boise Page in the HubSpot Community
● Sending Lindsey at email at
Lbowshier@tributemedia.com
