Implementing HubSpot's CMS

1. 3:30 PM – 5:00 PM
HUG BOISE

2. Agenda Title
Introductions
HubSpot CMS
Q&A and open discussion
Open networking for local attendees
15 MIN
30 MIN
15 MIN
30 MIN

3. Welcome!
● Name
● Company
● Role
● What HubSpot tool
do you use most?
Introduce Yourself

4. SSL
Forms
● Live Chat
Drag & Drop editor
Mobile optimized
All CMS Levels
HubSpot Content Management System

5. Usage Fee
No increased
price scale based
on usage or traffic
$0
Security
Monitoring, threat
detection and
support
24/7
Up Time
There’s actually a
lot more 9s here.
99.9%
Premium Hosting
Put section title here

6. FREE
Up to 25 Pages
HubSpot Branding
1 Blog (100 posts)
Limited Features
Marketplace Apps +
Themes
STARTER
Up to 50 Pages
No HubSpot
Branding
1 Blog (10k posts)
Payments
Marketplace Apps +
Themes
Email and Chat
Support
PRO
Up to 10k Pages
100 Blogs (10k posts)
Dynamic content
Unlimited subdomains
Apps, Themes +
Templates
HubDB
SEO Tools (Topic Clusters)
Phone support
ENTERPRISE
Advanced analytics
and more reports
available
Additional brand
domains available.
Build Web Apps
Sandbox available
HUBSPOT CMS

7. Template
Built within a theme
A prescribed page
layout that can be
filled with your
content
Rooms in a house
Theme
A design “system”
for your website
Contains colors,
typography, styles
for components
like buttons, forms
Finishes of a house
trim, texture,
hardware
Comparing Themes & Templates

8. Create the perfect email/page
Clone it
Name it “{Clone Me}
Description”
Replace content with
placeholder
Save Draft in “To Clone” Folder
“Clone Me”
CMS Starter Hack

9. No more subdomains Data hygiene Personalization
Host all your content
(website pages, blog,
landing pages, email)
on your main domain.
Using Hubspot forms on
HubSpot pages allows
for better, more reliable
data to power
workflows and fewer
duplicate and junk
contacts.
Serve up dynamic
content based on
device type, country
and even your contact
lists. Use
personalization tokens
for returning visitors or
customers.
HubSpot Content Management System

10. CTAs
Too often people just use
this as a “button maker”
and then abandon that
when they realize they can
drag and drop on the fly,
but it’s so much more
powerful than that
● Use CTA tool to track clicks
● Create graphical CTAs
● One place to update links
● A/B test design or message
● Use in site pages, emails, as
well as off-site
SEO Tool
No one should live or die
by any one tool’s
recommendations, but
HubSpot’s tool used on a
HubSpot site makes for
quick links to easy fixes.
● Topic cluster ideation
● Visual content planning
● Optimization
recommendations
● Technical SEO audits and
recommendations
Dynamic Forms
Improve conversion by
only asking for what you
need and learn more about
your leads as they go
through the buyer’s journey
● Progressive fields to collect
more data over time
● Prefill or don’t ask for
previously collected data
● Queue dependent fields
Under utilized CMS Tools

11. Creative CMS Solution
Using the HubSpot Blog Tagging Feature to make a sortable
Business Directory.
Using a blog “post” as a directory listing. Think…
page title = business name, image = logo, rich text area for bio and
links.
Using blog tags as categories (ie industry, location)
● Using the blog listing view as the complete directory
● Using the exposed tag filters so users can filter by tags

12. Using HubDB
HubSpot Database
When you need to build pages that
use a lot of data that is updated
regularly and you want to maintain a
consistent layout and design
experience. Build dynamic pages
using HubDB.
● Locations
● Events
● Team Directory

13. 01
Growth Theme
This is HubSpot’s
default theme and is
most reliable if you
don’t have access to
dev support.
Have a Style
Guide
Just because you can
doesn’t mean you
should. Use the Brand
Guide (settings) and set
your theme defaults to
limit fonts and colors
and maintain
consistency.
Keep it Simple
Try to work within the
bounds of the theme
and use common
modules. This will
limit frustration if you
are without pro help.
Mobile
Responsive
Think left to right.
That is how your
content will stack on
mobile.
02 03 04
Best Practices When DIYing

14. Desktop
The idea is to stagger the content
which looks great in theory….
Layout

15. Mobile
The outcome with the default mobile
stacking isn’t ideal.
Better mobile optimization is possible
but might be best left to developers.
Stacking

16. Include a link in
emails or social posts
to a converting
Landing Page
Use for event sign up
or scheduling
meetings
If you don’t have
access to add content
to your site, use the
marketing-friendly
HubSpot blog feature
Use for content from
case studies to
directories, to well,
actual blog posts
Pop-up Forms to
subscribe
Embedded on
HubSpot pages or
other website
platform
Use in sales process
or customer service to
gather info before a
meeting
Landing Page Blog Forms
CMS Tools to Use in Your Marketing

17. Thank you

18. What else do you want to
know about the HubSpot CMS?
What interesting things have
you done in the CMS?
What else should we discuss?
Q&A OR DISCUSSION TOPICS

19. Q2 Power User MeetUp
April
Q2 HUG Boise
May
Casual Meetup at
Restaurant or bar
No prepared
presentation; open
discussion. Bring your
HubSpot challenges and
discoveries.
Best for: Daily HubSpot
Users working in Pro+
Hosted by Tribute Media
Presentation by guest
HubSpotter or expert
HubSpot User.
Best for: Users of starter
subscription or new to
pro. Stakeholder in
companies using
HubSpot who want to
know what’s possible.
HUG BOISE 2023

20. Invite a team member
Join the LinkedIn Group
Join the Community
Meet Someone New
Before you leave here, or if
you’re online, before the
next meeting, be sure to….
Get to know each
other
Networking