how Amarillo Travel and Tourism uses New Media

1. New Media Applications
Dane Glenn and Trevor Thompson

2. ›Chamber of Commerce
founded in 1926
›Boomed in 1960s
› Lake Meredith
› Alibates
› TEXAS
›Not just tourism
›3 Committees
› Communications
› Convention & Tourism
› Arts

3. › Salesman
› Make Money/ Improve Economy & Opinion
› Let the World know of Amarillo, TX/Panhandle and t
› Promote
› Advertise
› Market
www.visitamarillo.com
www.newamarillodowntown.com
www.texasplainstrail.com
www.route66meetings.com

4. ›PPHM
›AMoA
›Galleries at Sunset Center
›Civic Center
›Fair Grounds
›Globe News Center
›Palo Duro Canyon
›Coors Cowboy Cattle Drive
›Cadillac Ranch
›International
›National
›Local
›On and Offline
Communities

5. ›WOM is King
›SM New Kingdom
›Viral Chatter
›Global Reach
›Dominating Influence
›Not just SM, but Web
›New Tech Availability
› Film (YouTube)
› Pics (Instagram, FB)
› Quick Ads
›AT&T – Use Facebook
›Proficient in FB
›Wish to try Pinterest
›Other platforms?

6. ›Since 2009
›30k Likes
›Updates at least 2/ day
›Reviews on the lower end
›Little engagement
Most prominent platform. Amarillo Travel & Tourism
puts their focus here.
https://www.facebook.com/AmarilloTravel.Tourism

7. ›Since May 2009
›1540 Followers
›207 Following
›1903 Tweets
›Gaps in Tweets
https://twitter.com/amarillocvc
@AmarilloCVC
#AmarilloTx

8. › Pinterest
› https://www.pinterest.com/AmarilloCVC/
› Since 2014
› 21 Boards
› 716 Pins
› 100 Followers
› 33 Likes
› LinkdIn
› Snapchat
› Instagram
› https://instagram.com/amarillocvc
› Since June 2013 – 98 Posts/ 237 Followers
› Contests
› Amarillo by Morning
› Center City
› YouTube
› www.youtube.com/user/VisitAmarilloTX
› Since 2011 – 63 Subscribers – 30 Videos
Other ways to say
“Come Visit!”

9. ›Pictures tell a more concise
yet expansive narrative
›Video can possess issues
›Price comparisons
›Video may WOW!
›Artform v platform
If a picture is worth a
thousand words, what
does that speak of
video?

11. › Days to Weeks
› High Costs
› Outside Companies/ Many
› Billboards
› Magazine/ Newspaper Ads
› Brochures
› TX Travel Info Center
› Instantaneous
› Lower Price Tag
› Internal v External/ Few
› Easier to Produce

12. › Madden Media
› Since 1976
› Tucson, AZ
› Google Analytics
› Dabbled in Quantcast
› Trying eSpatial
› Site focus heavy
› How to monitor Yelp,
Urbanspoon, TripAdvisor
› 25% access site via
mobile apps
› 15% increase 2014
› 5,400 website clicks
13% increase 2014
› 1,400 FB fans added
› 2% increase 2014
› 36 Twitter followers
added
› 170 Vacation Fun clicks

13. › Local Cuisine
› Blue Sky
› Jorge’s
› IDK
› Zombie Burger
› Local Shops
› Silverland
› Eat Rite
› Flea Market
› Farmers’ Market
› Get Gussied Up
›Local Attractions
› RV Museum
› Train Museum
› English Field
› Stanley Marsh