2. During the 2012 London Summer Olympics, I served as
brand manager and strategist for US Olympic swimmer
and medalist Lia Neal. As a result, Lia was the #1
researched US athlete (above Lebron James, Kobe Bryant,
Michael Phelps, Lolo Jones, etc.) for the week leading up
to the Opening Ceremony according to Experian
Marketing Services, the hashtag #LiaNeal became a
trending topic on twitter and the narrative of a 17 year old
female swimmer from Brooklyn realizing her dreams
despite lack of resources and stereotypes became a
monumental story for the 2012 Olympics.
Key Press Coverage
● CNN, The Today Show, The New York
Times, Complex, Good Day New York,
NY Post
Lia Neal
US Olympic Medalist
TREASURE KYN NEAL | CREATIVE PROFESSIONAL Lia Neal, US Olympic Medalist
3. Also during the 2012 London Olympics, Lia Neal partnered
with USA Swimming to start the #SwimBrooklyn viral
message campaign; complementing its existing Make a Splash
initiative of water safety education.
Seeding influential culture movers with a SwimBrooklyn
branded package that included exclusive Denon headphones,
iPod with pre-loaded official SwimBrooklyn Playlist (also on
Spotify) and graphic T-shirt by Twelve Bar which reached and
engaged the social channels of Mike Tyson, Katie Couric,
Spike Lee, Sway Calloway, Jeff Staple, Va$htie, and many
others. The social strategy helped to grow Olympian Lia Neal
presence while championing the message of water safety by
engaging notable personalities with the message. Profits for the
merchandise went back to USA Swimming Foundation.
Social Media Reach: Over 5 Million Impressions
TREASURE KYN NEAL | CREATIVE PROFESSIONAL Lia Neal, Continued… Swim Brooklyn
4. Tasked with conceptualizing and producing integrated
packaging components for the MHP1000, the first
headphones product for american luxury audio brand,
McIntosh Laboratory. Created a seamless, rich and
lasting customer experience, the packaging box, brushed
metal stand and travel bag speaks back to the hi-fi sound
and quality of the brand’s product category. See
hyperlink for more about the MHP1000
RESPONSIBILITIES
● Conceptual Design
● Project Management
● Technical sketching
● Production Development
● Vendor Evaluation & Procurement
TREASURE KYN NEAL | CREATIVE PROFESSIONAL McIntosh Audio Labs
5. Tapped to execute “The FILA 95” (Grant Hill #1) re-
release activation for over 400 attendees, including
notable influencers. Led and managed all aspects of the
event including Press/Guest list, all on-site operational
logistics, securing liquor sponsorship with Diageo and
partnering with Suite 36 restaurant/lounge before the
venue opened its doors for the public. See the hyperlink
for the video recap.
RESPONSIBILITIES
● Production
● Execution
● Sponsorship Development
● Contract Negotiations
TREASURE KYN NEAL | CREATIVE PROFESSIONAL FILA, “The FILA 95” Grant Hill #1
6. Tapped by FILA again to premiere and celebrate the 13th and
final installment of the popular web series Rise of the
Independents in front of an influencer filled audience at
Tribeca Cinemas in New York City. The 7-minute piece turns
the spotlight on FILA, weaving together anecdotes about the
brand from 12 different store owners across the US. The
series was directed by the Diamond Brothers, and in
partnership with COMPLEX TV. See the hyperlink to see
more about RISE of the Independents
RESPONSIBILITIES
● Event Production
● Execution
● Sponsorship Development
TREASURE KYN NEAL | CREATIVE PROFESSIONAL FILA, Continued… “Rise of the Independents”
7. Created and executed an audio-visual exhibit for the release
of Kris Bowers’ debut album, Heroes + Misfits (Concord
Music). Stepping away from traditional listening session
events, Heroes + Misfits: The Exhibit, presented by
Urbanears and Giant Step, at the newly opened Neuehouse
and paired Bowers’ jazz with visual works mirroring the
concepts and themes behind the album. The featured artists
included, Rushern Baker IV, Sanford Biggers, Josh Cochran,
Jeremyville, Si Scott and Andre Woolery,
Urbanears was secured as a partner and provided the
headphones for guests of the private exhibit upon entering the
space. Attendees were able to plug into their mobile phones
and stream the album from Bowers’ Soundcloud page –
creating an intimate way to listen to the jazz virtuoso’s debut,
while admiring the artwork displayed on the walls on the
Neuehouse. The evening concluded with a private musical
performance by Bowers, as he presented a few alternatives to
selected cuts off his album.
Kris Bowers
The visual album experience
TREASURE KYN NEAL | CREATIVE PROFESSIONAL Kris Bowers, “Heroes + Misfits” Visual Album
8. In 2014, I produced Mo Betta Wu, an on-going
theatrical live music experience with Amanda Seales
& Kris Bowers, supported by a 4-piece band
performing Wu-Tang classics in jazz form with the
blessing of Wu generals Power and RZA.
Performances included private engagements for HBO,
and Viacom as well as ticketed shows at LPR and The
Cutting Room (NYC). In addition to producing the
show and securing key coverage via COMPLEX,
VIBE, BET, NY Daily News, JAY Z's Life+Times,
Mass Appeal, Hip-Hop Wired, The Examiner, Giant
Step, and Frank 151, also providing creative direction
and social copy direction for the show’s promotion.
TREASURE KYN NEAL | CREATIVE PROFESSIONAL “Mo Betta’ Wu”, Collaborative Live Music Production
9. Independently led and managed a nationally distributed
quarterly lifestyle and news glossy print publication
which amassed paid sponsorship from Brand Jordan,
Budweiser, Converse, Hennessey, Nissan, Pepsi,
Seagram’s Gin, Smirnoff, and other major advertisers.
Published 18 glossy issues (100 pages per issue).
Directed design, advertising, editorial teams and
freelancers. Conceptualized and coordinated photo
shoots for cover/feature articles, editorial departments,
and fashion stories.
RESPONSIBILITIES
● Creative Direction
● Content Development
● Production
● Negotiations
The Ave Magazine
Quarterly Hip Hop/News Publication
TREASURE KYN NEAL | CREATIVE PROFESSIONAL The Ave Magazine
10. TREASURE KYN NEAL | CREATIVE PROFESSIONAL The Ave Magazine, Continued...
