Class project to market an imaginary company and brand.

1. Wild Card
Fabrics
Travis Blanchfield

2. What do we make?
Fine linen clothing.

3. What sets us apart?
 Own the clothing brand
 Own the textiles factories
 We make the linen
 We grow the flax
 Wild Card Fabrics oversees the whole
operation from the very beginning to the
end.
 Assured an excellent product

4. Why linen?
 Linen made from flax is 2 to 3 times
stronger than cotton.
 It’s very durable and long lasting.
 Linen also breathes very well, and absorbs
20% of it’s weight in moisture
 A very luxurious and soft material

5. Why own every part of the
production line, from
agriculture to manufacturing?
 Not only are we committed to making a
superior product, we are environmentally
conscious by reduce our carbon foot print
and practices that are good for the Earth.

6. Exactly how do we do well by
the Earth?
 Pioneers in using renewable energy sources
such as: wind, solar, and kinetic.
 Flax grown in hydroponics facilities require
much less machinery, pesticides and land.
 On top of retrieving water from the ocean
(which is then desalinated) hydroponics
insures that not a drop of water is wasted.
 All resulting in an almost zero impact on the
environment.

7. Made in America!
 Our flax, grown here in the states, travels
only a few miles to textile plants.
 From beginning to end, every part of our
operation is done in America, creating
jobs!

8. Sales Strategy
 Admittedly, there’s a very expensive start
up cost.
 Marketing towards the wealthy
 Social Media: Twitter and Instagram
 Build/Create brand awareness around
being green, organic, top quality,
luxurious, made in America
 Buy direct online
 Eventually sell in outlets and then retail

9. Goals
 Capture early adopters and the wealthy
 Branding branding branding
 As sales and operation expands, add
facilities
 Expand to other parts of the US, then
eventually internationally.

10. Buy Clean Clothes from
a Clean Source