1.
COMPARTIVE ANALYSIS
I N V E S T O R O P P O R T U N I T Y

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CONTENT
 INTRODUCTION
 4 P’S
 SWOT
 INDIAN MARKET
 COMPETITOR
 MARKET SHARE
 MARKET
POSITIONING
 COUNTRY ANALYSIS
 MARKET
SEGMENTATION

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COMPANY PROFILE
Trade Name: Starbucks Corporation
Industry :Coffee shop
Founded :March 30, 1971; 49
years ago
Founders : Jerry Baldwin ,Zev
Siegl, Gordon Bowker
Headquarter : South, Seattle,
Washington
Number of locations:32,660 (2022)
Area served :Worldwide
Key people:
Myron E. Ullman (chairman)
Kevin Johnson (president​ and CEO)
Revenue :Increase US$26.50
billion (2022)
Trade Name :Café Coffee Day
Industry :Coffeehouse
Founded :1993; 27 years ago
Founder :V. G. Siddhartha
Headquarters :Bangalore, Karnataka,
India
Number of locations:550
Area served :Worldwide
Key people :S. V. Ranganath
(chairman)
Revenue :₹49.64 billion
(US$607 million)
Trade Name : BARISTA
Industry :Coffee House
Founded :2000; 20 years ago
Headquarters: New Delhi, India
Number of locations:350 stores
Area served :India, Sri Lanka and
Maldives
Key people : Mr. Rajat Agrawal
[COO]
Revenue :Increase US$32
million (2022)

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COMPARATIVE ANALYSIS 4 P’S
PRODUCT PRICE PLACE PROMOTION
STARBUCKS HIGHER PRODUCT
VARIETY &
QUALITY
SERVE FOR MORE
EXPENSIVE BRAND
START AT RS 250-
1500
Exposed, Ambient
locations
GREEN COFFEE,
ONLINE ORDERING
CCD PRODUCT MIX FOR
IINDIAN TASTE
LOWER PRICE
STARTS AT RS 34-
200
High
street/entertainme
nt centres
TIE UP WITH YOUTH
BRANDS,
TV
BARISTA
LAVAZZA
WIDE VARIETY OF
TRADITIONAL
COFFEE PRODUCTS
INEXPENSIVE
STARTS At RS 55-
300
High
street/entertainme
nt centres
SPONSORSHIPS,
STRATEGIC
ALLIANCES
COSTA
COFFEE
BRAND SIGNIFIES
LUXURY+SERVICE
COMPARATIVELY
HIGHER. START AT
RS95-300
Exposed, Ambient
locations
MOSTLY THROUGH
OUT THE WORD OF
MOUTH

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COFFEE OUTLOOK
RETAIL
OUTLOOK
USP
Diverse, quality
selection of specialty
roasted coffee beans
Most recognizable &
trustable brand in India
Finest Italian & Arabic
coffees & cuisine at great
value price
TAGLINE To inspire & nurture the
human spirit
A lot can happen over
coffee
Experience it

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THE MARKET COMPARATIVE ANALYSIS
21%
Local Residents
36%
Tourists
29%
Passing Travelers
7%
Students
7%
Local Businesses
TARGET SEGMENT
PENTRATION INTO
MARKET
[NO. OF OUTLETS]
FUTURE PLANS
[NO. OF OUTLETS TO
OPEN IN NEXT 3
YEARS]
STARBUCKS Youth & Adults 15 50
CCD Youth & Adults {15-35 yrs} 1319 600-650
BARISTA Youth & adults{15-60 yrs} 225 60-80
CUSTOMER SEGMENTATION

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SWOT
STRENGTH
STARBUCKS
 Largest coffeehouse chain in the world
 Strong brand image
CCD
 Youth oriented brand
 USP: Highly affordable brand
BRISTA
 Strong brand recall & popularity
OPPORTUNITY
STARBUCKS
 Competitors price is the major influence over firm’s
profit
 Expensive Product pricing
CCD
 Fastest growing industry in Asia
 Gone international
BRISTA
 Introduce cheaper & unique version of coffee
THREAT
STARBUCKS
 To extend supplier network
 Increase product offerings
 Expansion of retail operation
CCD
 Competition with established & International other coffee café
like costa coffee, mocha, coffee beans & tea leaf
BRISTA
 Threat from existing coffee chains & fast food outlets
WEAKNESS
STARBUCKS
 Increased indirect competition like
[MCDONALDS,[costa, nestle]
CCD
 Weak brand image & lacks strength to maintain
brand loyalty
BRISTA
 Perceived as expensive brand
 Famous for coffee less known for its food products

8.
ACHIVEMENTS
CCD
 MOST POPULAR HANGOUT JOINT AMONG
YOUTH. 3RD GLOBAL YOUTH MARKETING FORUM
IN 2011
 INDIAN HOSPITAILTY EXCELLENCE AWRDS IN
2011
STARBUCKS
 WORLD’S 50 MOST INNOVATIVE COMPANIES-
FASTEST COMPANY-2012
 CORPORATE RESPONSIBILITY/BUSINESS ETHICS-
2000-12
BRISTA
 BESTCOFFEE ROSATER IN EUROPE
 EMPLOYEES OF THE MONTH

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POSITIOING MAP OF COFFEE SHOPS
HIGH PRICE
LOW PRICE
LOW LUXURIOUS HIGH LUXURIOUS

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COMPETITORS
 DIRECT COMPETITORS
 INDIRECT COMPETITORS

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MARKET SHARE IN INDIA
77.9%
13.2%
5.6%
1.3%
STARBUCKS 1.3%
COSTA COFFEE 5.6%
CAFÉ COFFEE DAY 77.9%
BRISTA 13.2%

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1971

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1998

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ORGANISAT
ION
LAUNCHED
YEAR
COFFEE
SHOPS
(2019)
VALUE FOR
MONEY
CCD 1996 1752 HIGH
BRISTA 2000 220 AVERAGE
STARBUCKS 1992 31,256 MEDIUM
COSTA
COFFEE
1978 3401 AVERAGE

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Founded in 1996
India's largest amalgamated
bean coffee trading
company ltd
First to roll out the ‘coffee
bar’ concept in India with
its first café in Bangalore
New cafes planned across-
middle east, eastern
Europe, Egypt, Eurasia,
south Asia.
 On 19th October 2012
Starbucks opened its first
store in India.
 The brand is in 50:50 joint
venture with tata & the
alliance is named tata
Starbucks
 Coffee beans are sourced &
roasted locally from Tata
field in corg Karnataka
 It spread over Delhi,
Maharashtra, Karnataka,
tamilnadu, Telangana
First retail outlet was
launched on 2000
The 6th largest producer of
the coffee in the world
Indian coffee has created a
niche for itself in the
international market
Arabic coffee from India is
also well received in
international market
Coffee production in India:
Karnataka, Kerala &
tamilnadu

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THANK YOU!
SHWETA CHUAHAN
DIKSHA VASHISHT