2. 2
Your Coffee Shop
CONTENT
INTRODUCTION
4 P’S
SWOT
INDIAN MARKET
COMPETITOR
MARKET SHARE
MARKET
POSITIONING
COUNTRY ANALYSIS
MARKET
SEGMENTATION
3. 3
Your Coffee Shop
COMPANY PROFILE
Trade Name: Starbucks Corporation
Industry :Coffee shop
Founded :March 30, 1971; 49
years ago
Founders : Jerry Baldwin ,Zev
Siegl, Gordon Bowker
Headquarter : South, Seattle,
Washington
Number of locations:32,660 (2022)
Area served :Worldwide
Key people:
Myron E. Ullman (chairman)
Kevin Johnson (president and CEO)
Revenue :Increase US$26.50
billion (2022)
Trade Name :Café Coffee Day
Industry :Coffeehouse
Founded :1993; 27 years ago
Founder :V. G. Siddhartha
Headquarters :Bangalore, Karnataka,
India
Number of locations:550
Area served :Worldwide
Key people :S. V. Ranganath
(chairman)
Revenue :₹49.64 billion
(US$607 million)
Trade Name : BARISTA
Industry :Coffee House
Founded :2000; 20 years ago
Headquarters: New Delhi, India
Number of locations:350 stores
Area served :India, Sri Lanka and
Maldives
Key people : Mr. Rajat Agrawal
[COO]
Revenue :Increase US$32
million (2022)
4. 4
Your Coffee Shop
COMPARATIVE ANALYSIS 4 P’S
PRODUCT PRICE PLACE PROMOTION
STARBUCKS HIGHER PRODUCT
VARIETY &
QUALITY
SERVE FOR MORE
EXPENSIVE BRAND
START AT RS 250-
1500
Exposed, Ambient
locations
GREEN COFFEE,
ONLINE ORDERING
CCD PRODUCT MIX FOR
IINDIAN TASTE
LOWER PRICE
STARTS AT RS 34-
200
High
street/entertainme
nt centres
TIE UP WITH YOUTH
BRANDS,
TV
BARISTA
LAVAZZA
WIDE VARIETY OF
TRADITIONAL
COFFEE PRODUCTS
INEXPENSIVE
STARTS At RS 55-
300
High
street/entertainme
nt centres
SPONSORSHIPS,
STRATEGIC
ALLIANCES
COSTA
COFFEE
BRAND SIGNIFIES
LUXURY+SERVICE
COMPARATIVELY
HIGHER. START AT
RS95-300
Exposed, Ambient
locations
MOSTLY THROUGH
OUT THE WORD OF
MOUTH
5. 5
Your Coffee Shop
COFFEE OUTLOOK
RETAIL
OUTLOOK
USP
Diverse, quality
selection of specialty
roasted coffee beans
Most recognizable &
trustable brand in India
Finest Italian & Arabic
coffees & cuisine at great
value price
TAGLINE To inspire & nurture the
human spirit
A lot can happen over
coffee
Experience it
6. 6
Your Coffee Shop
THE MARKET COMPARATIVE ANALYSIS
21%
Local Residents
36%
Tourists
29%
Passing Travelers
7%
Students
7%
Local Businesses
TARGET SEGMENT
PENTRATION INTO
MARKET
[NO. OF OUTLETS]
FUTURE PLANS
[NO. OF OUTLETS TO
OPEN IN NEXT 3
YEARS]
STARBUCKS Youth & Adults 15 50
CCD Youth & Adults {15-35 yrs} 1319 600-650
BARISTA Youth & adults{15-60 yrs} 225 60-80
CUSTOMER SEGMENTATION
7. 7
Your Coffee Shop
SWOT
STRENGTH
STARBUCKS
Largest coffeehouse chain in the world
Strong brand image
CCD
Youth oriented brand
USP: Highly affordable brand
BRISTA
Strong brand recall & popularity
OPPORTUNITY
STARBUCKS
Competitors price is the major influence over firm’s
profit
Expensive Product pricing
CCD
Fastest growing industry in Asia
Gone international
BRISTA
Introduce cheaper & unique version of coffee
THREAT
STARBUCKS
To extend supplier network
Increase product offerings
Expansion of retail operation
CCD
Competition with established & International other coffee café
like costa coffee, mocha, coffee beans & tea leaf
BRISTA
Threat from existing coffee chains & fast food outlets
WEAKNESS
STARBUCKS
Increased indirect competition like
[MCDONALDS,[costa, nestle]
CCD
Weak brand image & lacks strength to maintain
brand loyalty
BRISTA
Perceived as expensive brand
Famous for coffee less known for its food products
8. ACHIVEMENTS
CCD
MOST POPULAR HANGOUT JOINT AMONG
YOUTH. 3RD GLOBAL YOUTH MARKETING FORUM
IN 2011
INDIAN HOSPITAILTY EXCELLENCE AWRDS IN
2011
STARBUCKS
WORLD’S 50 MOST INNOVATIVE COMPANIES-
FASTEST COMPANY-2012
CORPORATE RESPONSIBILITY/BUSINESS ETHICS-
2000-12
BRISTA
BESTCOFFEE ROSATER IN EUROPE
EMPLOYEES OF THE MONTH
17. 17
Your Coffee Shop
Founded in 1996
India's largest amalgamated
bean coffee trading
company ltd
First to roll out the ‘coffee
bar’ concept in India with
its first café in Bangalore
New cafes planned across-
middle east, eastern
Europe, Egypt, Eurasia,
south Asia.
On 19th October 2012
Starbucks opened its first
store in India.
The brand is in 50:50 joint
venture with tata & the
alliance is named tata
Starbucks
Coffee beans are sourced &
roasted locally from Tata
field in corg Karnataka
It spread over Delhi,
Maharashtra, Karnataka,
tamilnadu, Telangana
First retail outlet was
launched on 2000
The 6th largest producer of
the coffee in the world
Indian coffee has created a
niche for itself in the
international market
Arabic coffee from India is
also well received in
international market
Coffee production in India:
Karnataka, Kerala &
tamilnadu