Distinguish your brand by meeting customers at their specific needs. Find out 5 simple ways to offer your customers exceptional, personalized support.

1. 5 Tips for Personalizing Your
Customer Support

2. 1. Communicate in your
Customer’s Language

3. Did you know that customers who receive post purchase support in
their native language are 74% more likely to purchase from the same
brand? (CSA)
Communicating in Your Customer’s Language
• Customizing your interactions to meet consumers in their preferred
language creates opportunities to see recurring customers, and
subsequently, increased revenue.
Customizing Language
• Integrate Translate.com with your support
software. Installation takes just minutes and
provides your agents fluency in over 90 language
pairings.
See all of
Translate.com’s
integrations

4. 2. Evaluate Agent Tone

5. • A Software Advice survey found that 65% of customers prefer an informal
tone when communicating with customer support teams (Zendesk).
• When addressing customer inquiries, use an authentic tone by employing a
friendly and informal demeanor. For interactions with foreign language
customers, having your customer messaging translated by a professional
translator can ensure tone and branding is upheld throughout your
communications.
Evaluating Agent Tone
When working to solve customer inquiries, using an authentic and familiar
tone is often well received by customers.
Using an Authentic Tone

6. 3. Personalize Email
Communication

7. • Use customer information such as name, birthday or location to customize
email communications between support teams and customers.
Personalizing Email Communication
• Personalized emails have a 29% higher open rate and experience a 41%
increase in click through rate, reports a study conducted by Experian.
• Try something as simple as using your customer’s name in the subject line
or greeting. Be sure to take the extra time to ensure your data is clean,
accurate and usable. Additionally, using your first name in your email
signature can help personalize the exchange.
Addressing Customers by Name

8. 4. Collect and Utilize
Customer Data

9. Paying close attention to your customer’s purchase history allows your brand
to personalize your customers’ post purchase journey.
Collect and Utilize Customer Data
• HBR reports that Sephora analyzes their customer’s purchase history to offer
relevant, tailored educational content and product recommendations.
• Software solutions like Apptus, Personyze and Barilliance allow
organizations to analyze their customer base and data to provide specific,
personalized product recommendations. Others, like Quantcast, allow users
to integrate their analytics to gain a deeper understanding of customers and
audiences (WooCommerce).
Analyzing Customer Data

10. 5. Avoid Automation

11. For larger organizations juggling a high volume of support inquiries, using
automated customer messaging can be a viable option.
Avoid Automation
• Whenever possible, avoid using automated messaging to interact with
customers.
• Responding directly to customers with a personalized message can mean
the difference between adequate and exceptional customer support
(NFIB.com).
Personalize Your Messaging

12. Sales@translate.com |(312)818-2403
Learn More Here
How long does it take to give your customer support
team fluency in more than 96 language pairings?
Minutes.
Translation technology, simplified for support teams.