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Dr.	
  Nan	
  Yang	
  
Assistant	
  Professor	
  
Department	
  of	
  Strategy	
  and	
  Policy	
  &	
  
Department	
  of	
  Marketing	
  
NUS	
  Business	
  School	
  
	
  
Mochtar	
  Riady	
  Building,	
  #6-­‐3	
  
15	
  	
  Kent	
  Ridge	
  Drive	
  	
  
Singapore	
  119245	
  
Tel:	
  +65	
  6516	
  1263	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Fax:	
  +65	
  6779	
  5059	
  
Email:	
  yangnan@nus.edu.sg	
  
	
  
	
  
To	
  Whom	
  It	
  May	
  Concern,	
  
	
  
It	
  is	
  my	
  pleasure	
  to	
  recommend	
  Miss	
  Pham	
  Minh	
  Trang,	
  who	
  goes	
  by	
  Trang,	
  for	
  a	
  
career	
  opportunity	
  at	
  your	
  organization.	
  	
  
	
  
Since	
  July	
  2014,	
  Trang	
  has	
  worked	
  as	
  a	
  research	
  assistant	
  (RA)	
  in	
  my	
  research	
  
project	
  “Is	
  ‘Free’	
  A	
  Special	
  Price	
  for	
  Morning	
  Commuters”.	
  This	
  project	
  is	
  a	
  field	
  
experiment	
  conducted	
  in	
  Singapore’s	
  subway	
  system.	
  The	
  objective	
  is	
  to	
  test	
  the	
  
effectiveness	
  of	
  the	
  “Travel	
  Early,	
  Travel	
  Free”	
  campaign	
  initiated	
  by	
  the	
  Land	
  
Transport	
  Authority.	
  	
  
	
  
Among	
  all	
  the	
  RAs	
  that	
  I	
  hired	
  for	
  this	
  project,	
  Trang	
  is	
  the	
  one	
  who	
  I	
  relied	
  on	
  
most.	
  She	
  made	
  a	
  very	
  positive	
  impression	
  during	
  her	
  interview,	
  striking	
  me	
  as	
  a	
  
person	
  who	
  would	
  never	
  shy	
  away	
  from	
  duties	
  and	
  responsibilities.	
  Hence,	
  she	
  
was	
  deeply	
  involved	
  in	
  the	
  project	
  from	
  day	
  one.	
  At	
  this	
  early	
  stage,	
  my	
  research	
  
team	
  needed	
  to	
  recruit	
  over	
  1,500	
  commuters	
  during	
  morning	
  peak	
  time	
  from	
  
three	
  subway	
  stations.	
  Trang’s	
  help	
  was	
  instrumental	
  for	
  us	
  to	
  hit	
  the	
  target.	
  She	
  
practically	
  took	
  care	
  all	
  the	
  logistic	
  arrangement	
  for	
  the	
  recruitment,	
  from	
  
designing	
  and	
  printing	
  information	
  pamphlets	
  to	
  assembling	
  recruitment	
  teams.	
  
She	
  was	
  quick	
  in	
  execution:	
  Almost	
  always	
  did	
  she	
  complete	
  her	
  tasks	
  well	
  
before	
  the	
  deadlines,	
  buying	
  valuable	
  time	
  for	
  the	
  project’s	
  progress.	
  She	
  also	
  led	
  
a	
  recruitment	
  team	
  to	
  the	
  HarbourFront	
  station	
  herself.	
  The	
  recruitment	
  results	
  
from	
  her	
  station	
  were	
  outstanding.	
  
	
  
Being	
  a	
  good	
  assistant,	
  Trang	
  is	
  however	
  definitely	
  not	
  one	
  of	
  those	
  who	
  only	
  
know	
  to	
  follow	
  orders.	
  Throughout	
  the	
  recruitment	
  process,	
  she	
  showed	
  genuine	
  
interests	
  in	
  knowing	
  more	
  details	
  of	
  the	
  study	
  by	
  asking	
  insightful	
  questions.	
  
This	
  is	
  extraordinary	
  given	
  her	
  position,	
  because	
  most	
  of	
  the	
  time	
  RAs	
  simply	
  
carry	
  out	
  what	
  is	
  told	
  without	
  asking.	
  I	
  would	
  however	
  welcome	
  such	
  curiosity	
  
because	
  it	
  helps	
  to	
  integrate	
  her	
  deeper	
  into	
  the	
  project.	
  By	
  the	
  end	
  of	
  her	
  
appointment,	
  she	
  has	
  gained	
  a	
  panorama	
  view	
  of	
  the	
  project,	
  although	
  she	
  had	
  
always	
  been	
  confined	
  to	
  particular	
  assignments.	
  I	
  see	
  this	
  as	
  her	
  leadership	
  
quality.	
  For	
  this	
  reason,	
  I	
  later	
  entrusted	
  her	
  with	
  the	
  important	
  tasks	
  of	
  
composing	
  the	
  interim	
  and	
  the	
  final	
  reports.	
  	
  
	
  
In	
  this	
  project,	
  I	
  also	
  have	
  four	
  other	
  RAs	
  hired	
  from	
  NUS.	
  Among	
  them,	
  I	
  would	
  
certainly	
  rank	
  Trang	
  as	
  the	
  best	
  of	
  all.	
  Based	
  on	
  her	
  performances,	
  I	
  gladly	
  
extended	
  her	
  appointment	
  by	
  another	
  semester.	
  I	
  wish	
  to	
  point	
  out	
  that	
  she	
  also	
  
has	
  a	
  pleasant	
  personality	
  and	
  has	
  always	
  collaborated	
  extremely	
  well	
  with	
  her	
  
fellow	
  RAs.	
  I	
  believe	
  that	
  you	
  will	
  enjoy	
  working	
  with	
  her	
  as	
  much	
  as	
  I	
  have.	
  	
  
	
  
If	
  you	
  have	
  any	
  further	
  questions	
  on	
  this	
  recommendation,	
  please	
  do	
  not	
  hesitate	
  
to	
  let	
  me	
  know.	
  	
  
	
  
	
  
	
  
	
  
Feb	
  5th,	
  2015	
  

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NUS Professor Recommends Research Assistant Trang for Career Opportunity

  • 1. Dr.  Nan  Yang   Assistant  Professor   Department  of  Strategy  and  Policy  &   Department  of  Marketing   NUS  Business  School     Mochtar  Riady  Building,  #6-­‐3   15    Kent  Ridge  Drive     Singapore  119245   Tel:  +65  6516  1263                           Fax:  +65  6779  5059   Email:  yangnan@nus.edu.sg       To  Whom  It  May  Concern,     It  is  my  pleasure  to  recommend  Miss  Pham  Minh  Trang,  who  goes  by  Trang,  for  a   career  opportunity  at  your  organization.       Since  July  2014,  Trang  has  worked  as  a  research  assistant  (RA)  in  my  research   project  “Is  ‘Free’  A  Special  Price  for  Morning  Commuters”.  This  project  is  a  field   experiment  conducted  in  Singapore’s  subway  system.  The  objective  is  to  test  the   effectiveness  of  the  “Travel  Early,  Travel  Free”  campaign  initiated  by  the  Land   Transport  Authority.       Among  all  the  RAs  that  I  hired  for  this  project,  Trang  is  the  one  who  I  relied  on   most.  She  made  a  very  positive  impression  during  her  interview,  striking  me  as  a   person  who  would  never  shy  away  from  duties  and  responsibilities.  Hence,  she   was  deeply  involved  in  the  project  from  day  one.  At  this  early  stage,  my  research   team  needed  to  recruit  over  1,500  commuters  during  morning  peak  time  from   three  subway  stations.  Trang’s  help  was  instrumental  for  us  to  hit  the  target.  She   practically  took  care  all  the  logistic  arrangement  for  the  recruitment,  from   designing  and  printing  information  pamphlets  to  assembling  recruitment  teams.   She  was  quick  in  execution:  Almost  always  did  she  complete  her  tasks  well   before  the  deadlines,  buying  valuable  time  for  the  project’s  progress.  She  also  led   a  recruitment  team  to  the  HarbourFront  station  herself.  The  recruitment  results   from  her  station  were  outstanding.     Being  a  good  assistant,  Trang  is  however  definitely  not  one  of  those  who  only   know  to  follow  orders.  Throughout  the  recruitment  process,  she  showed  genuine   interests  in  knowing  more  details  of  the  study  by  asking  insightful  questions.   This  is  extraordinary  given  her  position,  because  most  of  the  time  RAs  simply   carry  out  what  is  told  without  asking.  I  would  however  welcome  such  curiosity   because  it  helps  to  integrate  her  deeper  into  the  project.  By  the  end  of  her   appointment,  she  has  gained  a  panorama  view  of  the  project,  although  she  had   always  been  confined  to  particular  assignments.  I  see  this  as  her  leadership   quality.  For  this  reason,  I  later  entrusted  her  with  the  important  tasks  of   composing  the  interim  and  the  final  reports.      
  • 2. In  this  project,  I  also  have  four  other  RAs  hired  from  NUS.  Among  them,  I  would   certainly  rank  Trang  as  the  best  of  all.  Based  on  her  performances,  I  gladly   extended  her  appointment  by  another  semester.  I  wish  to  point  out  that  she  also   has  a  pleasant  personality  and  has  always  collaborated  extremely  well  with  her   fellow  RAs.  I  believe  that  you  will  enjoy  working  with  her  as  much  as  I  have.       If  you  have  any  further  questions  on  this  recommendation,  please  do  not  hesitate   to  let  me  know.             Feb  5th,  2015