اهم مصطلحات تسويقية

1. Amr Gamal
Digital Marketing
Instructor

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Market Research –

5. •Marketing Research –

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Segmenting, Targeting, Positioning

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physical evidence, process , people

12. Product – price – promotion - place

13. Product – price – promotion – place - People

14. Product – price – promotion – place – People - Passion

15. • #1 Marketing Mix – Product.
• #2 Marketing Mix – Price.
• #3 Marketing Mix – Place.
• #4 Marketing Mix – Promotion.
• #5 Marketing Mix – People.
• #6 Marketing Mix – Process.
• #7 Marketing Mix – Physical Evidence.

16. P&G
Product
Ariel
Tide
Bonux

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18. Brand Attack
Word Of Mouse

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21. •Drop Box
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22. Attraction, Interest , Desire - Action