SlideShare a Scribd company logo
Amr Gamal
Digital Marketing
Instructor
•
•
•
•
Market Research –
•Marketing Research –
•
•
•
•
Segmenting, Targeting, Positioning
-
•
•)()
(
)
(
•
•
physical evidence, process , people
Product – price – promotion - place
Product – price – promotion – place - People
Product – price – promotion – place – People - Passion
• #1 Marketing Mix – Product.
• #2 Marketing Mix – Price.
• #3 Marketing Mix – Place.
• #4 Marketing Mix – Promotion.
• #5 Marketing Mix – People.
• #6 Marketing Mix – Process.
• #7 Marketing Mix – Physical Evidence.
P&G
Product
Ariel
Tide
Bonux
•
•

•
Brand Attack
Word Of Mouse
•

•

•Drop Box

Attraction, Interest , Desire - Action
What is the Marketing Mean

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What is the Marketing Mean