1) The document discusses the marketing mix which are the 7 P's - Product, Price, Place, Promotion, People, Process, and Physical Evidence. It ranks Product, Price, Place, and Promotion as the top elements. 2) It also briefly mentions concepts like market research, segmentation, targeting, and positioning. Brand examples like P&G, Ariel and Tide are listed. 3) Phrases associated with the customer journey are mentioned at the end, including attraction, interest, desire, and action.