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1. TRACXN TOP BUSINESS MODELS REPORT
November 19, 2021
RETAIL

2. Retail - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Contents
Retail Funding - Overview 3
Top Funded Business Models 4
One pagers 9
Appendix 59
2

3. Retail - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Funding in last 1 year
3
E-Commerce Enablers $20.9B
Brands Tech $10.6B
Horizontal E-Commerce $8.6B
B2B E-Commerce $6.8B
Fashion Tech $5.4B
In Store Retail Tech $3.9B
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Y Combinator
Venture Catalysts
Global Founders Capital
72
14
13
Early
Stage
FJ Labs
Tiger Global Management
Sequoia Capital
25
15
14
Late
Stage
SoftBank Vision Fund
Tiger Global Management
Sequoia Capital
25
24
19
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
United States (38%)
India (15%)
China (9%)
Germany (4%)
Sweden (3%)
Singapore (3%)
United Kingdom (3%)
Others (24%)
$ Funding # Rounds
Flipkart
(2007, India)
$3.6B - Series J
Trendyol
(2009, Turkey)
$1.5B - Series D
Lalamove
(2013, China)
$1.3B - Series F
Klarna
(2005, Sweden)
$1.0B - Series H
Thrasio
(2018, United States)
$1.0B - Series D
Perch
(2019, United States)
$775M - Series A
Thrasio
(2018, United States)
$750M - Series C
Kavak
(2016, Mexico)
$700M - Series E
Berlin Brands Group
(2005, Germany)
$700M - Series D
Trax
(2010, Singapore)
$640M - Series E
Klarna
(2005, Sweden)
$639M - Series H
Nuro
(2016, United States)
$600M - Series D

4. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Top Funded Business Models - last 1 year (1/5)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1<> 0 Multi Products Marketplaces $6.0B 36 Flipkart | $3.6B | Series J Link
2▲14 E-Commerce Storefronts $1.5B 37 Tiendanube | $500M | Series E Link
3▲35 E-Commerce Rollups $1.3B 57 Thrasio | $1.0B | Series D Link
4▲6 B2B E-Commerce > Horizontal > Marketplace $1.3B 33 Faire | $400M | Series G Link
5▲8 E-Commerce Fraud Protection $980M 6 Bolt | $393M | Series D Link
6▲6 E-Commerce Software Suite $804M 66 Mirakl | $555M | Series E Link
7▲67 CPG Brands Analytics $780M 8 Trax | $640M | Series E Link
8▲14 E-Commerce Shipping and Fulfillment Software $722M 47 Gelato | $240M | Series D Link
9-- Licensed Sports Apparels E-Commerce $683M 4 Fanatics | $350M | Series E Link
10▼5 Licensed Sports Merchandise E-Commerce $657M 3 Fanatics | $337M | Series D Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Top Funded Business Models - last 1 year (2/5)
5
Rank Business Model $ Funding # Rounds Top Funding Round Details
11▼8
B2B E-Commerce > Technology Enablers > E
Commerce Software Suite
$624M 33 Mirakl | $555M | Series E Link
12▲31 P2P Second Hand Goods Marketplaces $600M 5 Zhuan Zhuan | $390M | Series C Link
13▼11 Marketplaces Software Suite $597M 7 Mirakl | $555M | Series E Link
14▲3 Home Furnishing Products Marketplaces $561M 5 ManoMano | $355M | Series F Link
15▲11 CPG Brands E-Commerce Software Suite $542M 16 ReCharge | $227M | Series B Link
16▲169 Online Community Based Shopping Platforms $505M 11 Xiaohongshu | $500M | Series F Link
17▲1
B2B E-Commerce > Food & Beverages > Groceries >
Farm Products > Marketplace
$471M 27 Frubana | $94.1M | Series C Link
18▲64 Salon Management Software $416M 12 Zenoti | $160M | Series D Link
19▼11 Online Eyewear Retailer $385M 6 Lenskart | $220M | Series G Link
20▲27 Bio Based Textile Materials $333M 13 Spiber | $313M | Series E Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

6. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Top Funded Business Models - last 1 year (3/5)
6
Rank Business Model $ Funding # Rounds Top Funding Round Details
21▲40
B2B E-Commerce > Food & Beverages > Groceries >
Farm Products > E-Distributor
$309M 11 Yonghui Caish.. | $153M | Series D Link
22-- Kids Educational Games $302M 3 Age of Learning | $300M | Series E Link
23▲18 Online Fashion Retailer $301M 7 Otrium | $120M | Series C Link
24▼9 Online Cross Border Retailer $300M 1 KKguan | $300M | Series F Link
25▲88
B2B E-Commerce > Industrial Goods > Heavy
Machinery > Rental
$295M 2 EquipmentShare | $230M | Series D Link
26▲185 Group Buying Platforms $295M 5 Facily | $250M | Series D Link
27▼8 E-Commerce Personalized Marketing Solutions $276M 10 Attentive | $470M | Series E Link
28▲152 E-Commerce Last Mile Logistics $270M 6 SiCepat | $170M | Series B Link
29▼5
B2B E-Commerce > Services > Manufacturing >
Marketplace
$270M 2 Zetwerk | $150M | Series E Link
30▲110 Autonomous Store Platform $260M 7 Standard | $150M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

7. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Top Funded Business Models - last 1 year (4/5)
7
Rank Business Model $ Funding # Rounds Top Funding Round Details
31▲205
B2B E-Commerce > Industrial Goods > Machinery
Parts and Tools > E-Distributor
$250M 1 Ruigu | $250M | Series D Link
32▲32 Online B2C Flower Subscription Retailers $246M 5 Bloom & Wild | $102M | Series D Link
33▲246 E-Commerce Checkout Solutions $237M 12 Scalapay | $155M | Series A Link
34▼28 Online Mom and Baby Products Retailers $235M 10 PatPat | $160M | Series D Link
35▲1 Cross Border Commerce Software $231M 13 Zonos | $69.0M | Series A Link
36▲21
CPG Brands Subscription E-commerce Software
Suite
$227M 1 ReCharge | $227M | Series B Link
37▼23 Internet First Beauty and Personal Products Brands $213M 5 Beauty Pie | $100M | Series B Link
38▼3 O2O Rewards and Cashback Apps $211M 1 Fetch Rewards | $211M | Series D Link
39▲140 E-Commerce POS Financing Solutions $200M 7 Pledg | $98.3M | Series A Link
40▲37 Retail Stores Software Suite $198M 13 Paystone | $54.4M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

8. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Top Funded Business Models - last 1 year (5/5)
8
Rank Business Model $ Funding # Rounds Top Funding Round Details
41▼2 E-Commerce Website Optimization Solutions $193M 3 Contentful | $175M | Series F Link
42▼15 Online Pet Products Retailers $190M 4 Pet Love | $150M | Series C Link
43-- Collectibles Auction Platforms $185M 1 Catawiki | $185M | Series D Link
44▲94 Salon Booking Platforms $184M 7 Fresha | $100M | Series C Link
45▲1
Internet First Natural Beauty and Personal Care
Products Brands
$181M 15 Function of B.. | $150M | Series B Link
46▲130 Pre School Management Software $181M 8 Hi Mama | $70.0M | Series B Link
47▲235 Internet First Socks Brands $179M 2 Bombas | $150M | Series A Link
48▲78 Online Home Furnishing Products Retailer $178M 5 Bucketplace | $70.0M | Series C Link
49▼18
B2B E-Commerce > Food & Beverages > Groceries >
Processed Products > Diversified > Marketplace
$175M 12 Choco | $100M | Series B Link
50▲215 Social Deal Sharing Platforms $165M 4 DealShare | $144M | Series D Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

9. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Multi Products Marketplaces
01
9
Back to index
Horizontal E-Commerce (Wish Shopping)
(# Cos: 5974 | $47.6B)
Marketplace (Amazon)
(# Cos: 1501 | $31.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$6.0B (▲322%)
36(▲20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
72
$31.0B
370
18
1501
29
Amazon
(1994, United States, $8.0M)
Wish Shopping
(2011, United States, $929M)
Ozon
(1998, Russia, $592M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Flipkart (2007, India)
$3.6B - Series J - Jul 2021
Trendyol (2009, Turkey)
$1.5B - Series D - Aug 2021
Bukalapak (2010, Indonesia)
$234M - Series G - Apr 2021
Bukalapak (2010, Indonesia)
$200M - Series G - Jan 2021
Tiki (2010, Vietnam)
$136M - Series E - Oct 2021
Ankorstore (2019, France)
$102M - Series B - May 2021
Tiki (2010, Vietnam)
$100M - Series E - Jul 2021
View all 36 Funding Rounds on Tracxn Platform

10. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Tiendanube (2010, Argentina)
$500M - Series E - Aug 2021
Nuvemshop (2011, Brazil)
$500M - Series E - Aug 2021
Spryker Systems (2014, Germany)
$130M - Series C - Dec 2020
Nuvemshop (2011, Brazil)
$90.0M - Series D - Mar 2021
Tiendanube (2010, Argentina)
$89.0M - Series D - Mar 2021
Shogun (2015, United States)
$67.5M - Series C - Jun 2021
Duda (2009, United States)
$50.0M - Series D - Jun 2021
View all 37 Funding Rounds on Tracxn Platform
E-Commerce Storefronts
02
10
Back to index
E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Storefronts (Squarespace)
(# Cos: 1567 | $3.7B)
Diversified (BigCommerce)
(# Cos: 1203 | $3.3B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.5B (▲685%)
37(▲76.2%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
53
$3.3B
205
6
1203
29
BigCommerce
(2009, United States, $233M)
Squarespace
(2003, United States, $279M)
Nuvemshop
(2011, Brazil, $632M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

11. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
E-Commerce Rollups
03
11
Back to index
Brands Tech (Peel-Works)
(# Cos: 774 | $18.0B)
Tech First Ecommerce Brand Acquirers (The
Hut Group)
(# Cos: 95 | $9.6B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.3B (▲1314%)
57(▲418%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$9.6B
61
2
95
37
The Hut Group
(2004, United Kingdom, $1.0B)
Perch
(2019, United States, $907M)
Thrasio
(2018, United States, $2.2B)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Thrasio (2018, United States)
$1.0B - Series D - Oct 2021
Perch (2019, United States)
$775M - Series A - May 2021
Thrasio (2018, United States)
$750M - Series C - Feb 2021
Berlin Brands Group (2005, Germany)
$700M - Series D - Sep 2021
Heyday (2020, United States)
$555M - Series C - Nov 2021
Elevate Brands (2009, United States)
$250M - Series B - Jul 2021
Merama (2020, Mexico)
$225M - Series B - Sep 2021
View all 57 Funding Rounds on Tracxn Platform

12. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Faire (2016, United States)
$400M - Series G - Nov 2021
udaan (2016, India)
$280M - Series D - Jan 2021
Faire (2016, United States)
$260M - Series F - Jun 2021
Ula (2019, Indonesia)
$87.0M - Series B - Oct 2021
Abound (2019, United States)
$36.7M - Series B - Nov 2021
Zilingo Trade (2015, Singapore)
$35.0M - Series C - Jun 2021
Sary (2018, Saudi Arabia)
$30.5M - Series B - May 2021
View all 33 Funding Rounds on Tracxn Platform
B2B E-Commerce > Horizontal >
Marketplace
04
12
Back to index
B2B E-Commerce (WayCool)
(# Cos: 5935 | $34.6B)
Horizontal (Alibaba Group)
(# Cos: 855 | $9.6B)
Marketplace (udaan)
(# Cos: 402 | $9.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.3B (▲371%)
33(▲73.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$9.0B
148
5
402
20
udaan
(2016, India, $1.2B)
Alibaba Group
(1999, China, $5.2B)
IndiaMART
(1996, India, $35.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

13. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Bolt (2013, United States)
$393M - Series D - Oct 2021
Forter (2013, United States)
$300M - Series F - May 2021
Signifyd (2011, United States)
$205M - Series E - Apr 2021
Bolt (2013, United States)
$75.0M - Series C - Dec 2020
nSure.ai (2019, Israel)
$6.8M - Seed - Jun 2021
NoFraud (2014, United States)
Undisclosed - Seed - Dec 2020
E-Commerce Fraud Protection
05
13
Back to index
E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Payments (Afterpay)
(# Cos: 242 | $3.1B)
Fraud Detection (Riskified)
(# Cos: 81 | $2.2B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$980M (▲386%)
6(▼25%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$2.2B
41
1
81
9
Riskified
(2012, United States, $229M)
Simplex
(2014, Israel, $19.0M)
Signifyd
(2011, United States, $394M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

14. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
E-Commerce Software Suite
06
14
Back to index
E-Commerce Enablers (Delhivery)
(# Cos: 8903 | $44.6B)
Ecommerce Software Suite (Shopify)
(# Cos: 1472 | $6.6B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$804M (▲233%)
66(▲26.9%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
70
$6.6B
328
15
1472
48
Shopify
(2006, Canada, $122M)
Olist
(2015, Brazil, $114M)
Hotmart
(2011, Brazil, $130M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Mirakl (2012, France)
$555M - Series E - Sep 2021
Rapyd (2016, United States)
$300M - Series D - Jan 2021
Rapyd (2016, United States)
$300M - Series E - Aug 2021
ReCharge (2014, United States)
$227M - Series B - May 2021
Commercetools (2006, Germany)
$140M - Series C - Sep 2021
Logicbroker (1998, United States)
$135M - Series B - Oct 2021
Hotmart (2011, Brazil)
$130M - Series C - Mar 2021
View all 66 Funding Rounds on Tracxn Platform

15. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Trax (2010, Singapore)
$640M - Series E - Apr 2021
Peak (2014, United Kingdom)
$75.0M - Series C - Aug 2021
RetailNext (2007, United States)
$42.0M - Series E - Jun 2021
Peak (2014, United Kingdom)
$21.0M - Series B - Feb 2021
Prive (2020, United States)
$1.7M - Seed - Aug 2021
Bizom (2012, India)
$135K - Seed - Oct 2021
Zeenk (2021, United States)
Undisclosed - Seed - Oct 2021
View all 8 Funding Rounds on Tracxn Platform
CPG Brands Analytics
07
15
Back to index
Brands Tech (The Hut Group)
(# Cos: 774 | $18.0B)
Analytics (BeMyEye)
(# Cos: 118 | $2.1B)
Diversified (Trax)
(# Cos: 39 | $1.6B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$780M (▲2286%)
8(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$1.6B
28
-
39
6
Trax
(2010, Singapore, $1.0B)
Peak
(2014, United Kingdom, $124M)
RetailNext
(2007, United States, $232M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

16. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
E-Commerce Shipping and Fulfillment
Software
08
16
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$722M (▲380%)
47(▲30.6%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
55
$3.1B
240
10
736
37
E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Operations Management (Ecom Express)
(# Cos: 1562 | $9.0B)
Logistics Management (Delhivery)
(# Cos: 882 | $7.6B)
Shipping and Fulfillment Enablers
(ShipRocket)
(# Cos: 736 | $3.1B)
ShipRocket
(2012, India, $287M)
AfterShip
(2011, China, $67.0M)
Narvar
(2012, United States, $64.4M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Gelato (2007, Norway)
$240M - Series D - Aug 2021
Fabric (2015, Israel)
$200M - Series C - Oct 2021
ShipRocket (2012, India)
$185M - Series E - Nov 2021
SendCloud (2012, Netherlands)
$177M - Series C - Sep 2021
Printful (2013, United States)
$130M - PE - May 2021
AfterShip (2011, China)
$66.0M - Series B - Apr 2021
Shippo (2013, United States)
$50.0M - Series D - Jun 2021
View all 47 Funding Rounds on Tracxn Platform

17. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Fanatics (1995, United States)
$350M - Series E - Sep 2021
Fanatics (1995, United States)
$320M - Series E - Mar 2021
Millions (2020, Canada)
$10.0M - Series A - Sep 2021
Chalk Line (1990, United States)
$2.7M - Series A - Aug 2021
Licensed Sports Apparels E-Commerce
09
17
Back to index
Licensed Merchandise E-Commerce (Whatnot)
(# Cos: 299 | $5.6B)
Sports (Loupe)
(# Cos: 93 | $5.1B)
Apparel (Fanatics)
(# Cos: 39 | $2.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$683M ( -- )
4( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$2.4B
10
-
39
3
Fanatics
(1995, United States, $2.4B)
EVOS
(2016, Indonesia, $16.4M)
Mitchell & Ness Nostal..
(1904, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

18. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Fanatics (1995, United States)
$337M - Series D - Aug 2021
Fanatics (1995, United States)
$320M - Series D - Mar 2021
Goldin Auctions (2012, United States)
$40.0M - Series C - Feb 2021
Licensed Sports Merchandise E-
Commerce
10
18
Back to index
Licensed Merchandise E-Commerce (Whatnot)
(# Cos: 299 | $5.6B)
Sports (Loupe)
(# Cos: 93 | $5.1B)
Multi Category (Fanatics)
(# Cos: 36 | $2.7B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$657M (▲87.6%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$2.7B
7
-
36
2
Fanatics
(1995, United States, $2.6B)
Goldin Auctions
(2012, United States, $40.0M)
Dude Perfect
(2009, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

19. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Mirakl (2012, France)
$555M - Series E - Sep 2021
Tradeshift (2010, United States)
$200M - Series F - Mar 2021
Stackline (2015, United States)
$130M - Series B - Jun 2021
GudangAda (2019, Indonesia)
$100M - Series B - Jul 2021
Vendasta (2008, Canada)
$98.8M - Series D - May 2021
ShopUp (2016, Bangladesh)
$75.0M - Series B - Sep 2021
Zonos (2009, United States)
$69.0M - Series A - Sep 2021
View all 33 Funding Rounds on Tracxn Platform
B2B E-Commerce > Technology Enablers > E
Commerce Software Suite
11
19
Back to index
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Technology Enablers (Tradeshift)
(# Cos: 800 | $4.7B)
E Commerce Software Suite (Peel-
Works)
(# Cos: 316 | $4.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$624M (▲43.5%)
33(▲22.2%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
26
$4.1B
130
8
316
23
Peel-Works
(2010, India, $20.2M)
Tradeshift
(2010, United States, $973M)
Mirakl
(2012, France, $948M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

20. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
P2P Second Hand Goods Marketplaces
12
20
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$600M (▲650%)
5(▲400%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$1.9B
56
1
159
4
Horizontal E-Commerce (Amazon)
(# Cos: 5974 | $47.6B)
Second Hand (Avito)
(# Cos: 717 | $5.6B)
Marketplace (eBay)
(# Cos: 209 | $2.1B)
P2P (Mercari)
(# Cos: 159 | $1.9B)
Mercari
(2013, United States, $114M)
Catawiki
(2008, Netherlands, $280M)
Carousell
(2013, Singapore, $373M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Zhuan Zhuan (2015, China)
$390M - Series C - Apr 2021
Catawiki (2008, Netherlands)
$185M - Series D - Dec 2020
Carousell (2013, Singapore)
$100M - Series E - Sep 2021
Zhuan Zhuan (2015, China)
$100M - Series D - Jun 2021
Carousell (2013, Singapore)
$10.0M - Series E - Sep 2021

21. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Mirakl (2012, France)
$555M - Series E - Sep 2021
Olist (2015, Brazil)
$23.0M - Series D - Apr 2021
Convictional (2017, Canada)
$6.7M - Series A - May 2021
ChannelEngine (2013, Netherlands)
$6.0M - Series A - Jan 2021
Omnyfy (2012, Australia)
$3.3M - Series A - Aug 2021
Cobalt (2010, United States)
$2.8M - Seed - Sep 2021
Marketplacer (2007, Australia)
Undisclosed - Series B - Apr 2021
Marketplaces Software Suite
13
21
Back to index
E-Commerce Enablers (Delhivery)
(# Cos: 8903 | $44.6B)
Ecommerce Software Suite (Shopify)
(# Cos: 1472 | $6.6B)
Marketplaces (Olist)
(# Cos: 295 | $1.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$597M (▲14%)
7(▼22.2%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
20
$1.4B
67
2
295
8
Olist
(2015, Brazil, $114M)
Mirakl
(2012, France, $948M)
Ideoclick
(2008, United States, $13.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

22. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Home Furnishing Products Marketplaces
14
22
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$561M (▲202%)
5(▼37.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
7
$1.7B
47
1
134
10
Home Improvements (LivSpace)
(# Cos: 5344 | $12.4B)
B2C Commerce (Wayfair)
(# Cos: 4044 | $7.5B)
Horizontal (MADE)
(# Cos: 1181 | $4.0B)
Marketplace (Pepperfry)
(# Cos: 134 | $1.7B)
Pepperfry
(2011, India, $239M)
ManoMano
(2013, France, $725M)
Home24
(2009, Germany, $173M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
ManoMano (2013, France)
$355M - Series F - Jul 2021
MadeiraMadeira (2009, Brazil)
$190M - Series E - Jan 2021
Quan (2016, China)
$15.3M - Series B - Dec 2020
Homzmart (2018, Egypt)
$15.0M - Series A - May 2021
Narchie (2021, United Kingdom)
$650K - Seed - Aug 2021

23. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
CPG Brands E-Commerce Software Suite
15
23
Back to index
Brands Tech (The Hut Group)
(# Cos: 774 | $18.0B)
ECommerce Software (Bijnis)
(# Cos: 107 | $1.9B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$542M (▲357%)
16( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$1.9B
58
5
107
19
Bijnis
(2014, India, $43.5M)
Scalefast
(2014, United States, $30.0M)
VTEX
(2000, United States, $365M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
ReCharge (2014, United States)
$227M - Series B - May 2021
Commercetools (2006, Germany)
$140M - Series C - Sep 2021
Stackline (2015, United States)
$130M - Series B - Jun 2021
Cart.com (1998, United States)
$98.0M - Series B - Aug 2021
SIRCLO (2013, Indonesia)
$45.0M - Series B - May 2021
SIRCLO (2013, Indonesia)
$36.0M - Series B - Sep 2021
Bijnis (2014, India)
$30.0M - Series B - Sep 2021
View all 16 Funding Rounds on Tracxn Platform

24. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Xiaohongshu (2013, China)
$500M - Series F - Nov 2021
Carousell (2013, Singapore)
$100M - Series E - Sep 2021
Millions (2020, Canada)
$10.0M - Series A - Sep 2021
Carousell (2013, Singapore)
$10.0M - Series E - Sep 2021
Picker (2017, Spain)
$2.8M - Seed - Nov 2021
Shareitt (1991, Israel)
$2.0M - Seed - Jan 2021
Chums (2019, United States)
$1.0M - Seed - Dec 2020
View all 11 Funding Rounds on Tracxn Platform
Online Community Based Shopping
Platforms
16
24
Back to index
Social Commerce (DealShare)
(# Cos: 632 | $8.1B)
Community Based Shopping Platforms
(Poshmark)
(# Cos: 191 | $1.9B)
Diversified (21 Buttons)
(# Cos: 124 | $1.6B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$505M (▲7640%)
11(▲83.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$1.6B
52
-
124
7
21 Buttons
(2016, Spain, $31.0M)
Carousell
(2013, Singapore, $373M)
Xiaohongshu
(2013, China, $900M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

25. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
B2B E-Commerce > Food & Beverages >
Groceries > Farm Products > Marketplace
17
25
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$471M (▲153%)
27(▲17.4%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
7
$1.2B
139
-
292
23
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Food & Beverages (Parts Town)
(# Cos: 736 | $5.3B)
Groceries (TaniHub)
(# Cos: 648 | $4.4B)
Farm Products (WayCool)
(# Cos: 490 | $3.1B)
Marketplace (Ninjacart)
(# Cos: 292 | $1.2B)
Ninjacart
(2015, India, $223M)
TaniHub
(2015, Indonesia, $94.0M)
Bazaar
(2020, Pakistan, $37.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Frubana (2018, Colombia)
$94.1M - Series C - Nov 2021
TaniHub (2015, Indonesia)
$65.5M - Series B - May 2021
Frubana (2018, Colombia)
$65.0M - Series B - Jun 2021
Tridge (2014, South Korea)
$60.0M - Series C - Jul 2021
Twiga Foods (2014, Kenya)
$50.0M - Series C - Nov 2021
Bazaar (2020, Pakistan)
$30.0M - Series A - Aug 2021
Arya (1982, India)
$24.3M - Series C - Sep 2021
View all 27 Funding Rounds on Tracxn Platform

26. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Salon Management Software
18
26
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$416M (▲1440%)
12(▲1100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
9
$710M
40
-
417
4
Beauty Tech (Nykaa)
(# Cos: 7954 | $9.6B)
Tech Enablers (Booker)
(# Cos: 596 | $890M)
Salons IT (GlossGenius)
(# Cos: 527 | $722M)
Suite (Zenoti)
(# Cos: 417 | $710M)
Zenoti
(2010, United States, $331M)
GlossGenius
(2015, United States, $19.2M)
Booker
(2007, United States, $93.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Zenoti (2010, United States)
$160M - Series D - Dec 2020
Zenoti (2010, United States)
$80.0M - Series D - Jun 2021
Squire (2015, United States)
$60.0M - Series D - Jul 2021
Squire (2015, United States)
$45.0M - Series C - Dec 2020
Boulevard (2016, United States)
$27.0M - Series B - Nov 2020
Phorest (2003, Ireland)
$24.3M - Series B - Jun 2021
GlossGenius (2015, United States)
$16.4M - Series A - Nov 2021
View all 12 Funding Rounds on Tracxn Platform

27. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Online Eyewear Retailer
19
27
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$385M (▲36.8%)
6(▲20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
16
$1.3B
46
3
281
6
Fashion Tech (Myntra)
(# Cos: 22087 | $33.9B)
B2C Commerce (ThredUP)
(# Cos: 20335 | $29.3B)
Accessories (BlueStone)
(# Cos: 4418 | $5.1B)
Eyewear (Warby Parker)
(# Cos: 546 | $2.4B)
Inventory-led (Mister Spex)
(# Cos: 283 | $1.4B)
Retailer (Lenskart)
(# Cos: 281 | $1.3B)
Lenskart
(2010, India, $793M)
Mister Spex
(2007, Germany, $142M)
eyewa
(2017, United Arab Emi.., $32.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Lenskart (2010, India)
$220M - Series G - Jul 2021
Lenskart (2010, India)
$95.0M - Series G - May 2021
GlassesUSA (2008, United States)
$45.0M - Series C - Jan 2021
eyewa (2017, United Arab Emirates)
$21.0M - Series B - Jun 2021
EyeMyEye (2021, India)
$2.9M - Seed - Nov 2021
EyeMyEye (2021, India)
$1.5M - Seed - Jun 2021

28. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Spiber (2007, Japan)
$313M - Series E - Sep 2021
Modern Meadow (2011, United States)
$130M - Series C - Apr 2021
Evrnu (2014, United States)
$15.0M - Series B - Oct 2021
VitroLabs (2016, United Kingdom)
$7.0M - Series A - Sep 2021
GTT (2011, United States)
$3.5M - Series B - Jun 2021
Carbitex (2012, United States)
$2.9M - Series A - Jan 2021
Dimpora (2017, Switzerland)
$2.3M - Seed - May 2021
View all 13 Funding Rounds on Tracxn Platform
Bio Based Textile Materials
20
28
Back to index
Fashion Tech (ThredUP)
(# Cos: 22087 | $33.9B)
Innovative Materials (MycoWorks)
(# Cos: 120 | $1.2B)
Sustainable Fabrics (Bolt Threads)
(# Cos: 89 | $1.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$333M (▲368%)
13(▲160%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$1.1B
49
5
89
9
Bolt Threads
(2009, United States, $214M)
MycoWorks
(2013, United States, $62.3M)
Modern Meadow
(2011, United States, $184M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

29. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
B2B E-Commerce > Food & Beverages >
Groceries > Farm Products > E-Distributor
21
29
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$309M (▲595%)
11(▼35.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$1.9B
75
1
168
11
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Food & Beverages (Parts Town)
(# Cos: 736 | $5.3B)
Groceries (TaniHub)
(# Cos: 648 | $4.4B)
Farm Products (Ninjacart)
(# Cos: 490 | $3.1B)
E-Distributor (WayCool)
(# Cos: 168 | $1.9B)
WayCool
(2015, India, $99.4M)
VnF
(2018, India, $42.5M)
Garten
(2014, United States, $20.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Yonghui Caishixian De.. (2015, China)
$153M - Series D - Dec 2020
Maxab (2018, Egypt)
$40.0M - Series A - Jul 2021
VnF (2018, India)
$39.4M - Series A - Jun 2021
WayCool (2015, India)
$20.6M - Series C - Mar 2021
Maxab (2018, Egypt)
$15.0M - Series A - Aug 2021
WayCool (2015, India)
$13.0M - Series D - Oct 2021
Crofarm (2016, India)
$10.2M - Series A - Jan 2021
View all 11 Funding Rounds on Tracxn Platform

30. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Kids Educational Games
22
30
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$302M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
12
$664M
45
-
189
5
Mom & Baby Care (FirstCry)
(# Cos: 6306 | $9.4B)
Education (Lingokids)
(# Cos: 600 | $1.6B)
Learning Platform (Learn With Homer)
(# Cos: 311 | $1.2B)
Games (JumpStart)
(# Cos: 189 | $664M)
JumpStart
(1991, United States, $44.4M)
PlayShifu
(2016, India, $29.9M)
Age of Learning
(2007, United States, $482M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Age of Learning (2007, United States)
$300M - Series E - Jun 2021
PlayShifu (2016, India)
$17.0M - Series B - Apr 2021
MarcoPolo Le.. (2012, United Kingdom)
$2.0M - Series A - Aug 2021

31. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Online Fashion Retailer
23
31
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$301M (▲276%)
7(▼12.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
73
$3.7B
244
16
2126
20
Fashion Tech (Fanatics)
(# Cos: 22087 | $33.9B)
B2C Commerce (Poshmark)
(# Cos: 20335 | $29.3B)
Multi Category (ThredUP)
(# Cos: 6374 | $14.1B)
Inventory-led (Zalando)
(# Cos: 2739 | $6.6B)
Retailer (Farfetch)
(# Cos: 2550 | $5.1B)
Multi-brand (Myntra)
(# Cos: 2126 | $3.7B)
Myntra
(2007, India, $124M)
Zalando
(2008, Germany, $191M)
Spartoo
(2006, France, $58.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Otrium (2015, Netherlands)
$120M - Series C - Mar 2021
Musinsa (2003, South Korea)
$115M - Series D - Mar 2021
NA-KD (2015, Sweden)
$47.9M - Series C - Apr 2021
Nejree (2016, Saudi Arabia)
$15.0M - Series A - Jul 2021
The Lobby (2018, United States)
$2.6M - Series A - Apr 2021
Perfect Fit F.. (2014, United States)
$325K - Unattributed - Apr 2021
Orangebag.nl (2005, Netherlands)
Undisclosed - Seed - Jul 2021

32. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
KKguan (2015, China)
$300M - Series F - Jul 2021
Online Cross Border Retailer
24
32
Back to index
Cross Border Commerce (Club Factory)
(# Cos: 391 | $3.5B)
Horizontal (Alibaba)
(# Cos: 168 | $1.4B)
Retailer (JollyChic)
(# Cos: 86 | $1.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$300M (▲58%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$1.1B
37
-
86
4
JollyChic
(2013, Saudi Arabia, $111M)
Banggood
(2006, China)
KKguan
(2015, China, $614M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

33. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
B2B E-Commerce > Industrial Goods >
Heavy Machinery > Rental
25
33
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$295M (▲1767%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$703M
39
3
108
10
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Industrial Goods (Moglix)
(# Cos: 961 | $3.7B)
Heavy Machinery (Ritchie Bros.
Auctioneers)
(# Cos: 256 | $970M)
Rental (United Rentals)
(# Cos: 108 | $703M)
United Rentals
(1997, United States)
EquipmentShare
(2014, United States, $367M)
Cramo
(1950, Sweden)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
EquipmentShare (2014, United States)
$230M - Series D - Apr 2021
EquipmentShare (2014, United States)
$65.3M - Series C - Jan 2021

34. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Facily (2018, Brazil)
$250M - Series D - Nov 2021
City Mall (2019, India)
$23.6M - Series B - Jun 2021
City Mall (2019, India)
$11.0M - Series A - Mar 2021
KitaBeli (2020, Indonesia)
$10.0M - Series A - Mar 2021
KitaBeli (2020, Indonesia)
Undisclosed - Series A - Sep 2021
Group Buying Platforms
26
34
Back to index
Social Commerce (Poshmark)
(# Cos: 632 | $8.1B)
Group Buying (Facily)
(# Cos: 89 | $4.0B)
Diversified (Pinduoduo)
(# Cos: 81 | $4.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$295M (▲6181%)
5(▲25%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
8
$4.0B
46
2
81
3
Pinduoduo
(2015, China, $3.2B)
Facily
(2018, Brazil, $366M)
Mall91
(2017, India, $8.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

35. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Attentive (2016, United States)
$470M - Series E - Mar 2021
BloomReach (2009, United States)
$150M - Series E - Jan 2021
Bluecore (2013, United States)
$125M - Series E - Aug 2021
Attentive (2016, United States)
$59.0M - Series E - Jun 2021
Emotive (2018, United States)
$51.5M - Series B - Feb 2021
Recart (2016, Hungary)
$3.4M - Series A - Jun 2021
Croct (2015, Brazil)
$1.3M - Seed - Jul 2021
View all 10 Funding Rounds on Tracxn Platform
E-Commerce Personalized Marketing
Solutions
27
35
Back to index
E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Marketing (Blueshift)
(# Cos: 860 | $5.9B)
Personalized (BloomReach)
(# Cos: 150 | $2.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$276M (▲70.6%)
10(▲42.9%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
26
$2.1B
92
1
150
14
BloomReach
(2009, United States, $247M)
Bluecore
(2013, United States, $238M)
Attentive
(2016, United States, $922M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

36. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
E-Commerce Last Mile Logistics
28
36
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$270M (▲3503%)
6(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$360M
9
-
12
2
E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Operations Management (ShipRocket)
(# Cos: 1562 | $9.0B)
Logistics Management (Delhivery)
(# Cos: 882 | $7.6B)
Last Mile (LetsTransport)
(# Cos: 12 | $360M)
LetsTransport
(2015, India, $29.4M)
SiCepat
(2014, Indonesia, $324M)
Whizzard
(2019, India, $579K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
SiCepat (2014, Indonesia)
$170M - Series B - Mar 2021
SiCepat (2014, Indonesia)
$100M - Series B - Dec 2020
LetsTransport (2015, India)
$179K - Series B - Jan 2021
LetsTransport (2015, India)
$118K - Series B - Aug 2021
Hangzhou Kuaixiang Ne.. (2018, China)
Undisclosed - Series A - Jan 2021
XpressRun (2020, United States)
Undisclosed - Seed - Sep 2021

37. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
B2B E-Commerce > Services >
Manufacturing > Marketplace
29
37
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$270M (▲95.7%)
2(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$603M
12
1
15
3
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Services (ezCater)
(# Cos: 385 | $1.5B)
Manufacturing (Zetwerk)
(# Cos: 23 | $606M)
Marketplace (Xometry)
(# Cos: 15 | $603M)
Xometry
(2013, United States, $200M)
Zetwerk
(2018, India, $344M)
KREATIZE
(2015, Germany, $4.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Zetwerk (2018, India)
$150M - Series E - Aug 2021
Zetwerk (2018, India)
$120M - Series D - Feb 2021

38. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Autonomous Store Platform
30
38
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$260M (▲2063%)
7(▲600%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$428M
15
1
21
4
Autonomous Retail (Stockwell)
(# Cos: 299 | $3.0B)
Physical Stores (Trigo)
(# Cos: 184 | $1.1B)
Technology Enablers (Grabango)
(# Cos: 155 | $690M)
Autonomous Store Platform
(Standard)
(# Cos: 21 | $428M)
Standard
(2017, United States, $231M)
Trigo
(2018, Israel, $104M)
GetZippin
(2018, United States, $45.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Standard (2017, United States)
$150M - Series C - Feb 2021
Trigo (2018, Israel)
$60.0M - Series B - Dec 2020
GetZippin (2018, United States)
$30.0M - Series B - Sep 2021
Trigo (2018, Israel)
$10.0M - Series B - Jun 2021
Sensei (2015, Portugal)
$6.5M - Seed - Apr 2021
V7 (2018, United Kingdom)
$3.0M - Seed - Dec 2020
GetZippin (2018, United States)
Undisclosed - Series B - May 2021

39. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
B2B E-Commerce > Industrial Goods > Machinery
Parts and Tools > E-Distributor
31
39
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$250M (▲8703%)
1(▼80%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
22
$488M
39
4
278
4
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Industrial Goods (Moglix)
(# Cos: 961 | $3.7B)
Machinery Parts and Tools (Screwfix)
(# Cos: 353 | $639M)
E-Distributor (Bulk MRO)
(# Cos: 278 | $488M)
Bulk MRO
(2014, India, $6.7M)
Screwfix
(1979, United Kingdom)
HD Supply Holdings
(2007, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Ruigu (2014, China)
$250M - Series D - Oct 2021

40. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Online B2C Flower Subscription Retailers
32
40
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$246M (▲508%)
5(▼16.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$477M
22
-
52
9
Online Gifting (Zola)
(# Cos: 4300 | $2.5B)
Ecommerce (JibJab)
(# Cos: 3683 | $1.8B)
Florists (UrbanStems)
(# Cos: 832 | $803M)
B2C (Colvin)
(# Cos: 814 | $801M)
Retail (1-800-Flowers.com)
(# Cos: 720 | $767M)
Subscription (Bloom & Wild)
(# Cos: 52 | $477M)
Bloom & Wild
(2013, United Kingdom, $174M)
Floward
(2006, Kuwait, $30.3M)
FLOWERBX
(2015, United Kingdom, $20.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Bloom & Wild (2013, United Kingdom)
$102M - Series D - Jan 2021
Freddie's Fl.. (2014, United Kingdom)
$60.0M - Series B - Jul 2021
Bloom & Wild (2013, United Kingdom)
$41.5M - Series D - Jul 2021
Floward (2006, Kuwait)
$27.5M - Series B - Jun 2021
reflower.com.cn (2015, China)
$15.5M - Series C - Feb 2021

41. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Scalapay (2019, Italy)
$155M - Series A - Sep 2021
Fast (2019, United States)
$102M - Series B - Jan 2021
Scalapay (2019, Italy)
$48.5M - Seed - Jan 2021
Balance (2020, United States)
$25.0M - Series A - Aug 2021
Balance (2020, United States)
$5.5M - Seed - Feb 2021
Klasha (2017, United Arab Emirates)
$2.4M - Seed - Oct 2021
Nimbbl (2020, India)
$1.5M - Seed - Jul 2021
View all 12 Funding Rounds on Tracxn Platform
E-Commerce Checkout Solutions
33
41
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E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Customer Experience Management (Algolia)
(# Cos: 1095 | $3.4B)
Checkout (Fast)
(# Cos: 60 | $398M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$237M (▲ >10K%)
12(▲140%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$398M
31
-
60
3
Fast
(2019, United States, $135M)
Balance
(2020, United States, $30.6M)
ShopCo
(2014, Germany, $9.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

42. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Online Mom and Baby Products
Retailers
34
42
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$235M (▼28.7%)
10(▲233%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
22
$2.6B
103
3
888
14
Mom & Baby Care (Brightwheel)
(# Cos: 6306 | $9.4B)
Commerce (Mamaearth)
(# Cos: 3433 | $4.9B)
Multi Category (PatPat)
(# Cos: 1369 | $3.1B)
Retailer (FirstCry)
(# Cos: 888 | $2.6B)
FirstCry
(2010, India, $564M)
PatPat
(2014, United States, $670M)
Mumzworld
(2011, United Arab Emi.., $50.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
PatPat (2014, United States)
$160M - Series D - Aug 2021
Maisonette (2016, United States)
$30.0M - Series B - Feb 2021
Yahaal (2017, Kuwait)
$27.0M - Series A - Nov 2020
FirstCry (2010, India)
$13.1M - Series E - Mar 2021
Edamama (2019, Philippines)
$5.0M - Seed - Jul 2021
thenestery (2017, India)
$280K - Angel - Mar 2021
TheBabyBo (2020, India)
$75.0K - Seed - Jun 2021
View all 10 Funding Rounds on Tracxn Platform

43. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Zonos (2009, United States)
$69.0M - Series A - Sep 2021
MabangERP (2012, China)
$46.4M - Series B - Aug 2021
Shenzhen Eicang Techn.. (2013, China)
$40.0M - Series B - Feb 2021
Shenzhen Eicang Techn.. (2013, China)
$25.0M - Series B - Aug 2021
Dianxiaomi (2014, China)
$23.1M - Series B - Jan 2021
Dianxiaomi (2014, China)
$21.2M - Series B - Jun 2021
Shenzhen Jijia Cross-.. (2017, China)
$4.6M - Seed - Mar 2021
View all 13 Funding Rounds on Tracxn Platform
Cross Border Commerce Software
35
43
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Cross Border Commerce (Alibaba)
(# Cos: 391 | $3.5B)
Enabler (Global-e)
(# Cos: 135 | $808M)
Horizontal (Flow)
(# Cos: 46 | $550M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$231M (▲138%)
13(▲160%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$550M
27
3
46
6
Flow
(2015, United States, $55.7M)
Global-e
(2013, United Kingdom, $100M)
Eunimart
(2015, India, $2.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

44. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
ReCharge (2014, United States)
$227M - Series B - May 2021
CPG Brands Subscription E-commerce
Software Suite
36
44
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Brands Tech (The Hut Group)
(# Cos: 774 | $18.0B)
ECommerce Software (Bijnis)
(# Cos: 107 | $1.9B)
Subscription (ReCharge)
(# Cos: 6 | $314M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$227M (▲354%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$314M
4
-
6
3
ReCharge
(2014, United States, $277M)
OrderGroove
(2008, United States, $37.0M)
sticky.io
(2008, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

45. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Internet First Beauty and Personal
Products Brands
37
45
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$213M (▲5.9%)
5(▼44.4%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
8
$1.0B
53
-
226
6
Beauty Tech (Zenoti)
(# Cos: 7954 | $9.6B)
Ecommerce (Hims)
(# Cos: 5544 | $7.2B)
Multi Category (Purplle)
(# Cos: 1800 | $3.8B)
Full Range (Nykaa)
(# Cos: 1316 | $2.7B)
Internet First Brand (Glossier)
(# Cos: 226 | $1.0B)
Glossier
(2014, United States, $266M)
SUGAR Cosmetics
(2012, India, $31.6M)
Julep
(2007, United States, $65.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Beauty Pie (2016, United Kingdom)
$100M - Series B - Sep 2021
Glossier (2014, United States)
$80.0M - Series E - Jul 2021
SUGAR Cosmetics (2012, India)
$21.0M - Series C - Feb 2021
900.care (2019, France)
$11.9M - Series A - Jun 2021
Bare Anatomy (2018, India)
$252K - Seed - May 2021

46. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
O2O Rewards and Cashback Apps
38
46
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$211M (▲114%)
1(▼75%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$549M
36
-
129
4
Coupons and Deals (Meituan)
(# Cos: 2862 | $20.7B)
Rewards & Cashback (Rakuten)
(# Cos: 697 | $1.6B)
O2O (Shopkick)
(# Cos: 212 | $775M)
Horizontal (Fetch Rewards)
(# Cos: 164 | $736M)
Mobile (Ibotta)
(# Cos: 129 | $549M)
Ibotta
(2011, United States, $94.6M)
Fetch Rewards
(2013, United States, $340M)
Shopkick
(2009, United States, $20.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Fetch Rewards (2013, United States)
$211M - Series D - Mar 2021

47. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Pledg (2015, France)
$98.3M - Series A - Mar 2021
Tabby (2019, Saudi Arabia)
$50.0M - Series B - Aug 2021
Tabby (2019, Saudi Arabia)
$23.0M - Series A - Dec 2020
Jifiti (2011, Israel)
$22.5M - Series B - Aug 2021
Tillit (2020, Norway)
$3.0M - Seed - Feb 2021
Montonio (2018, Estonia)
$3.0M - Seed - Aug 2021
Pace (2020, Singapore)
Undisclosed - Seed - Jan 2021
E-Commerce POS Financing Solutions
39
47
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E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Payments (Riskified)
(# Cos: 242 | $3.1B)
Point of Sale Financing (Afterpay)
(# Cos: 18 | $295M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$200M (▲2536%)
7(▲250%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$295M
10
2
18
5
Afterpay
(2014, Australia, $35.4M)
Sezzle
(2016, United States, $17.5M)
Tabby
(2019, Saudi Arabia, $82.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

48. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Retail Stores Software Suite
40
48
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In Store Retail Tech (Klarna)
(# Cos: 6080 | $16.5B)
Suite (Yoobic)
(# Cos: 786 | $864M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$198M (▲552%)
13(▼7.1%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
57
$864M
136
12
786
12
Yoobic
(2014, United Kingdom, $97.2M)
CallidusCloud
(1996, United States, $89.3M)
PredictSpring
(2013, United States, $14.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Paystone (2009, Canada)
$54.4M - Series C - Jan 2021
Yoobic (2014, United Kingdom)
$50.0M - Series C - Jul 2021
Zipline (2013, United States)
$30.0M - Series B - Mar 2021
Paystone (2009, Canada)
$23.9M - Series C - Jul 2021
Shenzhen Kemai Techno.. (2000, China)
$15.5M - Series B - Feb 2021
Promenade (2020, United States)
$11.0M - Series B - Feb 2021
Shanghai Zhuizhi Netw.. (2018, China)
$7.7M - Series A - Jan 2021
View all 13 Funding Rounds on Tracxn Platform

49. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
E-Commerce Website Optimization
Solutions
41
49
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$193M (▲124%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$519M
21
-
45
4
E-Commerce Enablers (Shopify)
(# Cos: 8903 | $44.6B)
Operations Management (Delhivery)
(# Cos: 1562 | $9.0B)
Website Management (Yottaa)
(# Cos: 64 | $525M)
Website Optimization (Contentful)
(# Cos: 45 | $519M)
Contentful
(2013, Germany, $333M)
Yottaa
(2009, United States, $63.8M)
Chute
(2011, United States, $16.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Contentful (2013, Germany)
$175M - Series F - Jul 2021
Commerce Layer (2017, Italy)
$16.0M - Series B - May 2021
DataMilk (2021)
$1.7M - Seed - Aug 2021

50. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Online Pet Products Retailers
42
50
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$190M (▲68.2%)
4( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$756M
64
2
452
2
Pet Tech (Rover)
(# Cos: 2589 | $3.2B)
Pet Supplies Ecommerce (Tails.com)
(# Cos: 1242 | $2.1B)
Horizontal (Laika)
(# Cos: 797 | $1.0B)
Retailer (BarkBox)
(# Cos: 631 | $852M)
Cats and Dogs (Chewy)
(# Cos: 457 | $756M)
B2C (Pet Love)
(# Cos: 452 | $756M)
Pet Love
(1999, Brazil, $226M)
Chewy
(2011, United States)
Laika
(2017, Colombia, $5.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pet Love (1999, Brazil)
$150M - Series C - Aug 2021
Heads Up For Tails (2008, India)
$37.0M - Series A - Aug 2021
Supertails (2017, India)
$2.6M - Seed - Jun 2021
PetSutra (2015, India)
$413K - Seed - Feb 2021

51. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Collectibles Auction Platforms
43
51
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$185M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$378M
3
-
6
1
Art E-Commerce (NETGEAR)
(# Cos: 877 | $1.6B)
Collectibles (Gemr)
(# Cos: 47 | $401M)
Diversified (Auctionata)
(# Cos: 37 | $401M)
Marketplace (hobbyDB)
(# Cos: 26 | $401M)
Auction (Catawiki)
(# Cos: 6 | $378M)
Catawiki
(2008, Netherlands, $280M)
Auctionata
(2012, Germany, $98.2M)
Auctionet
(2011, Sweden)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Catawiki (2008, Netherlands)
$185M - Series D - Dec 2020

52. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Salon Booking Platforms
44
52
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$184M (▲1362%)
7(▲250%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
25
$566M
137
-
776
13
Beauty Tech (Nykaa)
(# Cos: 7954 | $9.6B)
Beauty Services (Booksy)
(# Cos: 1418 | $1.0B)
Appointment Booking (Planity)
(# Cos: 1274 | $900M)
Salon Booking (Uala)
(# Cos: 776 | $566M)
Uala
(2013, Italy, $22.5M)
Planity
(2015, France, $55.4M)
Wahanda
(2008, United Kingdom, $34.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Fresha (2018, United Kingdom)
$100M - Series C - Jun 2021
KakaoHairShop (South Korea)
$35.8M - Series B - Jun 2021
Planity (2015, France)
$35.4M - Series B - Jul 2021
Salonkee (2016, Luxembourg)
$7.3M - Series A - Jul 2021
theCut (2016, United States)
$4.5M - Series A - Sep 2021
Bookr (2015, Kuwait)
$1.0M - Seed - Aug 2021
Vagaro (2009, United States)
Undisclosed - Series D - Nov 2021

53. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Internet First Natural Beauty and Personal Care
Products Brands
45
53
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$181M (▲154%)
15(▲7.1%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$1.0B
80
2
330
9
Beauty Tech (Zenoti)
(# Cos: 7954 | $9.6B)
Ecommerce (Hims)
(# Cos: 5544 | $7.2B)
Multi Category (Nykaa)
(# Cos: 1800 | $3.8B)
Organic (Plum)
(# Cos: 484 | $1.1B)
Internet First Brand (Mamaearth)
(# Cos: 330 | $1.0B)
Mamaearth
(2016, India, $73.6M)
Plum
(2013, India, $16.8M)
Function of Beauty
(2015, United States, $166M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Function of B.. (2015, United States)
$150M - Series B - Dec 2020
BuyWOW (2016, India)
$50.0M - Series C - Apr 2021
Mamaearth (2016, India)
$50.0M - Series C - Jul 2021
Body Cupid (2016, India)
$48.1M - Series B - Mar 2021
MERIT (2021, United States)
$20.0M - Series A - Sep 2021
Juicy Chemistry (2014, India)
$6.3M - Series A - Mar 2021
The Ayurveda Experience (2010, India)
$4.3M - Series A - May 2021
View all 15 Funding Rounds on Tracxn Platform

54. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Hi Mama (2013, Canada)
$70.0M - Series B - Nov 2021
Brightwheel (2014, United States)
$55.0M - Series C - Feb 2021
Unifa (2013, Japan)
$36.5M - Series D - Jun 2021
Kangarootime (2015, United States)
$6.0M - Series B - Nov 2021
Connect Chil.. (2005, United Kingdom)
$5.4M - Series A - Jan 2021
SmartCare (2009, United States)
$3.5M - Series B - Nov 2021
Educa (2011, New Zealand)
$2.0M - Seed - Jul 2021
View all 8 Funding Rounds on Tracxn Platform
Pre School Management Software
46
54
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Mom & Baby Care (FirstCry)
(# Cos: 6306 | $9.4B)
ChildCare Providers (Hi Mama)
(# Cos: 787 | $976M)
Management Softwares (Brightwheel)
(# Cos: 157 | $495M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$181M (▲2125%)
8(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$495M
51
-
157
6
Brightwheel
(2014, United States, $88.8M)
Hi Mama
(2013, Canada, $75.4M)
Procare Software
(1992, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

55. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Internet First Socks Brands
47
55
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$179M (▲ >10K%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$315M
24
-
107
1
Fashion Tech (Myntra)
(# Cos: 22087 | $33.9B)
B2C Commerce (ThredUP)
(# Cos: 20335 | $29.3B)
Accessories (Lenskart)
(# Cos: 4418 | $5.1B)
Socks (Stance)
(# Cos: 117 | $315M)
Internet First Brand (Bombas)
(# Cos: 107 | $315M)
Bombas
(2013, United States, $182M)
Stance
(2009, United States, $131M)
SockSoho
(2018, India, $125K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Bombas (2013, United States)
$150M - Series A - Mar 2021
Bombas (2013, United States)
$28.9M - Series A - May 2021

56. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
Online Home Furnishing Products
Retailer
48
56
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$178M (▲1148%)
5(▲150%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
29
$1.4B
106
5
632
8
Home Improvements (LivSpace)
(# Cos: 5344 | $12.4B)
B2C Commerce (Pepperfry)
(# Cos: 4044 | $7.5B)
Horizontal (MADE)
(# Cos: 1181 | $4.0B)
Retailer (Wayfair)
(# Cos: 632 | $1.4B)
Wayfair
(2002, United States, $368M)
Westwing
(2011, Germany, $212M)
Temple & Webster
(2011, Australia)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Bucketplace (2013, South Korea)
$70.0M - Series C - Nov 2020
GAIA (2014, Mexico)
$50.0M - Series C - Oct 2021
Tink (2016, Germany)
$47.7M - Series D - Apr 2021
NADUVI (2019, Netherlands)
$10.0M - Series A - May 2021
Kemitt (2018, Egypt)
$1.0M - Seed - Apr 2021

57. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Retail - Top Business Models Report
Recent Funding Rounds
B2B E-Commerce > Food & Beverages > Groceries >
Processed Products > Diversified > Marketplace
49
57
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Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$175M (▲72.2%)
12( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$664M
45
1
96
14
B2B E-Commerce (udaan)
(# Cos: 5935 | $34.6B)
Food & Beverages (Ninjacart)
(# Cos: 736 | $5.3B)
Groceries (WayCool)
(# Cos: 648 | $4.4B)
Processed Products (FreshKet)
(# Cos: 158 | $1.3B)
Diversified (Cheetah)
(# Cos: 155 | $1.3B)
Marketplace (ShopKirana)
(# Cos: 96 | $664M)
ShopKirana
(2015, India, $13.0M)
Cheetah
(2015, United States, $66.0M)
FreshKet
(2016, Thailand, $3.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Choco (2018, Germany)
$100M - Series B - Jul 2021
Tajir (2018, Pakistan)
$17.0M - Series A - Jun 2021
Collectiv Food (2017, United Kingdom)
$16.4M - Series A - Jul 2021
Jumbotail (2015, India)
$14.2M - Series B - Jan 2021
MagaLoop (2018, Germany)
$7.1M - Series A - Mar 2021
Pod Foods (2017, United States)
$5.6M - Series A - Sep 2021
Kamereo (2018, Vietnam)
$4.6M - Series A - Jul 2021
View all 12 Funding Rounds on Tracxn Platform

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Retail - Top Business Models Report
Recent Funding Rounds
Social Deal Sharing Platforms
50
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Social Commerce (Poshmark)
(# Cos: 632 | $8.1B)
Social Deal Sharing (DealShare)
(# Cos: 10 | $288M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$165M (▲ >10K%)
4(▲33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$288M
9
-
10
2
DealShare
(2018, India, $183M)
Rapidbox
(2017, India, $2.1M)
Snackpass
(2017, United States, $95.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
DealShare (2018, India)
$144M - Series D - Apr 2021
Snackpass (2017, United States)
$70.1M - Series B - Jun 2021
DealShare (2018, India)
$21.0M - Series C - Dec 2020
yamuntu (2018, Germany)
Undisclosed - Angel - Jul 2021

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