Tracxn's proprietary #taxonomy brings to you top #BusinessModels in Mobile rebrand.ly/hbx28e7 Get our free reports on #PracticeArea or #sector of your interest to your mailbox regularly https://rb.gy/cx2upn

1. TRACXN TOP BUSINESS MODELS REPORT
September 08, 2021
MOBILE

2. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Contents
Mobile Funding - Overview 3
Top Funded Business Models 4
One pagers 8
Appendix 43
2

3. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Funding in last 1 year
3
Mobile Gaming $3.1B
Communication Apps $369M
Mobile Advertising $322M
Mobile Utility Tools $172M
Mobile App Distribution $93.0M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Play Ventures
MY.GAMES Venture Capital
Bitkraft
5
4
3
Early
Stage
Makers Fund
General Catalyst Partners
Riot Games
5
3
3
Late
Stage
Tiger Global Management
BlackRock
Baillie Gifford
2
2
2
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
United States (67%)
United Kingdom (6%)
Turkey (5%)
India (4%)
China (3%)
South Korea (3%)
Israel (2%)
Others (10%)
$ Funding # Rounds
Epic Games
(1991, United States)
$1.0B - Series E
Roblox
(2006, United States)
$520M - Series H
Scopely
(2011, United States)
$340M - Series E
Tilting Point
(2011, United States)
$235M - PE
Figma
(2012, United States)
$200M - Series E
Dream Games
(2000, Turkey)
$155M - Series B
MOLOCO
(2013, United States)
$150M - Series C
Telegram
(2013, United Kingdom)
$150M - Series D
Glance
(2017, India)
$145M - Series B
TalkingData
(2011, China)
$100M - Series D
UserZoom
(2007, United States)
$100M - Series B
Metaworld
(2020, Singapore)
$100M - Series C

4. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (1/4)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1<> 0 Mobile Casual Game Developers $716M 38 Scopely | $340M | Series E Link
2▲2 Mobile Gaming Platforms $638M 13 Roblox | $520M | Series H Link
3-- Ephemeral Messaging Apps $150M 1 Telegram | $150M | Series D Link
4▲8 Mobile Mid Core Game Developers $109M 8 Kong Studios | $62.0M | Series B Link
5-- Mobile Ad Campaign Optimization $101M 2 TalkingData | $100M | Series D Link
6▲12 Voice Based Chat Rooms $100M 4 Clubhouse | $100M | Series B Link
7▲4 Mobile MMO Game Developers $87.8M 4 Npixel | $85.8M | Series B Link
8-- Mobile Casual VR Game Developers $51.5M 2 Avakin | $26.5M | Series A Link
9▲14 Mobile Social Gaming Platforms $49.6M 7 Bunch | $20.0M | Series A Link
10▲4 Video Calling Apps $48.6M 3 Yubo | $48.0M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (2/4)
5
Rank Business Model $ Funding # Rounds Top Funding Round Details
11▲8 Mobile Casino Game Developers $48.1M 3 Pokerface | $30.0M | Series A Link
12▼2 Mobile Core Game Developers $42.1M 19 Epic Games | $1.0B | Series E Link
13-- Location based Ad Network $40.0M 1 Vpon | $40.0M | Series C Link
14▼8 Alternative Android App Stores $39.9M 3 One Store | $23.1M | Series B Link
15▲1 Mobile Sports Game Developers $31.7M 3 Nifty Games | $26.0M | Series B Link
16▲11 Celebrity Chat Apps $30.6M 7 memmo | $12.0M | Series A Link
17▲16 App Review Analytics $25.0M 2 Apptopia | $20.0M | Series C Link
18▼1 Mobile Game Publishers $22.2M 10 Tilting Point | $235M | PE Link
19▼11 App Store Optimisation Platforms $22.0M 3 AppTweak | $22.0M | Series B Link
20-- Mobile Hypercasual Game Publishers $15.4M 3 Homa Games | $15.0M | Seed Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

6. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (3/4)
6
Rank Business Model $ Funding # Rounds Top Funding Round Details
21▼6 Chat Rooms $12.3M 5 Clubhouse | $100M | Series B Link
22▼17 Mobile Social Game Developers $9.8M 2 Pocket Worlds | $8.3M | Series A Link
23-- In Game Mobile Ad Network $9.0M 1 Anzu | $9.0M | Series B Link
24-- Caller ID Tracking Tools $8.5M 2 Hiya | $8.5M | Series A Link
25▲1 Location based Mobile Advertising $8.0M 1 NinthDecimal | $8.0M | Series E Link
26-- Mobile Ad Fraud Detection $7.5M 1 Scalarr | $7.5M | Series A Link
27▼6 Mobile Digital Collectible Card Game Developers $5.7M 2 Horizon | $4.5M | Seed Link
28▲4 In-App Ad Network Platform $5.0M 2 AppFollow | $5.0M | Series A Link
29-- Decentralized App Recommendation Platforms $5.0M 1 DappRadar | $5.0M | Series A Link
30▼5 Mobile Mid Core AR Game Developers $4.9M 4 Aglet | $4.5M | Series A Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

7. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (4/4)
7
Rank Business Model $ Funding # Rounds Top Funding Round Details
31-- Photo Storage Apps $2.5M 1 MiMedia | $2.5M | Series C Link
32▼8 Mobile Keyboards $1.2M 1 Typewise | $1.2M | Seed Link
33-- App Integration Platforms $1.1M 1 Appboxo | $1.1M | Seed Link
34-- Mobile Hypercasual Game Developers $167K 1 Apphic Games | $167K | Seed Link
35-- Mobile MMO AR Game Developers $4.4K 1 ThreyeInc | $4.4K | Seed Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

8. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casual Game Developers
01
8
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$716M(▼10.4%)
38(▲8.6%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
163
$4.4B
784
41
5203
32
Mobile Gaming (Electronic Arts)
(# Cos: 8233 | $18.1B)
Game Developers (Riot Games)
(# Cos: 7557 | $14.5B)
Casual (JAM CITY)
(# Cos: 6038 | $5.6B)
Multi Genre (Zynga)
(# Cos: 5203 | $4.4B)
Zynga
(2007, United States, $521M)
JAM CITY
(2007, United States, $150M)
Team17
(1990, United Kingdom, $21.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Scopely (2011, United States)
$340M - Series E - Oct 2020
Dream Games (2000, Turkey)
$155M - Series B - Jun 2021
Tripledot (2017, United Kingdom)
$78.0M - Series A - Apr 2021
Dream Games (2000, Turkey)
$50.0M - Series A - Feb 2021
metacore (2014, Finland)
$17.8M - Series A - Sep 2020
Candivore (2018, Israel)
$12.0M - Series B - Feb 2021
Ace Games (2020, Turkey)
$7.0M - Seed - Apr 2021
View all 38 Funding Rounds on Tracxn Platform

9. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Gaming Platforms
02
9
Back to index
Mobile Gaming (Zynga)
(# Cos: 8233 | $18.1B)
Gaming Platforms (Roblox)
(# Cos: 329 | $2.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$638M(▲296%)
13(▲62.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$2.4B
110
4
329
7
Roblox
(2006, United States, $918M)
DeNA
(1999, Japan, $19.2M)
Garena
(2009, Singapore, $722M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Roblox (2006, United States)
$520M - Series H - Jan 2021
Metaworld (2020, Singapore)
$100M - Series C - Mar 2021
Bunch (2017, United States)
$20.0M - Series A - Jun 2021
Bunch (2017, United States)
$20.0M - Series A - Sep 2020
One More Mult.. (1994, United States)
$17.5M - Series A - Apr 2021
Brain Buzz (2017, United States)
$6.7M - Series A - Mar 2021
Gaggle Fun (2020, Canada)
$2.0M - Seed - Apr 2021
View all 13 Funding Rounds on Tracxn Platform

10. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Telegram (2013, United Kingdom)
$150M - Series D - Mar 2021
Ephemeral Messaging Apps
03
10
Back to index
Communication Apps (Life360)
(# Cos: 4484 | $5.8B)
Ephemeral (Signal)
(# Cos: 157 | $2.9B)
Engagement focused (Snapchat)
(# Cos: 98 | $2.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$150M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$2.8B
21
1
98
1
Snapchat
(2011, United States, $2.6B)
Telegram
(2013, United Kingdom, $150M)
EASE Applications
(2013, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

11. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core Game Developers
04
11
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$109M(▲370%)
8(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
61
$2.3B
322
33
846
12
Mobile Gaming (Riot Games)
(# Cos: 8233 | $18.1B)
Game Developers (Zynga)
(# Cos: 7557 | $14.5B)
Mid-Core (Machine Zone)
(# Cos: 967 | $2.4B)
Multi Genre (Supercell)
(# Cos: 846 | $2.3B)
Supercell
(2010, Finland, $143M)
Machine Zone
(2008, United States, $263M)
NaturalMotion
(2001, United Kingdom, $11.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kong Studios (2013, United States)
$62.0M - Series B - Aug 2021
QC Play (2012, China)
$46.7M - Series C - Apr 2021
Aglet (2019, United Kingdom)
$4.5M - Series A - Dec 2020
Role (2015, United States)
$2.8M - Seed - Aug 2021
Cerberus Inte.. (2016, United States)
$400K - Seed - Oct 2020
Krikey (2017, United States)
Undisclosed - Series A - Dec 2020
Snowprint Studios (2015, Sweden)
Undisclosed - Series B - Feb 2021
View all 8 Funding Rounds on Tracxn Platform

12. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Ad Campaign Optimization
05
12
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$101M( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
20
$521M
31
1
60
4
Mobile Advertising (Vungle)
(# Cos: 1996 | $9.1B)
Enabler (Adjust)
(# Cos: 110 | $1.2B)
Reporting and Analytics (AppsFlyer)
(# Cos: 80 | $1.2B)
Campaign Optimization (Integral
Ad Science)
(# Cos: 60 | $521M)
Integral Ad Science
(2009, United States, $80.8M)
Singular
(2014, Israel, $50.0M)
Flurry
(2005, United States, $63.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
TalkingData (2011, China)
$100M - Series D - Jan 2021
Tomi.ai (2019, United States)
$1.0M - Seed - Jun 2021

13. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Voice Based Chat Rooms
06
13
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$100M(▲733%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$113M
4
-
29
1
Communication Apps (Life360)
(# Cos: 4484 | $5.8B)
App Community chat (Paltalk)
(# Cos: 935 | $323M)
Generic (Skout)
(# Cos: 624 | $223M)
Chat room (Club Cooee)
(# Cos: 278 | $142M)
Voice Based (Clubhouse)
(# Cos: 29 | $113M)
Clubhouse
(2020, United States, $112M)
LMK
(2019, United States)
Leher
(2018, India, $604K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Clubhouse (2020, United States)
$100M - Series B - Jan 2021
Scenes (2021)
Undisclosed - Seed - May 2021
LMK (2019, United States)
Undisclosed - Seed - May 2021
Clubhouse (2020, United States)
Undisclosed - Series C - Apr 2021

14. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile MMO Game Developers
07
14
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$87.8M(▲240%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$1.0B
35
9
68
4
Mobile Gaming (JAM CITY)
(# Cos: 8233 | $18.1B)
Game Developers (Zynga)
(# Cos: 7557 | $14.5B)
Core (Riot Games)
(# Cos: 543 | $6.5B)
MMO (Kabam)
(# Cos: 68 | $1.0B)
Kabam
(2006, United States, $245M)
Niantic
(2010, United States, $473M)
Gumi
(2007, Japan, $94.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Npixel (2017, South Korea)
$85.8M - Series B - Aug 2021
Bright Star Studios (2019, Denmark)
$2.0M - Seed - May 2021
Gnarly Game Studio (2020, Turkey)
$64.0K - Seed - Dec 2020
ThreyeInc (2012, India)
$4.4K - Seed - Mar 2021

15. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casual VR Game Developers
08
15
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$51.5M( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$79.9M
8
-
22
4
Mobile Gaming (JAM CITY)
(# Cos: 8233 | $18.1B)
Game Developers (Riot Games)
(# Cos: 7557 | $14.5B)
Casual (Zynga)
(# Cos: 6038 | $5.6B)
VR Games (Resolution Games)
(# Cos: 22 | $79.9M)
Resolution Games
(2015, Sweden, $38.5M)
Avakin
(2013, United Kingdom, $27.8M)
WarDucks
(2014, Ireland, $5.9M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Avakin (2013, United Kingdom)
$26.5M - Series A - Oct 2020
Resolution Games (2015, Sweden)
$25.0M - Series C - Jul 2021

16. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Bunch (2017, United States)
$20.0M - Series A - Jun 2021
Bunch (2017, United States)
$20.0M - Series A - Sep 2020
Brain Buzz (2017, United States)
$6.7M - Series A - Mar 2021
Gaggle Fun (2020, Canada)
$2.0M - Seed - Apr 2021
GameApart (2020, United States)
$334K - Seed - Dec 2020
Chirrup (2019, India)
$305K - Seed - Sep 2020
Chirrup (2019, India)
$300K - Seed - Mar 2021
Mobile Social Gaming Platforms
09
16
Back to index
Mobile Gaming (Zynga)
(# Cos: 8233 | $18.1B)
Gaming Platforms (Roblox)
(# Cos: 329 | $2.4B)
Social Playing (Bunch)
(# Cos: 22 | $135M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$49.6M(▲1188%)
7(▲600%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$135M
8
-
22
1
Bunch
(2017, United States, $47.6M)
Slide
(2005, United States, $78.0M)
Chirrup
(2019, India, $605K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

17. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Yubo (2015, France)
$48.0M - Series C - Nov 2020
Chirrup (2019, India)
$305K - Seed - Sep 2020
Chirrup (2019, India)
$300K - Seed - Mar 2021
Video Calling Apps
10
17
Back to index
Communication Apps (Life360)
(# Cos: 4484 | $5.8B)
Calling (Rebtel)
(# Cos: 885 | $1.2B)
Video (Skype)
(# Cos: 249 | $737M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$48.6M(▲242%)
3(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
16
$737M
59
1
249
6
Skype
(2003, Luxembourg, $26.8M)
Yubo
(2015, France, $60.3M)
House Party
(2005, United States, $81.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

18. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casino Game Developers
11
18
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$48.1M(▲413%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
25
$236M
55
8
225
4
Mobile Gaming (JAM CITY)
(# Cos: 8233 | $18.1B)
Game Developers (Riot Games)
(# Cos: 7557 | $14.5B)
Casual (Zynga)
(# Cos: 6038 | $5.6B)
Casino (Huuuge Games)
(# Cos: 225 | $236M)
Huuuge Games
(2014, Poland, $8.6M)
PlayStudios
(2011, United States, $36.2M)
Games24x7
(2006, India, $32.4M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pokerface (2017, Israel)
$30.0M - Series A - Jun 2021
Games24x7 (2006, India)
$18.1M - Series B - Jun 2021
PlayStudios (2011, United States)
Undisclosed - Series D - Jul 2021

19. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Epic Games (1991, United States)
$1.0B - Series E - Apr 2021
Npixel (2017, South Korea)
$85.8M - Series B - Aug 2021
Multiverse En.. (2016, United States)
$17.5M - Series A - Apr 2021
Critical Force (2012, Finland)
$10.0M - Series B - Jan 2021
Madfinger Ga.. (2009, Czech Republic)
$6.1M - Series A - May 2021
Starform (2018, United States)
$5.0M - Series A - Aug 2021
Horizon (2015, United States)
$4.5M - Seed - Jul 2021
View all 19 Funding Rounds on Tracxn Platform
Mobile Core Game Developers
12
19
Back to index
Mobile Gaming (JAM CITY)
(# Cos: 8236 | $18.1B)
Game Developers (Zynga)
(# Cos: 7560 | $14.5B)
Core (Riot Games)
(# Cos: 543 | $6.5B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$42.1M(▲35.2%)
19( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
25
$6.5B
196
25
543
18
Riot Games
(2006, United States, $15.0M)
Electronic Arts
(1982, United States)
Kabam
(2006, United States, $245M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

20. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Vpon (2008, Taiwan)
$40.0M - Series C - Sep 2020
Location based Ad Network
13
20
Back to index
Mobile Advertising (AppsFlyer)
(# Cos: 1996 | $9.1B)
Ad Network (Vungle)
(# Cos: 958 | $3.0B)
Location based (Vpon)
(# Cos: 96 | $297M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$40.0M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
9
$297M
33
2
96
3
Vpon
(2008, Taiwan, $57.0M)
GroundTruth
(2009, United States, $158M)
InMarket
(2010, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

21. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Alternative Android App Stores
14
21
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$39.9M(▼53.5%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$299M
12
-
188
2
Mobile App Distribution (App Annie)
(# Cos: 657 | $1.2B)
Distribution platforms (Softonic)
(# Cos: 525 | $784M)
Alternate App Stores (Handmark)
(# Cos: 294 | $449M)
Android (Aptoide)
(# Cos: 188 | $299M)
Aptoide
(2011, Portugal, $6.5M)
Wandoujia
(2009, China, $128M)
Cafe Bazaar
(2010, Iran)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
One Store (2016, South Korea)
$23.1M - Series B - Mar 2021
One Store (2016, South Korea)
$15.3M - Series B - Jun 2021
Aptoide (2011, Portugal)
$1.5M - Series A - Nov 2020

22. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Sports Game Developers
15
22
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$31.7M(▲127%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$95.5M
27
2
120
2
Mobile Gaming (Riot Games)
(# Cos: 8236 | $18.1B)
Game Developers (Zynga)
(# Cos: 7560 | $14.5B)
Mid-Core (Supercell)
(# Cos: 967 | $2.4B)
Sports (Soccer Manager)
(# Cos: 120 | $95.5M)
Soccer Manager
(2004, United Kingdom, $5.8M)
Nifty Games
(2018, United States, $50.0M)
Nextwave Multimedia
(1995, India)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Nifty Games (2018, United States)
$26.0M - Series B - Aug 2021
Soccer Manager (2004, United Kingdom)
$4.2M - Series A - Feb 2021
Deftouch (2015, India)
$1.5M - Seed - Mar 2021

23. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
memmo (2019, Sweden)
$12.0M - Series A - Aug 2021
memmo (2019, Sweden)
$10.0M - Series A - Feb 2021
Looped (2019, United States)
$7.7M - Seed - Mar 2021
Let'sTok (2012, Israel)
$500K - Seed - Jan 2021
Let'sTok (2012, Israel)
$250K - Seed - Jul 2021
Famosos (1998, Spain)
$160K - Seed - Sep 2020
Obsesh (2010, United States)
Undisclosed - Seed - Mar 2021
Celebrity Chat Apps
16
23
Back to index
Communication Apps (Life360)
(# Cos: 4484 | $5.8B)
App Community chat (Clubhouse)
(# Cos: 935 | $323M)
Celebrity Chat (Looped)
(# Cos: 31 | $33.9M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$30.6M(▲1339%)
7(▲250%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$33.9M
10
-
31
2
Looped
(2019, United States, $8.8M)
memmo
(2019, Sweden, $24.2M)
TrueFan
(2020, India)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

24. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
App Review Analytics
17
24
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$25.0M(▲2173%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$92.1M
19
-
39
4
Mobile App Distribution (Appota)
(# Cos: 657 | $1.2B)
Technology Enablers (SensorTower)
(# Cos: 132 | $384M)
App Store Optimization (App Annie)
(# Cos: 107 | $347M)
App Reviews (MightySignal)
(# Cos: 44 | $92.1M)
Analysis (TUNE)
(# Cos: 39 | $92.1M)
TUNE
(2009, United States, $36.4M)
MightySignal
(2014, United States, $4.6M)
AppFollow
(2014, Finland, $6.4M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Apptopia (2011, United States)
$20.0M - Series C - May 2021
AppFollow (2014, Finland)
$5.0M - Series A - Oct 2020

25. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Game Publishers
18
25
Back to index
Mobile Gaming (Zynga)
(# Cos: 8236 | $18.1B)
Game Publishers (Voodoo)
(# Cos: 338 | $1.2B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$22.2M(▲83.5%)
10(▲42.9%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
23
$1.2B
105
7
338
9
Voodoo
(2013, France, $200M)
Nazara
(2000, India, $133M)
Tilting Point
(2011, United States, $235M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Tilting Point (2011, United States)
$235M - PE - Jul 2021
Homa Games (2018, France)
$15.0M - Seed - Feb 2021
Nazara (2000, India)
$13.7M - Series C - Feb 2021
Carry1st (2018, United States)
$6.0M - Series A - May 2021
Rogue (2017, United States)
$2.5M - Series A - Mar 2021
Udo Games (2013, Turkey)
$420K - Seed - Jul 2021
Mamboo Games (2019, Belarus)
Undisclosed - Seed - Oct 2020
View all 10 Funding Rounds on Tracxn Platform

26. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
AppTweak (2012, Belgium)
$22.0M - Series B - Apr 2021
Apptopia (2011, United States)
$20.0M - Series C - May 2021
AppFollow (2014, Finland)
$5.0M - Series A - Oct 2020
App Store Optimisation Platforms
19
26
Back to index
Mobile App Distribution (SensorTower)
(# Cos: 657 | $1.2B)
Technology Enablers (TUNE)
(# Cos: 132 | $384M)
App Store Optimization (App Annie)
(# Cos: 107 | $347M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$22.0M(▼51.1%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$347M
37
-
107
8
App Annie
(2010, United States, $157M)
TUNE
(2009, United States, $36.4M)
SensorTower
(2013, United States, $46.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

27. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Homa Games (2018, France)
$15.0M - Seed - Feb 2021
Udo Games (2013, Turkey)
$420K - Seed - Jul 2021
Voodoo (2013, France)
Undisclosed - Series E - Aug 2021
Mobile Hypercasual Game Publishers
20
27
Back to index
Mobile Gaming (Zynga)
(# Cos: 8236 | $18.1B)
Game Publishers (Nazara)
(# Cos: 338 | $1.2B)
Hypercasual (Voodoo)
(# Cos: 6 | $215M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$15.4M( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$215M
3
-
6
2
Voodoo
(2013, France, $200M)
Homa Games
(2018, France, $15.0M)
Kwalee
(2011, United Kingdom)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

28. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Chat Rooms
21
28
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$12.3M(▼13.1%)
5(▲150%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$142M
13
-
278
1
Communication Apps (Life360)
(# Cos: 4484 | $5.8B)
App Community chat (Paltalk)
(# Cos: 935 | $323M)
Generic (Skout)
(# Cos: 624 | $223M)
Chat room (Clubhouse)
(# Cos: 278 | $142M)
Clubhouse
(2020, United States, $112M)
Club Cooee
(2007, Germany)
LMK
(2019, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Clubhouse (2020, United States)
$100M - Series B - Jan 2021
Geneva (2018, United States)
$12.3M - Series B - Jan 2021
Scenes (2021)
Undisclosed - Seed - May 2021
LMK (2019, United States)
Undisclosed - Seed - May 2021
Clubhouse (2020, United States)
Undisclosed - Series C - Apr 2021

29. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Social Game Developers
22
29
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$9.8M(▼92.1%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$410M
54
1
120
3
Mobile Gaming (JAM CITY)
(# Cos: 8236 | $18.1B)
Game Developers (Riot Games)
(# Cos: 7560 | $14.5B)
Casual (Zynga)
(# Cos: 6041 | $5.6B)
Social (Moon Active)
(# Cos: 120 | $410M)
Moon Active
(2012, Israel, $126M)
Gamee
(2014, Czech Republic)
Sulake
(2000, Finland, $11.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pocket Worlds (2001, Israel)
$8.3M - Series A - Jan 2021
Quicksave Interactive (2017, Finland)
$1.5M - Seed - Jun 2021

30. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Anzu (2017, Israel)
$9.0M - Series B - Feb 2021
In Game Mobile Ad Network
23
30
Back to index
Mobile Advertising (AppsFlyer)
(# Cos: 1996 | $9.1B)
Ad Network (Vungle)
(# Cos: 958 | $3.0B)
In Game (Chartboost)
(# Cos: 32 | $192M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$9.0M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$192M
13
-
32
2
Chartboost
(2011, United States, $21.0M)
Swrve
(2009, United States, $76.1M)
Playhaven
(2010, United States, $31.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

31. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Caller ID Tracking Tools
24
31
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$8.5M( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$179M
13
-
79
4
Mobile Utility Tools (Avast)
(# Cos: 2218 | $1.7B)
Dialer Apps (CallApp)
(# Cos: 358 | $212M)
Calls Management (Truecaller)
(# Cos: 186 | $184M)
Caller ID (Hiya)
(# Cos: 79 | $179M)
Hiya
(2016, United States, $26.0M)
Truecaller
(2009, Sweden, $91.2M)
CallApp
(2011, Israel, $5.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Hiya (2016, United States)
$8.5M - Series A - Apr 2021
Teddy Bear Mobile (2014, China)
Undisclosed - Series D - Feb 2021

32. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
NinthDecimal (2003, United States)
$8.0M - Series E - Sep 2020
Location based Mobile Advertising
25
32
Back to index
Mobile Advertising (Vungle)
(# Cos: 1996 | $9.1B)
Data Management Platform (Affle)
(# Cos: 54 | $511M)
Location Based (Factual)
(# Cos: 15 | $261M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$8.0M(▲257%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$261M
8
-
15
3
Factual
(2007, United States, $105M)
Ubermedia
(2010, United States, $34.6M)
NinthDecimal
(2003, United States, $73.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

33. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Scalarr (2016, United States)
$7.5M - Series A - Feb 2021
Mobile Ad Fraud Detection
26
33
Back to index
Mobile Advertising (Vungle)
(# Cos: 1996 | $9.1B)
Ad Verification (Machine Advertising)
(# Cos: 9 | $9.0M)
Fraud Detection (Scalarr)
(# Cos: 9 | $9.0M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$7.5M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$9.0M
2
-
9
1
Scalarr
(2016, United States, $9.0M)
Machine Advertising
(2014, United Kingdom)
App Samurai
(2016, Turkey)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

34. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Digital Collectible Card Game
Developers
27
34
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$5.7M(▲14%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$14.5M
13
-
27
1
Mobile Gaming (JAM CITY)
(# Cos: 8236 | $18.1B)
Game Developers (Zynga)
(# Cos: 7560 | $14.5B)
Core (Riot Games)
(# Cos: 543 | $6.5B)
Digital Collectible Card Games
(Horizon)
(# Cos: 27 | $14.5M)
Horizon
(2015, United States, $13.3M)
PlayFusion
(2015, United Kingdom)
Asmodee Digital
(2016, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Horizon (2015, United States)
$4.5M - Seed - Jul 2021
LOCGame (2021, Netherlands)
$1.2M - Seed - Apr 2021

35. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
AppFollow (2014, Finland)
$5.0M - Series A - Oct 2020
Appsumer (2015, United Kingdom)
Undisclosed - Seed - Jun 2021
In-App Ad Network Platform
28
35
Back to index
Mobile Advertising (AppsFlyer)
(# Cos: 1996 | $9.1B)
Ad Network (Vungle)
(# Cos: 958 | $3.0B)
In-App Advertising (Tapjoy)
(# Cos: 131 | $1.2B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$5.0M(▲355%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
23
$1.2B
48
-
131
6
Tapjoy
(2007, United States, $60.0M)
InMobi
(2007, United States, $221M)
ironSource
(2010, Israel, $555M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

36. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Decentralized App Recommendation
Platforms
29
36
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$5.0M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.3M
1
-
1
1
Mobile App Distribution (App Annie)
(# Cos: 657 | $1.2B)
Distribution platforms (Handmark)
(# Cos: 525 | $784M)
App Recommendation (Quixey)
(# Cos: 126 | $306M)
Multi-category (Softonic)
(# Cos: 126 | $306M)
Decentralized Apps (DappRadar)
(# Cos: 1 | $7.3M)
DappRadar
(2018, Lithuania, $7.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
DappRadar (2018, Lithuania)
$5.0M - Series A - May 2021

37. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core AR Game Developers
30
37
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$4.9M(▲95.2%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$94.1M
48
3
106
2
Mobile Gaming (Riot Games)
(# Cos: 8236 | $18.1B)
Game Developers (Zynga)
(# Cos: 7560 | $14.5B)
Mid-Core (Machine Zone)
(# Cos: 967 | $2.4B)
Multi Genre (Supercell)
(# Cos: 846 | $2.3B)
AR Games (Nintendo)
(# Cos: 106 | $94.1M)
Nintendo
(1889, United States)
Illumix
(2017, United States, $11.6M)
Six to Start
(2008, United Kingdom, $100K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Aglet (2019, United Kingdom)
$4.5M - Series A - Dec 2020
Role (2015, United States)
$2.8M - Seed - Aug 2021
Cerberus Inte.. (2016, United States)
$400K - Seed - Oct 2020
Krikey (2017, United States)
Undisclosed - Series A - Dec 2020

38. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Photo Storage Apps
31
38
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$2.5M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$36.3M
6
-
26
1
Mobile Utility Tools (Avast)
(# Cos: 2218 | $1.7B)
Content & Media (Camera360)
(# Cos: 309 | $78.6M)
Gallery Management (Shoebox App)
(# Cos: 202 | $54.9M)
Cloud Storage (MiMedia)
(# Cos: 26 | $36.3M)
MiMedia
(2009, United States, $26.2M)
Shoebox App
(2012, Canada, $1.2M)
Picturelife
(2011, United States, $4.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
MiMedia (2009, United States)
$2.5M - Series C - Feb 2021

39. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Typewise (2019, Switzerland)
$1.2M - Seed - Nov 2020
Mobile Keyboards
32
39
Back to index
Mobile Utility Tools (Avast)
(# Cos: 2218 | $1.7B)
Personalization (Glance)
(# Cos: 587 | $719M)
Keyboard (Kika Keyboard)
(# Cos: 188 | $266M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.2M(▼69.2%)
1(▼66.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$266M
23
1
188
3
Kika Keyboard
(2011, China, $63.5M)
Fleksy
(2011, United States, $6.1M)
SwiftKey
(2008, United Kingdom, $31.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

40. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
App Integration Platforms
33
40
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.1M( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$1.1M
1
-
1
0
Mobile App Distribution (TUNE)
(# Cos: 657 | $1.2B)
Technology Enablers (App Annie)
(# Cos: 132 | $384M)
White Label App Stores (Appolicious)
(# Cos: 13 | $7.0M)
Super Apps (Appboxo)
(# Cos: 1 | $1.1M)
Appboxo
(2019, Singapore, $1.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Appboxo (2019, Singapore)
$1.1M - Seed - Dec 2020

41. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Apphic Games (2020, Turkey)
$167K - Seed - Aug 2021
Mobile Hypercasual Game Developers
34
41
Back to index
Mobile Gaming (Riot Games)
(# Cos: 8236 | $18.1B)
Game Developers (Zynga)
(# Cos: 7560 | $14.5B)
Hypercasual (Popcore)
(# Cos: 9 | $167K)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$167K( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$167K
3
-
9
0
Popcore
(2018, Germany)
Good Job Games
(2017, Turkey)
LONG GAMES
(2020, Turkey)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

42. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile MMO AR Game Developers
35
42
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$4.4K( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$474M
4
-
8
1
Mobile Gaming (JAM CITY)
(# Cos: 8236 | $18.1B)
Game Developers (Zynga)
(# Cos: 7560 | $14.5B)
Core (Riot Games)
(# Cos: 543 | $6.5B)
MMO (Kabam)
(# Cos: 68 | $1.0B)
AR Games (Niantic)
(# Cos: 8 | $474M)
Niantic
(2010, United States, $473M)
Leaftail Labs
(2017, United States, $1.3M)
ThreyeInc
(2012, India, $4.4K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
ThreyeInc (2012, India)
$4.4K - Seed - Mar 2021

43. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
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45. Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
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