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TRACXN TOP BUSINESS MODELS REPORT
January 10, 2022
MOBILE
Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Contents
Mobile Funding - Overview 3
Top Funded Business Models 4
One pagers 8
Appendix 45
2
Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Funding in last 1 year
3
Mobile Gaming $2.0B
Mobile Advertising $352M
Communication Apps $230M
Mobile App Distribution $87.2M
Mobile Utility Tools $40.8M
Mobile App Studios $296K
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Basics Capital
X21 Digital
Icetea Labs
6
6
4
Early
Stage
Makers Fund
Gaingels Syndicate
BITKRAFT Ventures
5
4
3
Late
Stage
Andreessen Horowitz
Kleiner Perkins
Sequoia Capital
3
3
2
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
United States (61%)
United Kingdom (9%)
Turkey (6%)
South Korea (4%)
Israel (3%)
Singapore (3%)
India (3%)
Others (11%)
$ Funding # Rounds
Niantic
(2010, United States)
$300M - Series D
Moon Active
(2012, United States)
$300M - Series E
Tilting Point
(2011, United States)
$235M - PE
Figma
(2012, United States)
$200M - Series E
Dream Games
(2000, Turkey)
$155M - Series B
MOLOCO
(2013, United States)
$150M - Series C
Telegram
(2013, United Kingdom)
$150M - Series D
mParticle
(2012, United States)
$150M - Series E
Netlify
(2015, United States)
$105M - Series D
UserZoom
(2007, United States)
$100M - Series B
Metaworld
(2020, Singapore)
$100M - Series C
Npixel
(2017, South Korea)
$85.8M - Series B
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (1/4)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1<> 0 Mobile Casual Game Developers $386M 42 Dream Games | $155M | Series B Link
2▲2 Mobile Social Game Developers $311M 4 Moon Active | $300M | Series E Link
3▼1 Mobile Gaming Platforms $164M 12 Metaworld | $100M | Series C Link
4▲5 Mobile Data Management Platform $150M 2 mParticle | $150M | Series E Link
5-- Ephemeral Messaging Apps $150M 1 Telegram | $150M | Series D Link
6▲25 Mobile Mid Core Game Developers $112M 8 Kong Studios | $62.0M | Series B Link
7▲6 Mobile MMO Game Developers $90.6M 5 Niantic | $300M | Series D Link
8-- Mobile Hypercasual Game Publishers $65.4M 3 Homa Games | $50.0M | Series A Link
9-- Mobile Board Game Developers $53.3M 2 Marmalade Game .. | $30.8M | Angel Link
10▲28 Mobile Casino Game Developers $48.1M 3 Pokerface | $30.0M | Series A Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (2/4)
5
Rank Business Model $ Funding # Rounds Top Funding Round Details
11▲3 Mobile Core Game Developers $42.3M 20 Niantic | $300M | Series D Link
12▲18 Alternative Android App Stores $38.4M 2 One Store | $23.1M | Series B Link
13-- Emojis and Stickers Apps $36.0M 1 Holler Techn.. | $36.0M | Series B Link
14▲3 Mobile Sports Game Developers $35.7M 5 Nifty Games | $26.0M | Series B Link
15▲3 Mobile Game Publishers $33.2M 9 Tilting Point | $235M | PE Link
16▲6 Celebrity Chat Apps $32.5M 7 memmo | $12.0M | Series A Link
17▼6 Mobile Casual VR Game Developers $30.2M 2 Resolution G.. | $25.0M | Series C Link
18▼10 App Store Optimisation Platforms $22.0M 2 AppTweak | $22.0M | Series B Link
19▲6 App Review Analytics $20.0M 1 Apptopia | $20.0M | Series C Link
20▼1 Location based Mobile Advertising $16.0M 1 Unacast | $16.0M | Series B Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (3/4)
6
Rank Business Model $ Funding # Rounds Top Funding Round Details
21-- In Game Mobile Ad Network $9.0M 1 Anzu | $9.0M | Series B Link
22▲12 In Games Ad Network $8.0M 1 Frameplay | $8.0M | Series A Link
23-- Mobile Ad Fraud Detection $7.5M 1 Scalarr | $7.5M | Series A Link
24-- Decentralized App Recommendation Platforms $5.0M 1 DappRadar | $5.0M | Series A Link
25▲8 Mobile Educational Game Developers $4.5M 1 BigBrain | $4.5M | Seed Link
26▼3 Mobile Digital Collectible Card Game Developers $4.5M 1 Horizon | $4.5M | Seed Link
27▲8 Kids Mobile Game Developers $4.0M 1 Toya | $4.0M | Series A Link
28▼2 Mobile Keyboards $3.5M 2 Typewise | $1.9M | Seed Link
29-- Mobile Ad Network $2.5M 1 Jet Media Network | $2.5M | Seed Link
30-- Photo Storage Apps $2.5M 1 MiMedia | $2.5M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Top Funded Business Models - last 1 year (4/4)
7
Rank Business Model $ Funding # Rounds Top Funding Round Details
31▼16 Mobile Social Gaming Platforms $2.3M 2 Gaggle Fun | $2.0M | Seed Link
32▼11 Multimedia Messaging Apps $1.1M 3 illumy | $2.2M | Angel Link
33▼28 Mobile Ad Campaign Optimization $1.0M 1 Tomi.ai | $1.0M | Seed Link
34▲2 Mobile Mid Core VR Game Developers $334K 1 SockMonkey Studios | $334K | Seed Link
35▼15 Mobile Mid Core AR Game Developers $325K 2 Role | $2.8M | Seed Link
36▼29 Video Calling Apps $300K 1 Chirrup | $300K | Seed Link
37-- Diversified Mobile App Studios $296K 1 Mydia100 Communic.. | $296K | Seed Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casual Game Developers
01
8
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$386M (▼51.8%)
42(▲10.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
171
$4.6B
818
40
6436
35
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (JAM CITY)
(# Cos: 7678 | $6.1B)
Multi Genre (Zynga)
(# Cos: 6436 | $4.6B)
Zynga
(2007, United States, $521M)
JAM CITY
(2007, United States, $150M)
King
(2003, United Kingdom)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Dream Games (2000, Turkey)
$155M - Series B - Jun 2021
Tripledot (2017, United Kingdom)
$78.0M - Series A - Apr 2021
Dream Games (2000, Turkey)
$50.0M - Series A - Feb 2021
Kazoo Games (2019, United States)
$12.0M - Series A - Oct 2021
Candivore (2018, Israel)
$12.0M - Series B - Feb 2021
Kazoo Games (2019, United States)
$12.0M - Series A - Oct 2021
Ace Games (2020, Turkey)
$7.0M - Seed - Apr 2021
View all 42 Funding Rounds on Tracxn Platform
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Social Game Developers
02
9
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$311M (▲149%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$706M
58
1
156
3
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (Zynga)
(# Cos: 7678 | $6.1B)
Social (Moon Active)
(# Cos: 156 | $706M)
Moon Active
(2012, United States, $426M)
Gamee
(2014, Czech Republic)
Sulake
(2000, Finland, $11.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Moon Active (2012, United States)
$300M - Series E - Nov 2021
Pocket Worlds (2001, Israel)
$8.3M - Series A - Jan 2021
Quicksave Interactive (2017, Finland)
$1.5M - Seed - Jun 2021
Fortune Mine (2021, Turkey)
$850K - Seed - Mar 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Gaming Platforms
03
10
Back to index
Mobile Gaming (Animocabrands)
(# Cos: 10604 | $16.1B)
Gaming Platforms (Roblox)
(# Cos: 521 | $2.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$164M (▼75.9%)
12(▲9.1%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$2.4B
113
4
521
10
Roblox
(2006, United States, $918M)
DeNA
(1999, Japan, $19.2M)
Garena
(2009, Singapore, $722M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Metaworld (2020, Singapore)
$100M - Series C - Mar 2021
Zupee (2018, India)
$31.0M - Series B - Aug 2021
One More Mult.. (1994, United States)
$17.5M - Series A - Apr 2021
Zupee (2018, India)
$10.0M - Series A - Jan 2021
Playtertainment (2019, United States)
$5.0M - Series A - Nov 2021
Antstream (2013, United Kingdom)
$3.5M - Series B - Nov 2021
SideQuest (2019, United Kingdom)
$3.0M - Seed - Oct 2021
View all 12 Funding Rounds on Tracxn Platform
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Data Management Platform
04
11
Back to index
Mobile Advertising (Vungle)
(# Cos: 2099 | $7.0B)
Data Management Platform (Affle)
(# Cos: 54 | $684M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$150M (▲233%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$684M
35
1
54
8
Affle
(2006, India, $10.0M)
mParticle
(2012, United States, $272M)
Ubermedia
(2010, United States, $34.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
mParticle (2012, United States)
$150M - Series E - Oct 2021
Unacast (2015, United States)
$16.0M - Series B - Oct 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Telegram (2013, United Kingdom)
$150M - Series D - Mar 2021
Ephemeral Messaging Apps
05
12
Back to index
Communication Apps (Life360)
(# Cos: 4635 | $5.8B)
Ephemeral (Telegram)
(# Cos: 158 | $2.9B)
Engagement focused (Snapchat)
(# Cos: 98 | $2.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$150M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$2.8B
21
1
98
1
Snapchat
(2011, United States, $2.6B)
Telegram
(2013, United Kingdom, $150M)
Tapstack
(2013, Germany, $5.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core Game Developers
06
13
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$112M (▲ >10K%)
8(▲33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
60
$2.3B
323
34
1014
12
Mobile Gaming (Zynga)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Mid-Core (Machine Zone)
(# Cos: 1187 | $2.4B)
Multi Genre (Supercell)
(# Cos: 1014 | $2.3B)
Supercell
(2010, Finland, $143M)
Machine Zone
(2008, United States, $263M)
IGG
(2005, Singapore, $4.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Kong Studios (2013, United States)
$62.0M - Series B - Aug 2021
QC Play (2012, China)
$46.7M - Series C - Apr 2021
Lucid Sight (2015, United States)
$3.0M - Series A - Oct 2021
Role (2015, United States)
$2.8M - Seed - Aug 2021
SockMonkey S.. (2013, United Kingdom)
$334K - Seed - Nov 2021
Massive Damage (2010, Canada)
$325K - Seed - Sep 2021
Archiact (2013, Canada)
Undisclosed - Seed - Aug 2021
View all 8 Funding Rounds on Tracxn Platform
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile MMO Game Developers
07
14
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$90.6M (▲249%)
5(▲150%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$1.3B
37
9
141
4
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Zynga)
(# Cos: 9618 | $12.6B)
Core (Animocabrands)
(# Cos: 684 | $4.0B)
MMO (Kabam)
(# Cos: 141 | $1.3B)
Kabam
(2006, United States, $245M)
Niantic
(2010, United States, $773M)
Gumi
(2007, Japan, $94.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Niantic (2010, United States)
$300M - Series D - Nov 2021
Npixel (2017, South Korea)
$85.8M - Series B - Aug 2021
Bright Star Studios (2019, Denmark)
$2.8M - Seed - Feb 2021
Bright Star Studios (2019, Denmark)
$2.0M - Seed - May 2021
ThreyeInc (2012, India)
$4.4K - Seed - Mar 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Homa Games (2018, France)
$50.0M - Series A - Oct 2021
Homa Games (2018, France)
$15.0M - Seed - Feb 2021
Udo Games (2013, Turkey)
$420K - Seed - Jul 2021
Mobile Hypercasual Game Publishers
08
15
Back to index
Mobile Gaming (Animocabrands)
(# Cos: 10604 | $16.1B)
Game Publishers (Nazara)
(# Cos: 407 | $1.0B)
Hypercasual (Homa Games)
(# Cos: 8 | $67.7M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$65.4M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$67.7M
4
-
8
1
Homa Games
(2018, France, $65.0M)
Kwalee
(2011, United Kingdom)
Ducky
(2020, Cyprus)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Board Game Developers
09
16
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$53.3M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$72.6M
3
-
61
3
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (Zynga)
(# Cos: 7678 | $6.1B)
Board Games (Marmalade Game
Studio)
(# Cos: 61 | $72.6M)
Marmalade Game Studio
(2016, United Kingdom, $53.3M)
Playdek
(2011, United States, $5.7M)
Play Magnus
(2013, Norway, $13.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Marmalade Ga.. (2016, United Kingdom)
$30.8M - Angel - Sep 2021
Marmalade Ga.. (2016, United Kingdom)
$22.5M - Series A - Oct 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casino Game Developers
10
17
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$48.1M (▲ >10K%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
29
$238M
56
8
240
4
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (Zynga)
(# Cos: 7678 | $6.1B)
Casino (PlayStudios)
(# Cos: 240 | $238M)
PlayStudios
(2011, United States, $36.2M)
Playtika
(2010, Israel, $1.5M)
Games24x7
(2006, India, $32.4M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Pokerface (2017, Israel)
$30.0M - Series A - Jun 2021
Games24x7 (2006, India)
$18.1M - Series B - Jun 2021
PlayStudios (2011, United States)
Undisclosed - Series D - Jul 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Niantic (2010, United States)
$300M - Series D - Nov 2021
Npixel (2017, South Korea)
$85.8M - Series B - Aug 2021
Multiverse En.. (2016, United States)
$17.5M - Series A - Apr 2021
Critical Force (2012, Finland)
$10.0M - Series B - Jan 2021
Madfinger Ga.. (2009, Czech Republic)
$6.1M - Series A - May 2021
Starform (2018, United States)
$5.0M - Series A - Aug 2021
Horizon (2015, United States)
$4.5M - Seed - Jul 2021
View all 20 Funding Rounds on Tracxn Platform
Mobile Core Game Developers
11
18
Back to index
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Zynga)
(# Cos: 9618 | $12.6B)
Core (Animocabrands)
(# Cos: 684 | $4.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$42.3M (▲84.8%)
20(▲53.8%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
30
$4.0B
202
25
684
16
Animocabrands
(2006, China)
Electronic Arts
(1982, United States)
Kabam
(2006, United States, $245M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Alternative Android App Stores
12
19
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$38.4M (▲2461%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$299M
12
1
234
2
Mobile App Distribution (App Annie)
(# Cos: 748 | $1.1B)
Distribution platforms (Softonic)
(# Cos: 602 | $769M)
Alternate App Stores (Handmark)
(# Cos: 358 | $449M)
Android (Aptoide)
(# Cos: 234 | $299M)
Aptoide
(2011, Portugal, $6.5M)
Wandoujia
(2009, China, $128M)
Cafe Bazaar
(2010, Iran)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
One Store (2016, South Korea)
$23.1M - Series B - Mar 2021
One Store (2016, South Korea)
$15.3M - Series B - Jun 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Holler Techno.. (2012, United States)
$36.0M - Series B - Apr 2021
Emojis and Stickers Apps
13
20
Back to index
Communication Apps (Snapchat)
(# Cos: 4635 | $5.8B)
Content (Quidd)
(# Cos: 567 | $298M)
Emojis and Stickers (Kika Keyboard)
(# Cos: 325 | $188M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$36.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$188M
22
-
325
4
Kika Keyboard
(2011, China, $63.5M)
Quidd
(2015, United States, $19.8M)
Holler Technologies
(2012, United States, $51.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Sports Game Developers
14
21
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$35.7M (▲194%)
5(▲150%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$99.8M
30
2
163
2
Mobile Gaming (Zynga)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Mid-Core (Supercell)
(# Cos: 1187 | $2.4B)
Sports (Soccer Manager)
(# Cos: 163 | $99.8M)
Soccer Manager
(2004, United Kingdom, $5.8M)
HitWicket
(2012, India, $417K)
Nifty Games
(2018, United States, $50.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Nifty Games (2018, United States)
$26.0M - Series B - Aug 2021
Soccer Manager (2004, United Kingdom)
$4.2M - Series A - Feb 2021
HypSports (2016, United States)
$4.0M - Series A - Oct 2021
Deftouch (2015, India)
$1.5M - Seed - Mar 2021
Square Triangle (2020, Cyprus)
Undisclosed - Seed - Dec 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Game Publishers
15
22
Back to index
Mobile Gaming (Animocabrands)
(# Cos: 10604 | $16.1B)
Game Publishers (Nazara)
(# Cos: 407 | $1.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$33.2M (▲174%)
9(▲12.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
25
$1.0B
103
7
407
8
Nazara
(2000, India, $133M)
Tilting Point
(2011, United States, $235M)
Kongregate
(2006, United States, $9.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Tilting Point (2011, United States)
$235M - PE - Jul 2021
Homa Games (2018, France)
$50.0M - Series A - Oct 2021
Homa Games (2018, France)
$15.0M - Seed - Feb 2021
Nazara (2000, India)
$13.7M - Series C - Feb 2021
Tamatem (2013, United States)
$11.0M - Series B - Dec 2021
Carry1st (2018, United States)
$6.0M - Series A - May 2021
Rogue (2017, United States)
$2.5M - Series A - Mar 2021
View all 9 Funding Rounds on Tracxn Platform
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
memmo (2019, Sweden)
$12.0M - Series A - Aug 2021
memmo (2019, Sweden)
$10.0M - Series A - Feb 2021
Looped (2019, United States)
$7.7M - Seed - Mar 2021
Let'sTok (2012, Israel)
$1.5M - Seed - Oct 2021
Obsesh (2010, United States)
$1.0M - Seed - Oct 2021
Let'sTok (2012, Israel)
$250K - Seed - Jul 2021
Obsesh (2010, United States)
Undisclosed - Seed - Mar 2021
Celebrity Chat Apps
16
23
Back to index
Communication Apps (Snapchat)
(# Cos: 4635 | $5.8B)
App Community chat (Tango)
(# Cos: 980 | $596M)
Celebrity Chat (Looped)
(# Cos: 35 | $40.7M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$32.5M (▲547%)
7(▲40%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$40.7M
12
-
35
2
Looped
(2019, United States, $8.8M)
memmo
(2019, Sweden, $24.2M)
TrueFan
(2020, India, $4.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Casual VR Game Developers
17
24
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$30.2M (▲6.3%)
2( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$87.0M
11
-
42
4
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (Zynga)
(# Cos: 7678 | $6.1B)
VR Games (Resolution Games)
(# Cos: 42 | $87.0M)
Resolution Games
(2015, Sweden, $38.5M)
Avakin
(2013, United Kingdom, $27.8M)
WarDucks
(2014, Ireland, $5.9M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Resolution Games (2015, Sweden)
$25.0M - Series C - Jul 2021
Supersocial (2020, United States)
$5.2M - Seed - Sep 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
AppTweak (2012, Belgium)
$22.0M - Series B - Apr 2021
Apptopia (2011, United States)
$20.0M - Series C - May 2021
App Store Optimisation Platforms
18
25
Back to index
Mobile App Distribution (Apptopia)
(# Cos: 748 | $1.1B)
Technology Enablers (SensorTower)
(# Cos: 146 | $340M)
App Store Optimization (App Annie)
(# Cos: 118 | $301M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$22.0M (▼51.1%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$301M
38
-
118
7
App Annie
(2010, United States, $157M)
SensorTower
(2013, United States, $46.1M)
Apptopia
(2011, United States, $26.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
App Review Analytics
19
26
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$20.0M (▲300%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
11
$55.5M
18
-
41
3
Mobile App Distribution (Appota)
(# Cos: 748 | $1.1B)
Technology Enablers (SensorTower)
(# Cos: 146 | $340M)
App Store Optimization (App Annie)
(# Cos: 118 | $301M)
App Reviews (AppFollow)
(# Cos: 46 | $55.5M)
Analysis (Apptopia)
(# Cos: 41 | $55.5M)
Apptopia
(2011, United States, $26.5M)
AppFollow
(2014, Finland, $6.4M)
MightySignal
(2014, United States, $4.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Apptopia (2011, United States)
$20.0M - Series C - May 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Unacast (2015, United States)
$16.0M - Series B - Oct 2021
Location based Mobile Advertising
20
27
Back to index
Mobile Advertising (Vungle)
(# Cos: 2099 | $7.0B)
Data Management Platform (Affle)
(# Cos: 54 | $684M)
Location Based (Ubermedia)
(# Cos: 15 | $277M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$16.0M (▲56.3%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$277M
8
-
15
4
Ubermedia
(2010, United States, $34.6M)
Unacast
(2015, United States, $40.1M)
Factual
(2007, United States, $105M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Anzu (2017, Israel)
$9.0M - Series B - Feb 2021
In Game Mobile Ad Network
21
28
Back to index
Mobile Advertising (InMobi)
(# Cos: 2099 | $7.0B)
Ad Network (Vungle)
(# Cos: 1025 | $2.4B)
In Game (Chartboost)
(# Cos: 33 | $192M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$9.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$192M
15
-
33
2
Chartboost
(2011, United States, $21.0M)
Anzu
(2017, Israel, $17.0M)
Double Fusion
(2004, United States, $39.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
In Games Ad Network
22
29
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$8.0M (▲1500%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$214M
7
-
16
1
Mobile Advertising (Tapjoy)
(# Cos: 2099 | $7.0B)
Ad Network (Vungle)
(# Cos: 1025 | $2.4B)
In-App Advertising (InMobi)
(# Cos: 140 | $611M)
Games (Supersonic)
(# Cos: 16 | $214M)
Supersonic
(2009, Israel, $23.2M)
Flexion Mobile
(2008, United Kingdom, $15.5M)
RockYou
(2005, United States, $166M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Frameplay (2019, United States)
$8.0M - Series A - Dec 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Scalarr (2016, United States)
$7.5M - Series A - Feb 2021
Mobile Ad Fraud Detection
23
30
Back to index
Mobile Advertising (Vungle)
(# Cos: 2099 | $7.0B)
Ad Verification (Machine Advertising)
(# Cos: 9 | $9.0M)
Fraud Detection (Scalarr)
(# Cos: 9 | $9.0M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$7.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$9.0M
2
-
9
1
Scalarr
(2016, United States, $9.0M)
Machine Advertising
(2014, United Kingdom)
App Samurai
(2016, Turkey)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Decentralized App Recommendation
Platforms
24
31
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$5.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.3M
1
-
1
1
Mobile App Distribution (App Annie)
(# Cos: 748 | $1.1B)
Distribution platforms (Aptoide)
(# Cos: 602 | $769M)
App Recommendation (MyAppFree)
(# Cos: 140 | $306M)
Multi-category (Softonic)
(# Cos: 139 | $306M)
Decentralized Apps (DappRadar)
(# Cos: 1 | $7.3M)
DappRadar
(2018, Lithuania, $7.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
DappRadar (2018, Lithuania)
$5.0M - Series A - May 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Educational Game Developers
25
32
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$4.5M (▲500%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
9
$268M
48
-
347
5
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (Zynga)
(# Cos: 7678 | $6.1B)
Educational (JumpStart)
(# Cos: 347 | $268M)
JumpStart
(1991, United States, $44.4M)
Peak
(2012, United Kingdom, $8.2M)
Lumosity
(2005, United States, $67.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
BigBrain (2020, United States)
$4.5M - Seed - May 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Digital Collectible Card Game
Developers
26
33
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$4.5M (▼10%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$13.3M
13
-
32
1
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Zynga)
(# Cos: 9618 | $12.6B)
Core (Animocabrands)
(# Cos: 684 | $4.0B)
Digital Collectible Card Games
(Horizon)
(# Cos: 32 | $13.3M)
Horizon
(2015, United States, $13.3M)
PlayFusion
(2015, United Kingdom)
Asmodee Digital
(2016, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Horizon (2015, United States)
$4.5M - Seed - Jul 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Kids Mobile Game Developers
27
34
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$4.0M (▲1030%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$40.8M
31
-
235
0
Mobile Gaming (Supercell)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Casual (Zynga)
(# Cos: 7678 | $6.1B)
Kids (TribePlay)
(# Cos: 235 | $40.8M)
TribePlay
(2008, China, $750K)
Hugs N Hearts
(2012, United States)
Toya
(2016, Israel, $4.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Toya (2016, Israel)
$4.0M - Series A - Sep 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Typewise (2019, Switzerland)
$1.9M - Seed - Oct 2021
Fleksy (2011, United Kingdom)
$1.6M - Series A - Oct 2021
Mobile Keyboards
28
35
Back to index
Mobile Utility Tools (Avast)
(# Cos: 2402 | $1.7B)
Personalization (Glance)
(# Cos: 652 | $722M)
Keyboard (Kika Keyboard)
(# Cos: 201 | $270M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$3.5M (▼28.7%)
2(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$270M
22
1
201
3
Kika Keyboard
(2011, China, $63.5M)
Bobble AI
(2015, India, $9.4M)
SwiftKey
(2008, United Kingdom, $31.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Jet Media Network (2020, India)
$2.5M - Seed - Nov 2021
Mobile Ad Network
29
36
Back to index
Mobile Advertising (InMobi)
(# Cos: 2099 | $7.0B)
Ad Network (Vungle)
(# Cos: 1025 | $2.4B)
Multi-Inventory (Mobvista)
(# Cos: 443 | $1.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$2.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
57
$1.0B
95
7
443
1
Mobvista
(2013, China, $124M)
Millennial Media
(2006, United States, $64.8M)
Digital Turbine
(2011, United States)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Photo Storage Apps
30
37
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$2.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$36.3M
6
-
26
1
Mobile Utility Tools (Avast)
(# Cos: 2402 | $1.7B)
Content & Media (Shoebox App)
(# Cos: 318 | $68.6M)
Gallery Management (Pixlr)
(# Cos: 207 | $67.9M)
Cloud Storage (MiMedia)
(# Cos: 26 | $36.3M)
MiMedia
(2009, United States, $26.2M)
Shoebox App
(2012, Canada, $1.2M)
Picturelife
(2011, United States, $4.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
MiMedia (2009, United States)
$2.5M - Series C - Feb 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Gaggle Fun (2020, Canada)
$2.0M - Seed - Apr 2021
Chirrup (2019, India)
$300K - Seed - Mar 2021
Mobile Social Gaming Platforms
31
38
Back to index
Mobile Gaming (Animocabrands)
(# Cos: 10604 | $16.1B)
Gaming Platforms (Roblox)
(# Cos: 521 | $2.4B)
Social Playing (Slide)
(# Cos: 81 | $109M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$2.3M (▼88.9%)
2(▼33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$109M
9
-
81
1
Slide
(2005, United States, $78.0M)
Bunch
(2017, United States, $27.6M)
Chirrup
(2019, India, $605K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Multimedia Messaging Apps
32
39
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.1M (▼78.1%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
13
$544M
70
4
547
2
Communication Apps (Snapchat)
(# Cos: 4635 | $5.8B)
Messaging (Life360)
(# Cos: 1987 | $1.2B)
Generic (WhatsApp)
(# Cos: 1183 | $834M)
Multimedia (Kik)
(# Cos: 763 | $724M)
Horizontal (Kakao)
(# Cos: 547 | $544M)
Kakao
(2010, South Korea)
Kik
(2009, United States, $117M)
LINE
(2008, Japan)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
illumy (2018, United States)
$2.2M - Angel - Apr 2021
Zebra (2019, United States)
$1.1M - Seed - Jul 2021
Hike (2012, India)
Undisclosed - Series D - Aug 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Ad Campaign Optimization
33
40
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.0M (▼99%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
19
$521M
31
1
62
4
Mobile Advertising (Vungle)
(# Cos: 2099 | $7.0B)
Enabler (Adjust)
(# Cos: 114 | $1.2B)
Reporting and Analytics (AppsFlyer)
(# Cos: 84 | $1.2B)
Campaign Optimization (Integral
Ad Science)
(# Cos: 62 | $521M)
Integral Ad Science
(2009, United States, $80.8M)
Singular
(2014, Israel, $50.0M)
Flurry
(2005, United States, $63.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Tomi.ai (2019, United States)
$1.0M - Seed - Jun 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core VR Game Developers
34
41
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$334K (▲6.6%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$4.6M
12
1
62
0
Mobile Gaming (Zynga)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Mid-Core (Machine Zone)
(# Cos: 1187 | $2.4B)
Multi Genre (Supercell)
(# Cos: 1014 | $2.3B)
VR Games (Fireproof Games)
(# Cos: 62 | $4.6M)
Fireproof Games
(2008, United Kingdom)
ustwo games
(2012, United Kingdom)
SockMonkey Studios
(2013, United Kingdom, $647K)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
SockMonkey S.. (2013, United Kingdom)
$334K - Seed - Nov 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Mobile Mid Core AR Game Developers
35
42
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$325K (▼95.6%)
2(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$95.7M
49
3
119
2
Mobile Gaming (Zynga)
(# Cos: 10604 | $16.1B)
Game Developers (Animocabrands)
(# Cos: 9618 | $12.6B)
Mid-Core (Machine Zone)
(# Cos: 1187 | $2.4B)
Multi Genre (Supercell)
(# Cos: 1014 | $2.3B)
AR Games (Nintendo)
(# Cos: 119 | $95.7M)
Nintendo
(1980, United States)
Six to Start
(2008, United Kingdom, $100K)
ePlay Digital
(2016, Canada)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Role (2015, United States)
$2.8M - Seed - Aug 2021
Massive Damage (2010, Canada)
$325K - Seed - Sep 2021
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Chirrup (2019, India)
$300K - Seed - Mar 2021
Video Calling Apps
36
43
Back to index
Communication Apps (Snapchat)
(# Cos: 4635 | $5.8B)
Calling (Rebtel)
(# Cos: 887 | $784M)
Video (Airtime)
(# Cos: 249 | $363M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$300K (▼99.4%)
1(▼85.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$363M
58
1
249
5
Airtime
(2011, United States, $33.0M)
Hello Pal
(2013, China)
Skype
(2003, Luxembourg, $26.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
Mobile - Top Business Models Report
Recent Funding Rounds
Diversified Mobile App Studios
37
44
Back to index
Mobile App Studios (SHAREit)
(# Cos: 1135 | $3.1B)
Horizontal (Bytedance)
(# Cos: 1131 | $3.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$296K ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
9
$3.1B
61
3
1131
1
Bytedance
(2012, China, $3.0B)
SHAREit
(2015, India)
Little Labs
(2014, United States, $3.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Mydia100 Communications (2012,
India)
$296K - Seed - Jul 2021
Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved.
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Mobile - Top Business Models Report
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Tracxn - Top Business Models - Mobile Tech - Jan 2022

  • 1. TRACXN TOP BUSINESS MODELS REPORT January 10, 2022 MOBILE
  • 2. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Contents Mobile Funding - Overview 3 Top Funded Business Models 4 One pagers 8 Appendix 45 2
  • 3. Mobile - Top Business Models Report Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Funding in last 1 year 3 Mobile Gaming $2.0B Mobile Advertising $352M Communication Apps $230M Mobile App Distribution $87.2M Mobile Utility Tools $40.8M Mobile App Studios $296K Y-o-Y Funding Top Investors by Funding Rounds Seed Stage Basics Capital X21 Digital Icetea Labs 6 6 4 Early Stage Makers Fund Gaingels Syndicate BITKRAFT Ventures 5 4 3 Late Stage Andreessen Horowitz Kleiner Perkins Sequoia Capital 3 3 2 Funding by Geography Top Feeds by $ Funding Top Funding Rounds United States (61%) United Kingdom (9%) Turkey (6%) South Korea (4%) Israel (3%) Singapore (3%) India (3%) Others (11%) $ Funding # Rounds Niantic (2010, United States) $300M - Series D Moon Active (2012, United States) $300M - Series E Tilting Point (2011, United States) $235M - PE Figma (2012, United States) $200M - Series E Dream Games (2000, Turkey) $155M - Series B MOLOCO (2013, United States) $150M - Series C Telegram (2013, United Kingdom) $150M - Series D mParticle (2012, United States) $150M - Series E Netlify (2015, United States) $105M - Series D UserZoom (2007, United States) $100M - Series B Metaworld (2020, Singapore) $100M - Series C Npixel (2017, South Korea) $85.8M - Series B
  • 4. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Top Funded Business Models - last 1 year (1/4) 4 Rank Business Model $ Funding # Rounds Top Funding Round Details 1<> 0 Mobile Casual Game Developers $386M 42 Dream Games | $155M | Series B Link 2▲2 Mobile Social Game Developers $311M 4 Moon Active | $300M | Series E Link 3▼1 Mobile Gaming Platforms $164M 12 Metaworld | $100M | Series C Link 4▲5 Mobile Data Management Platform $150M 2 mParticle | $150M | Series E Link 5-- Ephemeral Messaging Apps $150M 1 Telegram | $150M | Series D Link 6▲25 Mobile Mid Core Game Developers $112M 8 Kong Studios | $62.0M | Series B Link 7▲6 Mobile MMO Game Developers $90.6M 5 Niantic | $300M | Series D Link 8-- Mobile Hypercasual Game Publishers $65.4M 3 Homa Games | $50.0M | Series A Link 9-- Mobile Board Game Developers $53.3M 2 Marmalade Game .. | $30.8M | Angel Link 10▲28 Mobile Casino Game Developers $48.1M 3 Pokerface | $30.0M | Series A Link * Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
  • 5. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Top Funded Business Models - last 1 year (2/4) 5 Rank Business Model $ Funding # Rounds Top Funding Round Details 11▲3 Mobile Core Game Developers $42.3M 20 Niantic | $300M | Series D Link 12▲18 Alternative Android App Stores $38.4M 2 One Store | $23.1M | Series B Link 13-- Emojis and Stickers Apps $36.0M 1 Holler Techn.. | $36.0M | Series B Link 14▲3 Mobile Sports Game Developers $35.7M 5 Nifty Games | $26.0M | Series B Link 15▲3 Mobile Game Publishers $33.2M 9 Tilting Point | $235M | PE Link 16▲6 Celebrity Chat Apps $32.5M 7 memmo | $12.0M | Series A Link 17▼6 Mobile Casual VR Game Developers $30.2M 2 Resolution G.. | $25.0M | Series C Link 18▼10 App Store Optimisation Platforms $22.0M 2 AppTweak | $22.0M | Series B Link 19▲6 App Review Analytics $20.0M 1 Apptopia | $20.0M | Series C Link 20▼1 Location based Mobile Advertising $16.0M 1 Unacast | $16.0M | Series B Link * Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
  • 6. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Top Funded Business Models - last 1 year (3/4) 6 Rank Business Model $ Funding # Rounds Top Funding Round Details 21-- In Game Mobile Ad Network $9.0M 1 Anzu | $9.0M | Series B Link 22▲12 In Games Ad Network $8.0M 1 Frameplay | $8.0M | Series A Link 23-- Mobile Ad Fraud Detection $7.5M 1 Scalarr | $7.5M | Series A Link 24-- Decentralized App Recommendation Platforms $5.0M 1 DappRadar | $5.0M | Series A Link 25▲8 Mobile Educational Game Developers $4.5M 1 BigBrain | $4.5M | Seed Link 26▼3 Mobile Digital Collectible Card Game Developers $4.5M 1 Horizon | $4.5M | Seed Link 27▲8 Kids Mobile Game Developers $4.0M 1 Toya | $4.0M | Series A Link 28▼2 Mobile Keyboards $3.5M 2 Typewise | $1.9M | Seed Link 29-- Mobile Ad Network $2.5M 1 Jet Media Network | $2.5M | Seed Link 30-- Photo Storage Apps $2.5M 1 MiMedia | $2.5M | Series C Link * Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
  • 7. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Top Funded Business Models - last 1 year (4/4) 7 Rank Business Model $ Funding # Rounds Top Funding Round Details 31▼16 Mobile Social Gaming Platforms $2.3M 2 Gaggle Fun | $2.0M | Seed Link 32▼11 Multimedia Messaging Apps $1.1M 3 illumy | $2.2M | Angel Link 33▼28 Mobile Ad Campaign Optimization $1.0M 1 Tomi.ai | $1.0M | Seed Link 34▲2 Mobile Mid Core VR Game Developers $334K 1 SockMonkey Studios | $334K | Seed Link 35▼15 Mobile Mid Core AR Game Developers $325K 2 Role | $2.8M | Seed Link 36▼29 Video Calling Apps $300K 1 Chirrup | $300K | Seed Link 37-- Diversified Mobile App Studios $296K 1 Mydia100 Communic.. | $296K | Seed Link * Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.
  • 8. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Casual Game Developers 01 8 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $386M (▼51.8%) 42(▲10.5%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 171 $4.6B 818 40 6436 35 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (JAM CITY) (# Cos: 7678 | $6.1B) Multi Genre (Zynga) (# Cos: 6436 | $4.6B) Zynga (2007, United States, $521M) JAM CITY (2007, United States, $150M) King (2003, United Kingdom) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Dream Games (2000, Turkey) $155M - Series B - Jun 2021 Tripledot (2017, United Kingdom) $78.0M - Series A - Apr 2021 Dream Games (2000, Turkey) $50.0M - Series A - Feb 2021 Kazoo Games (2019, United States) $12.0M - Series A - Oct 2021 Candivore (2018, Israel) $12.0M - Series B - Feb 2021 Kazoo Games (2019, United States) $12.0M - Series A - Oct 2021 Ace Games (2020, Turkey) $7.0M - Seed - Apr 2021 View all 42 Funding Rounds on Tracxn Platform
  • 9. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Social Game Developers 02 9 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $311M (▲149%) 4(▲300%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 13 $706M 58 1 156 3 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (Zynga) (# Cos: 7678 | $6.1B) Social (Moon Active) (# Cos: 156 | $706M) Moon Active (2012, United States, $426M) Gamee (2014, Czech Republic) Sulake (2000, Finland, $11.7M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Moon Active (2012, United States) $300M - Series E - Nov 2021 Pocket Worlds (2001, Israel) $8.3M - Series A - Jan 2021 Quicksave Interactive (2017, Finland) $1.5M - Seed - Jun 2021 Fortune Mine (2021, Turkey) $850K - Seed - Mar 2021
  • 10. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Gaming Platforms 03 10 Back to index Mobile Gaming (Animocabrands) (# Cos: 10604 | $16.1B) Gaming Platforms (Roblox) (# Cos: 521 | $2.4B) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $164M (▼75.9%) 12(▲9.1%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 11 $2.4B 113 4 521 10 Roblox (2006, United States, $918M) DeNA (1999, Japan, $19.2M) Garena (2009, Singapore, $722M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Metaworld (2020, Singapore) $100M - Series C - Mar 2021 Zupee (2018, India) $31.0M - Series B - Aug 2021 One More Mult.. (1994, United States) $17.5M - Series A - Apr 2021 Zupee (2018, India) $10.0M - Series A - Jan 2021 Playtertainment (2019, United States) $5.0M - Series A - Nov 2021 Antstream (2013, United Kingdom) $3.5M - Series B - Nov 2021 SideQuest (2019, United Kingdom) $3.0M - Seed - Oct 2021 View all 12 Funding Rounds on Tracxn Platform
  • 11. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Data Management Platform 04 11 Back to index Mobile Advertising (Vungle) (# Cos: 2099 | $7.0B) Data Management Platform (Affle) (# Cos: 54 | $684M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $150M (▲233%) 2(▼33.3%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 10 $684M 35 1 54 8 Affle (2006, India, $10.0M) mParticle (2012, United States, $272M) Ubermedia (2010, United States, $34.6M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. mParticle (2012, United States) $150M - Series E - Oct 2021 Unacast (2015, United States) $16.0M - Series B - Oct 2021
  • 12. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Telegram (2013, United Kingdom) $150M - Series D - Mar 2021 Ephemeral Messaging Apps 05 12 Back to index Communication Apps (Life360) (# Cos: 4635 | $5.8B) Ephemeral (Telegram) (# Cos: 158 | $2.9B) Engagement focused (Snapchat) (# Cos: 98 | $2.8B) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $150M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 5 $2.8B 21 1 98 1 Snapchat (2011, United States, $2.6B) Telegram (2013, United Kingdom, $150M) Tapstack (2013, Germany, $5.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 13. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Mid Core Game Developers 06 13 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $112M (▲ >10K%) 8(▲33.3%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 60 $2.3B 323 34 1014 12 Mobile Gaming (Zynga) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Mid-Core (Machine Zone) (# Cos: 1187 | $2.4B) Multi Genre (Supercell) (# Cos: 1014 | $2.3B) Supercell (2010, Finland, $143M) Machine Zone (2008, United States, $263M) IGG (2005, Singapore, $4.5M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Kong Studios (2013, United States) $62.0M - Series B - Aug 2021 QC Play (2012, China) $46.7M - Series C - Apr 2021 Lucid Sight (2015, United States) $3.0M - Series A - Oct 2021 Role (2015, United States) $2.8M - Seed - Aug 2021 SockMonkey S.. (2013, United Kingdom) $334K - Seed - Nov 2021 Massive Damage (2010, Canada) $325K - Seed - Sep 2021 Archiact (2013, Canada) Undisclosed - Seed - Aug 2021 View all 8 Funding Rounds on Tracxn Platform
  • 14. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile MMO Game Developers 07 14 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $90.6M (▲249%) 5(▲150%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 6 $1.3B 37 9 141 4 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Zynga) (# Cos: 9618 | $12.6B) Core (Animocabrands) (# Cos: 684 | $4.0B) MMO (Kabam) (# Cos: 141 | $1.3B) Kabam (2006, United States, $245M) Niantic (2010, United States, $773M) Gumi (2007, Japan, $94.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Niantic (2010, United States) $300M - Series D - Nov 2021 Npixel (2017, South Korea) $85.8M - Series B - Aug 2021 Bright Star Studios (2019, Denmark) $2.8M - Seed - Feb 2021 Bright Star Studios (2019, Denmark) $2.0M - Seed - May 2021 ThreyeInc (2012, India) $4.4K - Seed - Mar 2021
  • 15. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Homa Games (2018, France) $50.0M - Series A - Oct 2021 Homa Games (2018, France) $15.0M - Seed - Feb 2021 Udo Games (2013, Turkey) $420K - Seed - Jul 2021 Mobile Hypercasual Game Publishers 08 15 Back to index Mobile Gaming (Animocabrands) (# Cos: 10604 | $16.1B) Game Publishers (Nazara) (# Cos: 407 | $1.0B) Hypercasual (Homa Games) (# Cos: 8 | $67.7M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $65.4M ( -- ) 3( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 1 $67.7M 4 - 8 1 Homa Games (2018, France, $65.0M) Kwalee (2011, United Kingdom) Ducky (2020, Cyprus) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 16. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Board Game Developers 09 16 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $53.3M ( -- ) 2( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club - $72.6M 3 - 61 3 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (Zynga) (# Cos: 7678 | $6.1B) Board Games (Marmalade Game Studio) (# Cos: 61 | $72.6M) Marmalade Game Studio (2016, United Kingdom, $53.3M) Playdek (2011, United States, $5.7M) Play Magnus (2013, Norway, $13.6M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Marmalade Ga.. (2016, United Kingdom) $30.8M - Angel - Sep 2021 Marmalade Ga.. (2016, United Kingdom) $22.5M - Series A - Oct 2021
  • 17. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Casino Game Developers 10 17 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $48.1M (▲ >10K%) 3(▲200%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 29 $238M 56 8 240 4 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (Zynga) (# Cos: 7678 | $6.1B) Casino (PlayStudios) (# Cos: 240 | $238M) PlayStudios (2011, United States, $36.2M) Playtika (2010, Israel, $1.5M) Games24x7 (2006, India, $32.4M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Pokerface (2017, Israel) $30.0M - Series A - Jun 2021 Games24x7 (2006, India) $18.1M - Series B - Jun 2021 PlayStudios (2011, United States) Undisclosed - Series D - Jul 2021
  • 18. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Niantic (2010, United States) $300M - Series D - Nov 2021 Npixel (2017, South Korea) $85.8M - Series B - Aug 2021 Multiverse En.. (2016, United States) $17.5M - Series A - Apr 2021 Critical Force (2012, Finland) $10.0M - Series B - Jan 2021 Madfinger Ga.. (2009, Czech Republic) $6.1M - Series A - May 2021 Starform (2018, United States) $5.0M - Series A - Aug 2021 Horizon (2015, United States) $4.5M - Seed - Jul 2021 View all 20 Funding Rounds on Tracxn Platform Mobile Core Game Developers 11 18 Back to index Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Zynga) (# Cos: 9618 | $12.6B) Core (Animocabrands) (# Cos: 684 | $4.0B) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $42.3M (▲84.8%) 20(▲53.8%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 30 $4.0B 202 25 684 16 Animocabrands (2006, China) Electronic Arts (1982, United States) Kabam (2006, United States, $245M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 19. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Alternative Android App Stores 12 19 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $38.4M (▲2461%) 2(▲100%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 6 $299M 12 1 234 2 Mobile App Distribution (App Annie) (# Cos: 748 | $1.1B) Distribution platforms (Softonic) (# Cos: 602 | $769M) Alternate App Stores (Handmark) (# Cos: 358 | $449M) Android (Aptoide) (# Cos: 234 | $299M) Aptoide (2011, Portugal, $6.5M) Wandoujia (2009, China, $128M) Cafe Bazaar (2010, Iran) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. One Store (2016, South Korea) $23.1M - Series B - Mar 2021 One Store (2016, South Korea) $15.3M - Series B - Jun 2021
  • 20. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Holler Techno.. (2012, United States) $36.0M - Series B - Apr 2021 Emojis and Stickers Apps 13 20 Back to index Communication Apps (Snapchat) (# Cos: 4635 | $5.8B) Content (Quidd) (# Cos: 567 | $298M) Emojis and Stickers (Kika Keyboard) (# Cos: 325 | $188M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $36.0M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 2 $188M 22 - 325 4 Kika Keyboard (2011, China, $63.5M) Quidd (2015, United States, $19.8M) Holler Technologies (2012, United States, $51.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 21. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Sports Game Developers 14 21 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $35.7M (▲194%) 5(▲150%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 11 $99.8M 30 2 163 2 Mobile Gaming (Zynga) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Mid-Core (Supercell) (# Cos: 1187 | $2.4B) Sports (Soccer Manager) (# Cos: 163 | $99.8M) Soccer Manager (2004, United Kingdom, $5.8M) HitWicket (2012, India, $417K) Nifty Games (2018, United States, $50.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Nifty Games (2018, United States) $26.0M - Series B - Aug 2021 Soccer Manager (2004, United Kingdom) $4.2M - Series A - Feb 2021 HypSports (2016, United States) $4.0M - Series A - Oct 2021 Deftouch (2015, India) $1.5M - Seed - Mar 2021 Square Triangle (2020, Cyprus) Undisclosed - Seed - Dec 2021
  • 22. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Game Publishers 15 22 Back to index Mobile Gaming (Animocabrands) (# Cos: 10604 | $16.1B) Game Publishers (Nazara) (# Cos: 407 | $1.0B) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $33.2M (▲174%) 9(▲12.5%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 25 $1.0B 103 7 407 8 Nazara (2000, India, $133M) Tilting Point (2011, United States, $235M) Kongregate (2006, United States, $9.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Tilting Point (2011, United States) $235M - PE - Jul 2021 Homa Games (2018, France) $50.0M - Series A - Oct 2021 Homa Games (2018, France) $15.0M - Seed - Feb 2021 Nazara (2000, India) $13.7M - Series C - Feb 2021 Tamatem (2013, United States) $11.0M - Series B - Dec 2021 Carry1st (2018, United States) $6.0M - Series A - May 2021 Rogue (2017, United States) $2.5M - Series A - Mar 2021 View all 9 Funding Rounds on Tracxn Platform
  • 23. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds memmo (2019, Sweden) $12.0M - Series A - Aug 2021 memmo (2019, Sweden) $10.0M - Series A - Feb 2021 Looped (2019, United States) $7.7M - Seed - Mar 2021 Let'sTok (2012, Israel) $1.5M - Seed - Oct 2021 Obsesh (2010, United States) $1.0M - Seed - Oct 2021 Let'sTok (2012, Israel) $250K - Seed - Jul 2021 Obsesh (2010, United States) Undisclosed - Seed - Mar 2021 Celebrity Chat Apps 16 23 Back to index Communication Apps (Snapchat) (# Cos: 4635 | $5.8B) App Community chat (Tango) (# Cos: 980 | $596M) Celebrity Chat (Looped) (# Cos: 35 | $40.7M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $32.5M (▲547%) 7(▲40%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club - $40.7M 12 - 35 2 Looped (2019, United States, $8.8M) memmo (2019, Sweden, $24.2M) TrueFan (2020, India, $4.3M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 24. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Casual VR Game Developers 17 24 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $30.2M (▲6.3%) 2( <> 0% ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 4 $87.0M 11 - 42 4 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (Zynga) (# Cos: 7678 | $6.1B) VR Games (Resolution Games) (# Cos: 42 | $87.0M) Resolution Games (2015, Sweden, $38.5M) Avakin (2013, United Kingdom, $27.8M) WarDucks (2014, Ireland, $5.9M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Resolution Games (2015, Sweden) $25.0M - Series C - Jul 2021 Supersocial (2020, United States) $5.2M - Seed - Sep 2021
  • 25. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds AppTweak (2012, Belgium) $22.0M - Series B - Apr 2021 Apptopia (2011, United States) $20.0M - Series C - May 2021 App Store Optimisation Platforms 18 25 Back to index Mobile App Distribution (Apptopia) (# Cos: 748 | $1.1B) Technology Enablers (SensorTower) (# Cos: 146 | $340M) App Store Optimization (App Annie) (# Cos: 118 | $301M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $22.0M (▼51.1%) 2(▼33.3%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 14 $301M 38 - 118 7 App Annie (2010, United States, $157M) SensorTower (2013, United States, $46.1M) Apptopia (2011, United States, $26.5M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 26. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds App Review Analytics 19 26 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $20.0M (▲300%) 1( <> 0% ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 11 $55.5M 18 - 41 3 Mobile App Distribution (Appota) (# Cos: 748 | $1.1B) Technology Enablers (SensorTower) (# Cos: 146 | $340M) App Store Optimization (App Annie) (# Cos: 118 | $301M) App Reviews (AppFollow) (# Cos: 46 | $55.5M) Analysis (Apptopia) (# Cos: 41 | $55.5M) Apptopia (2011, United States, $26.5M) AppFollow (2014, Finland, $6.4M) MightySignal (2014, United States, $4.6M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Apptopia (2011, United States) $20.0M - Series C - May 2021
  • 27. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Unacast (2015, United States) $16.0M - Series B - Oct 2021 Location based Mobile Advertising 20 27 Back to index Mobile Advertising (Vungle) (# Cos: 2099 | $7.0B) Data Management Platform (Affle) (# Cos: 54 | $684M) Location Based (Ubermedia) (# Cos: 15 | $277M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $16.0M (▲56.3%) 1(▼50%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 2 $277M 8 - 15 4 Ubermedia (2010, United States, $34.6M) Unacast (2015, United States, $40.1M) Factual (2007, United States, $105M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 28. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Anzu (2017, Israel) $9.0M - Series B - Feb 2021 In Game Mobile Ad Network 21 28 Back to index Mobile Advertising (InMobi) (# Cos: 2099 | $7.0B) Ad Network (Vungle) (# Cos: 1025 | $2.4B) In Game (Chartboost) (# Cos: 33 | $192M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $9.0M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 6 $192M 15 - 33 2 Chartboost (2011, United States, $21.0M) Anzu (2017, Israel, $17.0M) Double Fusion (2004, United States, $39.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 29. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds In Games Ad Network 22 29 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $8.0M (▲1500%) 1( <> 0% ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 2 $214M 7 - 16 1 Mobile Advertising (Tapjoy) (# Cos: 2099 | $7.0B) Ad Network (Vungle) (# Cos: 1025 | $2.4B) In-App Advertising (InMobi) (# Cos: 140 | $611M) Games (Supersonic) (# Cos: 16 | $214M) Supersonic (2009, Israel, $23.2M) Flexion Mobile (2008, United Kingdom, $15.5M) RockYou (2005, United States, $166M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Frameplay (2019, United States) $8.0M - Series A - Dec 2021
  • 30. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Scalarr (2016, United States) $7.5M - Series A - Feb 2021 Mobile Ad Fraud Detection 23 30 Back to index Mobile Advertising (Vungle) (# Cos: 2099 | $7.0B) Ad Verification (Machine Advertising) (# Cos: 9 | $9.0M) Fraud Detection (Scalarr) (# Cos: 9 | $9.0M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $7.5M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club - $9.0M 2 - 9 1 Scalarr (2016, United States, $9.0M) Machine Advertising (2014, United Kingdom) App Samurai (2016, Turkey) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 31. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Decentralized App Recommendation Platforms 24 31 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $5.0M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club - $7.3M 1 - 1 1 Mobile App Distribution (App Annie) (# Cos: 748 | $1.1B) Distribution platforms (Aptoide) (# Cos: 602 | $769M) App Recommendation (MyAppFree) (# Cos: 140 | $306M) Multi-category (Softonic) (# Cos: 139 | $306M) Decentralized Apps (DappRadar) (# Cos: 1 | $7.3M) DappRadar (2018, Lithuania, $7.3M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. DappRadar (2018, Lithuania) $5.0M - Series A - May 2021
  • 32. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Educational Game Developers 25 32 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $4.5M (▲500%) 1(▼50%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 9 $268M 48 - 347 5 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (Zynga) (# Cos: 7678 | $6.1B) Educational (JumpStart) (# Cos: 347 | $268M) JumpStart (1991, United States, $44.4M) Peak (2012, United Kingdom, $8.2M) Lumosity (2005, United States, $67.1M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. BigBrain (2020, United States) $4.5M - Seed - May 2021
  • 33. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Digital Collectible Card Game Developers 26 33 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $4.5M (▼10%) 1(▼50%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club - $13.3M 13 - 32 1 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Zynga) (# Cos: 9618 | $12.6B) Core (Animocabrands) (# Cos: 684 | $4.0B) Digital Collectible Card Games (Horizon) (# Cos: 32 | $13.3M) Horizon (2015, United States, $13.3M) PlayFusion (2015, United Kingdom) Asmodee Digital (2016, United States) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Horizon (2015, United States) $4.5M - Seed - Jul 2021
  • 34. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Kids Mobile Game Developers 27 34 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $4.0M (▲1030%) 1( <> 0% ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 6 $40.8M 31 - 235 0 Mobile Gaming (Supercell) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Casual (Zynga) (# Cos: 7678 | $6.1B) Kids (TribePlay) (# Cos: 235 | $40.8M) TribePlay (2008, China, $750K) Hugs N Hearts (2012, United States) Toya (2016, Israel, $4.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Toya (2016, Israel) $4.0M - Series A - Sep 2021
  • 35. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Typewise (2019, Switzerland) $1.9M - Seed - Oct 2021 Fleksy (2011, United Kingdom) $1.6M - Series A - Oct 2021 Mobile Keyboards 28 35 Back to index Mobile Utility Tools (Avast) (# Cos: 2402 | $1.7B) Personalization (Glance) (# Cos: 652 | $722M) Keyboard (Kika Keyboard) (# Cos: 201 | $270M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $3.5M (▼28.7%) 2(▼50%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 6 $270M 22 1 201 3 Kika Keyboard (2011, China, $63.5M) Bobble AI (2015, India, $9.4M) SwiftKey (2008, United Kingdom, $31.7M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 36. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Jet Media Network (2020, India) $2.5M - Seed - Nov 2021 Mobile Ad Network 29 36 Back to index Mobile Advertising (InMobi) (# Cos: 2099 | $7.0B) Ad Network (Vungle) (# Cos: 1025 | $2.4B) Multi-Inventory (Mobvista) (# Cos: 443 | $1.0B) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $2.5M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 57 $1.0B 95 7 443 1 Mobvista (2013, China, $124M) Millennial Media (2006, United States, $64.8M) Digital Turbine (2011, United States) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 37. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Photo Storage Apps 30 37 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $2.5M ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 2 $36.3M 6 - 26 1 Mobile Utility Tools (Avast) (# Cos: 2402 | $1.7B) Content & Media (Shoebox App) (# Cos: 318 | $68.6M) Gallery Management (Pixlr) (# Cos: 207 | $67.9M) Cloud Storage (MiMedia) (# Cos: 26 | $36.3M) MiMedia (2009, United States, $26.2M) Shoebox App (2012, Canada, $1.2M) Picturelife (2011, United States, $4.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. MiMedia (2009, United States) $2.5M - Series C - Feb 2021
  • 38. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Gaggle Fun (2020, Canada) $2.0M - Seed - Apr 2021 Chirrup (2019, India) $300K - Seed - Mar 2021 Mobile Social Gaming Platforms 31 38 Back to index Mobile Gaming (Animocabrands) (# Cos: 10604 | $16.1B) Gaming Platforms (Roblox) (# Cos: 521 | $2.4B) Social Playing (Slide) (# Cos: 81 | $109M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $2.3M (▼88.9%) 2(▼33.3%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 1 $109M 9 - 81 1 Slide (2005, United States, $78.0M) Bunch (2017, United States, $27.6M) Chirrup (2019, India, $605K) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 39. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Multimedia Messaging Apps 32 39 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $1.1M (▼78.1%) 3(▲50%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 13 $544M 70 4 547 2 Communication Apps (Snapchat) (# Cos: 4635 | $5.8B) Messaging (Life360) (# Cos: 1987 | $1.2B) Generic (WhatsApp) (# Cos: 1183 | $834M) Multimedia (Kik) (# Cos: 763 | $724M) Horizontal (Kakao) (# Cos: 547 | $544M) Kakao (2010, South Korea) Kik (2009, United States, $117M) LINE (2008, Japan) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. illumy (2018, United States) $2.2M - Angel - Apr 2021 Zebra (2019, United States) $1.1M - Seed - Jul 2021 Hike (2012, India) Undisclosed - Series D - Aug 2021
  • 40. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Ad Campaign Optimization 33 40 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $1.0M (▼99%) 1( <> 0% ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 19 $521M 31 1 62 4 Mobile Advertising (Vungle) (# Cos: 2099 | $7.0B) Enabler (Adjust) (# Cos: 114 | $1.2B) Reporting and Analytics (AppsFlyer) (# Cos: 84 | $1.2B) Campaign Optimization (Integral Ad Science) (# Cos: 62 | $521M) Integral Ad Science (2009, United States, $80.8M) Singular (2014, Israel, $50.0M) Flurry (2005, United States, $63.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Tomi.ai (2019, United States) $1.0M - Seed - Jun 2021
  • 41. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Mid Core VR Game Developers 34 41 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $334K (▲6.6%) 1( <> 0% ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 1 $4.6M 12 1 62 0 Mobile Gaming (Zynga) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Mid-Core (Machine Zone) (# Cos: 1187 | $2.4B) Multi Genre (Supercell) (# Cos: 1014 | $2.3B) VR Games (Fireproof Games) (# Cos: 62 | $4.6M) Fireproof Games (2008, United Kingdom) ustwo games (2012, United Kingdom) SockMonkey Studios (2013, United Kingdom, $647K) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. SockMonkey S.. (2013, United Kingdom) $334K - Seed - Nov 2021
  • 42. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Mobile Mid Core AR Game Developers 35 42 Back to index Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $325K (▼95.6%) 2(▼50%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 3 $95.7M 49 3 119 2 Mobile Gaming (Zynga) (# Cos: 10604 | $16.1B) Game Developers (Animocabrands) (# Cos: 9618 | $12.6B) Mid-Core (Machine Zone) (# Cos: 1187 | $2.4B) Multi Genre (Supercell) (# Cos: 1014 | $2.3B) AR Games (Nintendo) (# Cos: 119 | $95.7M) Nintendo (1980, United States) Six to Start (2008, United Kingdom, $100K) ePlay Digital (2016, Canada) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Role (2015, United States) $2.8M - Seed - Aug 2021 Massive Damage (2010, Canada) $325K - Seed - Sep 2021
  • 43. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Chirrup (2019, India) $300K - Seed - Mar 2021 Video Calling Apps 36 43 Back to index Communication Apps (Snapchat) (# Cos: 4635 | $5.8B) Calling (Rebtel) (# Cos: 887 | $784M) Video (Airtime) (# Cos: 249 | $363M) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $300K (▼99.4%) 1(▼85.7%) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 14 $363M 58 1 249 5 Airtime (2011, United States, $33.0M) Hello Pal (2013, China) Skype (2003, Luxembourg, $26.8M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
  • 44. Copyright © 2021, Tracxn Technologies Limited. All rights reserved. Mobile - Top Business Models Report Recent Funding Rounds Diversified Mobile App Studios 37 44 Back to index Mobile App Studios (SHAREit) (# Cos: 1135 | $3.1B) Horizontal (Bytedance) (# Cos: 1131 | $3.1B) Taxonomy $ Invested in last 1 year Key Stats # Funding Rounds in last 1 year $296K ( -- ) 1( -- ) Funded Companies Companies Acquisitions Total $ Invested IPOs Soonicorn Club 9 $3.1B 61 3 1131 1 Bytedance (2012, China, $3.0B) SHAREit (2015, India) Little Labs (2014, United States, $3.0M) Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide. Mydia100 Communications (2012, India) $296K - Seed - Jul 2021
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