Tracxn - Mobile App Distribution Startup Landscape

NOVEMBER 2018
MOBILE APP DISTRIBUTION

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report – Mobile App Distribution - Nov 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on November 26, 2018.
Mobile App Distribution Feed Summary
4
Mobile App Distribution > Feed Summary
It covers all platforms that provide an alternative to Google and Apple's app stores. It also includes platforms that
provide developers & publishers with the insights & intelligence that aid in the distribution of the apps.
• Inclusions: All platforms that provide a channel to
download mobile apps, app recommendation
platforms and companies that provide analytics & app
store intelligence solutions for app developers are part
of the feed.
• Exclusions: Media websites or channels, mobile dev
tools, user engagement analytics without any
distribution analytics, and mobile ad-networks are not
a part of the feed.e.g. businessinsider.com,
techcrunch.com, mixpanel.com, inmobi.com
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$1.2B
Funding
4
Mega
Companies
94382
FundedCovered on
Tracxn
2
Unicorns
2
Soonicorns
1
Minicorns
2
IPO’d Cos
28
Late Stage Cos
9
34
Acquisitions
78
DeadPooled
2
Acquihired
Series A+ Cos
IronSource
(2010, Tel Aviv, $105M)
TUNE
(2009, Seattle, $36.4M)
App Annie
(2010, San Francisco, $156M)
Top Companies

$3M
$215M
$147M
$398M
$81M
$35M
$3M
1
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted
Investment Trend Summary
Summary of Funding Activity in Mobile App Distribution
5
$30M - Series A
Maple Media (2016, Los Angeles, $30M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Mobile App Distribution > Feed Summary > Investment Trend Summary
Seed Felicis Ventures (#1), SV Angel (#1), TMT Investments (#1)
Series A/B Golden Gate Ventures (#2), E.ventures (#1), Icon Ventures (#1)
Series C+ IVP (#1), Foundry Group (#1), Mithril (#1)
Incubators 500 Startups (#5), Conector (#1), Matter (#1)
Other Notable
Investors
CrunchFund (#2), Asahi Shimbun (#1), Be Angels (#1)
Debt Investors Western Technology Investment (#2)
Most Active InvestorsRecent Investments
41
52
48
29
13
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 19 16 23 7 6 1
$833M
$186M
$111M
$15.6M
$7.3M
US
Europe
Israel
India
Japan
$ Funding

Summary of exit outlook in Mobile App Distribution
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Inovia Capital 1 AppDirect (2009, San Francisco, $246M)
Claltech 1 IronSource (2010, Tel Aviv, $105M)
Saban Capital Group 1 IronSource (2010, Tel Aviv, $105M)
Stingray 1 AppDirect (2009, San Francisco, $246M)
Foundry Group 1 AppDirect (2009, San Francisco, $246M)
Oct 2018 Appland Acq by OnMobile for $15M
Sep 2018 TUNE Acq by Branch
Apr 2018 Priori Data Acq by AppScatter for $18.9M
Jun 2017 Kongregate Acq by Modern Times Group for $55M
Feb 2014 GetJar Acq by Sungy Mobile for $5.3M
Oct 2013 Hubbl Acq by Airpush for $15M
Dec 2007 Softonic Acq by Grupo Intercom
Mobile App Distribution > Feed Summary > Exit Outlook Summary
InMobi 3
Appstores.com (Jul 2012), AppGalleries (Jul 2012),
Metaflow Solutions (Jul 2012)
Apple 2 Chomp (Feb 2012), Ottocat (Jun 2013)
Baidu 1 91Wireless (Jul 2013)
Alibaba Group 1 Wandoujia (Jul 2016)
Opera 1 Handster (Sep 2011)
Recent IPOs Top Acquisitions
Mobile Streams Feb 2006
Mobile content retailer
IPO MCap: -
AppScatter
Mobile App Distribution and Management Pl…
IPO MCap: -

FACTSHEET
Overview
Companies 382
Funded 94 Series A+ 28
Funding $1.2B Last 2 yrs $37M
Most Active Investors
Seed Felicis Ventures (1)
Series A/B Golden Gate Ventures (2)
Series C+ IVP (1)
Others CrunchFund (2)
Incubators 500 Startups (5)
Top Cities
Bay Area 61 Cos $610M
Barcelona 6 Cos $142M
Feed in Numbers
Unicorns 2 Soonicorns 2
Minicorns 1 Editor Picks 17
Acquihired 2 Deadpooled 78
Top Companies
App Annie (2010, San Francisco, $156M)
IronSource (2010, Tel Aviv, $105M)
Tune (2009, Seattle, $36.4M)
Exits
IPOs 2 Mobile Streams, AppScatter
Acquisitions 34 Kongregate, Priori Data
Top Acquirers InMobi, Apple
Marketmap: Mobile App Distribution
DISTRIBUTION PLATFORMS
ALTERNATE APP STORES
REWARD-BASED
RECOMMENDATION PLATFORMS
CURATED APPS
GAMING
DISTRIBUTION TOOLS
OPERATIONAL ANALYTICS
WHITELABEL APP STORES
PUBLISHERS
For any Feedback and Query reach out to MyAnalyst@tracxn.com
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
Mobile App Distribution > Feed Summary > BlueBox
7

Key Sub Sectors in Mobile App Distribution Sector
Summary of Key Markets
8
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Tech for developers
Online platforms that provide insights regarding app
distribution and help in app distribution
75 43 $669M
Distribution platforms
Online platforms that allow consumers to discover &
download apps
307 51 $497M
Mobile App Distribution > Feed Summary > Summary of Key Markets

List of Notable Companies in Mobile App Distribution
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Mobile App Distribution > Feed Summary > Notable Companies in the Sector
Public
AppScatter
(2014, London, $8.1M)*
Mobile Streams
(1999, Orlando)
Unicorns
AppDirect
(2009, San Francisco, $246M)
IronSource
(2010, Tel Aviv, $105M)

List of Notable Companies by Market in Mobile App Distribution
Notable Companies by Market
11
Mobile App Distribution > Feed Summary > Notable Companies by Market
Tech for developers
Operations
Provides app store analytics and market
intelligence
Soonicorn. Stage: Series E
Sequoia Capital, E.ventures, IVP and 7 Other
Investors
TUNE (2009, Seattle, $36.4M)
Attribution Analytics and Performance Tracking
Soonicorn. Stage: Acquired
Accel Partners, Performance Equity Management,
Icon Ventures and 1 Other Investors
Distribution
AppDirect (2009, San Francisco, $246M)
White-labeled marketplace for selling cloud-based
applications
Unicorn. Stage: Series E
JPMorgan, Foundry Group, Inovia Capital and 4
Other Investors
Provides suite of tools for app developers,
advertisers, OEMs & carriers
Unicorn. Stage: Series B
Claltech, Saban Capital Group, CBC Capital and 7
Other Investors
AppScatter (2014, London, $8.1M)
Mobile App Distribution and Management Platform
Stage: Public
Herald Investment Management, Mountain
Partners
Mobile Streams (1999, Orlando)
Stage: Public

List of Notable Companies in Mobile App Distribution in China
Notable Companies in the Sector in China
12
Mobile App Distribution > Feed Summary > Notable Companies in the Sector in China
Acquired
91Wireless
(2010, Fuzhou, $30M)
Wandoujia
(2009, Beijing, $128M)

Recent News in Mobile App Distribution Sector
Recent News
13
Mobile App Distribution > Feed Summary > Recent News
Nov 2018 Mobile Streams seals India deal with CoolGames, Proactive Investors
Nov 2018
Weekly global mobile game charts: Pokemon Go enjoys grossing
spike in the West following Pokemon Let's Go launch, Pocket Gamer
Nov 2018
Aptoide Announces Distribution Partnership With Unity
Technologies, PR Newswire
Nov 2018 ironSource Awarded TAG “Certified Against Fraud” Seal, PRWeb
Nov 2018
Mobile Streams narrows loss but revenues drop amid tough market
conditions, Proactive Investors
Nov 2018
Apptopia October report: Asian developers dominate the top new
games on iOS and Android, GamesIndustry
Oct 2018 appScatter Group plc Change of Adviser, DirectorsTalk Interviews
Oct 2018
AppTweak Accelerates Growth with Opening of New Office in San
Francisco, PR Newswire
Oct 2018
IronSource launches new bug testing tool for playable ads, Pocket
Gamer
Oct 2018 Aptoide wins court battle against Google in landmark case, Reuters
Oct 2018
AppDirect Unveils New Additions to its Commerce Platform to
Allow Customers to Easily Sell, Bundle and Manage Digital Services
and Physical Goods, PR Newswire
Oct 2018 OnMobile to acquire Sweden-based Appland, Indiatimes
Key Recent News Key Recent News
Oct 2018
NZX-listed Geo goes live on Ingram Micro Cloud Marketplace to
drive sales, Reseller
Oct 2018
ironSource Launches Revolutionary User Ad Revenue Measurement
Solution, PRWeb
Oct 2018
appScatter Group plc Appoint Andrew Bushby as a Non-Executive
Director, DirectorsTalk Interviews
Oct 2018
Analytics firm Appfigures unveils new mobile market intelligence
platform, Pocket Gamer
Sep 2018
AppScatter sees pick-up in revenues after completing Priori Data
acquisition, Proactive Investors
Sep 2018
FunPlus' Guns of Glory shoots past $215 million in first year, Pocket
Gamer
Sep 2018
Kongregate’s Kartridge downloadable PC game store opens on
November 1, VentureBeat
Sep 2018
Weekly global mobile game charts: Lion Studios rules the roost in
China, UK and US, Pocket Gamer
Sep 2018
Apple, Firefox tools aim to help you fight back Facebook & Google
tracking, Indiatimes
Sep 2018 AppDirect Named on Forbes 2018 Cloud 100 List, PR Newswire
Sep 2018
Mobile Streams teams up for Electroneum cryptocurrency launch,
Proactive Investors
Sep 2018
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have
Measurement Without Fixing The User Experience", AdExchanger

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
14
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Mobile App Distribution; 2011-2018
Global Funding Trends (1/2)
16
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Mobile App Distribution > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 28% # of Rounds5% $ Funding
13% # of Rounds
38% $ Funding
$3M
$48M $58M
$215M
$147M
$398M
$81M
$35M
$3M
0
5
10
15
20
25
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
$400M
$450M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

9 16 11 12 11 4 3
4
6
5
2
6
1 2
1
1 3 2
6
2 1
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
14
1
Total # of Rounds
$9M $10M $5M $10M $4M
$10M
$500K
$14M
$48M
$38M
$85M
$70M $4M
$34M $3M
$25M $173M $52M $324M $67M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
17
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Mobile App Distribution; 2011-2018
Mobile App Distribution > Investment Trends > Global Funding Trends
25
9
11
7
1
4 0
57
$0.8M $3.3M
$0.0M
$1.0M
$2.0M
$3.0M
$4.0M
$5.0M
$6.0M
$7.0M
$8.0M
$9.0M
$10.0M
0
10
20
30
40
50
60
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$0.8M $3M $8.4M $2.5M $0.1M $8.6M - $3.3M
$25M $20M
$158M
$120M
$352M
$63M
$30M
0
1
2
3
4
5
6
7
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
1 1 2 2 6 1 1 -
$48M
$3M
Total $ Invested

Mobile App Distribution > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Mobile App Distribution
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 610M 46
Barcelona 142M 7
Tel Aviv 111M 5
Irving 85M 3
Boston 46.7M 13
Seattle 37.1M 5
Los Angeles 30M 2
London 18.1M 5
Delhi NCR 15.1M 3
Paris 13.5M 1
Total Funding
50
25
5
4
3
2
5
1
# Rounds
$833M
$186M
$111M
$15.6M
$7.3M
$1.8M
$1.1M
$40k
US
Europe
Israel
India
Japan
Canada
SEA
Latam
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.5
$0.7 $0.6
$1.0
$0.4
$2.4
$0.5
2011 2012 2013 2014 2015 2016 2017
$4.8 $4.8
$8.0
$0.0
$5.9
$4.0
$17.0
$0.0
$12.8 $6.8
$85.0
$23.5
$0.0 $0.0
$25.0
$0.0
$57.5
$26.0
$54.0
$33.6
$0.0
Mobile App Distribution > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Mobile App Distribution; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$10K* $6.8M
$1M $30M
$4.6M $85M
$4.2M $140M
$42.5M
$16.2M
$4M
$500K
Series C+
Series B
Series A
Seed
Stage

Note: 46 companies with undisclosed funding amount are not included
20
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
19
29
8
1
5
No. of Companies
Mobile App Distribution > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Mobile App Distribution; as of Nov 2018
Distribution of companies by Funding Range
$6M
$97M
$197M
$85M
$781M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
25%
7%
4%
2%
21
Note: Numbers in the brackets show the count of companies
Time to raise
next round
9
14
28
94
382
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
25% 2%
(6)
1%
(4)
1%
(2)
20%
(78)
54%
(208)
30% 6%
(6)
4%
(4)
2%
(2)
19%
(18)
49%
(46)
50% 14%
(4)
4%
(1)
4%
(1)
11%
(3)
36%
(10)
64% 29%
(4)
7%
(1)
- - 36%
(5)
- 22%
(2)
- - - 78%
(7)
Mobile App Distribution > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Mobile App Distribution
Funding Funnel
20 Months
14 Months
19 Months
Investment backedBootstrapped
2
2
22
2
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Mobile App Distribution > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Mobile App Distribution; Nov 2016-Nov 2018
Notable Investments in last 24 months
EARLY STAGE
$30M - Series A Feb 2017
Offers full-service mobile ad operations and revenue
growth services
Shamrock Capital Advisors

Most Active Investors (VC, PE) by Stage in Mobile App Distribution; Last 5 years (Nov 2013-Nov 2018)
Most Active VC & PE Investors
23
Mobile App Distribution > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Felicis Ventures
Mobile Action
1
SV Angel
Quettra
2
TMT Investments
Drippler
3
Sound Ventures
Apptopia
4
Streamlined Ventures
Mobile Action
5
Titanium Investments
Drippler
6
GV
Quettra
7
Data Collective
Quettra
8
Vulcan Capital
MightySignal
9
Horizons Ventures
Quettra
10
EARLY STAGE
Golden Gate Ventures(2 Investments)
Aptoide, Appota
1
E.ventures
Aptoide
2
Icon Ventures
TUNE
3
Gobi Partners
Aptoide
4
GMO Venture Partners
Appota
5
Newfund
Apptopia
6
Global Catalyst Partners
Fuller
7
Blossom Street Ventures
Apptopia
8
Claltech
IronSource
9
Saban Capital Group
IronSource
10
LATE STAGE
IVP
App Annie
1
Foundry Group
AppDirect
2
Mithril
AppDirect
3
StarVest Partners
AppDirect
4
Greenspring Associates
App Annie
5
Converge
Apperian
6
Mirae Asset
Appota
7
Voyage Ventures
Fuller
8
FirstFloor Capital
Apperian
9
Global Catalyst Partners Japan
Fuller
10

Mobile App Distribution > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Mobile App Distribution; Last 5 years (Nov 2013-Nov 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
500 Startups(5 Investments)
Apptopia, Mobile Action, OtherInbox
1
Techstars
MightySignal
2
Startupbootcamp
PreApps
3
Y Combinator
Think Gaming
4
Startup Sauna
AppFollow
5
Startup Wise Guys
MetricsCat
6
Matter
Eureka King
7
Conector
Kompyte
8
OTHER NOTABLE INVESTORS
CrunchFund(2 Investments)
Mobile Action, Quettra
1
Goldman Sachs
Quixey
2
SoftBank Group
Quixey
3
IAngels
Drippler
4
Asahi Shimbun
Fuller
5
JPMorgan
AppDirect
6
Internet Initiatives Development
Fund
AppFollow
7
Golden Seeds
Gummicube
8
Korea Investment Partners
Appota
9
Draper Associates
MightySignal
10
DEBT INVESTORS
Western Technology Investment(2
Investments)
Quixey, MightySignal
1

Mobile App Distribution > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club

Mobile App Distribution > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
27
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy

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Nov 2018
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FACTSHEET
Marketmap: Mobile App Distribution
29
Mobile App Distribution > Market Details > BlueBox

Key Sub Sectors
30
Key Sub Sectors in Mobile App Distribution
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Tech for developers
Online platforms that provide insights regarding app distribution and help in app distribution
Apperian (2009, Boston, Acquired)
75 43 $669M
Online platforms that allow consumers to discover & download apps
Softonic (1997, Barcelona, Acquired)
Quixey (2009, Mountain View, $134M)
307 51 $497M
Mobile App Distribution > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/3)
31
Mobile App Distribution > Market Details > Detailed Sector Taxonomy

32

33

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
34
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
36
Performance indicators of public companies in Mobile App Distribution
IPO Date Company
IPO
Mcap
Exchange
Ticker
Feb 2006
LON:MOS
AppScatter (2014, London)
Mobile App Distribution > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
37
Notable Acquisitions in Mobile App Distribution
Mobile App Distribution > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Branch
2017
Acquirer: Arxan
Apperian (2009, Boston, $40M)
Mobile application management and White label
app store solution
2016
Acquirer: Alibaba Group Deal: $200M
Wandoujia (2009, Beijing, $128M)
Android App Store and Search

38
2014
Acquirer: Sungy Mobile Deal: $5.3M
GetJar (2004, San Mateo, $42M)
Appstore for android apps
2013
Acquirer: Baidu Deal: $1.9B
91Wireless (2010, Fuzhou, $30M)
Android apps marketplace
2010
Acquirer: Appia
Handango (1998, Irving, $85M)
Provides cross-platform mobile apps

39
Before 2008
Acquirer: Grupo Intercom
Softonic (1997, Barcelona, $140M)
Application discovery platform

Most Active Acquirers
40
Mobile App Distribution > Exit Outlook > Most Active Acquirers

Acqui-hires
41
List of Acqui-hires in Mobile App Distribution
Excludes all details for Chinese companies
Date Target
Dec-17 Drippler Acq by Soluto
Apr-14 Cover Acq by Twitter
Mobile App Distribution > Exit Outlook > Acqui-hires
View all 2 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
42
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Mobile App Distribution > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Mobile App Distribution; Last 5 years (Nov 2013 - Oct 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Felicis Ventures
SV Angel
TMT Investments
Sound Ventures
Streamlined Ventures
Titanium Investments
GV
Data Collective
Vulcan Capital
Horizons Ventures
QueensBridge Venture Partners
Miramar Digital Ventures
Adara Ventures
Rose Tech Ventures
RTAventures
EARLY STAGE
Golden Gate Ventures (2 Investments)
E.ventures
Icon Ventures
Gobi Partners
GMO Venture Partners
Newfund
Global Catalyst Partners
Blossom Street Ventures
Claltech
Saban Capital Group
Siraj Fund Management Company
LATE STAGE
IVP
Foundry Group
Mithril
StarVest Partners
Converge
Mirae Asset
Voyage Ventures
FirstFloor Capital
Global Catalyst Partners Japan

Felicis Ventures
45
Portfolio in Mobile App Distribution | Exits | Funds Link | Website | LinkedIn | Twitter
Mobile App Distribution > Investors > Felicis Ventures
People
Investments
[Unicorn] Opendoor (2014, San Francisco, $1B, Series F)
Residential re-selling solution provider.
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Unicorn] Guardant Health (2012, Redwood City, $550M, Series
E)
Cancer detection, care and treatment through Digital Sequencing
Technology
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Adyen (2006, Amsterdam, $266M, Public)
International and omni-channel payment solutions provider
[Unicorn] Pluralsight (2004, Cedar Valley, $239M, Public)
Online programming and creative learning courses
[Unicorn] Shopify (2006, Ottawa, $122M, Public)
Cloud-based software solutions to create online stores for retailers
[Soonicorn] Flexport (2013, San Francisco, $304M, Series C)
Online freight forwarder
[Soonicorn] Metromile (2011, San Francisco, $296M, Series E)
Usage based car insurance
[Soonicorn] Scopely (2011, Culver City, $260M, Series C)
Mobile game developer and publisher focusing on casual games
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Aydin Senkut
Founder & Managing
Director
Geographical Spread Stage of Entry
Apr 2015
Mobile Action Raises $2 Million To Help App Makers
Attract More Users, TechCrunch
Jul 2014
Mobile Action Raises $800K For Its App Discovery And
Optimization Service – TechCrunch, TechCrunch
Feb 2012
Apple Acquires Chomp; App Store Search And Discovery
To Be Completely Revamped – TechCrunch, TechCrunch
Chomp
(2009, San Francisco, $2.6M)
Acq by Apple - Feb 2012
11
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed3
-
-
-
-
US

SV Angel
46
Mobile App Distribution > Investors > SV Angel
People
Investments
[Unicorn] Snapchat (2011, Los Angeles, $2.6B, Public)
Multimedia messaging application
[Unicorn] Instacart (2012, San Francisco, $1.9B, Series F)
Marketplace for same-day grocery delivery
[Unicorn] Pinterest (2009, San Francisco, $1.5B, Series G)
Visual social bookmarking service
[Unicorn] Stripe (2010, San Francisco, $756M, Series E)
Web & Mobile Payments for Developers
[Unicorn] Coinbase (2012, San Francisco, $742M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Kabbage (2009, Atlanta, $491M, Series F)
Working capital financing for small businesses.
[Unicorn] TransferWise (2010, London, $397M, Series E)
International money transmitter based on currency swaps
[Unicorn] Warby Parker (2010, New York City, $300M, Series E)
Internet-first brand of eyewear
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Casper (2014, New York City, $240M, Series C)
Online direct-to-consumer mattress brand
Top Exits
Ron Conway
Founder & Co-
Managing Partner
Aug 2014
Getting to Know You: Google-Backed Quettra Raises $2.9
Million to Hone Tracking Tactics - Mobile Advertising
News & Information | MobileAdvertisingWatch.com,
Mobile Advertising Watch
Feb 2012
Apple Acquires Chomp; App Store Search And Discovery
To Be Completely Revamped – TechCrunch, TechCrunch
Quettra
Acq by SimilarWeb - Dec 2015
Chomp
Acq by Apple - Feb 2012
1
2013 2014 2015 2016 2017 2018
-
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

GV
47
Mobile App Distribution > Investors > GV
People
Investments
[Unicorn] Grail Bio (2016, Menlo Park, $2.5B, Series C)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] 23andMe (2006, Mountain View, $791M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
[Unicorn] Stripe (2010, San Francisco, $756M, Series E)
Web & Mobile Payments for Developers
[Unicorn] Lime (2017, San Mateo, $754M, Series D)
Smart bike-rental service provider
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] DocuSign (2003, San Francisco, $522M, Series F)
Digital Transaction Management Tool
[Unicorn] Carbon3D (2013, Redwood City, $422M, Series D)
CLIP technology based 3D Printer
[Unicorn] Clover Health (2014, San Francisco, $325M, Series D)
Healthcare insurance for senior citizens
[Soonicorn] One Medical Group (2007, San Francisco, $532M,
Series I)
A network of standard clinics running under the brand name of One
Medical
Top Exits
David Krane
CEO & Managing
Partner
Aug 2014
Quettra
1
2013 2014 2015 2016 2017 2018
-
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed1
-
-
-
-
US

Data Collective
48
Mobile App Distribution > Investors > Data Collective

Horizons Ventures
49
Mobile App Distribution > Investors > Horizons Ventures

Miramar Digital Ventures
50
Mobile App Distribution > Investors > Miramar Digital Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
51
Seed Stage
Early Stage
Late Stage

Golden Gate Ventures
52
Mobile App Distribution > Investors > Golden Gate Ventures

E.ventures
53
Mobile App Distribution > Investors > E.ventures

Icon Ventures
54
Mobile App Distribution > Investors > Icon Ventures

Claltech
55
Mobile App Distribution > Investors > Claltech

Saban Capital Group
56
Mobile App Distribution > Investors > Saban Capital Group

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
57
Seed Stage
Early Stage
Late Stage

IVP
58
Mobile App Distribution > Investors > IVP

Foundry Group
59
Mobile App Distribution > Investors > Foundry Group

Mithril
60
Mobile App Distribution > Investors > Mithril

StarVest Partners
61
Mobile App Distribution > Investors > StarVest Partners

62
Mobile App Distribution > Investors > Greenspring Associates

Converge
63
Mobile App Distribution > Investors > Converge

FirstFloor Capital
64
Mobile App Distribution > Investors > FirstFloor Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
65
Incubators
Other Notable Investors
Debt Investors

Mobile App Distribution > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Mobile App Distribution; Q3 2013 - Q3 2018
Index of Ecosystem Investors
INCUBATOR
500 Startups (5 Investments)
Techstars
Startupbootcamp
Y Combinator
Startup Sauna
Startup Wise Guys
Matter
Conector
OTHER NOTABLE INVESTORS
CrunchFund (2 Investments)
Goldman Sachs
SoftBank Group
IAngels
Asahi Shimbun
JPMorgan
Internet Initiatives Development Fund
Golden Seeds
Korea Investment Partners
Draper Associates
Times Internet
COLOPL
Performance Equity Management
Amino Capital
DEBT INVESTORS
Western Technology Investment (2
Investments)

500 Startups
67
Mobile App Distribution > Investors > 500 Startups
People
Investments
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Gitlab (2014, San Francisco, $146M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Carousell (2012, Singapore, $172M, Series C)
P2P listing platform for multi-category pre-owned products
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
[Soonicorn] Lucid Software (2009, Salt Lake City, $114M, Series
C)
Visual Communication Software
[Soonicorn] uBiome (2012, San Francisco, $110M, Series C)
Citizen science startup to sequence the human microbiome
[Soonicorn] Ipsy (2011, San Mateo, $107M, Series B)
Subscription for beauty products
Top Exits
Dave McClure
Founder, Partner
Christine Tsai
CEO
Nov 2018
Apptopia October report: Asian developers dominate the
top new games on iOS and Android, GamesIndustry
Jul 2018
Fortnite passes 100 million downloads and $160 million
in revenue on iOS, VentureBeat
Jun 2018
Apptopia: iOS games peak quickly, and top 50 take 76% of
revenues, VentureBeat
Sep 2017
App Store changes will not affect how app intelligence
firms gather data | Pocket Gamer.biz | PGbiz, Pocket
Gamer
Jan 2017
Apptopia Appoints Mike Schneider and Liron Markus,
Citybizlist
Nov 2016
Ashton Kutcher and Guy Oseary’s Sound Ventures back
Apptopia’s next-gen app intelligence platform,
TechCrunch
Apr 2015
Jul 2014
OtherInbox
(2008, Austin, $4.5M)
Acq by Return Path - Jan 2012
1 1 1
2013 2014 2015 2016 2017 2018
2
-
-
1
4
Undisclosed
Series C+
Series B
Series A
Seed5
1
1
-
-
US
Europe
Israel

Techstars
68
Mobile App Distribution > Investors > Techstars
People
Investments
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Outreach (2013, Seattle, $125M, Series D)
SaaS based Lead Engagement Tools
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Latch (2014, New York City, $96M, Series B)
Smart locks for homes, offices and apartment buildings
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
[Soonicorn] Threat Stack (2012, Boston, $72.2M, Series C)
Intrusion detection platform for cloud, hybrid-cloud, and on-premise
environments
[Soonicorn] Distil Networks (2011, Arlington, $65M, Series C)
Content protection network and anti bot solution
[Soonicorn] Localytics (2008, Boston, $59.7M, Series D)
Mobile App User Analytics & Marketing
Top Exits
Brad Feld
Co-Founder & Partner
David Brown
Co-Founder & Co-CEO
David Cohen
Co-Founder & Co-CEO
Feb 2015
MightySignal raises $1.2M from Draper Associates, Vulcan
to help sales teams find new customers – GeekWire,
GeekWire
MobileDevHQ
(2009, Seattle, $650k)
Acq by TUNE - Aug 2014
2013 2014 2015 2016 2017 2018
1
-
-
-
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
69
Incubators
Other Notable Investors

CrunchFund
70
Mobile App Distribution > Investors > CrunchFund
People
Investments
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Square (2009, San Francisco, $516M, Public)
Mobile point of sale provider
[Unicorn] Airtable (2013, San Francisco, $170M, Series C)
Mobile app that aims to be alternative to spreadsheets
[Unicorn] Redfin (2004, Seattle, $166M, Public)
National Real Estate Brokerage
[Unicorn] Gitlab (2014, San Francisco, $146M, Series D)
Code collaboration tool
[Soonicorn] Getaround (2009, San Francisco, $400M, Series D)
Peer-to-peer carsharing marketplace
[Soonicorn] Rover (2011, Seattle, $300M, Series G)
Online Pet Sitting Marketplace
[Soonicorn] Mesosphere (2013, San Francisco, $251M, Series D)
Container based Datacenter Operating System
[Soonicorn] Foursquare (2009, New York City, $240M, Series F)
Local search and discovery service mobile app
[Soonicorn] Light (2013, Palo Alto, $186M, Series D)
Multi-aperture computational camera provider
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Yext (2006, New York City, $116M, Public)
Digital Presence Management
[Soonicorn] uBiome (2012, San Francisco, $110M, Series C)
Citizen science startup to sequence the human microbiome
Top Exits
Michael
Arrington
Co-Founder
Pat Gallagher
Co-Founder & Partner
Apr 2015
Aug 2014
Jul 2014
Quettra
1 1
2013 2014 2015 2016 2017 2018
-
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

Goldman Sachs
71
Mobile App Distribution > Investors > Goldman Sachs

SoftBank Group
72
Mobile App Distribution > Investors > SoftBank Group

JPMorgan
73
Mobile App Distribution > Investors > JPMorgan

Performance Equity Management
74
Mobile App Distribution > Investors > Performance Equity Management

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
75
Recent News

Recent News (1/2)
77
Mobile App Distribution > News > Recent News
Nov 2018 Mobile Streams seals India deal with CoolGames, Proactive Investors
Nov 2018
Weekly global mobile game charts: Pokemon Go enjoys grossing
spike in the West following Pokemon Let's Go launch, Pocket Gamer
Nov 2018
Aptoide Announces Distribution Partnership With Unity
Technologies, PR Newswire
Nov 2018 ironSource Awarded TAG “Certified Against Fraud” Seal, PRWeb
Nov 2018
Mobile Streams narrows loss but revenues drop amid tough market
conditions, Proactive Investors
Nov 2018
Apptopia October report: Asian developers dominate the top new
games on iOS and Android, GamesIndustry
Oct 2018 appScatter Group plc Change of Adviser, DirectorsTalk Interviews
Oct 2018
AppTweak Accelerates Growth with Opening of New Office in San
Francisco, PR Newswire
Oct 2018
IronSource launches new bug testing tool for playable ads, Pocket
Gamer
Oct 2018 Aptoide wins court battle against Google in landmark case, Reuters
Oct 2018
AppDirect Unveils New Additions to its Commerce Platform to
Allow Customers to Easily Sell, Bundle and Manage Digital Services
and Physical Goods, PR Newswire
Oct 2018 OnMobile to acquire Sweden-based Appland, Indiatimes
Oct 2018
NZX-listed Geo goes live on Ingram Micro Cloud Marketplace to
drive sales, Reseller
Oct 2018
ironSource Launches Revolutionary User Ad Revenue Measurement
Solution, PRWeb
Oct 2018
appScatter Group plc Appoint Andrew Bushby as a Non-Executive
Director, DirectorsTalk Interviews
Oct 2018
Analytics firm Appfigures unveils new mobile market intelligence
platform, Pocket Gamer
Sep 2018
AppScatter sees pick-up in revenues after completing Priori Data
acquisition, Proactive Investors
Sep 2018
FunPlus' Guns of Glory shoots past $215 million in first year, Pocket
Gamer
Sep 2018
Kongregate’s Kartridge downloadable PC game store opens on
November 1, VentureBeat
Sep 2018
Weekly global mobile game charts: Lion Studios rules the roost in
China, UK and US, Pocket Gamer
Sep 2018
Apple, Firefox tools aim to help you fight back Facebook & Google
tracking, Indiatimes
Sep 2018 AppDirect Named on Forbes 2018 Cloud 100 List, PR Newswire
Sep 2018
Mobile Streams teams up for Electroneum cryptocurrency launch,
Proactive Investors
Sep 2018
Branch On Acquisition Of TUNE’s Attribution Biz: "You Can’t Have
Measurement Without Fixing The User Experience", AdExchanger
Sep 2018
Branch acquires TUNE analytics award, milestone for mobile
marketing acquisition, PR Newswire

Recent News (2/2)
78
Mobile App Distribution > News > Recent News
Sep 2018
Sensor Tower: Animal Crossing: Pocket Camp reaches $50m in
worldwide player spending, GamesIndustry
Aug 2018 appScatter raises £1mln in share placing, Tech Capital
Aug 2018 Italy's 1Mobile to launch 4G service in mid-September, Telecompaper
Aug 2018
Ad network ironSource is now available on Google’s AdMob
mediation platform, Pocket Gamer
Aug 2018 Game of Whales acquires tracking app Appstatics, Pocket Gamer
Aug 2018
App Annie: Android users will download 170 billion apps in 2018
thanks to Fortnite, VentureBeat
Jul 2018
Fortnite passes 100 million downloads and $160 million in revenue
on iOS, VentureBeat
Jul 2018
Fortnite' Mobile Revenue Soars To $2 Million Per Day, International
Business Times
Jul 2018 ironSource Releases In-Ad Data Platform, Technology-Signals
Jul 2018
App Annie rolls out SDK Metrics for better mobile insights, Business
of Apps
Jul 2018
TUNE Links: Unifying Cross-Channel and Cross-Device Marketing
Measurement, PR Newswire
Jul 2018
TUNE Hires Bhavana Mathur as Vice President of Product
Management, PR Newswire
Jul 2018
Weekly UK App Store charts: Pokemon Go and Fortnite rise to the
top grossing summit as Candy Crush Saga falls, Pocket Gamer
Jul 2018
Play Store Rival Accuses Google Of Antitrust Violations, Android
Headlines
Jul 2018
AppDirect, NGINX and Sift Science Name PAN Communications
Agency of Record, Expanding the Firm’s San Francisco Presence,
Business Wire
Jul 2018
App Annie Releases Analysis Marking 10 Years of the iOS App Store,
Global Dating Insights
Jul 2018
iOS App Store’s all-time top game made $4 billion to top app’s $1
billion, VentureBeat
Jun 2018 The Konnect App is Now Featured on GreatApps.com, PRWeb
Jun 2018
Apptopia: iOS games peak quickly, and top 50 take 76% of revenues,
VentureBeat
Jun 2018
appScatter remains hopeful of completing £13.5mln Priori Data
acquisition, Tech Capital
Jun 2018
Mobile Streams signs agreement with Electroneum to accept ETN
cryptocurrency, DirectorsTalk Interviews
Jun 2018
AppScatter hails successful year in its maiden full-year results
statement, Tech Capital
May 2018
Kartridge brings Double Fine and Versus Evil to its PC game store,
VentureBeat
May 2018
Dragon Ball: Legends launches as No. 1 free game on Apple App
Store, VentureBeat

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
79
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
81
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Mobile App Distribution > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Mobile App Distribution
Index of Top companies by Market (1/3)
82
Mobile App Distribution > Appendix > Index of Top companies by Market
Alternate App Stores
Handango (1998, Irving, $85M)
Provides cross-platform mobile apps
Stage: Acquired
IVP, Advanced Technology Ventures, CenterPoint
Ventures and 3 Other Investors
GetJar (2004, San Mateo, $42M)
Appstore for android apps
Stage: Acquired
Tiger Global Management, Accel Partners
Osmino (2011, Moscow)
Alternate app store for Android apps
Editor's Pick. Stage: Unfunded
App Recommendation
Softonic (1997, Barcelona, $140M)
Application discovery platform
Stage: Acquired
Partners Group, Digital River, Inveready and 3
Other Investors
Drippler (2011, Tel Aviv, $6.4M)
Discovery of apps, features & updates based on
reviews
Editor's Pick. Stage: Acqui-Hired
Titanium Investments, IAngels, TMT Investments
and 2 Other Investors
Ottocat (2012, Oakland)
App discovery platform for App Store
Editor's Pick. Stage: Acquired
Deals
Champcash (2014, Karnal)
Mobile app that rewards users for completing tasks
Freepaisa (2014, Bangalore)
Mobile app that gives incentives to users for trying
out other apps
CakeCodes (2014, Seattle)
Platform that rewards users for completing tasks

83
On Cloud
AppBrowzer (2015, Bangalore, $500k)
Browser for mobile applications
Editor's Pick. Stage: Seed
1App (2012, Menlo Park)
Platform to access mobile apps through cloud
Tech for developers
Operations
Provides app store analytics and market
intelligence
Soonicorn. Stage: Series E
Sequoia Capital, E.ventures, IVP and 7 Other
Investors
Soonicorn. Stage: Acquired
Accel Partners, Performance Equity Management,
Icon Ventures and 1 Other Investors
Fuller (2011, Kashiwa, $7.5M)
Mobile app analytics company
Editor's Pick. Stage: Series C
Voyage Ventures, Global Catalyst Partners Japan,
Sega and 8 Other Investors
Distribution
White-labeled marketplace for selling cloud-based
applications
Unicorn. Stage: Series E
JPMorgan, Foundry Group, Inovia Capital and 4
Other Investors
Provides suite of tools for app developers,
advertisers, OEMs & carriers
Unicorn. Stage: Series B
Claltech, Saban Capital Group, CBC Capital and 7
Other Investors
Apperian (2009, Boston, $40M)
Mobile application management and White label
app store solution
Stage: Acquired
Intel Capital, FirstFloor Capital, North Bridge and 6
Other Investors

84
Tech for developers
Distribution
Offers full-service mobile ad operations and
revenue growth services
Minicorn. Stage: Series A
Appota (2011, Hanoi, $10M)
Mobile platform provider
Editor's Pick. Stage: Series C
Korea Investment Partners, Mirae Asset, GMO
Venture Partners and 1 Other Investors
AppScatter (2014, London, $8.1M)
IPO Date - IPO Mcap -
- -
IPO Date Feb 2006 IPO Mcap -
LON MOS

Funded Deadpooled Companies
85
Excludes all details for Chinese companies
Mobile App Distribution > Appendix > Funded Deadpooled Companies
View all 78 Deadpooled companies on Tracxn Platform
Funding Company Location
$13.5M AppGratis Paris
$3.5M Iddiction Palo Alto
$1.5M OneTok New York City
$1.1M Infindo Kuala Lumpur
$1M ICS Mobile Santa Monica
$1M YogiPlay Menlo Park
$500k Zumi Networks Kirkland
$270k The Loadown New York City
$100k Zappka Gurgaon
$60k AppKeyz Austin
$40k Mysterio Vina Del Mar
$20k Mapsaurus Princeton
$15k Eureka Toronto
AppGrooves Mountain View
Best Apps Market San Francisco
WhichApp Delhi
TingzMe Ra'anana
Applications.com Indianapolis
Index of Deadpooled companies in Mobile App Distribution

Team
86
For research queries write to us at myanalyst@tracxn.com
Francis Xavier
Lead Analyst

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