Tracxn - Essential Mobile Apps Startup Landscape

MARCH 2019
ESSENTIAL MOBILE APPS

Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Essential Mobile Apps - Mar 2019
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on March 9, 2019.
Essential Mobile Apps Feed Summary
4
Essential Mobile Apps > Feed Summary
Mobile-first applications which provide alternatives to pre-installed applications on smartphones like productivity apps,
media players, browsers, personalization apps, etc.
• Inclusions: Apps which are alternative to core
apps that come pre-installed on smartphones for
use cases like call management, getting things done
(GTD), personalization, security, keyboard, personal
safety, productivity, browsing, file transfer, etc.
• Exclusions: Apps that enable commerce, mobile
versions of applications that are primarily built for
web or PCs, calling and messaging apps, social
networking apps, and sector-specific apps related to
Education, Consumer finance, Mobile Dev tools,
Health, etc.
• Excludes funding information of Chinese companies Feed in Numbers
Overview
$2.4B
Funding
17
Mega
Companies
3902298
FundedCovered on
Tracxn
3
Unicorns
7
Soonicorns
12
Minicorns
6
IPO’d Cos
97
Late Stage Cos
23
86
Acquisitions
441
DeadPooled
9
Acquihired
Series A+ Cos
Sherpa
(2017, Palo Alto, $16.6M)
Indus
(2008, Mumbai, $13M)
Unlockd
(2014, New York City, $39M)
Top Companies

Investment Trend Summary
Summary of Funding Activity in Essential Mobile Apps
5
$35M - Series A
Callsign (2011, London, $38M)
$7M - Series A
Fasetto (2013, Superior, $13.2M)
$24M - Series C
IFTTT (2010, San Francisco, $63M)
$6M - Series A
$23M - Series B
Unlockd (2014, New York City, $39M)
$175k - Seed
$18.5M - Series C
Life360 (2008, San Francisco, $89.7M)
$30k - Seed
Fleksy (2011, San Francisco, $5.9M)
$8.5M - Series A
Sherpa (2017, Palo Alto, $16.6M)
Series E
Evernote (2004, Redwood City, $266M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Essential Mobile Apps > Feed Summary > Investment Trend Summary
Seed GV (#4), Social Capital (#3), Saatchinvest (#3)
Series A/B
Accel Partners (#3), New Enterprise Associates (#2), Greylock
Partners (#2)
Series C+ Kleiner Perkins (#1), Khosla Ventures (#1), Atomico (#1)
Incubators Techstars (#8), 500 Startups (#5), Hubraum (#5)
Other Notable
Investors
BDC (#3), Digital Garage (#2), IAngels (#2)
Debt Investors Silicon Valley Bank (#2), Advantage Capital (#1)
Most Active InvestorsRecent Investments
379
421
299
77 87
12
2014 2015 2016 2017 2018 2019*
Y-o-Y # of Companies Founded 57 60 66 30 23 4
$1.5B
$318M
$209M
$93.5M
$73.3M
US
Europe
Israel
Canada
India
$ Funding
$16M
$424M
$214M
$165M
$127M
$76M
$63M
16
2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

Summary of exit outlook in Essential Mobile Apps
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Accel Partners 2
Lookout (2007, San Francisco, $284M)
SwiftKey (2008, London, $31.7M)
Balderton Capital 2
NewBay (2002, Dublin, $9.9M)
Sunrise (2012, New York City, $8.2M)
Morgenthaler 2
Siri (2007, San Jose, $39M)
DOCOMO
Innovations
2
Swype (2002, Seattle, $8.3M)
Horizons Ventures 2
Waze (2007, Tel Aviv, $67M)
Viv Labs (2012, San Jose, $30M)
Oct 2016 Viv Labs Acq by Samsung for $215M
Feb 2016 SwiftKey Acq by Microsoft for $250M
Oct 2015 LastPass Acq by LogMeIn for $110M
Jun 2013 Waze Acq by Google for $1.3B
Nov 2011 Kobo Acq by Rakuten for $315M
Apr 2010 Siri Acq by Apple for $200M
Jan 2008 Audible Acq by Amazon for $300M
Essential Mobile Apps > Feed Summary > Exit Outlook Summary
Google 7 Waze (Jun 2013, $1.3B), Odysee (Feb 2015), Timeful (May 2015)
Microsoft 4
SwiftKey (Feb 2016, $250M), Sunrise (Feb 2015, $100M), Wand
Labs (Jun 2016)
Apple 4 Siri (Apr 2010, $200M), Workflow (Mar 2017), Dryft (Sep 2014)
Amazon 3
Audible (Jan 2008, $300M), Evi (Apr 2013, $26M), Lexcycle (Apr
2009)
Nuance
Communications
3
Swype (Oct 2011, $103M), PaperPort Notes (Mar 2011),
Vlingo (Jun 2012)
Recent IPOs Top Acquisitions
Wordlogic Feb 2003
Alternate keyboard app utilizing predicti…
IPO MCap: -
Audible Jul 1999
Digital audiobooks & content
IPO MCap: $225M
Opera Jul 2018
Alternate browser for surfing web
IPO MCap: $2.6B
Defenx Dec 2015
Security solutions for devices
IPO MCap: $20.4M
Telenav May 2010
Mobile location-based services
IPO MCap: $329M
WebSafety Oct 2008
Parental control app
IPO MCap: -

* Upcoming Business Model
Copyright © 2019, Tracxn Technologies Private Limited. All rights reserved.
FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - Essential Mobile Apps - Mar 2019
Marketmap: Essential Mobile Apps
Overview
Companies 2298
Funded 390 Series A+ 97
Funding $2.4B Last 2 yrs $205M
Most Active Investors
Seed GV (4)
Series A/B Accel Partners (3)
Series C+ Khosla Ventures (1)
Others BDC (3)
Incubators Techstars (8)
Top Cities
Bay Area 209 Cos $1.1B
New York City 66Cos $143M
Feed in Numbers
Unicorns 3 Soonicorns 7
Minicorns 12 Editor Picks 82
Acquihired 9 Deadpooled 441
Top Companies
Indus (2008, Mumbai, $13M)
Exits
IPOs 6 Opera, Telenav
Acquisitions 86 Waze, Kobo
Top Acquirers Google, Microsoft
ASSISTANTS
TASK MANAGEMENT
PRODUCTIVITY
UTILITY APPS
CALL MANAGEMENT
NAVIGATION
BROWSERS
READING APPS
SECURITY & MONITORING
DEVICEPERSONAL
PARENTAL CONTROL
SAFETY
PASSWORD MANAGER
ANTI-VIRUS
P2P TRANSFER
SYNC AND SHARING
FILE MANAGEMENT
LOCK SCREEN ADS
KEYBOARD*
PERSONALIZATION
Essential Mobile Apps > Feed Summary > BlueBox
7

Key Sub Sectors in Essential Mobile Apps Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Safety & Monitoring >
Personal Safety 213 $23.5M 8
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Productivity
Apps that help users in getting things done (GTD),
either by reducing effort or increasing...
668 95 $642M
Mobile Security
Apps that protect mobile phones and data through
restricted access, screening for malicious...
137 15 $456M
Personalization
Apps that are replacements for core apps and allow
users to personalize the phone
312 47 $213M
Content & Media
Apps that support collection and managing of text,
audio and video content
295 53 $206M
Safety & Monitoring
Apps that provide safety services to users like SOS,
parental control, etc.
397 81 $199M
Dialer Apps
Apps related to contacts, SMS & caller id
176 37 $175M
Navigation
Apps that help users find the right way to the
destination
90 18 $156M
Essential Mobile Apps > Feed Summary > Summary of Key Markets

List of Notable Companies in Essential Mobile Apps
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Essential Mobile Apps > Feed Summary > Notable Companies in the Sector
Public
Opera
(1995, Oslo, $13.2M)*
Telenav
(1999, Sunnyvale, $30M)
Defenx
(2008, Locarno)
Wordlogic
(2009, Vancouver)
WebSafety
(2013, Los Angeles)
Acquired
Waze
(2007, Tel Aviv, $67M)
Kobo
(2009, Toronto, $79M)
Audible
(1996, Newark, $6M)
SwiftKey
(2008, London, $31.7M)
Viv Labs
(2012, San Jose, $30M)
Siri
(2007, San Jose, $39M)
LastPass
(2008, Fairfax)
Swype
(2002, Seattle, $8.3M)
NewBay
(2002, Dublin, $9.9M)
Sunrise
(2012, New York City, $8.2M)
Unicorns
Lookout
(2007, San Francisco, $284M)
Evernote
(2004, Redwood City, $266M)

List of Notable Companies by Market in Essential Mobile Apps
Notable Companies by Market (1/5)
11
Essential Mobile Apps > Feed Summary > Notable Companies by Market
Productivity
Task Management
Note taking app for individuals and enterprise
collaboration tools
Unicorn. Stage: Series E
Nikkei, M8 Capital, T. Rowe Price and 22 Other
Investors
Enables users to connect different web and mobile
applications to automate the workflow
Soonicorn. Stage: Series C
Salesforce, IBM, Chamberlain Group and 16 Other
Investors
Smart calendar app
Stage: Acquired
Balderton Capital, Resolute Ventures, NextView
Ventures and 7 Other Investors
Assistants
Personal assistant application service
Stage: Acquired
Menlo Ventures, Morgenthaler, Horizon Ventures
and 1 Other Investors
Creating advanced conversational interfaces and
assistants
Stage: Acquired
Pritzker Group, Iconiq Capital, Horizons Ventures
Mobile Security
Anti-Virus
Mobile device protection against malware
Unicorn. Stage: Series G
Microsoft, Bezos Expeditions, Khosla Ventures and
19 Other Investors
Defenx (2008, Locarno)
Stage: Public
Charles Street Securities Europe, Pi Campus

12
Mobile Security
Password Manager
Dashlane (2009, Paris, $52.5M)
Password manager & digital wallet
TransUnion, Rho Ventures, FirstMark and 2 Other
Investors
LastPass (2008, Fairfax)
Password management & protection solutioins
Stage: Acquired
Content & Media
Content
Kobo (2009, Toronto, $79M)
E-readers like kindle and e-book reading app
Stage: Acquired
Fidelity Investments, CKH LIMITED
Scribd (2007, San Francisco, $47.9M)
Unlimited digital library of books
Soonicorn. Stage: Series D
Khosla Ventures, Charles River Ventures, Redpoint
Audible (1996, Newark, $6M)
Stage: Acquired
HV Holtzbrinck Ventures, Apax Partners,
Bertelsmann and 4 Other Investors
Personalization
Keyboard
AI based keyboard application for predicting texts
Editor's Pick. Stage: Acquired
Index Ventures, Octopus Ventures, Accel Partners
Predictive alternate keyboard app
Stage: Acquired
Nokia Growth Partners, Benaroya Companies,
Ignition Partners and 4 Other Investors
Wordlogic (2009, Vancouver)
Alternate keyboard app utilizing predictive
technology
Stage: Public

13
Personalization
Lock Screen
Mobile advertising on lockscreen
Soonicorn. Stage: Acquired
Alium Capital Management, Axiata
Push Notifications
Real-time notification platform
Stage: Acquired
Balderton Capital, Kreos Capital, Eight Roads
Ventures
Navigation
Navigation
Social driving and navigation app
Unicorn. Stage: Acquired
Horizons Ventures, Kleiner Perkins, Magma
Venture Partners and 4 Other Investors
MapmyIndia (1992, Delhi, $44.4M)
Provider of map data, GPS based navigation
products and mobile apps
Flipkart, Zenrin, Qualcomm Ventures and 5 Other
Investors
Telenav (1999, Sunnyvale, $30M)
Stage: Public
Menlo Ventures, IGlobe Partners, Sycamore

14
Safety & Monitoring
Personal Safety
Mobile app that connects family members and close
friends
ADT, Duchossois Capital Management, Fontinalis
Partners and 26 Other Investors
Parental Control
WebSafety (2013, Los Angeles)
Stage: Public
Dialer Apps
Calls Management
TrueCaller (2009, Stockholm, $91M)
Caller ID & discovery app
Zenith Group, Atomico, Sequoia Capital and 6 Other
Investors

15
Browsers
Generic
Opera (1995, Oslo, $13.2M)
Stage: Public
Ledger Capital, Teknoinvest, Arts Alliance Ventures

List of Notable Companies in Essential Mobile Apps in China
Notable Companies in the Sector in China
16
Essential Mobile Apps > Feed Summary > Notable Companies in the Sector in China
Acquired
UCWeb
(2004, Guangzhou)
AutoNavi
(2002, Beijing)

Recent News in Essential Mobile Apps Sector
Recent News
17
Essential Mobile Apps > Feed Summary > Recent News
Mar 2019
US-based ConsenSys Ventures invests in Philippine Digital Asset
Exchange & Ligero, Deal Street Asia
Mar 2019
Opera Touch Browser Featuring Crypto Wallet to Arrive On iOS
Platform, Coinspeaker
Mar 2019
McDonald's is seeing success with Waze in boosting ad results:
Marketer's Brief, adageindia.in
Mar 2019
Pratilipi to raise fresh funding from Chinese firm Qiming, others,
livemint.com
Mar 2019
Crypto-Powered Brave Browser Surpasses 20 Million Downloads,
CryptoGlobe
Mar 2019 Swift unveils e-voting PoC on blockchain, Banking Technology
Mar 2019
GeoZilla Launches Apple Watch Integration to Keep Tabs on
Children and Elderly, PRWeb
Mar 2019
Notion’s new web clipper makes it a powerful competitor to
Evernote, The Verge
Mar 2019
UC Browser Ties up with Red Chillies Entertainment to Promote
Amitabh Bachchan and Taapsee Pannu’s Badla, NewsVoir
Mar 2019
Parental Control Software Market: Key Players - Kaspersky Lab,
Qustodio LLC, Mobicip, LLC, uKnow.com, Salfeld Computer GmbH &
Others, Digital Journal
Mar 2019
Opera Touch to Get Crypto Wallet Integration on iOS Soon, New Delhi
Television
Mar 2019
Google temporarily shuts down Android TV photo sharing after
privacy bug, Ars Technica
Key Recent News Key Recent News
Mar 2019
FleetUp Partners with Route4Me to Provide Smart Route
Optimization, PR Newswire
Mar 2019
Keeper Security to Provide Infosec Administrators with Greater
Ability to Prevent & Detect Security Events, PR Newswire
Mar 2019
Nova Launcher 6.0 Brings Improved Settings Layout & Much More,
Android Headlines
Feb 2019
Lookout Unveils Post-Perimeter Security Alliance at RSA
Conference 2019, Business Wire
Feb 2019
MWC: KaiOS wants to roll out more 'smart feature phones' in Africa,
ITWeb Africa
Feb 2019
Waze touts modern ‘bayanihan’ with 30 volunteer map editors in
PH, Newsbytes
Feb 2019
Investor Cerberus favors Deutsche Bank, Commerzbank merger:
Handelsblatt, Reuters
Feb 2019
HTC blockchain phone gets more apps, new purchase options,
Telecompaper
Feb 2019 Orange Unveils $20 KaiOS Smart Feature Phones, Connecting Africa
Feb 2019
HTC Smartphone Exodus Partners with Opera, Adds More DApps,
Finance Magnates
Feb 2019
REVE Antivirus Upgrades Its Endpoint Security with Network Data
Backup Feature, DIGITAL TERMINAL
Feb 2019 Facebook closes VPN 'research' app, Research Live
Feb 2019 Google will bring its Assistant to Android Messages, TechCrunch

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
18
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Essential Mobile Apps; 2012-2019
Global Funding Trends (1/2)
20
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Essential Mobile Apps > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 27% # of Rounds18% $ Funding
15% # of Rounds
29% $ Funding
$261M
$236M
$424M
$214M
$165M
$127M
$76M $63M
0
10
20
30
40
50
60
70
$0k
$50M
$100M
$150M
$200M
$250M
$300M
$350M
$400M
$450M
2012 2013 2014 2015 2016 2017 2018 2019*
$ Funding # Rounds

40 39 35 44 49 22 13 2
16 14 18
13 13 7
8 2
4 5 4 3 4 1 2
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
60
4
Total # of Rounds
21
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Essential Mobile Apps; 2012-2019
Essential Mobile Apps > Investment Trends > Global Funding Trends
74
32
37
39
18
6 2
208
$1.4M
$1.4M
$0.0M
$0.2M
$0.4M
$0.6M
$0.8M
$1.0M
$1.2M
$1.4M
$1.6M
$1.8M
$2.0M
0
50
100
150
200
250
2013 2014 2015 2016 2017 2018 2019 YTD Total
Entrants in Funding Club Avg. Ticket Size
$1.4M $0.9M $1.9M $1.7M $1.8M $1.3M $0.7M $1.4M
$180M
$85M
$332M
$104M
$23M
$58M
$24M
0
1
2
3
4
5
6
7
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
2012 2013 2014 2015 2016 2017 2018 2019 YTD
$ Funding # of Rounds
Mega Rounds
3 2 6 4 1 2 1 -
$27M $30M $23M $31M $35M $19M $11M
$1M
$49M
$104M
$121M
$129M
$81M
$90M
$41M
$15M
$185M $102M
$280M
$53M $48M $18M $24M
2012 2013 2014 2015 2016 2017 2018 2019 YTD
Seed Early Stage Late Stage
$261M
$16M
Total $ Invested

Essential Mobile Apps > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Essential Mobile Apps
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 1.1B 148
New York City 143M 27
Tel Aviv 120M 18
London 94.2M 21
Stockholm 91M 6
Toronto 83.3M 13
Seattle 66.5M 21
Rio De Janeiro 60M 2
Chelmsford 57.5M 3
Paris 54.8M 7
Total Funding
180
90
36
18
39
10
2
3
# Rounds
$1.5B
$318M
$209M
$93.5M
$73.3M
$28M
$5.2M
$4.8M
US
Europe
Israel
Canada
India
South Korea
Lebanon
Pakistan
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$1.0 $1.0 $1.0 $1.0 $1.0 $1.2 $1.0
2012 2013 2014 2015 2016 2017 2018
Essential Mobile Apps > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Essential Mobile Apps; 2012-2018
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$834* $5M
$139K $35M
$2.6M $30M
$1.5M $150M
$23.3M
$8.8M
$4.7M
$750K
Series C+
Series B
Series A
Seed
Stage
$5.4
$10.2
$15.4 $12.1
$23.0
$46.3
$25.5
$70.0
$17.8 $16.1 $18.5 $24.0
$3.0
$7.0
$4.4
$9.4
$6.8
$16.6
$5.2

Note: 195 companies with undisclosed funding amount are not included
24
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
72
111
35
8
2
No. of Companies
Essential Mobile Apps > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Essential Mobile Apps; as of Mar 2019
Distribution of companies by Funding Range
$23M
$394M
$850M
$560M
$550M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
17%
4%
2%
1%
25
Note: Numbers in the brackets show the count of companies
Time to raise
next round
23
37
97
390
2298
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
17% 1%
(24)
1%
(19)
0%
(9)
19%
(431)
64%
(1468)
25% 6%
(22)
4%
(17)
2%
(9)
15%
(58)
58%
(226)
38% 21%
(20)
13%
(13)
2%
(2)
4%
(4)
56%
(54)
62% 49%
(18)
27%
(10)
- 3%
(1)
35%
(13)
- 57%
(13)
26%
(6)
- 4%
(1)
70%
(16)
Essential Mobile Apps > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Essential Mobile Apps
Funding Funnel
18 Months
17 Months
24 Months
Investment backedBootstrapped
7
3
66
5
20
1
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Essential Mobile Apps > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Essential Mobile Apps; Mar 2017-Mar 2019
Notable Investments in last 24 months
LATE STAGE
$24M - Series C Apr 2018
Salesforce, IBM, Chamberlain Group, Fenox Venture
Capital
$18.5M - Series C Dec 2017
friends
Series E Jun 2018
collaboration tools
EARLY STAGE
$35M - Series A Jul 2017
Password manager and PIN or biometrics based
access to systems and application
Accel Partners, PTB Ventures, AllegisCyber
$23M - Series B May 2017
Alium Capital Management, Axiata
$8.5M - Series A Jan 2019
Chatbot for career exploration
Mundi Ventures, Alex Cruz
$7M - Series A Jun 2018
Cloud storage and content sharing platform
$6M - Series A Feb 2019
SEED STAGE
$175k - Seed Nov 2017

Essential Mobile Apps > Investment Trends > Notable Investments in last 24 months in China
Major funding rounds by Stage in Essential Mobile Apps; Mar 2017-Mar 2019
Notable Investments in last 24 months in China
LATE STAGE
$100M - Series D May 2017
Chubao (2008, Shanghai, $105M)
Developer of touch-screen mobile keyboard and
dialer app with free wifi-calling features
CCB International, Huagai Capital, Sequoia China,
Qiming Venture Partners, SIG China
$30M - Series C Apr 2018
Teddy Mobile (2014, Beijing, $30M)
Caller ID and call & SMS management app
Huagai Capital, Matrix Partners China, Yi Ling
Capital, Genimous, Shangdu Capital, Kunzhong
Capital
EARLY STAGE
$22M - Series A Jun 2018
KaiOS (2016, Shanghai, $29M)
Operating system for mobile devices
Google

Most Active Investors (VC, PE) by Stage in Essential Mobile Apps; Last 5 years (Mar 2014-Mar 2019)
Most Active VC & PE Investors
28
Essential Mobile Apps > Investment Trends > Most Active VC & PE Investors
SEED STAGE
GV (4 Investments)
Bento, Snowball, LotusFlare
1
Social Capital (3 Investments)
Truebill, Bento, LotusFlare
2
Saatchinvest(3 Investments)
Thingthing, Gluru, Fleksy
3
Lerer Hippeau Ventures(2 Investments)
Screen, Poncho
4
Accel Partners (2 Investments)
Locopoco, Cubeit
5
First Round Capital (2 Investments)
Bento, Snowball
6
Foundation Capital (2 Investments)
Hooked, Brave
7
Compound (2 Investments)
Snowball, LotusFlare
8
SV Angel
Pushbullet
9
Founders Fund
Brave
10
EARLY STAGE
Mihup, Notion, Callsign
1
New Enterprise Associates(2 Investments)
FiftyThree, Pocket
2
Omidyar Network(2 Investments)
Indus, Pratilipi
3
Balderton Capital(2 Investments)
Hiya, Sunrise
4
Greylock Partners (2 Investments)
Timeful, Ozlo
5
Horizons Ventures
Viv Labs
6
Kleiner Perkins
Timeful
7
Khosla Ventures
Timeful
8
Bessemer Venture Partners
Dashlane
9
Eniac Ventures
Fleksy
10
LATE STAGE
Khosla Ventures
Scribd
1
Kleiner Perkins
TrueCaller
2
Atomico
TrueCaller
3
Fenox Venture Capital
IFTTT
4
Expansion Venture Capital
Life360
5
Duchossois Capital Management
Life360
6

Essential Mobile Apps > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Essential Mobile Apps; Last 5 years (Mar 2014-Mar 2019)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Techstars(8 Investments)
Spatial, Tribe, Flipd
1
500 Startups(5 Investments)
Instaread, Hooked, Day2Life
2
Y Combinator(5 Investments)
Kyte, Truebill, Echo
3
Plug and Play Tech Center(5 Investments)
Spatial, Staytuned, Authomate
4
Hubraum(5 Investments)
LifeTracker, Misto, Omnipaste
5
Startupbootcamp(4 Investments)
Docswallet, LifeTracker, Viggo
6
The Mobile Only Accelerator(4
Investments)
MIFON, Taggle, Mwoyayi Number
7
HIGHLINE(4 Investments)
Shelfie, Hub, Shoebox App
8
IIDF(3 Investments)
MyFamily, GeoMe, Airlike
9
FasterCapital(2 Investments)
PartyKing, AppiVa
10
OTHER NOTABLE INVESTORS
BDC(3 Investments)
Shelfie, Hub, Shoebox App
1
Kima Ventures(2 Investments)
Instaread, Camera51
2
Salesforce(2 Investments)
Evernote, IFTTT
3
Digital Garage(2 Investments)
Fleksy, Pocket
4
IAngels(2 Investments)
MyRoll, 24me
5
Benaroya Companies
Cozi
6
T. Rowe Price
Lookout
7
Google
True Emoji
8
Morgan Stanley
Lookout
9
Tech Coast Angels
VirtualMetrix
10
DEBT INVESTORS
Silicon Valley Bank(2 Investments)
Notion, IOVOX
1
Advantage Capital
PrivacyStar
2

Essential Mobile Apps > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/3)

Essential Mobile Apps > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
34
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
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Feb 2019
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Jan 2019
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Jan 2019

* Upcoming Business Model
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FACTSHEET
Funding data excludes Debt, Grants & Post-IPO rounds.
Excludes all details for Chinese companies.
Feed Report - Essential Mobile Apps - Mar 2019
Marketmap: Essential Mobile Apps Essential Mobile Apps > Market Details > BlueBox
36

Key Sub Sectors
37
Key Sub Sectors in Essential Mobile Apps
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Productivity
Apps that help users in getting things done (GTD), either by reducing effort or increasing user
effi....
FiftyThree (2011, New York City, Acquired)
668 95 $642M
Mobile Security
Apps that protect mobile phones and data through restricted access, screening for malicious
files, o....
PasswordBox (2012, Montreal, Acquired)
137 15 $456M
Personalization
Apps that are replacements for core apps and allow users to personalize the phone
Unlockd (2014, New York City, Acquired)
Mobile Posse (2005, Mclean, $26.5M)
312 47 $213M
Content & Media
Apps that support collection and managing of text, audio and video content
Kobo (2009, Toronto, Acquired)
Scribd (2007, San Francisco, $47.9M)
295 53 $206M
Safety & Monitoring
Apps that provide safety services to users like SOS, parental control, etc.
SocialShield (2009, San Bruno, Acquired)
397 81 $199M
Dialer Apps
Apps related to contacts, SMS & caller id
Cequint (2004, Seattle, Acquired)
TrueCaller (2009, Stockholm, $91M)
176 37 $175M
Navigation
Apps that help users find the right way to the destination
Waze (2007, Tel Aviv, Acquired)
MapmyIndia (1992, Delhi, $44.4M)
90 18 $156M
System Manager
Apps that provide system level management and protection
Lucid (2005, Netanya, Acquired)
Pogoplug (2007, San Francisco, $30M)
48 10 $116M
File Management
Apps that help users manage files on their phones or let them transfer files to another device
Freedrive (1993, Chicago, Acquired)
MiMedia (2009, Brooklyn, $35M)
98 15 $81.8M
Mobile OS
Alternative mobile operating systems
Android (2003, Palo Alto, Acquired)
Indus (2008, Mumbai, $13M)
7 3 $70.5M
Essential Mobile Apps > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/9)
38
Essential Mobile Apps > Market Details > Detailed Sector Taxonomy

39

40

41

42

43

44

45

46

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(-)
Safety & Monitoring > Personal Safety
Apps that help users share location with contacts at times of emergencies
(Companies covered 213 | Funded 41 | Total Funding $123M)
$23.5M
(+$13.4M)
8
(-4)
Life360
(2008, San Francisco, $89.7M)
47
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets by Funding in Essential Mobile Apps in last 2 years (March 2017 - February 2019)
Essential Mobile Apps > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Mobile Security > Password Manager
Apps that help users to manage all their passwords in one place
(Companies created 48 | Funded 7 | Total Funding $106M )
1 Callsign (2011, London, $38M)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
48
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (March 2017 - February 2019)
Essential Mobile Apps > Market Details > Top Markets of Early Stage Investors

Incubators BoomTown Accelerator (#1), Oasis 500 (#1)
Seed Accel Partners (#2), Founders Fund (#1)
Series A/B Bessemer Venture Partners (#1), Fontinalis Partners (#1)
Series C+
Expansion Venture Capital (#1), Duchossois Capital
Management (#1)
ISOSu Jul - 2018
Acq by ITbook for $8.9k
myaNumber Oct - 2015
Acq by Light Phone
$1.6M - Series A
Titan Health (2012, Newport Beach,
$2.8M)
$100k - Seed
React Mobile (2011, Seattle, $1.5M)
$206k - Seed
$18.5M - Series C
$1M - Seed
Series A
Safe Apps (2011, Guildford, $819k)
$1.1M - Seed
Alpify (2012, Andorra, $1.1M)
$1M - Seed
GeoZilla (2015, Kiev, $1M)
$150k - Seed
$550k - Seed
Titan Health (2012, Newport Beach,
$2.8M)
Mar 2019
Jan 2019
Personal Safety App bSafe, Re-Launches With New
Technology to Potentially Save Lives, PR Newswire
Jan 2019
React Mobile Releases New Stand-Alone Safety Device To
Help Hotels Protect Their Employees, Business Wire
Dec 2018
Noonlight Equips Minut’s Point Home Security System with
Automatic Emergency Response, GlobeNewswire
Nov 2018
Knowcross, React Mobile Integration to Help Hotels
Empower Their Workers Against Harassment, Hospitality Tech
Nov 2018
Guardian Circle upgrades with a decentralized alert network,
TechCrunch
Oct 2018
Life360 Remains Committed to Building Family Experiences
With Addition of Canary Cofounder Jon Troutman as VP of
Design and Alt12 Cofounder Jennifer Wong as Head of Core
Experience, Digital Journal
Sep 2018
Noonlight’s updated app calls emergency services when you
suffer a car crash, VentureBeat
Aug 2018
Fossil Smartwatches To Get Automatic Emergency
Responses, Android Headlines
Jul 2018
Japan – ITbook acquires teacher dispatching firm Isosu,
Staffing Industry Analysts
Jun 2018
New app enables employers to instantly locate staff in event
of terror attack, ResponseSource
Jun 2018
Startup launches insurance for Uber, Lyft passengers,
TechNews Report
News
2
3
7
41
213
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Safety & Monitoring > Personal Safety: Market Factsheet
49
Exits
Recent InvestmentsApps that help users share
location with contacts at times of
emergencies
Life360
NowForce
(2009, Jerusalem, $8.5M)
Uepaa
(2012, Zurich, $5.1M)
bSafe
(2011, Palo Alto, $4.2M)
Titan Health
(2012, Newport Beach, $2.8M)
Top Companies
#1 Top Markets of Investment Activity
Essential Mobile Apps > Market Details > Market: Personal Safety
Companies Created 213 | Funded 41 | Total Funding $123M
0
1
2
3
4
5
6
7
8
$0k
$10M
$20M
$30M
$40M
$50M
$60M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Personal Safety

Safety & Monitoring > Personal Safety: Top Companies
Analyst’s Pick
friends
ADT, Duchossois Capital Management, Fontinalis
Partners and 26 Other Investors
HELP-IT (2015, Milano)
SOS signalling & personal safety app
Editor's Pick. Stage: Unfunded
iGoSafely (2012, North Port)
Personal safety and SoS signalling app

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
51
Safety & Monitoring > Personal Safety: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Life360 2008
San
Francisco
Series C $89.7M 9 4 5 - - 11.3k 75M 860.1k 12
153.4
k
22% 315 3%
3.5 NowForce 2009 Jerusalem Series B $8.5M 2 - 4 - - 548 32k 368 5 9 3% -9 -2%
3.4 Safe Apps 2011 Guildford Series A $819k 2 - 4 - - 993 31k 40 2 5 14% 21 2%
3.3 Cell 411 2014 Austin Seed $2.7M 2 - 4 - - 249 75k 697 1 12 2% 7 3%
3.3 ZoeMob 2010 Sao Paulo Series A $950k 4 - 4 - - - 7.5M 80.8k - 1.2k 1% - -
3.2 iSharingSoft 2010
New York
City
Seed - 1 - 4 - - 154 3M 26.7k - 4.6k 20% -1 -1%
3.2 Titan Health 2012
Newport
Beach
Series A $2.8M 3 - 4 - - 494 3k 14 3 2 17% 3 1%
3.0
LifeLine
Response
2012 Chicago Seed - 2 - 4 - - 1.3k 75k 606 2 17 3% -23 -2%
3.0 GeoZilla 2015 Kiev Seed $1M 1 - 4 - - 875 30k 684 3 - - -22 -2%
3.0 Elerts 2010 Boston Seed $225k 1 - 4 - - - 105k 485 1 34 8% - -
2.9 React Mobile 2011 Seattle Seed $1.5M 4 - 4 - - 4k 31k 96 4 2 2% -100 -2%
2.8 Noonlight 2013 St. Louis Funded - - 3 4 4 4 3 300k 2k 3 41 2% 2 200%
2.8 bSafe 2011 Palo Alto Funded $4.2M - - 4 - - 883 750k 8.6k 1 153 2% -5 -1%
2.8 Uepaa 2012 Zurich Series B $5.1M 3 4 4 4 3 532 30k 287 - 4 1% -12 -2%
2.6 Alpify 2012 Andorra Seed $1.1M 1 - - - - 8 - - - - - 3 60%

Incubators
Seed
Qualcomm Ventures (#1), Deutsche Telekom Capital
Partners (#1)
Series A/B Accel Partners (#1), Bessemer Venture Partners (#1)
Series C+ TransUnion (#1)
LastPass Oct - 2015
Acq by LogMeIn for $110M
PasswordBox Dec - 2014
Acq by Intel
$4M - Series A
Myki (2014, Beirut, $5.2M)
$35M - Series A
$656k - Seed
Authomate (2013, Morganville, $1M)
Seed
$22.5M - Series C
$1.1M - Seed
SaferPass (2014, Bratislava, $1.1M)
$1.2M - Seed
Myki (2014, Beirut, $5.2M)
$1M - Seed
Angel
$22M - Series B
$3M - Seed
Mar 2019
Keeper Security to Provide Infosec Administrators with
Greater Ability to Prevent & Detect Security Events, PR
Newswire
Feb 2019
Myki receives PCMag's coveted Editor’s Choice Award,
ArabNet
Dec 2018 LastPass Sees 50% Increased Usage Since iOS 12, Ubergizmo
Dec 2018 Ladders and Dashlane Partner, Citybizlist
Nov 2018
LastPass Named a Notable Vendor in Gartner’s Midmarket
Context: ‘Magic Quadrant for Access Management,
Worldwide’ Report, AiThority
Sep 2018
Myki raises $4M Series A to decentralize identity
management for enterprises, TechCrunch
Jul 2018
LogMeIn Unveils Secure Federated Login to LastPass with
Active Directory, GlobeNewswire
May 2018
Dashlane highlights more lazy password processes, Enterprise
Times
Mar 2018
Privacy, Security, Organization and Storage for Text
Messaging With KeeperChat by Keeper Security,
StorageNewsletter
Mar 2018
KeeperChat Protects Communications With Biometrics and
Self-Destructing Messages, Find Biometrics
Mar 2018
LastPass Recognized in Independent Research Firm
Enterprise Password Management Vendor Landscape
Report, PressReleasePoint
Mar 2018
Cybersecurity group creates 50 jobs with new Cork base, The
Irish Times
News
2
1
4
7
48
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Mobile Security > Password Manager: Market Factsheet
52
Exits
Recent InvestmentsApps that help users to manage all
their passwords in one place
Dashlane
(2009, Paris, $52.5M)
Callsign
(2011, London, $38M)
PasswordBox
(2012, Montreal, $8.2M)
Myki
(2014, Beirut, $5.2M)
SaferPass
(2014, Bratislava, $1.1M)
Top Companies
#1 Top Markets of Early Stage Investors
Essential Mobile Apps > Market Details > Market: Password Manager
Companies Created 48 | Funded 7 | Total Funding $106M
0
1
2
3
4
5
$0k
$5M
$10M
$15M
$20M
$25M
$30M
$35M
$40M
2014 2015 2016 2017 2018
YoY Funding Rounds
YoY Funding and Rounds
Market: Password Manager

Mobile Security > Password Manager: Top Companies
Analyst’s Pick
Password manager & digital wallet
TransUnion, Rho Ventures, FirstMark and 2 Other
Investors
Password manager and PIN or biometrics based
access to systems and application
Minicorn. Stage: Series A
Accel Partners, PTB Ventures, AllegisCyber and 8
Other Investors

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
54
Mobile Security > Password Manager: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Year Location Stage
Funding
($M)
Funding
Rounds
Team
Rating
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App UI
Web
UI
Social
Followers
Mobile
Downloads
Mobile
Reviews
News
Mentions
Mobile
Reviews
Social
Followers
Δ % Δ %
5.0 Dashlane 2009 Paris Series C $52.5M 4 - 5 - - 25.4k 3M 81.3k 22 8.9k 12% 692 3%
4.2 LastPass 2008 Fairfax Acquired - - 5 5 - - 47.9k 8.3M 128.4k 14 16.9k 15% 3.2k 7%
4.1 Callsign 2011 London Series A $38M 3 5 5 - - 625 8k 32 7 3 10% 52 9%
3.5
Keeper
Security
2009 Chicago Unfunded - - 5 4 - - 13k 30M 76.4k 21 2.9k 4% 31 -
3.4
BitWarden
Password
Manager
2015 Jacksonville Unfunded - - - 5 - - 4.4k 300k 4.2k - 2.1k 97% 2k 81%
3.4 Myki 2014 Beirut Series A $5.2M 2 4 4 3 3 - 300k 1.2k 2 456 62% - -
3.2 Enpass 2016 Gurgaon Unfunded - - - 5 - - 4.3k 300k 10.8k - 1.7k 18% 625 17%
2.9
Sticky
Password
2001 Brno Unfunded - - - 5 - - 3.5k 75k 3.4k - 227 7% 178 5%
2.9 RoboForm 1999 Fairfax Unfunded - - 3 4 - - 23.6k 750k 15.4k - 1.1k 7% 174 1%
2.8 SaferPass 2014 Bratislava Seed $1.1M 1 - - - - 101 - - 2 - - 3 3%
2.7
PasswordBo
x
2012 Montreal Acquired $8.2M 3 - - - - 2.7k - - - - - -64 -2%
2.5 oneSafe 2011 Chambery Unfunded - - - 4 4 4 716 30k 1.7k - 48 3% 16 2%
2.5 Authomate 2013 Morganville Seed $1M 3 - 4 - - - 600 6 4 - - - -
2.3 TrueKey 2014 Santa Clara Unfunded - - - 4 - - 1 3M 18.2k 2 1.5k 9% - -

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
55
Notable Acquisitions
Top Acquirers
Acqui-hires

Public companies
57
Performance indicators of public companies in Essential Mobile Apps
IPO Date Company
IPO
Mcap
Exchange
Ticker
Jul 2018
Opera (1995, Oslo)
$2.6B NASDAQ:OPRA
Dec 2015
Defenx (2008, Locarno)
$20.4M LON:DFX
Jul 2010
AutoNavi (2002, Beijing)
Navigation solutions and digital map content provider
$570M NASDAQ:AMAP
May 2010
Telenav (1999, Sunnyvale)
$329M TNAV
Oct 2008
WebSafety (2013, Los Angeles)
OTCMKTS:WBSI
Feb 2003
Wordlogic (2009, Vancouver)
Alternate keyboard app utilizing predictive technology
OTCMKTS:WLGC
Jul 1999
Audible (1996, Newark)
$225M NASDAQ:ADBL
Essential Mobile Apps > Exit Outlook > Public Companies

Notable Acquisitions (1/3)
58
Notable Acquisitions in Essential Mobile Apps
Essential Mobile Apps > Exit Outlook > Notable Acquisitions
2018
Acquirer: FlyBuys
Acquirer: WeTransfer
FiftyThree (2011, New York City, $45.1M)
Notes taking and digital pencil & paper for
sketching
Acquirer: Google
Lucid (2005, Netanya, $46M)
Battery saving software for Android OS
2016
Acquirer: Samsung Deal: $215M
Creating advanced conversational interfaces and
assistants
Acquirer: Sun Microsystems
SavaJe Technologies (1999, Chelmsford,
$57.5M)
Operating system for handhelds & wireless devices
Acquirer: Microsoft Deal: $250M
AI based keyboard application for predicting texts
2015
Acquirer: LogMeIn Deal: $110M
LastPass (2008, Fairfax)
Password management & protection solutioins
Acquirer: Microsoft Deal: $100M
Smart calendar app

59
2014
Acquirer: TimeInc
Cozi (2005, Seattle, $24.3M)
Productivity tool for organizing family's activities
2013
Acquirer: Google Deal: $1.3B
Social driving and navigation app
2012
Acquirer: Nuance Communications
Vlingo (2006, Cambridge, $26.5M)
Voice enabled virtual assistant
Acquirer: Xdrive
Freedrive (1993, Chicago, $20M)
Online storage solutions

60
2011
Acquirer: Rakuten Deal: $315M
Kobo (2009, Toronto, $79M)
E-readers like kindle and e-book reading app
Acquirer: Blackberry Deal: $100M
Real-time notification platform
Acquirer: Nuance Communications
Deal: $103M
Predictive alternate keyboard app
2010
Acquirer: Apple Deal: $200M
Personal assistant application service
Before 2008
Acquirer: Amazon Deal: $300M
Audible (1996, Newark, $6M)

Most Active Acquirers
61
Essential Mobile Apps > Exit Outlook > Most Active Acquirers

Acqui-hires
62
List of Acqui-hires in Essential Mobile Apps
Excludes all details for Chinese companies
Date Target
Jul-17 Ozlo Acq by Facebook
Jan-17 Reach Acq by Ixigo
Sep-16 Watch Over Me Acq by Carousell
Jul-16 Cubeit Acq by Myntra
Mar-16 Humin Acq by Tinder
Dec-15 Snowball Acq by Credit Karma
Jul-14 Canary Acq by GoDaddy
Apr-14 Cover Acq by Twitter
Mar-14 Readmill Acq by Dropbox
Essential Mobile Apps > Exit Outlook > Acqui-hires
View all 9 Acqui-hired companies on Tracxn Platform

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
63
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Essential Mobile Apps > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Essential Mobile Apps; Last 5 years (Mar 2014 - Feb 2019)
Index of Most Active VC & PE Investors
SEED STAGE
GV (4 Investments)
Social Capital (3 Investments)
Saatchinvest (3 Investments)
Lerer Hippeau Ventures (2 Investments)
Foundation Capital (2 Investments)
First Round Capital (2 Investments)
Compound (2 Investments)
Horizons Ventures
SV Angel
Greylock Partners
Founders Fund
Nexus Venture Partners
Great Oaks Venture Capital
Lightspeed Venture Partners
EARLY STAGE
New Enterprise Associates (2 Investments)
Greylock Partners (2 Investments)
Omidyar Network (2 Investments)
Balderton Capital (2 Investments)
Horizons Ventures
Kleiner Perkins
Khosla Ventures
Eniac Ventures
AME Cloud Ventures
Pritzker Group
Ventureast
QueensBridge Venture Partners
Kakao Ventures
LATE STAGE
Kleiner Perkins
Khosla Ventures
Atomico

GV
66
Portfolio in Essential Mobile Apps | Exits | Funds Link | Website | LinkedIn | Twitter
Essential Mobile Apps > Investors > GV
People
Investments
[Editor's Pick] LotusFlare (2013, Palo Alto, $10M, Series A)
End-to-end OSS/BSS solutions for MNOs/ MVNOs/ Content/ App
Providers
Essential Mobile Apps Notable Portfolio
[Unicorn] Grail Bio (2016, Menlo Park, $1.6B, Series C)
Pan-cancer blood screening for circulating tumor DNA
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] Opendoor (2014, San Francisco, $1B, Series F)
Residential re-selling solution provider.
[Unicorn] Cloudera (2008, Palo Alto, $1B, Public)
Commercialised versions of Hadoop distributions
[Unicorn] Clover Health (2014, San Francisco, $925M, Series E)
Healthcare insurance for senior citizens
[Unicorn] Lime (2017, San Mateo, $855M, Series D)
Smart bike-rental service provider
[Unicorn] 23andMe (2006, Mountain View, $791M, Series F)
Enables customers to study their ancestry, genealogy, and inherited
traits
[Unicorn] Robinhood (2012, Palo Alto, $539M, Series D)
Zero commission trading app
[Unicorn] DocuSign (2003, San Francisco, $522M, Series F)
Digital Transaction Management Tool
[Unicorn] Desktop Metal (2015, Cambridge, $438M, Series E)
3D printers for printing metal parts
[Unicorn] Carbon3D (2013, Redwood City, $422M, Series D)
CLIP technology based 3D Printer
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
David Krane
CEO & Managing
Partner
Geographical Spread Stage of Entry
Oct 2018
Pocket's reading app won't sound so robotic now,
TechCrunch
Feb 2017 Mozilla pockets Pocket in first acquisition, TechCrunch
Dec 2016
Loom.ai can automatically create a 3D avatar of your face
from a single selfie, VentureBeat
Jul 2016
Google Loon is in Sri Lanka: What does this mean for the
country?, E27
Apr 2016
Why Pocket’s CEO isn’t afraid of competition from
Facebook and Google, VentureBeat
Dec 2015
Credit Karma Acquires Innovative Mobile Notifications
Startup Snowball – TechCrunch, TechCrunch
Sep 2015
LotusFlare Raises $6 Million To Help Emerging Markets
Access The Mobile Internet, TechCrunch
Apr 2015 Pocket picks up $7 mln in NEA-led round, PE Hub
Apr 2013
Goodbye Sherpa, Hello Osito! Predictive Intelligence iOS
App Rebrands And Graduates From Beta – TechCrunch,
TechCrunch
Mar 2013
Sherpa Gets $1.1M From Google Ventures, A16Z, & More
For Location-Aware Predictive Intelligence iOS App –
TechCrunch, TechCrunch
Pocket
Acq by Mozilla - Feb 2017
Loom
Acq by Dropbox - Apr 2014
Astrid
(2008, San Francisco, $420k)
Acq by Yahoo - May 2013
1
2
3 1
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
1
7
Undisclosed
Series C+
Series B
Series A
Seed8
-
-
-
-
US

Social Capital
67
Essential Mobile Apps > Investors > Social Capital
People
Investments
[Editor's Pick] LotusFlare (2013, Palo Alto, $10M, Series A)
End-to-end OSS/BSS solutions for MNOs/ MVNOs/ Content/ App
Providers
[Editor's Pick] Truebill (2015, San Francisco, $7.6M, Series A)
App to track subscriptions and unwanted fees
[Unicorn] Slack (2009, San Francisco, $1.3B, Series H)
Real-time messaging, archiving and search for enterprise teams.
[Unicorn] SurveyMonkey (1999, Palo Alto, $759M, Public)
Online survey and questionnaire platform
[Unicorn] Box (2005, Los Altos, $701M, Public)
File sharing in the cloud
[Unicorn] Netskope (2012, Los Altos, $400M, Series F)
Cloud access security broker solutions in enterprise
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] CommonBond (2011, Brooklyn, $132M, Series D)
Online lending platform for education loans.
[Soonicorn] CollectiveHealth (2013, San Mateo, $230M, Series
D)
Self-insurance SaaS platform for employers to sponsor their employees
[Soonicorn] Wealthfront (2008, Palo Alto, $205M, Series E)
Automated investment service
[Soonicorn] OneLogin (2009, San Francisco, $175M, Series D)
Identity and Access Management
[Soonicorn] Carta (2012, San Francisco, $148M, Series D)
Solution for cap table management
Top Exits
Brigette Lau
Co-Founder
Mamoon Hamid
Co-Founder & Partner
Chamath
Palihapitiya
Co-Founder & CEO
Oct 2018
Truebill raises $5M Series A to be a financial advocate for
Millennials, Vator
Jul 2018
With limited resources, Truebil's first workforce included
interns and freshers, YourStory Media
Apr 2017
Subscription canceling app Truebill adds new
functionality, Vator
Jul 2016
Google Loon is in Sri Lanka: What does this mean for the
country?, E27
Mar 2016
Truebill raises seed funding to help you cancel unwanted
subscriptions, TechCrunch
Feb 2016
TrueBill Wants To Help You Manage Your Online
Subscriptions, TechCrunch
Sep 2015
LotusFlare Raises $6 Million To Help Emerging Markets
Access The Mobile Internet, TechCrunch
Nov 2014
FiLIP 2, A Smartwatch For Kids, Arrives Today At AT&T
For $100, TechCrunch
FiLIP
Acq by Smartcom - Nov 2016
1 11 1
1
1
2013 2014 2015 2016 2017 2018
-
-
-
1
3
Undisclosed
Series C+
Series B
Series A
Seed4
-
-
-
-
US

Saatchinvest
68
Essential Mobile Apps > Investors > Saatchinvest
People
Investments
[Minicorn] Gluru (2014, London, $3.5M, Seed)
AI based personal assistant for consumer and business users
[Soonicorn] Evrythng (2011, London, $63.6M, Series B)
Solutions to enable smart, interactive and traceable products
[Soonicorn] Citymapper (2011, London, $50M, Series B)
Transport optimization App and smart-bus service provider
[Minicorn] Verve (2010, London, $36.6M, Series B)
Peer-to-Peer event promotion software
[Minicorn] Technology Will Save Us (2012, Hackney, $12.8M,
Series A)
DIY kits for learning technology
[Minicorn] Ometria (2013, London, $10.4M, Series A)
Customer Insights & eCommerce intelligence solution for online
retailers
[Minicorn] Vallie (2015, London, $750k, Seed)
On-demand valet in UK
[Editor's Pick] Mrs Wordsmith (2016, London, $14.5M, Series A)
Activity and flashcard based vocabulary development resources
[Editor's Pick] huggg (2016, Bristol, Seed)
Mobile app-based messenger for food delivery
Top Exits
Jeremy Sinclair
Founder
Ivan Mazour
Co-Founder
Anastasia Leng
Co-Founder
Robin Shimmin
Co-Founder
David Kershaw
Founder
Oct 2018
Fleksy’s keyboard grabs $800k+ via equity crowdfunding,
TechCrunch
Aug 2018
World's fastest virtual keyboard smashes crowdfunding
goal, BusinessCloud
Jul 2017
Fleksy keyboard to get major reboot under ThingThing’s
dev team – TechCrunch, TechCrunch
Nov 2016
UK-based AI startup Gluru is building a smarter task
manager, TechCrunch
Nov 2016 Gluru takes in $2 mln seed, PE Hub
Sep 2016
Here’s your chance to get into TechCrunch’s AI Pavilion at
Disrupt London for free, TechCrunch
Aug 2016
ThingThing iOS keyboard app adds meeting invites to
woo Sunrise users, TechCrunch
Jun 2016
Pinterest acquires the team behind Fleksy, a custom iOS
and Android keyboard, TechCrunch
May 2016
Thingthing takes $400k to turn a productivity keyboard
app into a services platform, TechCrunch
May 2015
Fleksy Partners With Imoji To Add Stickers To Its Popular
iOS And Android Keyboard, TechCrunch
Fleksy
Acq by Thingthing - Jul 2017
2
2013 2014 2015 2016 2017 2018
-
-
-
-
3
Undisclosed
Series C+
Series B
Series A
Seed2
1
-
-
-
Europe
US

Accel Partners
69
Essential Mobile Apps > Investors > Accel Partners

Lerer Hippeau Ventures
70
Essential Mobile Apps > Investors > Lerer Hippeau Ventures

Foundation Capital
71
Essential Mobile Apps > Investors > Foundation Capital

Horizons Ventures
72
Essential Mobile Apps > Investors > Horizons Ventures

SV Angel
73
Essential Mobile Apps > Investors > SV Angel

Greylock Partners
74
Essential Mobile Apps > Investors > Greylock Partners

Founders Fund
75
Essential Mobile Apps > Investors > Founders Fund

Nexus Venture Partners
76
Essential Mobile Apps > Investors > Nexus Venture Partners

Great Oaks Venture Capital
77
Essential Mobile Apps > Investors > Great Oaks Venture Capital

Lightspeed Venture Partners
78
Essential Mobile Apps > Investors > Lightspeed Venture Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
79
Seed Stage
Early Stage
Late Stage

Accel Partners
80
Essential Mobile Apps > Investors > Accel Partners

New Enterprise Associates
81
Essential Mobile Apps > Investors > New Enterprise Associates

Greylock Partners
82
Essential Mobile Apps > Investors > Greylock Partners

Omidyar Network
83
Essential Mobile Apps > Investors > Omidyar Network

Balderton Capital
84
Essential Mobile Apps > Investors > Balderton Capital

Horizons Ventures
85
Essential Mobile Apps > Investors > Horizons Ventures

Kleiner Perkins
86
Essential Mobile Apps > Investors > Kleiner Perkins

Khosla Ventures
87
Essential Mobile Apps > Investors > Khosla Ventures

88
Essential Mobile Apps > Investors > Bessemer Venture Partners

Eniac Ventures
89
Essential Mobile Apps > Investors > Eniac Ventures

AME Cloud Ventures
90
Essential Mobile Apps > Investors > AME Cloud Ventures

Pritzker Group
91
Essential Mobile Apps > Investors > Pritzker Group

Ventureast
92
Essential Mobile Apps > Investors > Ventureast

QueensBridge Venture Partners
93
Essential Mobile Apps > Investors > QueensBridge Venture Partners

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
94
Seed Stage
Early Stage
Late Stage

Kleiner Perkins
95
Essential Mobile Apps > Investors > Kleiner Perkins

Khosla Ventures
96
Essential Mobile Apps > Investors > Khosla Ventures

Atomico
97
Essential Mobile Apps > Investors > Atomico

98
Essential Mobile Apps > Investors > Fenox Venture Capital

99
Essential Mobile Apps > Investors > Expansion Venture Capital

100
Essential Mobile Apps > Investors > Duchossois Capital Management

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
101
Incubators
Other Notable Investors
Debt Investors

Essential Mobile Apps > Investors > Index of Ecosystem Investors
Index of Top Ecosystem Investors in Essential Mobile Apps; Q1 2014 - Q1 2019
Index of Ecosystem Investors
INCUBATOR
Techstars (8 Investments)
500 Startups (5 Investments)
Y Combinator (5 Investments)
Plug and Play Tech Center (5 Investments)
Hubraum (5 Investments)
Startupbootcamp (4 Investments)
The Mobile Only Accelerator (4 Investments)
HIGHLINE (4 Investments)
IIDF (3 Investments)
FasterCapital (2 Investments)
TLabs (2 Investments)
Samurai Incubate (2 Investments)
Wayra (2 Investments)
Alchemist Accelerator (2 Investments)
NFX (2 Investments)
OTHER NOTABLE INVESTORS
BDC (3 Investments)
Kima Ventures (2 Investments)
Salesforce (2 Investments)
Digital Garage (2 Investments)
IAngels (2 Investments)
Benaroya Companies
T. Rowe Price
Google
Morgan Stanley
Tech Coast Angels
Motorola Solutions
Microsoft Ventures
TriplePoint Capital
Octopus Investments
Cambridge Capital Group
DEBT INVESTORS
Silicon Valley Bank (2 Investments)
Advantage Capital

Techstars
103
Essential Mobile Apps > Investors > Techstars
People
Investments
[Editor's Pick] Spatial (2015, Cincinnati, $2.2M, Seed)
Social Intelligence layer over maps
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Soonicorn] ClassPass (2011, New York City, $308M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Remitly (2011, Seattle, $227M, Series D)
Cross-border money transfer using banking networks.
[Soonicorn] DataRobot (2012, Boston, $225M, Series D)
Automated machine learning platform for data science applications
[Soonicorn] Leanplum (2012, San Francisco, $145M, Series D)
Mobile A/B testing, personalization & analytics platform
[Soonicorn] DigitalOcean (2011, New York City, $134M, Series
B)
Cloud computing platform to build, deploy and scale cloud applications
[Soonicorn] Outreach (2013, Seattle, $125M, Series D)
SaaS based Lead Engagement Tools
[Soonicorn] Sphero (2010, Boulder, $108M, Series D)
Smartphone controlled robotic gaming toy for kids
[Soonicorn] Placester (2008, Cambridge, $101M, Series D)
Real Estate Marketing platform
[Soonicorn] Latch (2014, New York City, $96M, Series B)
Smart locks for homes, offices and apartment buildings
[Soonicorn] Degreed (2012, San Francisco, $85.6M, Series C)
e-Portfolio assessment
Top Exits
David Cohen
Co-Founder & Co-CEO
Brad Feld
David Brown
Co-Founder & Co-CEO
Jan 2019
AI Powers First Social Media Segmentation for Real
Estate, AiThority
Dec 2018
Giphy for iOS gets keyboard integration and sticker
maker, reveals TapSlash acquisition from early 2018,
VentureBeat
Dec 2018
SiteZeus® Strengthens Platform with Social
Psychographic Data Pioneer Spatial.ai, PR Newswire
Nov 2018
Veteran CIA & SEAL Team 6 Leadership Join LifeLine
Response Board, PRWeb
Nov 2018
Spatial.ai Taps Industry Veteran To Launch World's First
Geosocial Dataset, PR Newswire
Oct 2018 Fort Collins’ BillGo acquires Prism, BizWest
Jul 2018
Constellis And Lifeline Response Partnership Announced,
GlobeNewswire
Feb 2018
Prism takes financial apps to next level of convenience,
Bankless Times
Nov 2017
PeopleVine Acquires Tribe PM Software to Leverage
Project Management Tools, NewMediaWire
Aug 2017
Investors Back an App That Reminds Students To Get Off
Their Phones In Class | EdSurge News, EdSurge
Infinit
(2012, Paris, $2.3M)
Prism
(2011, Bellevue, $2.3M)
Acq by PayNearMe - May 2016
Fetchnotes
(2011, Cambridge, $443k)
Acq by Drift - Apr 2015
1
2 2
1
2013 2014 2015 2016 2017 2018
3
-
-
-
9
Undisclosed
Series C+
Series B
Series A
Seed10
1
1
-
-
US
Canada
Europe

500 Startups
104
Essential Mobile Apps > Investors > 500 Startups
People
Investments
[Soonicorn] Life360 (2008, San Francisco, $89.7M, Series C)
Mobile app that connects family members and close friends
[Unicorn] Credit Karma (2007, San Francisco, $370M, Series D)
Aggregator of various consumer financial products.
[Unicorn] Intercom (2011, San Francisco, $241M, Series D)
Customer communication and Retention Platform
[Unicorn] Twilio (2007, San Francisco, $240M, Public)
Cloud Communications API provider
[Unicorn] Gitlab (2014, San Francisco, $166M, Series D)
Code collaboration tool
[Unicorn] Talkdesk (2011, San Francisco, $128M, Series B)
Browser based call center
[Soonicorn] Smule (2008, San Francisco, $176M, Series F)
Developer of social music creation and sharing apps
[Soonicorn] Udemy (2010, San Francisco, $173M, Series D)
Marketplace for online courses
[Soonicorn] Akulaku (2016, Pasig, $145M, Series C)
Mobile app which gives cardless installment payment
[Soonicorn] Flywire (2009, Boston, $137M, Series D)
Global money transfer in local currency
[Soonicorn] Breather (2012, Montreal, $120M, Series D)
On-demand Private Room Reservation
[Soonicorn] Lucid Software (2009, Salt Lake City, $114M, Series
C)
Visual Communication Software
Top Exits
Christine Tsai
CEO
Oct 2018
Chat fiction startup Hooked unveils ‘Dark Matter,’ its first
feature-length thriller, Tech News Universe
Oct 2018
Life360 Remains Committed to Building Family
Experiences With Addition of Canary Cofounder Jon
Troutman as VP of Design and Alt12 Cofounder Jennifer
Wong as Head of Core Experience, Digital Journal
Jun 2018
Life360 Adds Ben Kim as VP of Product to Help Bring
Families Peace of Mind, Business Wire
May 2018
Allstate partners with Life360 app to leverage driving
data, ZDNet
Mar 2018
Family networking app Life360 acquihires PathSense
team to boost location-based services,
freefirmwaredownload.com
Feb 2018
Life360 Adds Brit Morin, CEO of Brit + Co to Board, Ariana
Hellebuyck as VP of Marketing to Reach More Families,
Business Wire
Feb 2018
Family App Life360 Acquires Couple, A Private Messaging
App For Two, TechCrunch
Sep 2017
Life360 Launches Notifications Skill for Amazon Alexa, PR
Newswire
Sunrise
Acq by Microsoft - Feb 2015
1 1
2
1
1
2013 2014 2015 2016 2017 2018
1
-
-
2
6
Undisclosed
Series C+
Series B
Series A
Seed6
2
1
-
-
US
Latam
South Korea

Y Combinator
105
Essential Mobile Apps > Investors > Y Combinator
People
Investments
[Soonicorn] Scribd (2007, San Francisco, $47.9M, Series D)
Unlimited digital library of books
[Editor's Pick] Truebill (2015, San Francisco, $7.6M, Series A)
App to track subscriptions and unwanted fees
[Unicorn] Airbnb (2008, San Francisco, $3.4B, Series F)
Marketplace for vacation rental accommodations
[Unicorn] Instacart (2012, San Francisco, $2.8B, Series G)
Marketplace for same-day grocery delivery
[Unicorn] DoorDash (2013, Palo Alto, $1.4B, Series F)
On-demand food delivery marketplace
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Zenefits (2013, San Francisco, $584M, Series C)
SaaS HR Platform for SMBs
[Unicorn] Coinbase (2012, San Francisco, $547M, Series E)
Digital currency exchange & wallet provider
[Unicorn] Ginkgo Bioworks (2008, Boston, $429M, Series D)
Designs microbes to produce cultured ingredients
[Unicorn] Gusto (2011, San Francisco, $316M, Series C)
Cloud-based HRMS and payroll management solution
[Unicorn] Docker (2008, San Francisco, $273M, Series E)
LXC based OS-level virtualization technology and PaaS
[Unicorn] MZ (Machine Zone) (2008, Palo Alto, $263M, Series B)
Mobile game developer
[Unicorn] Quora (2009, Mountain View, $226M, Series D)
Social Q&A community
Top Exits
Jessica
Livingston
Trevor
Blackwell
Co-Founder
Paul Graham
Co-Founder
Robert Morris
Co-Founder
Jan 2019 Scribd has more than 1M paying subscribers, TechCrunch
Oct 2018
Truebill raises $5M Series A to be a financial advocate for
Millennials, Vator
Sep 2018
Bullet Message to spend 1 billion yuan to acquire 100
million users as it aims to take on Tencent’s WeChat,
South China Morning Post
Sep 2018
In WeChat-dominated China, new messenger app scores
sudden success, Reuters
Sep 2018
WeChat rival Bullet raised $22 million in first week of
operation, TINUKU
Jul 2018
With limited resources, Truebil's first workforce included
interns and freshers, YourStory Media
Jul 2018 Y Combinator invests in smart SMS app Kyte.ai, Indiatimes
Apr 2017
Subscription canceling app Truebill adds new
functionality, Vator
Dec 2016
Loom.ai can automatically create a 3D avatar of your face
from a single selfie, VentureBeat
Jun 2016
Dango mind-melds with emoji using deep learning and
suggests them while you type, TechCrunch
Loom
Acq by Dropbox - Apr 2014
Echo
(2014, San Francisco)
Acq by Microsoft - Sep 2015
1
2
2
1
2013 2014 2015 2016 2017 2018
1
-
-
-
8
Undisclosed
Series C+
Series B
Series A
Seed7
1
1
-
-
US
India
Canada

Plug and Play Tech Center
106
Essential Mobile Apps > Investors > Plug and Play Tech Center

The Mobile Only Accelerator
107
Essential Mobile Apps > Investors > The Mobile Only Accelerator

HIGHLINE
108
Essential Mobile Apps > Investors > HIGHLINE

TLabs
109
Essential Mobile Apps > Investors > TLabs

NFX
110
Essential Mobile Apps > Investors > NFX

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
111
Incubators
Debt Investors

BDC
112
Essential Mobile Apps > Investors > BDC

Salesforce
113
Essential Mobile Apps > Investors > Salesforce

Digital Garage
114
Essential Mobile Apps > Investors > Digital Garage

IAngels
115
Essential Mobile Apps > Investors > IAngels

Benaroya Companies
116
Essential Mobile Apps > Investors > Benaroya Companies

T. Rowe Price
117
Essential Mobile Apps > Investors > T. Rowe Price

Google
118
Essential Mobile Apps > Investors > Google

Morgan Stanley
119
Essential Mobile Apps > Investors > Morgan Stanley

Motorola Solutions
120
Essential Mobile Apps > Investors > Motorola Solutions

Microsoft Ventures
121
Essential Mobile Apps > Investors > Microsoft Ventures

Octopus Investments
122
Essential Mobile Apps > Investors > Octopus Investments

Cambridge Capital Group
123
Essential Mobile Apps > Investors > Cambridge Capital Group

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
124
Incubators
Debt Investors

Silicon Valley Bank
125
Essential Mobile Apps > Investors > Silicon Valley Bank

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
126
Recent News

Recent News (1/2)
128
Essential Mobile Apps > News > Recent News
Mar 2019
US-based ConsenSys Ventures invests in Philippine Digital Asset
Exchange & Ligero, Deal Street Asia
Mar 2019
Opera Touch Browser Featuring Crypto Wallet to Arrive On iOS
Platform, Coinspeaker
Mar 2019
McDonald's is seeing success with Waze in boosting ad results:
Marketer's Brief, adageindia.in
Mar 2019
Pratilipi to raise fresh funding from Chinese firm Qiming, others,
livemint.com
Mar 2019
Crypto-Powered Brave Browser Surpasses 20 Million Downloads,
CryptoGlobe
Mar 2019 Swift unveils e-voting PoC on blockchain, Banking Technology
Mar 2019
Mar 2019
Notion’s new web clipper makes it a powerful competitor to
Evernote, The Verge
Mar 2019
UC Browser Ties up with Red Chillies Entertainment to Promote
Amitabh Bachchan and Taapsee Pannu’s Badla, NewsVoir
Mar 2019
Parental Control Software Market: Key Players - Kaspersky Lab,
Qustodio LLC, Mobicip, LLC, uKnow.com, Salfeld Computer GmbH &
Others, Digital Journal
Mar 2019
Opera Touch to Get Crypto Wallet Integration on iOS Soon, New Delhi
Television
Mar 2019
Google temporarily shuts down Android TV photo sharing after
privacy bug, Ars Technica
Mar 2019
FleetUp Partners with Route4Me to Provide Smart Route
Optimization, PR Newswire
Mar 2019
Keeper Security to Provide Infosec Administrators with Greater
Ability to Prevent & Detect Security Events, PR Newswire
Mar 2019
Nova Launcher 6.0 Brings Improved Settings Layout & Much More,
Android Headlines
Feb 2019
Lookout Unveils Post-Perimeter Security Alliance at RSA
Conference 2019, Business Wire
Feb 2019
MWC: KaiOS wants to roll out more 'smart feature phones' in Africa,
ITWeb Africa
Feb 2019
Waze touts modern ‘bayanihan’ with 30 volunteer map editors in
PH, Newsbytes
Feb 2019
Investor Cerberus favors Deutsche Bank, Commerzbank merger:
Handelsblatt, Reuters
Feb 2019
HTC blockchain phone gets more apps, new purchase options,
Telecompaper
Feb 2019 Orange Unveils $20 KaiOS Smart Feature Phones, Connecting Africa
Feb 2019
HTC Smartphone Exodus Partners with Opera, Adds More DApps,
Finance Magnates
Feb 2019
REVE Antivirus Upgrades Its Endpoint Security with Network Data
Backup Feature, DIGITAL TERMINAL
Feb 2019 Facebook closes VPN 'research' app, Research Live
Feb 2019 Google will bring its Assistant to Android Messages, TechCrunch

Recent News (2/2)
129
Essential Mobile Apps > News > Recent News
Feb 2019
Android Pie Update Causing Massive Battery Drain for Some Galaxy
S8 and S9 Users, Wccftech
Feb 2019
KaiOS, now with 85M feature phones shipped, doubles down with
Google, carrier deals and more, TechCrunch
Feb 2019 Opera Touch brings website cookie blocking to iOS, TechCrunch
Feb 2019
KaiOS, MediaTek Collaborate on 3G/4G Smart Feature Phones,
Connecting Africa
Feb 2019
Android on the march in business but security a concern, says new
research, RealWire
Feb 2019
Audible Introduces Dedicated Home for Spanish-Language Audio
Entertainment, Business Wire
Feb 2019 Opera reports Q4 results, Seeking Alpha
Feb 2019
NexPlayer and NUNC Power Vienna State Opera Tizen App, Business
Wire
Feb 2019
New WPP and Waze Partnership Opens Up In-Car Driver Market,
Business Wire
Feb 2019
New Samsung Galaxy Ultrasonic Fingerprint System World’s First to
Achieve FIDO Biometric Certification, GlobeNewswire
Feb 2019 Truecaller crosses 100M daily active users mark in India, Indiatimes
Feb 2019 Razer Phone 2 to Get Android Pie Starting Next Week, Wccftech
Feb 2019
KaiOS Smart Feature Phones to Hit More African Markets, Connecting
Africa
Feb 2019
Netsanity Launches NetsanityVPN, Enabling Secure, Private, Mobile
Web Browsing, PR Newswire
Feb 2019
IFTTT co-founder Linden Tibbets steps down as CEO, replaced by
turnaround specialist Chris Kibarian, TechCrunch
Feb 2019
Truecaller for iPhone Gets Chat Feature, Premium Gold Service, New
Delhi Television
Feb 2019
Android Q's revamped gestures might ditch the back button,
Engadget
Feb 2019
Vector offers EV journey planning app to drivers in New Zealand,
ITS International
Feb 2019
Opera Reborn 3 is now available for developer testing ahead of a
March release, The INQUIRER
Feb 2019
You Can Now Listen To Deezer From Within The Waze App, Android
Headlines
Feb 2019 Opera teases new desktop browser design, TechCrunch
Feb 2019
OpenSea and Opera to team up to create browser integrated
cryptocollectible system, BlockchainGamer
Feb 2019
Opera Browser To Bring Free Built-in Vpn On Android, Innovation-
village
Feb 2019
Avenir Telecom unveils Energizer feature phones running KaiOS,
Telecompaper
Feb 2019
Twitter is testing a pop-up mini profile to make threads easier to
read, The Verge

Contents
Feed Summary
Investment Trend
Key Markets
Exit Outlook
Investors
News
Appendix
130
Explore more on Tracxn Platform
Index of Top companies by Market
Funded Deadpooled Companies

Explore more on Tracxn Platform
132
Companies
Companies Covered
Unicorns
Public Companies
Acquired Companies
Funded Companies
Investment Trends
Recent Investments
Mega Investments
Investment Trend
Markets
BlueBox
Taxonomy
News
Key News
Recent News
Company Stage
Angel Funded
Seed Funded
Early Stage (Series A/B)
Late Stage (Series C+)
Acqui-hires
DeadPooled
Investors Acquirers
Unicorn Investors
Most Active VC &PE Investors
Portfolio of Top Investor
Most Active Acquirer
Essential Mobile Apps > Appendix > Explore Sector on Tracxn Platform

Index of IPOs, Acquisitions, Unicorns, Soonicorns, Minicorns and Editor Picks in Essential Mobile Apps
Index of Top companies by Market (1/13)
133
Essential Mobile Apps > Appendix > Index of Top companies by Market
Productivity
Task Management
collaboration tools
Unicorn. Stage: Series E
Nikkei, M8 Capital, T. Rowe Price and 22 Other
Investors
Salesforce, IBM, Chamberlain Group and 16 Other
Investors
FiftyThree (2011, New York City, $45.1M)
Notes taking and digital pencil & paper for
sketching
Minicorn. Stage: Acquired
New Enterprise Associates, Andreessen Horowitz,
SV Angel and 3 Other Investors
Task Management
Cozi (2005, Seattle, $24.3M)
Productivity tool for organizing family's activities
Gannett, Broadmark Capital, Benaroya Companies
Timeful (2014, Mountain View, $6.8M)
Algorithm based time management app
Greylock Partners, A-Grade Investments, Pitango
Venture Capital and 3 Other Investors
Milanote (2016, Melbourne, $780k)
Notes app for creative work
Editor's Pick. Stage: Seed
Simon Martin
Out of Milk (2011, San Francisco)
To-do lists and pantry lists app
MHS Capital
Task Management
Workflow (2012, San Francisco)
Rules based app for task automation
Eniac Ventures, 1517 Fund, Lowercase Capital
WriteDiary (2013, Trondheim)
Cloud-based journal app for Android
Diaro (2012, London)
Cloud-based journal app
Jorte (2000, Tokyo)
Cross-platform calendar, organizer and notes app
Editor's Pick. Stage: Seed
KDDI, JAFCO
Lifebear (2011, Shibuya)
Task management app

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