Latam Tech - Top Business Models - Mar 2021

TRACXN TOP BUSINESS MODELS REPORT
March 15, 2021
LATAM TECH

Latam Tech - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Contents
LatamLatam Tech Funding - Overview 3
Top Funded Business Models 4
One pagers 9
Appendix 59
2

Latam Tech - Funding in last 1 year
3
Banking Tech $1.3B
Logistics Tech $638M
Disease Self Management $523M
Alternative Lending $405M
Auto E-Commerce & Content $236M
Home Improvements $190M
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Y Combinator
Canary
KPTL
27
9
4
Early
Stage
Kaszek Ventures
Monashees
QED Investors
7
5
4
Late
Stage
Kaszek Ventures
SoftBank Corp
Advent International
5
3
3
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
$ Funding # Rounds
Wecancer
(2015, )
$521M - Series D
Nubank
(2013, )
$400M - Series G
Rappi
(2015, )
$300M - Series E
Nubank
(2013, )
$300M - Series F
Neon
(2016, )
$300M - Series C
Creditas
(2012, )
$255M - Series E
Kavak
(2016, )
$225M - Series C
Loggi
(2013, )
$205M - Series D
MadeiraMadeira
(2009, )
$190M - Series E
Conductor
(1997, )
$150M - Series D
MURAL
(2011, )
$124M - Series B
Auth0
(2013, )
$121M - Series F
Sao Paulo (47%)
Vitoria (10%)
Bogota (7%)
Buenos Aires (6%)
Mexico City (5%)
Others (24%)

Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Latam Tech - Top Business Models Report
Latam Tech - Top Funded Business Models - last 1 year (1/5)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1<> 0 Digital Native Retail Banks $700M 3 Nubank | $400M | Series G Link
2--
Disease Self Management > Cancer > Monitoring >
App
$521M 1 Wecancer | $521M | Series D Link
3▲3
Internet First Retail Bank with Partner Bank's
License
$386M 6 Neon | $300M | Series C Link
4<> 0
Alternative Lending > Online Lenders > Diversified >
Direct Lender
$255M 1 Creditas | $255M | Series E Link
5-- Online Second Hand Car Dealers $225M 2 Kavak | $225M | Series C Link
6▲1 Online Home Improvements Marketplace $190M 1 MadeiraMadeira | $190M | Series E Link
7-- Payment Card Issuer Processors $170M 2 Conductor | $150M | Series D Link
8▲20 Whiteboarding Software $124M 1 MURAL | $124M | Series B Link
9▲20 Remote Work Tools > Whiteboard Platforms $124M 1 MURAL | $124M | Series B Link
10▼2 Unified Identity and Access Management $121M 1 Auth0 | $121M | Series F Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5
11▼2 PaaS > BaaS > Identity & Access $121M 1 Auth0 | $121M | Series F Link
12▲1 Mobile Casual Game Developers $120M 1 Wildlife Stud.. | $120M | Series B Link
13--
Food & Beverage Products > Dairy > Multi-category
> Plant Based
$118M 2 NotCo | $85.0M | Series C Link
14--
Food Tech > Novel Foods > Food Products > Dairy
Substitute > Plant Based
$118M 2 NotCo | $85.0M | Series C Link
15--
Chatbots > Chatbot Development > Conversational
AI Development > Low Code Platform
$115M 2 Take Blip | $100M | Series A Link
16▲34 Facial Biometrics $107M 1 Acesso | $107M | Series B Link
17▲72 Long Haul Trucking Marketplace $106M 4 Cargo X | $80.0M | Series E Link
18▲22 Cryptocurrency Exchanges $99.6M 2 Bitso | $62.0M | Series B Link
19-- Coaching Based Test Preparation Platforms $84.5M 1 Descomplica | $84.5M | Series E Link
20--
K-12 EdTech > B2C Learning Solutions > School
Curriculum > Multi Subject > Online Courses
$84.5M 1 Descomplica | $84.5M | Series E Link

6
21▲23
Online Grocery > B2C Ecommerce > Multi Category
> Retailer > Own Delivery Fleet
$82.6M 4 Jüsto | $65.0M | Series A Link
22▲16 Card Linked Payment Wallets $70.0M 1 RecargaPay | $70.0M | Series C Link
23--
Road Transport Tech > Self Drive Rentals > Tech
Enablers > Micromobility > Bicycle
$47.0M 1 Tembici | $47.0M | Series B Link
24▲22 Internet First Credit Cards $32.5M 1 Stori | $32.5M | Series B Link
25▲43
Big Data Analytics > Enterprise Solutions > Sales &
Marketing > Marketing > Social Media Anal..
$31.7M 1 Cortex | $31.7M | Series B Link
26--
MarketingTech > Marketing Intelligence >
Competitive Intelligence
$31.7M 1 Cortex | $31.7M | Series B Link
27-- Home Building Supplies B2B Marketplaces $29.8M 5 TüL | $20.3M | Series A Link
28-- Online Business Payments $22.6M 3 Iugu | $22.6M | Series A Link
29--
Payments > Enablers > White Label Solutions >
Wallets
$20.4M 2 Zoop | $11.4M | Series B Link
30--
Employee Health IT > Healthcare Benefits
Administration > Benefits Management
$18.7M 3 Betterfly | $9.0M | Series A Link

7
31-- Banking-as-a-platform via Open Banking APIs $18.5M 5 Quanto | $15.0M | Series A Link
32--
Logistics Tech > Freight > Trucking > Heavy Cargo >
Listings
$17.0M 1 Fretebras | $17.0M | Series B Link
33-- Social Commerce > Social Storefronts > Facebook $15.0M 1 Yalo | $15.0M | Series B Link
34▲7 Internet First Direct Lender Purchase Financing $15.0M 1 Addi | $15.0M | Series B Link
35-- E Distributor of Multi Category Products $12.0M 1 Chiper | $12.0M | Series A Link
36▲22
HRTech > Benefits Administration > Financial
Benefits > On Demand Pay
$11.5M 1 minu | $11.5M | Series A Link
37▲22
Alternative Lending > Online Lenders > Consumer
Loans > Payday Loans > Through Employer > On ..
$11.5M 1 minu | $11.5M | Series A Link
38▲25 Removable Orthodontic Devices $10.0M 1 SouSmile | $10.0M | Series A Link
39-- Social Commerce > Reselling Platforms > Diversified $8.1M 3 Elenas | $6.0M | Series A Link
40▼10
Online Grocery > B2C Ecommerce > Recipe Box >
Meals
$7.8M 1 Liv Up | $7.8M | Series B Link

8
41▲32 P2P Bank Remittance $7.5M 3 Valiu | $5.3M | Seed Link
42--
Alternative Lending > Online Lenders > Consumer
Loans > Payday Loans > Through Employer > Div..
$7.1M 2 Facio | $7.0M | Series A Link
43▲21 Applicant Tracking System $6.8M 1 Gupy | $6.8M | Series A Link
44--
Finance & Accounting Tech > Financial Planning &
Analysis > Financial Analytics
$6.5M 1 Accountfy | $6.5M | Series A Link
45▲42
Employee Health IT > Tech Enabled Services >
Teleconsultation > Second Opinion
$6.0M 1 MedPass | $6.0M | Series A Link
46--
Payments > Consumer Payments > Payment Cards >
Prepaid Cards > Children
$5.8M 3 Mozper | $3.5M | Seed Link
47-- Electronics Refurbishing Platforms $5.8M 1 Trocafone | $5.8M | Series C Link
48-- Low code BPM Platform $5.0M 1 Digibee | $5.0M | Series A Link
49-- Image Recognition > Applications > Diversified $5.0M 1 CyberLabs | $5.0M | Series A Link
50-- Speech to Text Solutions $5.0M 1 CyberLabs | $5.0M | Series A Link

Recent Funding Rounds
Digital Native Retail Banks - Latam
01
9
Back to index
Taxonomy
$ Invested in last 1 year in Latam Tech
Key Stats
# Funding Rounds in last 1 year in
Latam Tech
$700M (▲75%)
3(▲200%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$1.6B
3
-
8
2
Banking Tech (Flink)
(# Cos: 170 | $2.3B)
Internet First Banks (Neon)
(# Cos: 58 | $2.3B)
Digital Native Banks (Agibank)
(# Cos: 14 | $1.6B)
Retail Banking (Nubank)
(# Cos: 8 | $1.6B)
Nubank
(2013, $1.5B)
Agibank
(1999, $74.5M)
Acesso Bank
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Nubank (2013)
$400M - Series G - Jan 2021
Nubank (2013)
$300M - Series F - Aug 2020
Agibank (1999)
$74.5M - PE - Feb 2021

Wecancer (2015)
$521M - Series D - Feb 2021
Disease Self Management > Cancer >
Monitoring > App - Latam
02
10
Back to index
Disease Self Management (Hand Talk)
(# Cos: 140 | $530M)
Monitoring (Tummi)
(# Cos: 2 | $521M)
App (Wecancer)
(# Cos: 2 | $521M)
Taxonomy
Key Stats
Latam Tech
$521M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$521M
1
-
2
1
Wecancer
(2015, $521M)
Tummi

Internet First Retail Bank with Partner Bank's
License - Latam
03
11
Back to index
Taxonomy
Key Stats
Latam Tech
$386M (▲191%)
6( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$602M
9
-
27
5
Banking Tech (albo)
(# Cos: 170 | $2.3B)
Internet First Banks (Nubank)
(# Cos: 58 | $2.3B)
Through Bank Partnerships (Flink)
(# Cos: 41 | $713M)
Retail Banking (Neon)
(# Cos: 27 | $602M)
Neon
(2016, $417M)
Flink
(2015, $13.0M)
albo
(2016, $72.0M)
Neon (2016)
$300M - Series C - Sep 2020
albo (2016)
$45.0M - Series B - Dec 2020
Klar (2019)
$15.0M - Series A - Oct 2020
Fondeadora (2011)
$14.0M - Series A - Aug 2020
Flink (2015)
$12.0M - Series A - Feb 2021
Fondeadora (2011)
$125K - Seed - Jul 2020

Alternative Lending > Online Lenders >
Diversified > Direct Lender - Latam
04
12
Back to index
Taxonomy
Key Stats
Latam Tech
$255M (▲10.4%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$570M
2
-
3
1
Alternative Lending (minu)
(# Cos: 300 | $1.4B)
Online Lenders (Stori)
(# Cos: 244 | $1.3B)
Diversified (Ripio protocol)
(# Cos: 15 | $573M)
Direct Lender (Creditas)
(# Cos: 3 | $570M)
Creditas
(2012, $570M)
FInBe Lime Credit Group
Creditas (2012)
$255M - Series E - Dec 2020

Online Second Hand Car Dealers - Latam
05
13
Back to index
Taxonomy
Key Stats
Latam Tech
$225M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$400M
2
-
2
1
Auto E-Commerce & Content (LatAm Autos)
(# Cos: 201 | $597M)
Second Hand Vehicles (InstaCarro)
(# Cos: 53 | $480M)
Cars (Volanty)
(# Cos: 35 | $464M)
Online Dealer (Kavak)
(# Cos: 2 | $400M)
Kavak
(2016, $400M)
Checkars
(2018, $125K)
Kavak (2016)
$225M - Series C - Oct 2020
Checkars (2018)
$125K - Seed - Jul 2020

Online Home Improvements
Marketplace - Latam
06
14
Back to index
Taxonomy
Key Stats
Latam Tech
$190M (▲72.7%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$318M
4
-
5
2
Home Improvements (Oppa Design)
(# Cos: 100 | $360M)
B2C Commerce (Luuna)
(# Cos: 82 | $360M)
Horizontal (Mobly)
(# Cos: 27 | $357M)
Marketplace (MadeiraMadeira)
(# Cos: 5 | $318M)
MadeiraMadeira
(2009, $300M)
GAIA
(2014, $17.9M)
Design Market
(2014, $435K)
MadeiraMadeira (2009)
$190M - Series E - Jan 2021

Conductor (1997)
$150M - Series D - Oct 2020
Conductor (1997)
$20.0M - Series D - Dec 2020
Payment Card Issuer Processors - Latam
07
15
Back to index
Payments (Stori)
(# Cos: 579 | $1.1B)
Enablers (Cielo)
(# Cos: 43 | $263M)
Issuer Processor (EVERTEC)
(# Cos: 9 | $171M)
Taxonomy
Key Stats
Latam Tech
$170M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$171M
7
3
9
0
EVERTEC Cielo Stone

Whiteboarding Software - Latam
08
16
Back to index
Enterprise Collaboration (Todoist)
(# Cos: 134 | $153M)
Whiteboarding Platform (MURAL)
(# Cos: 2 | $148M)
Taxonomy
Key Stats
Latam Tech
$124M (▲437%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$148M
2
-
2
1
MURAL
(2011, $148M)
Duuca
MURAL (2011)
$124M - Series B - Aug 2020

Remote Work Tools > Whiteboard
Platforms - Latam
09
17
Back to index
Remote Work Tools (Todoist)
(# Cos: 11 | $148M)
Whiteboard Platforms (MURAL)
(# Cos: 1 | $148M)
Taxonomy
Key Stats
Latam Tech
$124M (▲437%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$148M
1
-
1
1
MURAL
(2011, $148M)
MURAL (2011)

Auth0 (2013)
$121M - Series F - Jul 2020
Unified Identity and Access
Management - Latam
10
18
Back to index
Cybersecurity (PSafe)
(# Cos: 216 | $465M)
IAM (NordPass)
(# Cos: 44 | $333M)
Unified IAM (Auth0)
(# Cos: 1 | $333M)
Taxonomy
Key Stats
Latam Tech
$121M (▲17%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$333M
1
-
1
0
Auth0
(2013, $333M)

Auth0 (2013)
$121M - Series F - Jul 2020
PaaS > BaaS > Identity & Access - Latam
11
19
Back to index
PaaS (DevBlocks)
(# Cos: 24 | $333M)
BaaS (Goldark)
(# Cos: 5 | $333M)
Identity & Access (Auth0)
(# Cos: 1 | $333M)
Taxonomy
Key Stats
Latam Tech
$121M (▲17%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$333M
1
-
1
0
Auth0
(2013, $333M)

Mobile Casual Game Developers - Latam
12
20
Back to index
Taxonomy
Key Stats
Latam Tech
$120M (▲100%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$260M
25
-
172
1
Mobile Gaming (Etermax)
(# Cos: 230 | $267M)
Game Developers (The Other Guys)
(# Cos: 224 | $266M)
Casual (HyperBeard)
(# Cos: 202 | $264M)
Multi Genre (Wildlife Studios)
(# Cos: 172 | $260M)
Wildlife Studios
(2011, $250M)
HyperBeard The Other Guys
(2012, $25.0K)
Wildlife Studios (2011)

Food & Beverage Products > Dairy > Multi-
category > Plant Based - Latam
13
21
Back to index
Taxonomy
Key Stats
Latam Tech
$118M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$151M
1
-
3
1
Food & Beverage Products (Grupo Bimbo)
(# Cos: 844 | $1.1B)
Dairy (SanCor)
(# Cos: 64 | $151M)
Multi-category (Alpina)
(# Cos: 10 | $151M)
Plant Based (NotCo)
(# Cos: 3 | $151M)
NotCo
(2015, $151M)
Soya's Mexihani
NotCo (2015)
$85.0M - Series C - Sep 2020
NotCo (2015)
$32.6M - Series C - Apr 2020

Food Tech > Novel Foods > Food Products >
Dairy Substitute > Plant Based - Latam
14
22
Back to index
Taxonomy
Key Stats
Latam Tech
$118M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$151M
1
-
2
1
Food Tech (iFood)
(# Cos: 347 | $853M)
Novel Foods (Gran Mitla)
(# Cos: 8 | $151M)
Food Products (BENJI)
(# Cos: 6 | $151M)
Dairy Substitute (Bifidice)
(# Cos: 3 | $151M)
Plant Based (NotCo)
(# Cos: 2 | $151M)
NotCo
(2015, $151M)
NoMoo Plant-Based
NotCo (2015)
$85.0M - Series C - Sep 2020
NotCo (2015)
$32.6M - Series C - Apr 2020

Chatbots > Chatbot Development > Conversational AI
Development > Low Code Platform - Latam
15
23
Back to index
Taxonomy
Key Stats
Latam Tech
$115M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$126M
3
-
24
1
Chatbots (Chattigo)
(# Cos: 140 | $127M)
Chatbot Development (Nama)
(# Cos: 29 | $126M)
Conversational AI Development (Take
Blip)
(# Cos: 28 | $126M)
Low Code Platform (Yalo)
(# Cos: 24 | $126M)
Yalo
(2015, $25.6M)
Take Blip
(1999, $100M)
Fredbots
Take Blip (1999)
$100M - Series A - Oct 2020
Yalo (2015)
$15.0M - Series B - Aug 2020

Facial Biometrics - Latam
16
24
Back to index
Taxonomy
Key Stats
Latam Tech
$107M (▲1020%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$117M
3
-
10
1
Security & Surveillance Technology (Grillo)
(# Cos: 152 | $120M)
PIAM (Cittyo)
(# Cos: 41 | $118M)
Biometrics System (Inngresa)
(# Cos: 21 | $118M)
Facial Biometrics (Acesso)
(# Cos: 10 | $117M)
Acesso
(2007, $117M)
BigData BiometryCloud
(2012, $40.0K)
Acesso (2007)
$107M - Series B - Sep 2020

Long Haul Trucking Marketplace - Latam
17
25
Back to index
Taxonomy
Key Stats
Latam Tech
$106M (▲ >10K%)
4(▲300%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$222M
18
-
61
2
Logistics Tech (iFood)
(# Cos: 701 | $3.2B)
Freight (Fretebras)
(# Cos: 329 | $273M)
Trucking (SimpliRoute)
(# Cos: 248 | $263M)
Heavy Cargo (Cargo X)
(# Cos: 77 | $239M)
Marketplace (Liftit)
(# Cos: 61 | $222M)
Liftit
(2016, $39.0M)
Cargo X
(2013, $179M)
TruckPad
Cargo X (2013)
$80.0M - Series E - Apr 2020
Liftit (2016)
$22.5M - Series B - Jul 2020
Cargo X (2013)
$2.8M - Series E - Jun 2020
BeGo (2018)
$150K - Seed - Mar 2020

Cryptocurrency Exchanges - Latam
18
26
Back to index
Taxonomy
Key Stats
Latam Tech
$99.6M (▲564%)
2(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$122M
10
-
195
1
Cryptocurrencies (CryptoMKT)
(# Cos: 585 | $130M)
Financial Services (Ripio protocol)
(# Cos: 411 | $130M)
Investment Industry (Mercado Bitcoin)
(# Cos: 317 | $123M)
Crypto Exchanges (Bitso)
(# Cos: 195 | $122M)
Bitso
(2013, $81.3M)
Mercado Bitcoin
(2013, $37.6M)
CryptoMKT
(2016, $50.0K)
Bitso (2013)
$62.0M - Series B - Dec 2020
Mercado Bitcoin (2013)
$37.6M - Series C - Jan 2021

Coaching Based Test Preparation
Platforms - Latam
19
27
Back to index
Taxonomy
Key Stats
Latam Tech
$84.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$115M
1
-
1
1
Test Preparation Tech (Studos)
(# Cos: 27 | $115M)
Digital Learning (Pontue)
(# Cos: 27 | $115M)
Diversified (Concursos de Bolso)
(# Cos: 5 | $115M)
Instructor-Led (Descomplica)
(# Cos: 1 | $115M)
Descomplica
(2011, $115M)
Descomplica (2011)
$84.5M - Series E - Feb 2021

K-12 EdTech > B2C Learning Solutions > School Curriculum >
Multi Subject > Online Courses - Latam
20
28
Back to index
Taxonomy
Key Stats
Latam Tech
$84.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$115M
6
-
16
1
K-12 EdTech (Agenda Edu)
(# Cos: 276 | $135M)
B2C Learning Solutions (Kidint)
(# Cos: 94 | $118M)
School Curriculum (PleIQ)
(# Cos: 57 | $117M)
Multi Subject (Stoodi)
(# Cos: 55 | $117M)
Online Courses (Descomplica)
(# Cos: 16 | $115M)
Descomplica
(2011, $115M)
Stoodi Mesoatomic
Descomplica (2011)
$84.5M - Series E - Feb 2021

Online Grocery > B2C Ecommerce > Multi Category > Retailer
> Own Delivery Fleet - Latam
21
29
Back to index
Taxonomy
Key Stats
Latam Tech
$82.6M (▲714%)
4(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$117M
12
-
31
2
Online Grocery (Grability)
(# Cos: 223 | $243M)
B2C Ecommerce (Liv Up)
(# Cos: 183 | $206M)
Multi Category (Cornershop)
(# Cos: 76 | $168M)
Retailer (Jüsto)
(# Cos: 46 | $121M)
Own Delivery Fleet (Merqueo)
(# Cos: 31 | $117M)
Merqueo
(2015, $16.0M)
Jüsto
(2018, $100M)
SiteMercado
Jüsto (2018)
$65.0M - Series A - Feb 2021
Jüsto (2018)
$12.0M - Series A - Jun 2020
Jüsto (2018)
$5.0M - Series A - Oct 2020
Zipp (2017)
$637K - Seed - Aug 2020

Card Linked Payment Wallets - Latam
22
30
Back to index
Taxonomy
Key Stats
Latam Tech
$70.0M (▲319%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$130M
5
-
21
1
Payments (Clip)
(# Cos: 579 | $1.1B)
Consumer Payments (Stori)
(# Cos: 262 | $608M)
Wallets (PayIt)
(# Cos: 105 | $137M)
Card Linked (RecargaPay)
(# Cos: 21 | $130M)
RecargaPay
(2010, $123M)
MOVii Moni
(2013, $7.5M)
RecargaPay (2010)
$70.0M - Series C - Feb 2021

Road Transport Tech > Self Drive Rentals > Tech Enablers >
Micromobility > Bicycle - Latam
23
31
Back to index
Taxonomy
Key Stats
Latam Tech
$47.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$47.0M
1
-
4
1
Road Transport Tech (99)
(# Cos: 521 | $1.0B)
Self Drive Rentals (Grin Scooters)
(# Cos: 80 | $238M)
Tech Enablers (InfoSistemas)
(# Cos: 8 | $47.0M)
Micromobility (Eycon)
(# Cos: 4 | $47.0M)
Bicycle (Tembici)
(# Cos: 4 | $47.0M)
Tembici
(2010, $47.0M)
Eycon S2BIKE
Tembici (2010)
$47.0M - Series B - Jun 2020

Internet First Credit Cards - Latam
24
32
Back to index
Taxonomy
Key Stats
Latam Tech
$32.5M (▲225%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$50.0M
5
-
19
1
Payments (Clip)
(# Cos: 579 | $1.1B)
Consumer Payments (UnDosTres)
(# Cos: 262 | $608M)
Payment Cards (Uala)
(# Cos: 93 | $451M)
Credit Cards (Konfío)
(# Cos: 23 | $197M)
General Purpose (Stori)
(# Cos: 19 | $50.0M)
Stori
(2019, $50.0M)
Digio Trigg
Stori (2019)
$32.5M - Series B - Feb 2021

Big Data Analytics > Enterprise Solutions > Sales & Marketing
> Marketing > Social Media Analytics - Latam
25
33
Back to index
Taxonomy
Key Stats
Latam Tech
$31.7M (▲659%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$35.9M
4
-
6
1
Big Data Analytics (Neoway)
(# Cos: 45 | $123M)
Enterprise Solutions (Pollstr)
(# Cos: 10 | $35.9M)
Sales & Marketing (Stilingue)
(# Cos: 8 | $35.9M)
Marketing (KarmaPulse)
(# Cos: 7 | $35.9M)
Social Media Analytics (Cortex)
(# Cos: 6 | $35.9M)
Cortex
(2003, $31.7M)
KarmaPulse Stilingue
(2014, $4.2M)
Cortex (2003)
$31.7M - Series B - Jun 2020

Cortex (2003)
$31.7M - Series B - Jun 2020
MarketingTech > Marketing Intelligence >
Competitive Intelligence - Latam
26
34
Back to index
MarketingTech (Resultados Digitais)
(# Cos: 515 | $327M)
Marketing Intelligence (Geofusion)
(# Cos: 22 | $61.0M)
Competitive Intelligence (Cortex)
(# Cos: 2 | $31.7M)
Taxonomy
Key Stats
Latam Tech
$31.7M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$31.7M
1
-
2
1
Cortex
(2003, $31.7M)
Data Driven Argentina

Home Building Supplies B2B
Marketplaces - Latam
27
35
Back to index
Taxonomy
Key Stats
Latam Tech
$29.8M ( -- )
5( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$29.8M
3
-
7
1
B2B E-Commerce (Ofi.com.co)
(# Cos: 133 | $112M)
Home Construction & Improvement
(Construmart)
(# Cos: 11 | $29.8M)
Building Supplies (TüL)
(# Cos: 11 | $29.8M)
Marketplace (Oico)
(# Cos: 7 | $29.8M)
Oico
(2019, $1.6M)
TüL
(2019, $28.1M)
CoteConstrua
TüL (2019)
$20.3M - Series A - Feb 2021
TüL (2019)
$4.0M - Seed - Nov 2020
TüL (2019)
$3.9M - Seed - Sep 2020
Oico (2019)
$1.5M - Seed - Aug 2020
Oico (2019)
$150K - Seed - Aug 2020

Iugu (2012)
$22.6M - Series A - Sep 2020
Kushki (2016)
Undisclosed - Series A - Mar 2020
ETPay (2018)
Undisclosed - Seed - Sep 2020
Online Business Payments - Latam
28
36
Back to index
Payments (Stori)
(# Cos: 579 | $1.1B)
Business Payments (Clip)
(# Cos: 274 | $274M)
Online Payments (Conekta)
(# Cos: 100 | $59.9M)
Taxonomy
Key Stats
Latam Tech
$22.6M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$59.9M
24
-
100
1
Conekta
(2012, $19.6M)
PayU Latam
(2004, $3.6M)
Koin
(2014, $4.6M)

Payments > Enablers > White Label Solutions >
Wallets - Latam
29
37
Back to index
Taxonomy
Key Stats
Latam Tech
$20.4M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$45.2M
3
-
4
2
Payments (Stori)
(# Cos: 579 | $1.1B)
Enablers (EVERTEC)
(# Cos: 43 | $263M)
White Label Solutions (Hash)
(# Cos: 12 | $45.2M)
Wallets (Zoop)
(# Cos: 4 | $45.2M)
Zoop
(2018, $29.7M)
Hash
(2017, $9.0M)
CodaMation
(2005, $6.5M)
Zoop (2018)
$11.4M - Series B - Sep 2020
Hash (2017)
$9.0M - Series A - Apr 2020

Betterfly (2018)
$9.0M - Series A - Dec 2020
Betterfly (2018)
$8.5M - Series A - Jul 2020
Betterfly (2018)
$1.2M - Series A - Mar 2021
Employee Health IT > Healthcare Benefits Administration >
Benefits Management - Latam
30
38
Back to index
Employee Health IT (Cuidas)
(# Cos: 42 | $44.1M)
Healthcare Benefits Administration (4Uno)
(# Cos: 5 | $18.7M)
Benefits Management (Betterfly)
(# Cos: 4 | $18.7M)
Taxonomy
Key Stats
Latam Tech
$18.7M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$18.7M
4
-
4
1
Betterfly
(2018, $18.7M)
Bamba Klivo

Quanto (2020)
$15.0M - Series A - Sep 2020
SWAP (2020)
$3.3M - Seed - Jul 2020
Plunzo (2020)
$150K - Seed - Aug 2020
Stark Bank (2018)
$125K - Seed - Mar 2020
Fitbank (2016)
Undisclosed - Seed - Jul 2020
Banking-as-a-platform via Open Banking
APIs - Latam
31
39
Back to index
Banking Tech (Nubank)
(# Cos: 170 | $2.3B)
Open Banking (Stark Bank)
(# Cos: 22 | $18.5M)
Banking APIs (Fitbank)
(# Cos: 19 | $18.5M)
Taxonomy
Key Stats
Latam Tech
$18.5M ( -- )
5( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$18.5M
9
-
19
2
Fitbank Stark Bank
(2018, $125K)
Finerio Connect

Logistics Tech > Freight > Trucking > Heavy Cargo
> Listings - Latam
32
40
Back to index
Taxonomy
Key Stats
Latam Tech
$17.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$17.1M
2
-
13
1
Logistics Tech (iFood)
(# Cos: 701 | $3.2B)
Freight (Cargo X)
(# Cos: 329 | $273M)
Trucking (SimpliRoute)
(# Cos: 248 | $263M)
Heavy Cargo (Liftit)
(# Cos: 77 | $239M)
Listings (Fretebras)
(# Cos: 13 | $17.1M)
Fretebras
(2000, $17.0M)
Cargarapido Transcarga
(2013, $50.0K)
Fretebras (2000)
$17.0M - Series B - Sep 2020

Yalo (2015)
$15.0M - Series B - Aug 2020
Social Commerce > Social Storefronts >
Facebook - Latam
33
41
Back to index
Social Commerce (Facily)
(# Cos: 23 | $37.8M)
Social Storefronts (ELike)
(# Cos: 8 | $27.3M)
Facebook (Yalo)
(# Cos: 5 | $25.7M)
Taxonomy
Key Stats
Latam Tech
$15.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$25.7M
4
-
5
0
Yalo
(2015, $25.6M)
ELike Intentio
(2009, $60.0K)

Internet First Direct Lender Purchase
Financing - Latam
34
42
Back to index
Taxonomy
Key Stats
Latam Tech
$15.0M (▲7.5%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$33.8M
3
-
6
2
Alternative Lending (minu)
(# Cos: 300 | $1.4B)
Online Lenders (Creditas)
(# Cos: 244 | $1.3B)
Consumer Loans (Stori)
(# Cos: 145 | $281M)
Point of Sale Financing (Koin)
(# Cos: 11 | $38.4M)
Direct Lender (Addi)
(# Cos: 6 | $33.8M)
Addi
(2018, $32.0M)
Zen Finance
(2018, $1.8M)
Kuiki Credit
Addi (2018)
$15.0M - Series B - May 2020

Chiper (2017)
$12.0M - Series A - Oct 2020
E Distributor of Multi Category Products
- Latam
35
43
Back to index
B2B E-Commerce (Ofi.com.co)
(# Cos: 133 | $112M)
Horizontal (Gaveteiro)
(# Cos: 18 | $27.0M)
E Distributor (Chiper)
(# Cos: 3 | $12.0M)
Taxonomy
Key Stats
Latam Tech
$12.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$12.0M
2
-
3
1
Chiper
(2017, $12.0M)
Emonk Linea De Compras

HRTech > Benefits Administration > Financial
Benefits > On Demand Pay - Latam
36
44
Back to index
Taxonomy
Key Stats
Latam Tech
$11.5M (▲76.9%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$20.0M
2
-
3
1
HRTech (Emprego Ligado)
(# Cos: 426 | $149M)
Benefits Administration (Pipo Saúde)
(# Cos: 34 | $36.3M)
Financial Benefits (ePesos)
(# Cos: 15 | $27.4M)
On Demand Pay (minu)
(# Cos: 3 | $20.0M)
minu
(2019, $20.0M)
numina EasyMePresta
minu (2019)
$11.5M - Series A - Mar 2021

Alternative Lending > Online Lenders > Consumer Loans >
Payday Loans > Through Employer > On Demand Pay - Latam
37
45
Back to index
Taxonomy
Key Stats
Latam Tech
$11.5M (▲76.9%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$26.0M
3
-
5
2
Alternative Lending (BizCapital)
(# Cos: 300 | $1.4B)
(# Cos: 244 | $1.3B)
(# Cos: 145 | $281M)
Payday Loans (Kueski)
(# Cos: 28 | $46.3M)
Through Employer (ePesos)
(# Cos: 15 | $33.1M)
On Demand Pay (minu)
(# Cos: 5 | $26.0M)
minu
(2019, $20.0M)
ePesos
(2014, $6.0M)
numina
minu (2019)
$11.5M - Series A - Mar 2021

Removable Orthodontic Devices - Latam
38
46
Back to index
Taxonomy
Key Stats
Latam Tech
$10.0M (▲104%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$14.9M
2
-
2
1
Dental (CefMed)
(# Cos: 24 | $14.9M)
Medical Devices (Dentflex)
(# Cos: 21 | $14.9M)
Therapeutic Devices (Compass)
(# Cos: 17 | $14.9M)
Orthodontics (nobracks!)
(# Cos: 3 | $14.9M)
Removable (SouSmile)
(# Cos: 2 | $14.9M)
SouSmile
(2018, $14.9M)
nobracks!
SouSmile (2018)
$10.0M - Series A - Mar 2020

Elenas (2018)
$6.0M - Series A - Mar 2021
Elenas (2018)
$2.0M - Seed - Oct 2020
Valienta (2018)
$125K - Seed - Jul 2020
Social Commerce > Reselling Platforms >
Diversified - Latam
39
47
Back to index
Social Commerce (Yalo)
(# Cos: 23 | $37.8M)
Reselling Platforms (Valienta)
(# Cos: 2 | $8.1M)
Diversified (Elenas)
(# Cos: 2 | $8.1M)
Taxonomy
Key Stats
Latam Tech
$8.1M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$8.1M
2
-
2
0
Elenas
(2018, $8.0M)
Valienta
(2018, $125K)

Online Grocery > B2C Ecommerce >
Recipe Box > Meals - Latam
40
48
Back to index
Taxonomy
Key Stats
Latam Tech
$7.8M (▼64.5%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$37.3M
3
-
6
1
Online Grocery (Merqueo)
(# Cos: 223 | $243M)
B2C Ecommerce (Cornershop)
(# Cos: 183 | $206M)
Recipe Box (Foodinthebox)
(# Cos: 8 | $37.3M)
Meals (Liv Up)
(# Cos: 6 | $37.3M)
Liv Up
(2015, $37.3M)
Foodinthebox
(2015, $39.6K)
Cheftime
Liv Up (2015)
$7.8M - Series B - Jan 2021

P2P Bank Remittance - Latam
41
49
Back to index
Taxonomy
Key Stats
Latam Tech
$7.5M (▲120%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$10.9M
5
-
17
2
Remittance (Airtm)
(# Cos: 53 | $11.6M)
Internet First Platforms (Saldo)
(# Cos: 46 | $11.6M)
P2P Remittance (Remessa Online)
(# Cos: 35 | $11.5M)
Banking Channels (Valiu)
(# Cos: 17 | $10.9M)
Valiu
(2008, $6.6M)
Remessa Online CurrencyBird
Valiu (2008)
$5.3M - Seed - Dec 2020
Valiu (2008)
$1.2M - Seed - Apr 2020
Global66 (2018)
$1.0M - Seed - Aug 2020

Alternative Lending > Online Lenders > Consumer Loans > Payday Loans >
Through Employer > Diversified > Direct Lender - Latam
42
50
Back to index
Taxonomy
Key Stats
Latam Tech
$7.1M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.1M
2
-
3
1
Alternative Lending (BizCapital)
(# Cos: 300 | $1.4B)
(# Cos: 244 | $1.3B)
(# Cos: 145 | $281M)
Payday Loans (Kueski)
(# Cos: 28 | $46.3M)
Through Employer (minu)
(# Cos: 15 | $33.1M)
Diversified (Ole Consignado)
(# Cos: 5 | $7.1M)
Direct Lender (Facio)
(# Cos: 3 | $7.1M)
Facio
(2018, $7.1M)
Ole Consignado Finaktiva
Facio (2018)
$7.0M - Series A - Jun 2020
Facio (2018)
$125K - Seed - Jul 2020

Gupy (2015)
$6.8M - Series A - Apr 2020
Applicant Tracking System - Latam
43
51
Back to index
HRTech (minu)
(# Cos: 426 | $149M)
Applicant Tracking System (Kenoby)
(# Cos: 50 | $40.2M)
Suite (Apli)
(# Cos: 21 | $17.7M)
Taxonomy
Key Stats
Latam Tech
$6.8M (▲38.8%)
1( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$17.7M
6
-
21
2
Apli
(2016, $1.5M)
Kenoby
(2014, $5.9M)
Gupy
(2015, $10.3M)

Accountfy (2017)
$6.5M - Series A - May 2020
Finance & Accounting Tech > Financial Planning & Analysis >
Financial Analytics - Latam
44
52
Back to index
Finance & Accounting Tech (Sidetrade)
(# Cos: 293 | $112M)
Financial Planning & Analysis (Chipax)
(# Cos: 27 | $7.6M)
Financial Analytics (CFOremoto)
(# Cos: 17 | $7.6M)
Taxonomy
Key Stats
Latam Tech
$6.5M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$7.6M
6
-
17
1
CFOremoto Navita Accountfy
(2017, $7.6M)

Employee Health IT > Tech Enabled Services >
Teleconsultation > Second Opinion - Latam
45
53
Back to index
Taxonomy
Key Stats
Latam Tech
$6.0M (▲436%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$15.1M
3
-
3
1
Employee Health IT (Betterfly)
(# Cos: 42 | $44.1M)
Tech Enabled Services (Cuidas)
(# Cos: 32 | $25.4M)
Teleconsultation (Medicinia)
(# Cos: 7 | $15.1M)
Second Opinion (Vittude)
(# Cos: 3 | $15.1M)
Vittude
(2016, $1.1M)
MedPass
(2016, $14.0M)
ViBe
MedPass (2016)
$6.0M - Series A - Oct 2020

Payments > Consumer Payments > Payment
Cards > Prepaid Cards > Children - Latam
46
54
Back to index
Taxonomy
Key Stats
Latam Tech
$5.8M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$5.8M
2
-
4
1
Payments (Clip)
(# Cos: 579 | $1.1B)
Consumer Payments (UnDosTres)
(# Cos: 262 | $608M)
Payment Cards (Stori)
(# Cos: 93 | $451M)
Prepaid Cards (Uala)
(# Cos: 70 | $255M)
Children (Mozper)
(# Cos: 4 | $5.8M)
Mozper
(2019, $5.8M)
Monica's Gang Allowance Z1
Mozper (2019)
$3.5M - Seed - Nov 2020
Mozper (2019)
$1.5M - Seed - Aug 2020
Mozper (2019)
$770K - Seed - Mar 2020

Electronics Refurbishing Platforms -
Latam
47
55
Back to index
Taxonomy
Key Stats
Latam Tech
$5.8M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$51.8M
2
-
2
1
Second Hand Goods (Kavak)
(# Cos: 75 | $604M)
Electronics (MercadoLibre)
(# Cos: 11 | $51.9M)
Outright Buy (Brused)
(# Cos: 7 | $51.8M)
Refurbisher (Trocafone)
(# Cos: 2 | $51.8M)
Trocafone
(2014, $47.8M)
Tuyo
(2009, $4.0M)
Trocafone (2014)
$5.8M - Series C - Dec 2020

Low code BPM Platform - Latam
48
56
Back to index
Business Process Management Software (Reflective)
(# Cos: 35 | $6.3M)
Low code BPM (Flokzu)
(# Cos: 4 | $5.0M)
Taxonomy
Key Stats
Latam Tech
$5.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$5.0M
1
-
4
1
Flokzu Digibee
(2017, $5.0M)
Mobworkflow
Digibee (2017)
$5.0M - Series A - Jun 2020

CyberLabs (2017)
$5.0M - Series A - Sep 2020
Image Recognition > Applications >
Diversified - Latam
49
57
Back to index
Image Recognition (KeyApp)
(# Cos: 6 | $5.0M)
Applications (User Emotion)
(# Cos: 3 | $5.0M)
Diversified (CyberLabs)
(# Cos: 1 | $5.0M)
Taxonomy
Key Stats
Latam Tech
$5.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$5.0M
1
-
1
1
CyberLabs
(2017, $5.0M)

Speech to Text Solutions - Latam
50
58
Back to index
Applications (Recordfy)
(# Cos: 2 | $5.0M)
Speech to Text (CyberLabs)
(# Cos: 2 | $5.0M)
Taxonomy
Key Stats
Latam Tech
$5.0M ( -- )
1( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$5.0M
1
-
2
1
CyberLabs
(2017, $5.0M)
Recordfy
CyberLabs (2017)
$5.0M - Series A - Sep 2020

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Latam Tech - Top Business Models - Mar 2021

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