Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Transportation Technology Vision 2019

331 views

Published on

Transportation organizations must reinvent their rail and transit companies to capture these 4 opportunities that will characterize the post-digital future. Read more.

Published in: Technology

Comments are closed

  • Be the first to comment

  • Be the first to like this

Transportation Technology Vision 2019

  1. 1. TRANSPORTATION TECHNOLOGY VISION 2019 TRANSIT IN TRANSITION
  2. 2. The future is closer than you think… The transportation industry is entering a post-digital era. It’s an era in which more transportation organizations have an understanding of the digital transformations ahead of them than do not. A time in which digital capabilities that once set companies apart are now table stakes. What distinguishes winners today is not their technologies, but how they use their technologies to meet the needs and expectations of customers, employees and business partners. In this regard, traditional digital technologies still play a critical role. But new technologies—Distributed Ledgers, Artificial intelligence (AI), Extended Reality and Quantum Computing (DARQ) are gaining ground. Fast. 94% of transportation executives are experimenting with distributed ledgers, AI or extended reality solutions.
  3. 3. For some, it’s already here. Hong Kong’s subway is maintained by AI—or more specifically, an algorithm that automatically assigns 10,000 workers to more than 2,500 engineering tasks each week. The solution allows MTR Corporation, the subway’s owner, to achieve cost savings of $800,000 per year.1 Swiss Federal Railways (SBB) recently completed a proof of concept designed to improve workplace safety. The solution, based on a blockchain-based credentials management system, ensures workers at the company’s construction sites have received proper training.2 MTR and SBB are two companies showing what is possible in the post-digital frontier. Others will join their ranks as AI, extended reality, distributed ledgers and even quantum computing mature.
  4. 4. TRANSPORTATION IN THE POST-DIGITAL AGE When DARQ technologies are applied in innovative and combinatorial ways, we will see a fundamental shift—not only in how transportation services are managed and secured, but also in how travelers experience and navigate the world. 68% of transportation executives believe the combination of DARQ technologies will transform their organizations extensively over the next three years. Four opportunities hold particular potential.
  5. 5. OPPORTUNITY 1 First-to-last-mile service
  6. 6. Industry players are eager to deliver highly customized services at the moment of their customers’ choosing. This includes first-mile and last-mile services. New technologies are poised to help them achieve the personalization and just-in- time mobility services customers seek. AI opens up opportunities in multiple areas— from route optimization to congestion mitigation to pedestrian prediction. Extended reality solutions can help trip planners visualize alternate routes and passengers find their way through virtual stations prior to their arrival.
  7. 7. Industry players are eager to deliver highly customized services at the moment of their customers’ choosing. This includes first-mile and last-mile services. New technologies are poised to help them achieve the personalization and just-in- time mobility services customers seek. Autonomous vehicles, built on Internet of Things (IoT) sensors, AI and augmented reality solutions, can provide economical and convenient transportation services for passengers looking to travel to and from transit hubs. of transportation executives agree that integrating customized services and real-time delivery will usher in the next wave of competitive advantage. 85%
  8. 8. OPPORTUNITY 2 Seamless convenience…
  9. 9. When customers use public transportation, they are more than just passengers. They are unique markets of one—individuals looking to enhance their travel experience. With advances in technology, transportation companies can: Streamline payment. At China’s Shenzhen Metro’s Futian Station, passengers use WeChat’s blockchain-based invoicing system to view and pay for digital tickets without cash.3 Make customer service more responsive. Deutsche Bahn uses an AI-based chatbot to fast- track text responses to customer queries related to ticketing and schedules, thereby freeing human agents to focus on more complex requests.4
  10. 10. When customers use public transportation, they are more than just passengers. They are unique markets of one—individuals looking to enhance their travel experience. With advances in technology, transportation companies can: Expand and transform loyalty programs with new offers and incentives. Personalized playlists of music, recommendations and tickets for destination attractions, and discounts for products or services available along the way can all create revenue- generating opportunities where none existed before.
  11. 11. …based on customer preferences Curating those individualized, just-in-time experiences begins with a granular understanding of customers’ preferences and behaviors. Advanced customer analytics provide great insights into what customers want and expect from the transit companies with which they engage. Now, transportation organizations can augment those insights with digital demographics. Technology interactions—and the digital fingerprints they leave behind—provide valuable information about how customers prefer to interact in the always-on world.
  12. 12. 76% of transportation executives agree that digital identities offer a more powerful way to understand customers. 82% believe that digital demographics give their organizations a new way to identify market opportunities for unmet customer needs. 70% report that digital demographics are expanding the number of ways they can deliver products and services.
  13. 13. OPPORTUNITY 3 Passenger safety and data/network security
  14. 14. In transportation, the issue of security has two facets: the security and safety of passengers; and the security of customer and network data that is the lifeblood of a transit organization’s operations. Transportation organizations must industrialize both. In the area of passenger safety, video analytics, computer vision and AI can be combined to detect everything from aggressive facial expressions and body postures to suspicious objects in stations or along railway corridors. AI can also be applied to detect cyberattacks, malware and suspicious user identities.
  15. 15. In transportation, the issue of security has two facets: the security and safety of passengers; and the security of customer and network data that is the lifeblood of a transit organization’s operations. Transportation organizations must industrialize both. But the convergence of IT, OT and IoT devices are creating new vulnerabilities. The arrival of autonomous vehicles into the multi-modal transportation network will provide millions more access points for malware or worse. It is, therefore, essential to secure every digital asset, as well as every connection between that asset and other digital devices or the infrastructure and assets it helps run. agree that organizations need to rethink their approach to security in a way that defends not just themselves, but their ecosystems. 85%
  16. 16. OPPORTUNITY 4 Asset management and optimization
  17. 17. New technologies make it possible for transportation companies to rethink how they manage and maintain their assets and operations. The possibilities are endless. AI, big data analytics, machine learning and the Industrial Internet of Things (IIoT) can be combined to optimize transit schedules and recalibrate schedules and routes if a disruption occurs. IoT sensors and devices enable real-time monitoring and diagnostics of asset performance. Combining AI, advanced analytics, machine learning and IIoT takes the guesswork and human errors out of preventative and predictive maintenance.
  18. 18. Metro de Madrid’s AI-based ventilation system ensures good air quality in its stations—and has reduced ventilation energy costs by 25%5 New technologies make it possible for transportation companies to rethink how they manage and maintain their assets and operations. The possibilities are endless. Extended reality solutions allow employees to practice repairs in virtual surroundings and even receive real-time instruction through, for example, VR goggles. Quantum computing, still in its infancy, will give operators even more capacity to process millions, if not billions, of sensor readings and data inputs every second. 25%
  19. 19. Getting on track Emerging technologies are creating new opportunities for transportation organizations looking to improve their operations, business performance and customer experiences. To take advantage of these opportunities, companies must set the foundation for the transformational change that lies ahead. This means:
  20. 20. Choosing the right destination Success means carefully choosing the opportunities to target—and, just as important, the ones not to target. ASK What can we do to make our passenger experiences better, safer and more convenient? What can we do to boost our organizational performance? What will allow us to achieve and sustain competitive advantage?
  21. 21. Defining what it means to be post-digital Post-digital companies have the chance to bypass the competition by changing the way mobility solutions and transportation operations are designed and delivered. ASK What role are we prepared to play in a post-digital world characterized by on-demand, momentary markets? Which ecosystem partners will help us change the industry? What data/network risks do we face as a consequence of moving into the post-digital era? Are we adequately prepared to address them?
  22. 22. Preparing for what’s next Distributed ledgers, AI, extended reality and even quantum computing are poised to drive the post-digital wave of innovation and breakthrough business outcomes. But they also expose transit networks to new risks. ASK Do we have the solid SMAC foundation we need to pivot to the New? Which emerging technologies will offer us and our passengers the greatest value? How can we shore up our data security and governance models to mitigate risks? What can we do to prepare our employees and customers for the technological change that is coming?
  23. 23. About the research Each year, the Accenture Technology Vision team partners with Accenture Research to pinpoint the emerging IT developments that will have the greatest impact on organizations in the coming years. In 2019, the process included a global survey of 6,672 business and IT leaders—including 130 transportation executives in 12 countries. This report’s findings are based on analyses of their responses. Read the report: www.accenture.com/TransportationTechVision
  24. 24. Sources 1. Kelsey Campbell-Dollaghan, “The World’s Best Train System Is Powered By An Advanced AI Boss,” Gizmodo, July 7, 2014. 2. Anna Baydakova, “Swiss Railway Tests Blockchain Identities for Workplace Safety Boost,” Coindesk, November 22, 2018. 3. Luke Thompson, “Shenzhen gets on the blockchain train,” Asia Times, March 21, 2019. 4. Maren Reinsch, “German rail operator use AI to fast-track responses to customer queries,” IBM, January 9, 2019. 5. “Accenture Helps Metro de Madrid Balance Energy Efficiency and Passenger Comfort with AI-Based Self-Learning Ventilation System,” Accenture Press Release, February 19, 2019.

×